leaders are changing and so too the way they campaign. What you post on social

領導人正在改變，他們的競選方式也在改變。你在社交網站上發佈的

media is being watched being used and what you see is crafted like never

媒體被監視被使用，你所看到的是精心製作的前所未有的

before and bestriding this vast digital

在這個龐大的數字

frontier is Cambridge Analytica a company which trawls personal data to

前線是劍橋分析公司一家公司，該公司拖動個人數據，以。

try to predict then alter voter behavior. A company which claims it was pivotal in

試圖預測然後改變選民的行為。一家公司聲稱它是關鍵，在

getting Donald Trump elected - but which today extraordinarily has been suspended

讓唐納德-特朗普當選 - 但今天格外已經暫停了

from Facebook. Through this former insider we can reveal it involves a data

從Facebook。通過這位前內部人士，我們可以透露出它涉及到一個數據的

grab of not just hundreds of thousands of user profiles but around 50 million

攫取的不僅僅是幾十萬的用戶資料，而是約5000萬的

and accusing Cambridge Analytica of this and more their former director of

並指責劍橋分析公司的這一點，更他們的前總監。

research Chris Wylie.

研究Chris Wylie。

- if we look at what Cambridge Analytica does online it's

- 如果我們看看劍橋分析公司在線做什麼它'。

coercive people don't know that it's being done to them.

脅迫的人不知道它'的被做給他們。

- It's time says Wylie

- 它'的時間說Wylie

for us to know more about the methods of Cambridge Analytica

讓我們瞭解更多關於劍橋分析公司的方法。

- Computers are

- 計算機是

better at understanding who you are as a person than even your co-workers or your

比起你的同事或你的朋友，你更瞭解你的為人。

friends

朋友

This is an information war he says - social media is the battleground

他說，這是一場信息戰--社交媒體就是戰場。

and you are the target

而你是目標

it weighs on me that I played a pivotal role

耿耿於懷

in setting up a company that I think has done a lot of harm to the democratic

在成立一家公司的過程中，我認為它對民主制度造成了很大的傷害。

process in a lot of countries

在很多國家

We begin this story in Cambridge it's 2013 and at

我們在劍橋開始這個故事它'2013年，在。

the university psychometric center they're delving into the world of

大學心理測量中心，他們正在深入研究的世界。

Facebook and psychology into what glimpses into the soul might your

臉譜網和心理學成什麼瞥見靈魂可能你的。

Facebook Likes revealed cutting edge research which Chris Wiley was quick to

Facebook Likes透露了最前沿的研究，克里斯-威利很快就到了

spot and now helps explain

斑，現在有助於解釋

- On social media you curate yourself you put so

- 在社交媒體上，你自己策劃你把這麼多的

much information about who you are in one single place so whenever you go and

很多關於你是誰的資訊都在一個地方，所以每當你去和

you like something you are giving me a clue as to who you are as a person and

你喜歡的東西，你給我一個線索，你是誰作為一個人，並。

so all of this can be captured very easily and run through an algorithm that

是以，所有這些都可以很容易地捕捉到，並通過一個算法來運行。

learns who you are when you go to work right your co-workers only see one side

當你上班的時候，你就知道你是誰了吧，你的同事只看到你的一面。

of you your friends only see one side of you

你的朋友只看到你的一面。

but a computer sees all kinds of sides of you and so we can get better than

但電腦可以看到你的各種面，所以我們可以得到更好的比。

human level accuracy at predicting your behaviour

在預測你的行為方面的人類水準的準確性

-really

-真的

- yes absolutely

- 是的，絕對

- some dispute that but for Chris Wiley then just 23 the notion was as seductive

- 有些爭議，但對於克里斯-威利來說，當時只有23歲，這個概念是很有誘惑力的。

as it was potentially lucrative - the company he worked for Strategic

因為它有可能帶來豐厚的利潤--他為戰略公司工作的公司。

Communications Laboratories or SCL specialized in psychological operations

通信實驗室或專門從事心理行動的SCL。

for the military and for him Facebook was now the richest of canvases on which

軍隊和他的Facebook現在是最豐富的畫布上的

to not only read minds but change them which is what brought Chris Wiley to the

不僅能讀懂人心，還能改變他們，這也是克里斯-威利來到這裡的原因。

attention of SEL client Steve Bannon then boss of the online magazine

引起了SEL客戶Steve Bannon的注意，當時他是網絡雜誌的老闆。

Breitbart later Donald Trump's chief strategist

布洛德

- What did Steve Bannon want

- 史蒂夫-班農想要什麼

- Steve wanted weapons for his culture work that's what he wanted and that's

- 史蒂夫想要為他的文化工作提供武器，這就是他想要的，這就是他想要的。

that we we offered him a way to accomplish what he wanted to do which

我們為他提供了一個完成他想做的事情的方法，那就是...

was which was changed the culture of America

是什麼改變了美國的文化

- Bannon's big idea says Wiley was

- 班農'的大意說，威利是。

this - could they replicate the academics work

這--他們能不能複製學術界的工作？

profiling people's personalities on Facebook on a massive scale across the

在Facebook上大規模地剖析人們的性格，在整個。

American electorate they had the money from billionaire Republican backer

美國選民他們從億萬富翁的共和黨支持者那裡拿到了錢。

Robert Mercer and his daughter Rebecca. And through Chris Wiley they're

羅伯特-默瑟和他的女兒麗貝卡。並通過克里斯-威利他們'。

specialist Cambridge academic Aleksandr Kogan - already on Facebook permitted to

劍橋大學專家學者亞歷山大-科根--已經在Facebook上獲准了。

gather users data for research purposes but who now agreed to get much more and

收集用戶數據用於研究目的，但現在誰同意獲得更多和

share it commercially. The blueprint for the company which would become Cambridge

在商業上分享它。劍橋公司的藍圖，後來成為了劍橋大學。

Analytica

安必利卡

- Kogan didn't make any money off of it he didn't he did it he did it

- 科根並沒有從中賺到任何錢 他沒有 他做了 他做了

for free and what he got out of it was the giant data set and what CA got out

免費的，他得到的是巨大的數據集，而CA得到的是

of it was also data everyone got data but Cambridge Analytica paid for it

的也是數據每個人都得到了數據，但劍橋分析公司為它付出了。

directly - if you look here in the underlying source code -

直接 - 如果你看這裡的底層源代碼 -

- which which I

- 其中，我

wouldn't normally see

平時見不到

- no you wouldn't normally see

- 不，你通常不會看到

- it worked like this

- 它的工作原理是這樣的

thousands of Facebook users were paid to download an app to fill out a

數千名Facebook用戶被付費下載了一個應用程序，以填寫一個

personality survey with their consent which in turn let Dr. Kogan capture the

在徵得他們同意的情況下進行人格調查，這又讓Kogan博士捕捉到了他們的個性。

users underlying data and then share it with Cambridge Analytica

用戶底層數據，然後與劍橋分析公司共享。

- so very

- 好多

simplistically you're going into the code behind the Facebook page you're

簡單地說，你'進入代碼背後的Facebook頁面，你'。

dragging out these ID numbers you're putting them into a into an algorithm

把這些ID號拖出來，你把它們放到一個算法中去

and we and outcomes a prediction of how you're likely to vote yes simple and

我們和結果的預測，你如何'可能投票是的簡單和

smart because the app didn't just mine the respondents data crucially it swept

智能，因為該應用程序沒有'不只是挖掘受訪者的數據，關鍵是它席捲了

up that of their friends to those who hadn't adjusted their privacy settings

了他們的朋友的那些誰沒有'調整他們的隱私設置

imagine I go and ask you I say hey if I give you $1 $2 could you fill out the

想象一下，我去問你，我說，嘿，如果我給你1美元2美元，你能不能填一下。

survey for me just do it on this app and you say fine right

調查我只要在這個應用上做，你說好吧

I don't just capture what your responses are I capture all of the information

我不只是捕捉你的回答是什麼，我捕捉所有的資訊。

about you from Facebook but also this app then crawls through your social

關於你從Facebook，但也這個應用程序，然後爬行通過你的社交

network and captures all of that data also so by you filling out my survey I

網絡，並捕捉所有的數據，所以通過你填寫我的調查，我。

capture 300 records on average right and so that means that

捕獲300個記錄平均權利，所以這意味著，這

all the sudden I only need to engage fifty thousand seventy thousand a

一下子只需要搞五萬七萬個了

hundred thousand people to get a really big dataset really quickly and it's

十萬人，以獲得一個真正的大數據集真的很快，它'的。

scaled really quickly it we were able to get upwards of fifty million plus

規模真的很快，我們能夠得到超過5000萬以上的。

Facebook records in the span of a couple months fifty million yeah over 50

臉譜網的記錄在幾個月的時間裡，五千萬是的超過50個

million records from Facebook using this using this method and how many of those

萬條記錄，從Facebook使用這種方法，其中有多少

people behind those profiles were aware that their profiles had been used in

這些個人資料背後的人知道他們的個人資料被用於

this way almost none almost no and so claims Wiley began a Republican Big Data

這種方式幾乎沒有幾乎沒有，所以聲稱威利開始了共和大數據

gold rush with Steve Bannon alt-right ideologue later a Cambridge Analytica

與史蒂夫-班農（Steve Bannon）一起淘金的右翼思想家，後來成為劍橋分析公司的一員。

vice president leading the charge should those Friends profiles have been used in

副總裁牽頭負責，如果這些朋友的資料被用於。

the way that they were I don't think so I think they you know it was a big

的方式，他們是我不'這麼認為，我認為他們你知道這是一個大的。

mistake to use this methods but why Facebook didn't you know make more

錯誤地使用這種方法，但為什麼Facebook沒有&#39；你不知道使更多的

enquiries when they started seeing that you know tens of millions of records

查詢時，他們開始看到，你知道 數千萬的記錄。

were being pulled this way you know I don't know you'd have to ask Facebook

被拉這種方式，你知道我不知道你'你'要問Facebook的。

that but Facebook at least in a technical sense facilitated the project

但Facebook至少在技術上促進了該項目。

because they they had applications that had these permissions in the first place

因為他們，他們有申請，有這些權限在首位

Facebook learned of this in 2015 and yet it's taken them until today to come out

Facebook在2015年就知道了這件事，然而直到今天他們才出來'。

publicly and say this never should have happened they've yet to acknowledge that

公開說，這永遠不應該發生他們'還沒有承認。

this involved around 50 million users instead talking of two hundred and

這涉及到約5000萬用戶，而不是說200和200。

seventy thousand plus friends they've also been at pains to stress this wasn't

七萬多朋友，他們也一直在苦口婆心地強調這不是&#39；。

a data breach in the sense that users by consent and friends through their

數據洩露的意義在於，用戶通過其同意和朋友通過其

default privacy settings agreed to Dr. Kogan capturing their data and they say

默認的隱私設置同意科根博士捕獲他們的數據，他們說，默認的隱私設置同意科根博士捕獲他們的數據。

they've since improved their systems but Kogan according to Facebook lied to them

他們'''後來改進了他們的系統，但科根根據Facebook對他們撒謊。

and violated their policies by passing on the data to Cambridge Analytica at the

並違反了他們的政策，將數據傳給劍橋分析公司在。

time that you were taking this data off Aleksandr Kogan which was yeah

你從亞歷山大-科根那裡拿到這些數據的時候，是的

principally only for academic research purposes you

主要用於學術研究目的

knew you were treading a very thin ethical line presumably I think I think

我就知道你在踩著一條很細的道德線 我想我是這麼認為的

everyone I don't think I think everyone knew that you know we were waiting into

每個人我不'我想我想每個人都知道，你知道我們正在等待進入。

a grey area it'd be it was an instance of if you don't ask questions you won't

灰色地帶，它'會是它是一個例子，如果你不'不問問題，你不會'。

get an answer that you don't like Cambridge analytica rejects this

得到一個答案，你不'劍橋分析拒絕這個。

arguing they had assurances from dr. Kogan that his actions were in line with

爭辯說他們從科根醫生那裡得到了保證，他的行動是符合的

Facebook's protocols Kogan in turn claims he had the right to use it for

Facebook'的協議科根又聲稱他有權將其用於。

commercial purposes they and Chris Wiley all assured Facebook sometime ago that

商業目的，他們和克里斯-威利都在前段時間向Facebook保證，他們的商業目的是

they deleted the data as requested but Facebook have now revealed some of

他們按照要求刪除了數據，但Facebook現在已經透露了一些數據。

that data reportedly might still exist hence their dramatic decision to suspend

據報道，這些數據可能仍然存在，是以，他們戲劇性地決定暫停。

Cambridge analytica Alexander Kogan and Chris Wiley from Facebook while they

劍橋分析亞歷山大-科根和克里斯-威利從Facebook而他們

investigate

調查

did you delete it immediately as I had already deleted it

你是否立即刪除，因為我已經刪除了它

I had when they sent me when they sent me the the the letter that you're

我有當他們給我發來的信，你39;的。

referring to I didn't have the data so did they check that you deleted the data

是指我沒有數據，所以他們檢查，你刪除了數據。

no they were just satisfied with the form the only the only contact that I

不，他們只是滿意的形式 唯一的唯一的聯繫，我。

had was here's a forum fill it out and send it back and it's done so they took

是在這裡'的論壇填寫它，並將其發送回來，它'的完成，所以他們採取了

your word for it that you had deleted the data of over 50 million Facebook

你的話，你已經刪除了超過5000萬Facebook的數據。

profiles yeah they didn't didn't do anything

是的，他們沒有'沒有'沒有做任何事情。

aside from sign this form - so just how significant was this data anyway of no

除了簽署這個表格--所以這個數據到底有多大的意義，沒有

use is Cambridge analytica's position fruitless is how their boss described

使用是劍橋分析'的立場是沒有結果的是他們的老闆如何描述

the project to MPs recently here in Westminster yet Chris Wiley claims it

最近在威斯敏斯特向國會議員介紹了這個項目，但克里斯-威利卻說這是他的項目。

was anything but and foreshadowed worse to come we spent almost a million

但卻預示著更糟糕的未來，我們花了近百萬

dollars doing this it wasn't some tiny pilot project it was the the core of

這不是一些小的試點項目，它是核心的。

what Cambridge analytic I became it allowed us to to move into the the the

劍橋分析我成了什麼，它使我們能夠移動到該的。

hearts and minds of American voters in a way that had never been done before

美國選民的心聲，以一種前所未有的方式。

by the time Cambridge analytica had been hired by the Trump campaign - my

劍橋分析公司被僱用的時候 特朗普競選活動 - 我的。

first hour in office those people are gone - they had profiles from numerous

上任後的第一個小時，這些人就走了--他們有許多人的資料。

datasets on more than 230 million Americans also Cambridge analytica

超過2.3億美國人的數據集也劍橋分析公司

boast - this is real data from the Republican primary enabling them as

誇誇其談--這是共和黨初選的真實數據，使他們能夠作為。

their boss Alexander Nix showed Channel four News two years ago to

他們的老闆亞歷山大-尼克斯在兩年前向第四頻道新聞展示了他們的作品，以

micro-target different personality types with bespoke emotionally resonant

通過定製的情感共鳴來微觀定位不同的性格類型。

messages someone who's neurotic is someone who's quite emotional and might

消息有人誰'的神經質的人是誰'的相當情緒化的人，可能是

respond in this case to a stimulus of fear from stimulating us Republican

在這種情況下，應對刺激我們共和黨人的恐懼刺激

campaigns to elections in Africa Asia and Beyond Cambridge analytica are now

在非洲、亞洲和其他地區的選舉活動中，劍橋分析公司現在是

the big data strategists with the big name some allege however with little

大數據戰略家的大名有些人指稱，但與小。

time for ethics among their number now the former insider who claims there's a

時間的道德在他們的數量現在的前內幕誰聲稱有'的。

dangerous alchemy to Cambridge analytica's art - there is a lack of awareness it

危險的鍊金術到劍橋 analytica'的藝術--有一個缺乏意識它

is coercive people if I am studying you and I have enough information about you

是脅迫的人，如果我研究你，我有足夠的資訊，你。

because you've curated your entire self online and I capture that I can I can

因為你已經策劃了你的整個自我在線和我捕捉，我可以我可以

anticipate what are your mental vulnerabilities what cognitive biases

預測你的心理弱點是什麼 認知偏差是什麼？

might you display in certain situations but haven't invited I can imagine wait

你可能會顯示在某些情況下，但還沒有邀請我可以想象等待。

that are you saying that Cambridge analytical lies in its political

你的意思是說，劍橋分析在於它的政治

messaging because that's something they would completely deny they they they

消息，因為這'的東西，他們會完全否認他們他們他們。

they knowingly misrepresent the truth in such a way that is conducive to their

他們明知故犯地歪曲事實真相，以利於他們的發展。

objective what's your proof for that I was there we worked on we worked on all

客觀的 你有什麼證據？ 我在那裡，我們的工作，我們工作的所有

kinds of experiments about what what what would what would lead a person from

種實驗，關於什麼什麼會導致一個人從。

A to B but if you're working on behalf of a political client you're allowed to

但如果你代表一個政治客戶工作，你就被允許了

try and persuade voters persuade not manipulated about your message persuade

試著去說服選民 去說服而不是去操縱你的資訊去說服。

not manipulated there's a difference but I ask you what

不操縱有一個區別，但我問你什麼？

the evidence for manipulation as opposed to trying to persuade this gets at the

操縱的證據，而不是試圖說服這得到的。

heart of you know why is it that you're taking this psychological approach why

心的你知道為什麼是你'採取這種心理方法為什麼？

do you need to you know study neuroticism in people what's going to

你需要你知道研究神經質的人什麼'的會

make them fearful it is the the the you know what is the what is by pre I was

讓他們害怕的是你知道的是什麼是什麼是由前期的我。

there I was there I set it up I was a research director like this is what it

我在那裡，我在那裡，我建立了它 我是一個研究主任，像這是什麼。

is some people might say it's rank hypocrisy for you to sort of try and

是有些人可能會說，它'的等級虛偽的你排序嘗試和

claim the moral high ground now but at the time when you were involved you were

現在是高高在上，但在你被牽涉的時候，你就是

instrumental in all of this totally you yes I want to continue in fact you were

在這一切中起作用的完全是你 是的，我想繼續，事實上你是

you were at the heart of it I was I was instrumental I was at the heart of it I

你是它的心臟，我是我的工具，我是在它的心臟，我。

agree with you but I was naive I made a mistake I made a big mistake

我同意你的說法，但我太天真了，我犯了一個錯誤，我犯了一個大錯誤。

and that's why I'm talking to you because the very least that I can do is

這就是為什麼我和你說話，因為至少我可以做的是... ...

to own up to that mistake why is wilee speaking out now revenge perhaps

承認自己的錯誤 為什麼Wilee現在說出來 也許是為了報復

following an acrimonious legal dispute with Cambridge analytica after he left

在他離開劍橋分析公司後，與該公司發生激烈的法律糾紛。

not so he says its remorse at having been involved in the first place

悔不當初

Cambridge analytica denies Wiley's claims of a coercive manipulative and

劍橋分析公司否認了Wiley'的說法，即脅迫操縱和。

untruthful approach dismissing dismissing these as pure fantasy

痴人說夢

his legal fight with them they say has left him with an axe to grind

他們說他和他們打官司，讓他有苦難言。

driven by malice and intent upon damaging the company a company which

受惡意驅使，意圖損害該公司，而該公司

they stress uses techniques similar to those other commercial agencies use but

他們強調使用的技術與其他商業機構使用的技術類似，但。

I know that there is bad blood between you and Cambridge analytica - you had a

我知道你和Cambridge analytica公司之間有不和--你有一個

falling-out you know there was a legal dispute is this really about revenge - no

你知道有一個法律糾紛，這真的是關於報復 - 沒有。

because if it was about revenge I could have done this years ago they tried to

因為如果是為了報仇，我早在幾年前就可以這麼做了，他們想讓我去報仇。

sue me over you know their claims that I was somehow trying to steal their

起訴我，因為你知道他們的說法，我是以某種方式試圖竊取他們的。

clients or to somehow interfere with their contractual relationships with

或以某種方式干預其與客戶的合同關係。

other employees or what have you you know and we'll you know no I mean I

其他員工或什麼有你 你知道，我們'll你知道沒有我的意思是，我。

first of all like I don't to work for the alt-right the the notion

首先，我不喜歡我為alt-right工作的概念。

that I would want to somehow recreate Cambridge analytica is for me

我想以某種方式重新創建 劍橋分析對我來說是。

personally absurd because why would I why would I why would I leave if I

個人的荒謬，因為我為什麼會 我為什麼要離開，如果我。

wanted to recreate Cambridge Analytica I should have just stayed great but I didn't I

想重新創建劍橋分析公司，我應該只是呆在偉大的，但我沒有&#39；沒有我。

chose to leave he is the data scientist who helped weaponize the data who

選擇離開他是數據科學家誰幫助武器化的數據誰

embroiled in a growing facebook scandal now feels tainted by the new political

陷入日益嚴重的Facebook醜聞中，現在感覺被新的政治汙染了

order he thinks he helped create but he knows all about the power a carefully

他認為他幫助創建的秩序，但他知道所有的力量，一個仔細的

directed message can have he did it for Cambridge analytical back then just as

定向資訊可以有他當年為劍橋分析做的一樣。

he's doing it against them now.

他'現在就在做針對他們的事情。