Name: 【TED】鮑勃-曼科夫:剖析紐約客漫畫（Bob Mankoff: Anatomy of a New Yorker cartoon (【TED】Bob Mankoff: Anatomy of a New Yorker cartoon (Bob Mankoff: Anatomy of a New Yorker cartoon))
Uploaded: 2021-01-14T07:29:09.000Z
Duration: 21 min

Translator: Joseph Geni Reviewer: Morton Bast

未來進行式

I'm going to be talking about designing humor,

我今天要和大家談一談如何設計幽默

which is sort of an interesting thing, but it goes

to some of the discussions about constraints,

and how in certain contexts, humor is right,

Actually, that's ridiculous, because when it comes to humor,

75 percent is really absolutely the best you can hope for.

Nobody is ever satisfied 100 percent with humor

One of the things I'm pointing out is that

like a fairly benign cartoon within this context.

在這樣的情境下看起來是個相當良善的漫畫

It's making a little bit fun of getting older,

But like I said, you cannot satisfy everyone.

但像我說的, 你無法滿足所有人

"Another joke on old white males. Ha ha. The wit.

"另一個開年紀大白人的玩笑, 哈哈, 很好笑

It's nice, I'm sure to be young and rude,

很好, 我肯定你是即年輕又粗魯

but some day you'll be old, unless you drop dead as I wish."

但有一天你也會變老, 除非你猝死 - 像我期待的那樣"

The New Yorker is rather a sensitive environment,

紐約客雜誌是一個相較敏感的環境

very easy for people to get their nose out of joint.

我一個人和各位演說, 你們是一個群體

You're all collective. You all hear each other laugh and know each other laugh.

你們可以聽到彼此的笑聲, 也知道彼此在笑

In The New Yorker, it goes out to a wide audience,

and nobody knows what anybody else is laughing at,

and when you look at that the subjectivity involved in humor

"Discouraging data on the antidepressant."

"令人失望的抗憂鬱藥物研究結果"

In general, that seems like a funny cartoon,

一般而言, 這是一個很有趣的漫畫

但是讓我們來看看我做的線上調查

Generally, about 85 percent of the people liked it.

A hundred and nine voted it a 10, the highest. Ten voted it one.

109個人給了最高分十分, 有10人投了一分

"I like animals!!!!!" Look how much they like them.

"我很喜歡動物! 但看看他們呢.."

"I don't want to hurt them. That doesn't seem very funny to me."

"我不想傷害他們, 我覺得這看起來不有趣"

"I don't like to see animals suffer -- even in cartoons."

"就算只是漫畫, 我也不喜歡看到動物受苦"

To people like this, I point out we use anesthetic ink.

對這些人, 我會說我是用加了麻醉藥的墨水

That actually is the true nature of the distribution of humor

when you don't have the contagion of humor.

群眾很自然地對幽默的一種散播

All entertainment contains a little frisson of danger,

每一種娛樂都隱含了一些危險因素

and yet we like it when there's protection.

但有所保護的時候, 我們會喜歡它

That's what a zoo is. It's danger. The tiger is there.

像是動物園, 老虎很危險, 但有柵欄保護

The bars protect us. That's sort of fun, right?

It's a very politically correct zoo, but it's a bad zoo.

這是一個政治正確的動物園, 但不是一個好的動物園

So in dealing with humor in the context of The New Yorker,

所以, 處理在紐約客文章中的幽默

you have to see, where is that tiger going to be?

My job is to look at 1,000 cartoons a week.

我的工作是每週檢視一千個漫畫

But The New Yorker only can take 16 or 17 cartoons,

Of course, many, many cartoons must be rejected.

因此有很多很多的漫畫必須被退回

Now, we could fit more cartoons in the magazine

當然我們可以在雜誌中放入更多的漫畫

我是可以接受, 但還是很大的損失

Cartoonists come in through the magazine every week.

The average cartoonist who stays with the magazine

平均來說, 他們每週畫10到15個漫畫

But they mostly are going to be rejected.

That's the nature of any creative activity.

這些人多數隨時間離去, 有些人會留下

Many of them fade away. Some of them stay.

Drew Dernavich 的 "在劇場的會計之夜"

Drew Dernavich. "Accounting night at the improv."

"這是表演的一部分, 我們會請觀眾隨機地給我們一些數字”

"Now is the part of the show when we ask the audience

Paul Noth 的 "他沒問題的, 只希望他扮演以色列人能更專業一點"

Paul Noth. "He's all right. I just wish he were a little more pro-Israel."

【TED】鮑勃-曼科夫:剖析紐約客漫畫（Bob Mankoff: Anatomy of a New Yorker cartoon (【TED】Bob Mankoff: Anatomy of a New Yorker cartoon (Bob Mankoff: Anatomy of a New Yorker cartoon))

字幕列表影片播放

【TED】鮑勃-曼科夫:剖析紐約客漫畫（Bob Mankoff: Anatomy of a New Yorker cartoon (【TED】Bob Mankoff: Anatomy of a New Yorker cartoon (Bob Mankoff: Anatomy of a New Yorker cartoon))

sort

cognitive

immune

context