Name: 【TED】戴夫-梅斯林:冷漠的解藥（Dave Meslin：The antidote to apathy）。 (【TED】Dave Meslin: The antidote to apathy (Dave Meslin: The antidote to apathy))
Uploaded: 2021-01-14T07:26:53.000Z
Duration: 7 min 6 s

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How often do we hear that people just don't care?

that real, substantial change isn't possible

to try to make a difference in their community?

因為大多數的人們要不是太自私

I propose to you today that apathy as we think we know it

沒人想真正努力改變自己的社區

今天我想要告訴大家的你所熟悉的這些冷漠

but that we live in a world that actively discourages engagement

by constantly putting obstacles and barriers in our way.

I'll give you some examples of what I mean.

讓我舉出一些例子來說明我的論點

It's a notice of a zoning application change for a new office building

so the neighborhood knows what's happening.

to even find out which address they're talking about,

and then further down, in tiny 10-point font,

to find out how to actually get involved.

Imagine if the private sector advertised in the same way --

if Nike wanted to sell a pair of shoes --

because Nike actually wants you to buy their shoes,

whereas the city of Toronto clearly doesn't want you involved

因為耐吉真心希望你買他們的鞋子

otherwise their ads would look something like this,

with all the information laid out clearly.

As long as the city's putting out notices like this

要不然他們的廣告應該看起來像這樣

then of course people aren't going to be engaged.

But that's not apathy; that's intentional exclusion.

The manner in which we mistreat our public spaces

is a huge obstacle towards any type of progressive political change,

because we've essentially put a price tag on freedom of expression.

Whoever has the most money gets the loudest voice,

dominating the visual and mental environment.

The problem with this model is there are some amazing messages

that need to be said, that aren't profitable to say.

就像是我們為言論自由貼上價格標簽

So you're never going to see them on a billboard.

in developing our relationship with political change,

mainly by ignoring politics and focusing on celebrities and scandals,

but even when they do talk about important political issues,

they do it in a way that I feel discourages engagement.

於是你永遠無法在告示牌上看見它們

媒體在我們處理公共事務和促進政治改變的心態上

The "Now" magazine from last week: progressive, downtown weekly in Toronto.

It's an article about a theater performance,

and it starts with basic information about where it is,

就連它們好不容易提到重要的議題時

in case you actually want to go and see it after you've read the article --

讓我舉出一個例子：這是上禮拜的“現在”雜誌

一本先進的，多倫多市中心的週刊

A book review -- where the reading is in case you want to go.

A restaurant -- you might not want to just read about it,

因為你讀完這篇文章後，很有可能會想去看

So they tell you where it is, the prices, the address, the phone number, etc.

Then you get to their political articles.

Here's a great article about an important election race that's happening.

It talks about the candidates, written very well,

書評 － 朗讀會在哪裡舉辦，如果你想去的話

but no information, no follow-up, no websites for the campaigns,

no information about when the debates are, where the campaign offices are.

於是它們會告訴你在哪裡，大概甚麼價位

about a new campaign opposing privatization of transit,

without any contact information for the campaign.

這個文章為現在進行的選舉做了很好的報導

that the readers are most likely to want to eat, maybe read a book,

它談論我們的候選人 － 寫的很好

maybe see a movie, but not be engaged in their community.

You might think this is a small thing, but I think it's important,

也沒有選舉中心的地址，或辯論大會舉行的資料

and it reinforces the dangerous idea that politics is a spectator sport.

Look at these 10 movies. What do they have in common?

這本雜誌透露出來的訊息彷彿是

Someone came up to them and said, "You're the chosen one.

偶爾看本書、看部電影，但絕不是改變社區

There's a prophecy. You have to save the world."

And then they go off and save the world because they've been told to,

why a lot of people have trouble seeing themselves as leaders --

because it sends all the wrong messages about what leadership is about.

看看這十部電影，它們的共通處是甚麼？

Number two, it's imperfect; it's not very glamorous,

某個人出現對他們說“就是你了

and doesn't suddenly start and suddenly end.

於是這個人就上路去拯救世界，因為有人要他們這樣做

為甚麼人們很難把自己看成領導者

that heroism starts when someone scratches a mark on your forehead,

因為這些都灌輸人們有關領導力的錯誤訊息

字幕列表影片播放

【TED】戴夫-梅斯林:冷漠的解藥（Dave Meslin：The antidote to apathy）。 (【TED】Dave Meslin: The antidote to apathy (Dave Meslin: The antidote to apathy))

process

engage

applause

genuinely