Name: 【TED】傑森-克萊：大品牌如何幫助拯救生物多樣性（傑森-克萊：大品牌如何幫助拯救生物多樣性）。 (【TED】Jason Clay: How big brands can help save biodiversity (Jason Clay: How big brands can help save biodiversity))
Uploaded: 2021-01-14T07:26:35.000Z
Duration: 23 min 39 s

譯者: Ching-Yi Wu 審譯者: Adrienne Lin

我成長於密蘇里州的一個小農場

studied international agriculture, studied anthropology,

I was going to work on international development,

Now, if you get a Ph.D., and you decide not to teach,

you don't always end up in a place like this.

不過，如果你拿到博士學位，不想教書

It's a choice. You might end up driving a taxicab.

這是個人選擇。你也許到頭來去開計程車

I started working with refugees and famine victims --

was methodological research on such people.

I found out how many people had been put in jail,

I assessed how long they were going to stay

而我們需要多少食物才能餵飽他們

for the people who were going to die in these camps.

Now this is God's work, but it's not my work.

So I was at a Grateful Dead benefit concert on the rainforests

我在那遇到相片左邊的這位仁兄

He said, "What can I do to save the rainforests?"

他問：「我該怎麼做，才能拯救雨林呢？」

我說：「這個嘛，Ben，你是做什麼的？」

And you've got to use nuts from the rainforests

to show that forests are worth more as forests

We did our first million-dollars-worth of trade

我們靠著每月貸款，在最後一周銷貨

Then we had a four and a half million-dollar line of credit

because we were credit-worthy at that point.

接著，因為此時我們有能力還款

We paid two to three times more than anybody else.

Everybody else raised their prices to the gatherers of Brazil nuts

我們比別的買家出價高出兩三倍

50 companies signed up, 200 products came out,

有五十間公司簽約合作，推出兩百項產品

Because the people who were gathering Brazil nuts

weren't the same people who were cutting the forests.

And the people who made money from Brazil nuts

were not the people who made money from cutting the forests.

that famines are caused by policies and politics,

He said, "You can't wake a person who's pretending to sleep."

他說：「你不能叫醒一個正在假寐的人。」

We know the limits of the resources we have.

我們得明白，我們手上的資源有限

我們也許能以不同方式使用資源

就算我們有新想法，創造新資源

There's a basic equation that we can't get away from.

有個基礎公式是我們無可避免：

has got to have some kind of relationship to the planet,

and right now, it's a simple "not equal."

必須與這星球的資源量有相關性

【TED】傑森-克萊：大品牌如何幫助拯救生物多樣性（傑森-克萊：大品牌如何幫助拯救生物多樣性）。 (【TED】Jason Clay: How big brands can help save biodiversity (Jason Clay: How big brands can help save biodiversity))

字幕列表影片播放

【TED】傑森-克萊：大品牌如何幫助拯救生物多樣性（傑森-克萊：大品牌如何幫助拯救生物多樣性）。 (【TED】Jason Clay: How big brands can help save biodiversity (Jason Clay: How big brands can help save biodiversity))

entire

significant

evidence

journey