My name is Karen, from the department of management

我是Karen，來自管理學院

And I'm your MC for this evening

同時我也是今晚的主持人

Some of you may wonder how this talk come about

你們中有些人可能想知道為什麼舉辦這個講座

Actually it is through a conversation between your case manager and myself

其實這是我和你們案例研究老師在一次談話想到的

About how much we want to find a young successful Asian business leader

談話是關於我們十分希望找到一位年輕而且成功的亞洲商業領袖

someone who all our undergraduate students can relate to

一位與我們本科的同學相關的人

And the hostess said :"Well, Karen ,have you heard of or heard about the founder of POST PRODUCTION OFFICE LIMITED, Nicholas Tse!"

主辦方說：“Karen，你有聽說過PO朝霆的創辦者，謝霆鋒嗎？”

And I said :" Perfect!"

於是我說：“那就太完美啦！”

So, with the tremendous support、with the tremendous support from the POST PRODUCTION OFFICE LIMITED

然後在PO的大力支持下

here we are , delivering to you our first Asian Leadership Series

就有了這個講座，我們在此舉行亞洲領袖系列第一講

So…Thank you very much for coming!

謝謝你們的到來！

So, since this talk is especially for you students, the whole event is going to be hosted by students

因為這個講座是特別為你們舉辦的，所以會由學生來主持

So, the format is this

講座的流程是這樣的——

The first 20 minutes or so Mr. Nicholas Tse is going to share some of his experience and insights with us

前20分鐘，謝先生會跟大家分享他管理公司的經驗

and that will be followed by an about 45 minutes chatting session between the 3 student interviewers and Mr. Nicholas Tse

然後是三個同學和謝先生的採訪交流，大約45分鐘

and then we’ll be round up by a 15 minutes Q&A session

然後是15分鐘的問答時間

So may I now invite the 3 student interviewers, Johnson, Mandy and Nathan to the floor, please

下面讓我們請出三位同學——約翰森、曼迪和內森到台上

So before we officially kick off the event, just friendly reminders of some simple house rules

在我們正式開始前，我要說明一下現場秩序

First , can you please switch your mobile phone to silent mode?

首先，請把手機調成靜音

And secondly, no laptop, computer, no live recording

第二，不要用電腦或手機錄影

And third, I understand everyone is very excited, but please remain seated during the event

第三，我知道每個人都很興奮，但是講座期間請保持就坐

And last but not least, if you want to leave the lecture theater during the event, can you please use the door at back

最後，如果你要離開會場，請走教室後面的門

So without further ado, may I invite professor ROGER KING, director of the Centre for the Business Case Studies

我就說到這裡。下面我要邀請商業案例研究中心的主任Roger King

He himself a highly successful business leader，to kick off the event.

他本人也是一位十分成功的商業領袖，請他來宣佈活動開始

Thank you all!

謝謝大家！

It's really a great great honor and privilege for HKUST to have Mr. Nicholas Tse here

謝霆鋒先生的到來真是讓HKUST蓬蓽生輝（謝皇上的駕臨真是對我校的垂憐、寵命優渥啊！！！）

First of all I would like to also thank our president Tony Lee, to be here, and our dean Brandon Chan

首先，我想要感謝我們的校長Tony Lee的到來，還有院長Brandon Chan

And of course many many other honored guests

以及眾多的貴賓

But most importantly, you students

我想這應該是我們舉辦過的最隆重的活動之一

但最重要的是，是你們這些同學的到來

我想讓你知道，Nicholas

I think this is probably one of the biggest events we've ever had

從我們這次活動報名開始時，僅僅幾個小時內，名額就滿了

Just let you know, Nicholas

事實上，這個禮堂僅僅能容納400人

When the registery opened and within hours, it was totally full

在一天半的時間裡，有1700個人要參加

In fact, this room only holds 400 people

而他們顯然不是來看TONY（校長）的

Within a day and a half, we have 1700 people signed up

也不是我

And clearly, (they) didn't come to see TONY

但是，不管怎樣，我要講介紹一下案例研究中心

Nor me

可能你們有人不知道、有人不知道

But,anyway, I was asked to say a few words about our case center，Ok？

我們HKUST商學院有一個案例研究中心

and many of you may or may not be aware of it

它是最近成立的

we have a case center here in HKUST’s business school

我想告訴你們為什麼我們要成立它

which is relatively new.

事實上是出於我們院長的鼓勵

And let me just tell you why we actually started this thing

基本上你們都瞭解案例研究的概念

It was actually the encouragement of our Dean

對於那些不瞭解這些或者沒機會瞭解的

and basically most of you probably aware of the notion of the case study itself.

案例研究就是通過書寫案例，把真實的商業情況帶入課堂

For those of you who may not understand, or haven't had the chance

我們也會根據理論基礎讓同學們去分析這些商業狀況

casestudy actually brings in real-life business situations into the classroom by writing cases on that company usually

我是想藉此說明，很多學校比如哈佛，常青藤，達特茅斯都做編製案例的工作

and but we also back it up with theory, and allow students to actually analyze the situation itself.

為什麼我們還要去寫呢？

So by having said that, there are a lot of other schools particularly Harvard, Ivy and Darmouth, and many many other schools do write cases.

是這樣的。我的一位同事，就在這裡，彭教授，

So why should we be writing cases?

在我告訴Leonard（校長）：“我們要這樣做”之前

Well, one of my colleagues Professor Pang here

他讓我做一個基本方案

And, what we did was before I said to Leonard “Yes we will do this"

所以我說：“好吧，在我們開始做之前，做個調查…

because he asked me to do it on a proposal base I might say.

研究我們學校現在是怎麼做的，那些人使用案例教學

So I said “Well, before we actually do this let’s take a survey

然後我們在所有MBA課程的老師中開始了調查

and understand what are we currently doing in our school, and who uses case method.

調研結果如下。首先，在院長的鼓勵下

And so we did was we actually took a survey for all the faculty members that are teaching the MBA program itself

有2/3，超過66%的人對這個調查做出了回應

OK. and what we discovered was first of all at the encouragement of the Dean

我們發現，學生確實喜歡有案例分析的課程。

we actually had 2/3 of the faculty responded to the survey. over 66%

第一，在有案例分析的課程上，學生們往往能拿到更好的成績

and what was discovered was that students actually like classes that have cases in it.

對授課老師來說這是好消息

NO.1，they gained higher scores for class that had that

第二，他們也喜歡這樣授課的老師

so for those of you who are teaching this is great news.

第三，

The second thing is that (they) actually like the professor that’s teaching it.

為什麼我們總研究西方商業案例？

And the third thing was…

為什麼我們不多研究亞洲案例呢？

how come we always study western company cases

因此，我們現在的重點就是亞洲的案例

why don’t we have more Asian cases?

事實上，我和我的同事達成了共識：

And therefore our main main focus is now on Asian.

亞洲案例,取之亞洲、用之亞洲

In fact, my colleagues and I，Karen Lee as well have now coined the concept----

這不是說，哈佛問我們要案例我們不給他們

Asian cases, by Asians, for Asians.

但我希望，在未來的幾年中，他們會向我們要案例

No，it’s not to say that someone from Harvard they ask for a case we won’t give it to them

為什麼呢？因為哈佛教授們的思想真的都非常的西化

But I would hope that in a few years, they would actually come to us and ask for cases

他們不瞭解我們這裡的商業運作

Why? Because a Harvard professor their thinking-class is very very western

所以，我們的主要目標就是讓他們瞭解亞洲商業模式

They don’t really understand how businesses are conducted in this part

幸運的是,很多人都支持這項計劃

And hence that’s our primary goal here

事實上，即使10年了，學校系統

And we are also very very lucky that many of our faculties now have been supporting the concept itself

沒有吸引很多人來書寫案例、教授案例

and in fact even though the 10 years system in the school

但我們正在朝着那個方向努力。這就是我們的目的

doesn’t necessarily recognize those centres involved in writing cases or even teaching cases

而且我們大多數的案例，都可以請來重要的嘉賓

but we are moving along that long.So this is the purpose of that

但是，有時候更重要的是在課堂

and in fact， many of our cases we are able to invite honoured guest to come

我想起了自己的一個例子

but more importantly in the classroom sometimes.

案例中的那個人到我們的課堂來了

And I recall one of my cases

他對我說

the individual that came to the class, this is the person that actually in the case itself

“ROGER，你知道嗎？這太棒了！

he said to me

我從學生那裡得到了很多很好的建議

“Roger, you know what? This is great!

事實上，這是最經濟的諮詢！”

I’m getting so many good suggestions from students

所以這項計劃真的很需要同學們的參與

In fact, it’s the cheapest consulting service I’ve ever had”

這是去分析商業實戰的好機會

so you know the whole idea is you need to participate for you students in this room

再次說明，我知道你們不是為了聽我講話來的

And it’s a great great opportunity to analyze real-life situations

很榮幸

So I’m sure again you’re not here because you want to listen to me

這裡就不用介紹謝霆鋒先生啦

So it gives me great pleasure

但今天他是以企業家的身份來的

and Nicholas really needs no introduction

他幾年前創辦了一家公司

but here today he’s coming as a entrepreneur

他當年只有——猜猜多少歲？22！

a business was founded, several years back

往事如昨，是不？

when he was only , guess how old? 22!

如今他已是功成名就

That was only yesterday right?

他的公司在香港、上海都有辦公室

And he has a very very successful business now

就不囉嗦了，現在，請霆鋒上台

He has an office here in Hong Kong of course, as well as in Shanghai. I understand. Right.

歡呼，尖叫，各種掌聲……

So, without further ado, I would like to invite Nicholas to come up.

這麼熱烈的氣氛卻不是為了我，是吧（你們這群兔崽子！白眼狼！）？

That's not for me, right?

大家好，謝謝你們熱烈的歡迎

Hello. Thank you for the warm welcome.

女士們先生們，謝謝你們邀請我來貴校。你們真是太熱情啦！

And…Ladies and gentlemen welcome and thank you for having me on campus. This is truly overwhelming,Really.

我被邀請用英語演講

I’m instructed to deliver a speech in English

因此我會用英語

So therefore I will be speaking in English

但如果你們更喜歡用中文或者粵語，就按你們喜歡的來

But if any of you prefer to speak in Cantonese or mandarin, please feel free to do so

我真心希望在活動結束後

I do hope that at the end of the session

你我都能有所得

both parties，you and I， will gain something out of it

留下些深刻的回憶，好嗎？

and leave behind some,what? kick-ass memory, all right?

哇，我現在真的很緊張

Wow, this is really intense right now, for me.really.

可能是因為這是我第一次以CEO身份出現在公眾場合

maybe because this is my first time to show up as an entrepreneur, in front of the crowd

詭異的是，我人生中大部分時候都在做同樣的事

What is very odd is that I’ve been doing this most of my life

在世界各地演講，演出，做訪談

I have been giving speeches and performances, and talks around the world

觀眾從30人到13萬人

The crowds ranging from 30 people to 130,000 people

但從沒這麼緊張過

but never have I been so uptight

緊張的發抖

and nerve-racking

可能是因為這次我所面對的是學術界

Maybe it’s because I am simply put in front of a crowd of academics

我感到有超出我的……

And I feel that I’m now actually out of my……

我真的覺得我在和別的世界的人在講話，而我不屬於這個世界

I do feel I’m talking to another caliber I’m left out

首先我要告訴你們的是

So the first point is really to tell you

我在十年級的時候就輟學了

I dropped out of school in grade 10

所以，我真的希望你們能完成學業，不要放棄

And I urge you really to go through your education

你們中的大多數已經完成學業的一半了，對不？

Most of you I think have gone half way, right?

最好堅持下去，然後拿到那張該死的學位證！

Might as well go all the way and grab that damn piece of paper!

如果上天給我一個機會，讓我可以用我現在擁有的功名利祿

If I had the chance to take all the wealth and so called fame and glory that I have now

去買回15年的時光

and buy back 15 years of life

保留我現在的認知

but keep the knowledge that I have now

並回到15年前我所在的位置，同你們現在的位置交換

and relive the physique I had 15 years ago and trade places with you right now

我會立馬做交換，真的。

I would make that trade in a heartbeat, really，seriously

十年級的時候，我退學了

I dropped out school when I was…maybe in grade 10

而自從我踏入所謂的商界

and ever since I set foot into the so called business world

我沒有一天不悔恨的，

There has not been a day that has gone by without me hating myself and regretting

我一直後悔沒有完成學業

that I did not fully commit to my education

也許我會學藝術，農業，建築，制陶……

Maybe fine arts, agriculture, architecture, ceramics…

誰知道呢？我不知道

who knows, I don’t know

或者是MBA.但是，我放棄了

MBA. But, I dropped

過去的每一天，我都在後悔

And every day that has gone by, I do regret

你們可能現在還感覺不到

Some of you may not feel it right now.

但是當你和別人做交易時

But that diploma when you are trying to close a deal with someone

那個學位證真的很重要

it means just that much more

當你想說服別人接受你的新想法時

When you are trying to convince someone to an idea, concept, something new

那張紙（學位證）就意味着很多東西

that piece of paper will just mean that much more

人們會以此評判你

and people will judge you

他們會質疑你真的那麼不夠格

and they’ll doubt you that much less

這就是現實。這也讓我尤為艱難。

That is reality, and it has been hard for me

所以我來到這裡，希望能說服你們

but…so I think I’m here to hopefully convince you to

完成學業，嘗試各種方法堅持自己的學業

go through, go to the education, go all the way

拿到那張學位證，好嗎？

grab that piece of paper before you leave. OK?

不要走我的老路

Do not walk the path I’ve ever gone through

So and for the people who did not know

過去9年，我在經營後期製作公司

I have been running a so-called post production business for the past 9 years

這是我唱歌、演戲那些演藝圈工作之外的部分

And that’s what I do apart from the acting or the singing part, the entertainment part

是謝霆鋒的商業角色

There’s also the business part of Nicholas Tse

現在，我們的總部在香港

We are based on Hong Kong right now

我們有上海分公司，運行得很好

We have a subbranch in Shanghai, it’s going very well

我們計劃在…在5月底，在北京開設一間分公司

We are going to open in Beijing in the end…hopefully the end of May.

這個我可以說嗎？

Can I say that, please?

因為我們在快速發展，所有的事都很…

Because we are in a rush and everything is really….

所以我要和同事商量下看能不能在5月底實現

so I’m looking at my colleague whether we can pull it off at the end of May

當我提到後期製作，很多人都覺得是像是外來詞彙

When I say post production it’s actually to a lot of people a very foreign term

那什麼是後期製作呢？

So what is post production?

後期製作，就是

Post-production is… I mean by

音頻製作、線上編輯、線下編輯

audio dubbing, online editing, offline editing

文字排版、動畫、電腦製圖……所有這些

compositing, animation, computer graphics…all that good stuff

就是你在電視上、

Actually, everything you see right now on television,

廣告牌上、影院裡甚至是網上看到的一切

advertising Broads, or in the cinema, or even on the Internet

你們看到的每個圖象

Every visual image you see right now

其實都經由後期製作

is actually…it has…it should have undergone the process of post-production

達到播出時的特定效果

in order to achieve a certain standard of broadcast quality

說到這，我非常欣喜的跟你們說哦！！！

And just by saying that I’m very very happy to say that

它的市場需求很大！！！

it has already obvious very high demand

否則我也不會坐在這兒了！！！

or else I will not be here today

為了更直觀的解釋我們所做的事

And so…for a more visual explanation of what I do

我想展示一下公司的宣傳片

I would like to show the company reel

這是我們在香港和內地做的一些品牌

and…These are some of the brands that we do represent in Hong Kong or in the mainland China right now

你們可能認得出一些

Some of you may recognize or may not recognize it. OK?

謝謝，這是一些我們現在在做的東西

Thank you. That’s some of these brands that we represent at the moment

但你們剛才看到的都是成品

but…what you have just seen is the pretty side of the production

我想給你們看一些

I would actually like to show you some of

製作之前和之後的差別

the before and after

也就是我們做的事

as to actually how we make a living

下面要給你們看的東東叫做Canon G12 model

So what I’m about to show you, is a…something called the Canon G12 model.

是在兩年前，一個很有名的製作團隊拍攝的廣告

It is an advertisement shot 2 years ago by a very famous crew

我們來看一下

But, why don’t I show you?

現在你們看到的只是…

Here you see in front of the green screen, just a…

一個拿着相機的模特

it’s merely a model holding a camera.

這就是全部

And all it is…

對不起，就是一個普通的拍攝手法

I'm sorry. It’s just actually a track back show of this model

這顯然還沒到有趣的部分

it’s not quite up to the entertaining part…

我們接下這個工作時，這就是全部的資源

This is the source that we got when we first accepted this project

我們主動去和導演、製片人交換意見說

We have taken the initiative to talk to the producer and director and say…

嘿，我們為什麼不加點更有趣的東西進去

hey, why don’t we do something more interesting

提高觀賞水準

and something that is to the next level…

多彩的圖形之類的…

graphic wise and so…

請播下一段

can we please show the next layer?

通過加入音效和視覺效果

So with audio and visual enhancement...

你可以看到一層一層的鋪設，一步一步的渲染

each layer by layer, you can see, that inch by inch…

這就是我們提高視覺效果的步驟

this is what we do to enhance the visual effect…for the outcome…

在超過1160圖層的鋪設進去後

After 1160 and some more layers and modelling put onto this image

就是這樣，我們來看一下最終完成版

you got the finished product…

大家看到啦，這就是我們的工作。

That’s it. All right，that’s one more full version or finished version.

對不瞭解我們行業的同學，這就是後期製作

There you have it. And that’s what we do for a living

到現在為止，有什麼問題嗎？

For people do not know, post production… that’s what we do

不如我來問問題吧！

and…so any question so far?

現場的人們，誰想要成功？

Why don't I ask you a question?

如果想，請舉手

Who in here wants to be successful?

我很確信要這樣做（舉手）

Raise your hand if you wanna succeed

你為什麼不舉手呢？

Coz I’m sure as I'll do.

算啦