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Sergey Brin: I want to discuss a question
譯者: Hermia Tsai 審譯者: Wang-Ju Tsai
I know that's been pressing on many of your minds.
Sergey Brin:我要討論一個問題
We spoke to you last several years ago.
我知道你們之中有很多人一直都很想知道
And before I get started today,
我們在幾年前和你們談過
since many of you are wondering,
在我開始今天的討論以前
I just wanted to get it out of the way.
既然你們很多人都想知道
The answer is boxers.
我想簡單帶過一下
Now I hope all of you feel better.
答案就是—男性內褲
Do you know what this might be? Does anyone know what that is?
我希望現在你們感覺好一點了
Audience: Yes.
你們知道這有可能是什麼嗎?有沒有人知道這是什麼?
SB: What is it?
觀眾:知道。
Audience: It's people logging on to Google around the world.
SB:這是什麼?
SB: Wow, OK. I didn't really realize what it was when I first saw it.
觀眾:那是全球登入Google的人們
But this is what helped me see it.
SB:哇!很好,我第一次看到時還完全不知道這是什呢!
This is what we run at the office, that actually runs real time.
但這幫助我了解那個
Here it's slightly logged.
這就是我們在辦公室裡進行的,是實際運作的
But here you can see around the world
這裡很少人登入
how people are using Google.
但在這裡你可以看到全世界的人們
And every one of those rising dots
使用Google的情形
represents probably about 20, 30 searches,
每個上升的小點
or something like that.
代表大約20到30筆的搜尋
And they're labeled by color right now, by language.
或類似的動作
So you can see: here we are in the U.S.,
而現在他們使用的語言用不同的顏色標出
and they're all coming up red.
你可以看到:這是我們在美國的情況
There we are in Monterey -- hopefully I can get it right.
他們都是用紅色表示
You can see that Japan is busy at night,
蒙特瑞公園市(美國加州)—希望我沒猜錯
right there.
你可以看到日本夜晚很忙碌
We have Tokyo coming in in Japanese.
在那兒
There's a lot of activity in China.
我們把東京用日文標示
There's a lot of activity in India.
在中國有很多活動
There's some in the Middle East, the little pockets.
在印度有很多活動
And Europe, which is right now in the middle of the day,
在中東有一些,那一小撮的地方
is going really strong with a whole wide variety of languages.
再來,歐洲現在是中午時間
Now you can also see, if I turn this around here --
多種不同的語言的量都很大
hopefully I won't shake the world too much.
現在,你也可以看到,如果把它轉到這邊來
But you can also see, there are places where there's not so much.
希望我沒有把世界搖晃太劇烈
Australia, because there just aren't very many people there.
但你也可以發現,有一些地方並不那麼活躍
And this is something that we should really work on,
澳洲,因為剛好那裡人口不多
which is Africa, which is just a few trickles,
還有這裡是我們必須好好努力的地方
basically in South Africa and a few other urban cities.
在非洲,只有一點點細小光束
But basically, what we've noticed is these queries,
基本上都在南非還有少數幾個其他城市,
which come in at thousands per second,
我們注意到
are available everywhere there is power.
只要在有電力的地方,
And pretty much everywhere there is power, there is the Internet.
就有這些每秒湧進來的數千筆搜尋
And even in Antarctica -- well, at least this time of year --
而通常再有電力供應的地方,就會有網路
we from time to time will see a query rising up.
即使是在南極洲—至少在一年中這個時候—
And if we had it plotted correctly,
我們不時可以看到一筆搜尋出現
I think the International Space Station would have it, too.
如果我們繪製的圖是正確的,我想太空總署
So this is
我想太空總署也有搜尋
some of the challenge that we have here,
所以,
is you can see that it's actually kind of hard to get the --
這就是我們面臨的挑戰
there we go.
如你所看到的,要到那裡有點困難
This is how we have to move the bits around
好,到了
to actually get the people the answers to their questions.
這就是我們如何藉由移動這些小點
You can see that there's a lot of data running around.
來讓人們得到他們問題的答案
It has to go all over the world: through fibers,
你可以看到很多資料在運轉
through satellites, through all kinds of connections.
它們必須經由光纖、
And it's pretty tricky for us to maintain the latencies
經由衛星、或經由其他各種連結而到達世界各地
as low as we try to. Hopefully your experience is good.
對我們來說,要把潛在變因維持在最低限度是很困難的
But you can see also, once again -- so some places are much more wired
但願你的經驗是好的
than others, and you can see all the bandwidth across the U.S.,
但你也可以再次看到,有些地方纜線設置比起其他地方多很多
going up over to Asia, Europe in the other direction, and so forth.
你也可以看到穿越全美各地的頻寬
Now what I would like to do is just to show you
到達另一端的亞洲、歐洲等地
what one second of this activity would look like.
現在我想做的事是向各位展示
And if we can switch to slides --
這種活動在一秒鐘內是什麼樣子
all right, here we go.
如果我們切換一下投影片
So this is slowed down.
好的,就是這樣
This is what one second looks like.
這就是被放慢的樣子
And this is what we spend a lot of our time doing,
這就是一秒鐘的樣子
is just making sure that we can keep up
這也就是我們花費很多時間在做的事
with this kind of traffic load.
要確保我們能跟得上
Now, each one of those queries
這樣的流量
has an interesting life and tale of its own.
現在,這些搜尋每一筆都有著
I mean, it could be somebody's health,
屬於自己、有趣的生命和故事
it could be somebody's career, something important to them.
我的意思是,那可有關某人的健康、
And it could potentially be something
某人的職業、某些對他們來說重要的事
as important as tomato sauce,
它們很有潛力變成
or in this case, ketchup.
像是蕃茄醬一樣重要的東西
So this is a query that we had --
或是在這例子中的,Ketchup(一西班牙女子團體)
I guess it's a popular band that was more popular in some parts of the world than others.
這裡是其中一筆搜尋
You can see that it got started right here.
我猜那是一個在某個地方很流行的樂團
In the U.S. and Spain, it was popular at the same time.
你可以看到它從這個地方開始
But it didn't have quite the same pickup in the U.S.
它同時在美國還有西班牙流行
as it did in Spain.
但是在美國卻沒有和在西班牙相同的
And then from Spain, it went to Italy,
搜尋數量
and then Germany got excited, and maybe right now the U.K. is enjoying it.
然後從西班牙來到了義大利
And so I guess the U.S. finally,
然後是德國為之瘋狂,或許現在是英國也在欣賞這個樂團
finally started to like it, too.
所以我猜想,美國終究
And I just wanted to play it for you.
終究也會開始喜歡她們
Anyway, you can all enjoy it for yourselves --
我只是想展示給你們看。
hopefully that search will work.
無論如何,你們都可以自己玩玩
As a part of --
希望搜尋可以做到。
you know, part of what we want to do to grow our company
其中的一部分—
is to have more searches.
你知道的,就是我們要擴展公司的其中一部分
And what that means is we want to have
就是造就更多的搜尋
more people who are healthy and educated.
意思是說,我們希望
More animals, if they start doing searches as well.
有更多人是健康且受過教育的
But partly, we want to make the world a better place,
還有更多動物—如果他們也開始搜尋
and so one thing that we're embarking upon is the Google Foundation,
但有一部分是,我們想要創造一個更好的世界
and we're in the process of setting that up.
我們正在著手進行的一件事是Google基金會
We also have a program already called Google Grants
還正在籌措當中
that now serves over 150 different charities around the world,
我們已經成立一個計畫叫做Google Grants
and these are some of the charities that are on there.
現在這個組織協助了全世界超過150個慈善團體
And it's something I'm very excited to be a part of.
這些是那些慈善團體的其中幾個
In fact, many of the organizations that are here --
這也是我很興奮能參與其中的一件事
the Acumen Fund, I think ApproTEC we have running, I'm not sure if that one's up yet --
事實上,這裡其中許多機構
and many of the people who have presented here are running through Google Grants.
像是Accumen Fund,還有我正在運作的Appro TEC,我不確定是不是已經上線了
They run Google ads, and we just give them the ad credit
還有我們今天提到的其中許多人都瀏覽過Google Grants
so they can let organizations know.
他們瀏覽Google廣告,我們則給予他們廣告額度
One of the earlier results that we got --
能夠讓一些機構認識他們
we have a Singaporean businessman who is now sponsoring a village
其中一個早期的成果
of 25 Vietnamese girls for their education,
就是我們幫助一個新加坡商人
and that was one of the earliest results. And as I said, now there have been
成為一個越南村莊25個女孩的教育贊助人
many, many stories that have come in,
而那只是早期的一個成果,而現在,如同我剛剛說的
because we do have hundreds of charities in there,
有許多許多這樣的例子
and the Google Foundation will be an even broader endeavor.
因為我們這裡有上百個慈善機構
Now does anybody know who this is?
且Google基金會將更努力深耕推廣
A-ha!
有人知道這是誰嗎?
Audience: Orkut.
啊哈!
SB: Yes! Somebody got it.
(觀眾:Orkut)
This is Orkut. Is anybody here on Orkut?
SB:是的!有人答對了
Do we have any?
他是Orkut。這裡有人用過Orkut嗎?
Okay, not very many people know about it.
有人嗎?
I'll explain it in a second.
好吧,沒有很多人知道他
This is one of our engineers.
我簡短的解釋一下
We find that they work better when they're submerged and covered with leaves.
這是我們的一個工程師
That's how we churn those products out.
我們發現他們在被樹葉淹沒時工作表現比較好
Orkut had a vision to create a social network.
這就是我們生產出大量產品的方法。
I know all of you are thinking, "Yet another social network."
Orkut對於創造社群網路很有洞察力
But it was a dream of his, and we, basically,
我知道你們大家都在想:「又是另一個社群網路。」
when people really want to do something, well, we generally let them.
但這是他們一個夢想,也是我們的
So this is what he built.
當人們很想要作一件事,好的,我們就會讓他們做
We just released it in a test phase last month,
這就是他所建立的
and it's been taking off.
我們上個月才剛發布測試階段的版本
This is our VP of Engineering.
也正在成長
You can see the red hair, and I don't know if you can see the nose ring there.
這是我們工程部的副總
And these are all of his friends.
你可以看到他的紅頭髮,我不確定你能不能看到他的鼻環
So this is how -- we just deployed it --
這些都是他的朋友
we just decided that people would send each other invitations to get into the service,
這就是我們如何部署
and so we just had the people in our company initially send them out.
我們決定讓人們互相邀請使用這項服務
And now we've grown to over 100,000 members.
所以我們先從讓公司員工開始發送邀請
And they spread, actually, very quickly, even outside the U.S.
現在我們已成長到擁有超過100,000名會員
You can see, even though the U.S. is still the majority here --
事實上,這項服務甚至在美國以外的地方也擴展的相當快速
though, by the way, search-wise, it's only about 30 percent of our traffic --
你們可以看到,儘管美國依然佔了大多數
but it's already going to Japan, and the U.K., and Europe,
附帶一提,再搜尋方面美國只佔了百分之30
and all the rest of the countries.
但這項服務已擴及日本、英國和歐洲
So it's a fun little project.
以及其他各國
There are a variety of demographics. I won't bore you with these.
這是個好玩的小計劃
But it's just the kind of thing that we just try out for fun
這裡有許多種類的統計資料,我不會拿這些資料來讓你們無聊
and see where it goes.
這些不過是一些為了好玩而嘗試的數據
And --
還能看看進展的如何
well, I'll leave you in suspense.
然後
Larry, you can explain this one.
嗯,我將替你賣點關子
Larry Page: Thank you, Sergey.
Larry,你可以解釋一下這個
So one of the things -- both Sergey and I
Larry Page:謝謝你,Sergey
went to a Montessori school,
有一件事--Sergey和我
and I think, for some reason,
都去過一所蒙特梭利學校
this has been incorporated in Google.
而我認為,基於某些原因
And Sergey mentioned Orkut, which is something that,
這已經被納入了Google
you know, Orkut wanted to do in his time,
剛剛Sergey 提到了Orkut,
and we call this -- at Google, we've embodied this as "the 20 percent time,"
你知道的,Orkut當時想要做一件事
and the idea is, for 20 percent of your time,
在Google我們將它體現為「百分之二十自由時間」
if you're working at Google, you can do what you think is the best thing to do.
這個概念就是,如果你在Google工作
And many, many things at Google have come out of that,
你會有百分之二十的時間你可以做你想做的事
such as Orkut and also Google News.
有好多好多Google的服務就是這樣來的
And I think many other things in the world also have come out of this.
像是Orkut和Google新聞
Mendel, who was supposed to be teaching high-school students,
我認為世界上很多其他事情也是這樣來的
actually, you know, discovered the laws of genetics --
孟德爾本來是要當高中老師的
as a hobby, basically.
而事實上,你知道的,他發現了遺傳學定律
So many, many useful things come out of this.
基本上是基於興趣
And News, which I just mentioned,
非常多有用的事情來自於此
was started by a researcher.
還有我剛剛提到的Google新聞
And he just -- he -- after 9/11, he got really interested in the news.
是由一個研究者創立的
And he said, "Why don't I look at the news better?"
而他只是,在911事件後,對於新聞非常有興趣
And so he started clustering it by category,
然後他說:「我何不讓新聞更好看呢?」
and then he started using it, and then his friends started using it.
所以他按照類型把新聞集中起來
And then, besides just looking cute on a baby's bottom,
然後他開始使用、他的朋友們也開始使用
we made it a Googlette,
然後,在看著嬰兒可愛的小屁屁之外
which is basically a small project at Google.
我們讓它成為Google小嬰兒(Google的產品)
So it'd be like three people, or something like that,
基本上是一個小小的計畫
and they would try to make a product.
那就像是大概三個人之類的
And we wouldn't really be sure if it's going to work or not.
試著做出一樣產品
And in News' case, you know, they had a couple of people
我們不太確定那項產品究竟可行或不可行
working on it for a while, and then more and more people
在Google新聞的例子裡,有幾個人在做這件事
started using it, and then we put it out on the Internet,
然後越來越多人開始使用
and more and more people started using it.
然後我們將它發表在網路上
And now it's a real, full-blown project with more people on it.
然後又有越來越多人開始使用這項服務
And this is how we keep our innovation running.
現在它已經是個有著更多人使用的真實的且完善的計畫
I think usually, as companies get bigger,
這就是我們讓創新不段運轉的方法
they find it really hard to have small, innovative projects.
我認為,當公司變得越大
And we had this problem, too, for a while, and we said,
他們就會發現要發展小規模的、創新的計畫越不容易
"Oh, we really need a new concept."
我們有一段時間也有這個問題,後來我們說:
You know, the Googlettes -- that's a small project that we're not quite sure if it's going to work or not,
「喔!我們真的需要一個新的概念。」
but we hope it will, and if we do enough of them,
你知道的,Google小嬰兒—也就是我們不知道是否可行的小計畫
some of them will really work and turn out, such as News.
但我們希望,若我們為它們做得夠多的話,
But then we had a problem because then we had over 100 projects.
它們中的一些可以開花結果,就像是Google新聞
And I don't know about all of you,
但有一個問題是,我們因為這樣有了超過一百個計畫
but I have trouble keeping 100 things in my head at once.
我無法認識你們全部人
And we found that if we just wrote all of them down
因為我要努力讓這一百件事同時在我腦袋裡運轉
and ordered them -- and these are kind of made up.
然後我們發現如果我們把它們都寫下來
Don't really pay attention to them.
然後整理它們—這聽起來有點像是在胡說
For example, the "Buy Iceland" was from a media article.
不要在上面花心思
We would never do such a crazy thing, but --
比如說:「買冰島」是來自於媒體的一篇文章
in any case, we found if we just basically wrote them all down and ordered them,
我們絕對不會做這麼瘋狂的事,但
that most people would actually agree what the ordering should be.
無論如何,我們發現如果我們只是寫下它們然後整理排序
And this was kind of a surprise to me, but
大部分的人都會同意應該要將點子整理排序
we found that as long as you keep the 100 things in your head,
這對我來說有些驚訝
which you did by writing them down,
我們發現一旦你藉由把它們寫下來
that you could do a pretty good job deciding what to do
來將一百件事情同時放在腦子裡運轉
and where to put your resources.
則你會非常正確的決定出你要做什麼
And so that's basically what we've done
以及要將資源如何分配
since we instituted that a few years ago, and I think it has really allowed us to be innovative
以上基本上就是我們所做的
and still stay reasonably well-organized.
自從我們在幾年前制定了這套規矩,我認為它大大幫助了我們創新
The other thing we discovered is that people like to work on things that are important,
並同時維持著良好組織化的
and so naturally,
我們另一個發現就是人們喜歡在重要的事情上努力
people sort of migrate to the things that are high priorities.
自然而然
I just wanted to highlight a couple of things
人們多少會將心思移到優先事項上
that are new, or you might not know about.
我想強調幾件新的
And the top thing, actually, is the Deskbar.
或是你可能還不知道的事情
So this is a new -- how many of you use the Google Toolbar?
其中最首要的,就是桌面捷徑列(Deskbar)
Raise your hands.
這是新的—你們有幾個人使用Google工具列?
How many of you use the Deskbar?
請舉手
All right, see? You guys should try it out.
你們有多少人使用桌面捷徑列?
But if you go to our site and search
好的,看,你們應該要試一試
for "Deskbar," you'll get this.
但如果你們上我們的網站
And the idea is, instead of a toolbar, it's just present all the time
搜尋「桌面捷徑列」,你會得到這個
on your screen on the bottom,
這個概念就是,不同於「工具列」
and you can do searches really easily.
它會一直出現在你的螢幕下方
And it's sort of like a better version of the toolbar.
你可以很輕易的進行搜尋
Thank you, Sergey.
那有點像是「工具列」的改良版
This is another example of a project that somebody at Google
謝謝你,Sergey
was really passionate about, and they just, they got going,
這是另一個例子
and it's really, really a great product, and really taking off.
而他們剛開始研發
Google Answers is something we started, which is really cool,
這真的真的是一個非常棒的產品,而且確實開始著手執行
which lets you -- for five to 100 dollars,
Google Answers是一項我們已經開始的項目,這真的非常的酷
you can type a question in,
這讓你能花5到100美元
and then there's a pool of researchers
輸入一個你想問的問題
that go out and research it for you, and it's guaranteed and all that,
接著將有一大群的研究人員
and you can get actually very good answers to things
為你研究這個問題,且有品質保證
without spending all that time yourself.
你可以不用花費自己太多的時間
Froogle lets you search shopping information,
就得到很好的答案
and Blogger lets you publish things.
Froogle幫助你找尋購物資訊
But all of these -- well, these were all sort of innovative things that we did that --
然後Blogger部落格讓你發表東西
you know, we try many, many different things
經由這些許多種類的創新產品
in our company.
你們可以得知我們公司
We also like to innovate in our physical space,
嘗試了許許多多不同的產品
and we noticed in meetings, you know, you have to wait a long time
我們也喜歡在我們的物理空間上做革新
for projectors to turn on and off,
我們也注意到在開會時,你知道的,你必須等很長的時間
and they're noisy, so people shut them off.
去等待投影機開關
And we didn't like that, so we actually,
而且它們的噪音很大,所以人們總會把它關掉
in maybe a couple of weeks, we built these little enclosures
而我們不喜歡這樣,所以事實上
that enclosed the projectors, and so we can leave them on all the time
我們花了大約兩週,製作了這個小容器
and they're completely silent.
可以放置投影機,因此我們可以使投影機隨時開著
And as a result, we were able to build some software
而且完全安靜
that also lets us manage a meeting,
結果,我們也得以製作一些軟體
so when you walk into a meeting room now,
也可以讓我們進行會議管理
it lists all the meetings that are happening,
所以現在當你走進會議室
you can very easily take notes, and they just get emailed automatically
這個軟體會列舉所有正在進行的會議
to all the people that were present in the meeting.
你會非常容易的作紀錄,而且它還會自動發出電子郵件
And as we become more of a global company,
給所有出席會議的人
we find these things really affect us --
隨著我們成為更加全球化的公司
you know, can we work effectively with people who aren't in the room?
我們發現這真的對我們很有影響
And things like that. And simple things like this can really make a big difference.
你知道,我們能有效率的和不在會議室中的人一起工作
We also have a lot of engineers in those meetings,
諸如此類,而這簡單的事情卻能造成很大的改變
and they don't always do their laundry as much as they should.
我們也有很多的工程師在這些會議中
And so we found it was pretty helpful
雖然他們應該常洗衣服,但他們總是做不到
to have laundry machines, for our younger employees especially, and ...
所以我們發現提供洗衣機對他們很有幫助
we also allow dogs and things like that,
特別是那些年輕的工程師
and we've had, I think, a really fun culture at our company,
我們也允許帶狗上班或這一類的事
which helps people work and enjoy what they're doing.
我們擁有,就我認為,非常有趣的公司文化
This is actually our "cult picture."
這讓員工能享受於他們的工作
I just wanted to show quickly.
這是我們的 "異教照片"
We had this on our website for a while,
我只想快速的讓你們看一下
but we found that after we put it on our website,
我們讓這張照片在我們的網站上放了一陣子
we didn't get any job applications anymore.
而我們發現在我們放上照片後
But anyway, every year we've taken
就沒有任何人來應徵了
the whole company on a ski trip.
但無論如何,我們每年都會
A lot of work happens in companies from people knowing each other, and informally.
帶全公司的人去滑雪之旅
And I think we've done a good job encouraging that.
很多公司的作品都在員工輕鬆的互相交流之中產生
It makes it a really fun place to work.
我認為我們有效的鼓勵了其發生
Along with our logos, too, which I think really embody
這使得工作場所變得更有趣
our culture when we change things.
還有我們的商標,我認為在我們改變商標的時
In the early days, we were actually advised
體現出了我們的文化
we should never change our logo because
在早期我們就被建議過
we should establish our brand, you know,
絕對不要更改我們的商標
because, you know, you'd never want to change your logo.
因為我們必須建立自己的品牌,你知道的,
You want it to be consistent.
因為,你知道的,你永遠也不會想要更改自己的商標
And we said, "Well, that doesn't sound so much fun.
你會希望它始終如一的
Why don't we try changing it every day?"
然後我們說:「嗯...那聽起來不太有趣。」
One of the things that really excites me about what we're doing now
我們何不試著每天換商標呢?
is we have this thing called AdSense,
關於我們現在所做的事情有一件讓我特別感到興奮的事
and this is a little bit foreshadowing --
就是我們有一個叫做AdSense的產品
this is from before Dean dropped out.
這是一個小開端
But the idea is, like, on a newspaper, for example,
開始於Howard Dean退選以前
we show you relevant ads.
而這個主意就像是,例如在報紙上
And this is hard to read, but this says "Battle for New Hampshire:
我們會給你展示相關廣告
Howard Dean for President" -- articles on Howard Dean.
而這很難閱讀,但是有關 "新漢普郡之戰:
And these ads are generated automatically --
Howard Dean競選總統" —Howard Dean的相關文章
like in this case, on the Washington Post --
這些廣告幾乎都是自動生成的
from the content on the site.
像這個例子,在華盛頓郵報
And so we use our over 150,000 advertisers
它是來自網站內容
and millions of advertisements, so we pick the one
因此我們利用超過150000位廣告客戶
that's most relevant to what you're actually looking at,
和幾百萬則廣告中,選出一則
much as we do on search.
與你所看到的內容中最相關的一則
So the idea is we can make advertising useful,
我們會儘量搜尋
not just annoying, right?
這個概念就是我們要讓廣告有用
And the nice thing about this,
不只是惱人,對吧?
we have a self-serve program,
關於這個有一件很不錯的事
and many thousands of websites have signed up,
我們有一套自助計畫
and this let's them really make money. And I --
有數千到數萬個網站註冊了
you know, there's a number of people I met --
並且這讓他們賺大錢
I met this guy who runs a conservation site at a party,
我遇過到很多人
and he said, "You know, I wasn't making any money.
我在一個派對上遇到了這個經營一個保育網站的傢伙
I just put this thing on my site and I'm making 10,000 dollars a month.
他說:「你知道嗎,我以前沒有賺到任何錢。」
And, you know, thank you.
「我只是把這些東西放到我的網站上,結果現在我每個月就有一萬元入袋」
I don't have to do my other job now."
「感謝你」
And I think this is really important for us, because it makes the Internet work better.
「我現在不需要再做我另一份工作了」
It makes content get better, it makes searching work better,
我認為這對我們而言很重要,因為這讓網際網路變得更好
when people can really make their livelihood
這讓網路上的內容變得更好,也讓搜尋運作更順利
from producing great content.
人們能夠從提供好的內容中
So this session is supposed to be about the future,
獲得溫飽
so I'd thought I'd talk at least briefly about it.
這個部份是關於未來的
And the idea behind this is to do the perfect job doing search,
所以我覺得我至少應該簡短談一下
you really have to be smart.
這背後的想法是:要做出完美的搜尋
Because you can type, you know, any kind of thing into Google,
你必須要很聰明
and you expect an answer back, right?
因為你可以在Google上鍵入任何類型的東西
But finding things is tricky, and so you really want intelligence.
你就可以得到結果,對吧?
And in fact, the ultimate search engine would be smart.
但要找東西是很棘手的,所以你很想要有智慧
It would be artificial intelligence.
而事實上,終極搜尋引擎是很聰明的
And so that's something we work on,
它將會成為人工智慧
and we even have some people who are excited enough
那就是我們正在努力的事
and crazy enough to work on it now,
我們現在甚至有著一群夠興奮也夠瘋狂的人
and that's really their goal.
來做這件事
So we always hope that Google will be smart,
這也是他們的目標
but we're always surprised when other people think that it is.
我們總是希望Google能夠很聰明
And so I just wanted to give a funny example of this.
但在別人這麼認為時,我們也總是很驚訝
This is a blog from Iraq,
我想要舉出一個有趣的例子
and it's not really what
這是一個伊拉克的部落格
I'm going to talk about, but I just wanted to show you an example.
這並不是我真正要談論的
Maybe, Sergey, you can highlight this.
但我只是想給你們看個例子
So we decided --
或許Sergey你可以標一下重點
actually, the highlight's right there. Oh, thank you.
所以我們決定
So, "related searches," right there. You can't see it that well,
事實上,標示在那兒,喔,謝啦
but we decided we should put in this feature
「相關搜尋」在那兒,你可能看不太清楚
into our AdSense ads, called "related searches."
但我們決定要在我們的AdSense放上這個功能
And so we'd say, you know, "Did you mean 'search for'" -- what is this,
叫做「相關搜尋」
in this case, "Saddam Hussein," because this blog is about Iraq --
所以我們會說:「你是不是要找......」
and you know, in addition to the ads,
在這個例子中,會出現「海珊」因為這個部落格和伊拉克有關
and we thought this would be a great idea.
在廣告之外
And so there is this blog
我們認為這會是一個好主意
of a young person who was kind of depressed, and he said,
這裡有一個部落格
"You know, I'm sleeping a lot."
是屬於一個有點沮喪的年輕人的,他說:
He was just kind of writing about his life.
「你知道的,我睡很多」
And our algorithms -- not a person, of course,
他只是寫下他的生活點滴
but our algorithms, our computers --
而我們的演算法—當然不是一個真人
read his blog and decided that
我們的演算法,我們的電腦,
the related search was, "I am bored."
讀到了他的部落格並決定將它
And he read this, and he thought a person had decided
列為「我很無聊」的相關搜尋
that he was boring,
然後他看到了,他以為是一個人決定了
and it was very unfortunate,
他很無聊這樣的評語
and he said, "You know, what are these, you know, bastards at Google doing?
這很不幸,
Why don't they like my blog?"
然後他說:「這些Google的混帳在做什麼?
And so then we read his blog, which was getting -- you know,
他們為什麼不喜歡我的部落格?」
sort of going from bad to worse,
所以後來我們去看了他的部落格,
and we said the related search was, "Retards."
事情變得越來越糟,
And then, you know, he got even more mad,
我們的相關搜尋顯示「發育遲緩」
and he wrote -- like, started swearing and so on.
後來,你知道的,他更生氣了
And then we produced "You suck."
他寫了一些像是咒罵等等的
And finally, it ended with "Kiss my ass."
然後我們產生出「你這爛人」
And so basically, he thought he was dealing with something smart,
最後結果是以「你去吃屎吧!」作終
and of course, you know,
基本上,他以為他是在跟有智慧的對象打交道
we just sort of wrote this program and we tried it out,
但當然的,
and it didn't quite work,
我們只是寫下了這個程式並且試試看
and we don't have this feature anymore.
但不太好用
So with that, maybe I can switch back to the world.
後來我們就不再使用這個功能了
I wanted to end just by saying that
或許我可以切換回到這個世界圖
there's a couple things that really make me excited
我想以談談這個來做結
to be involved with Google,
有幾件事讓我對於
and one of those is that we're able to make money
身處Google之中感到興奮
largely through advertising, and one of the benefits that I didn't expect from that
其中之一就是我們可以藉由廣告來賺錢
was that we're able to serve everyone in the world
其中一個我不曾預期到的好處是
without worrying about, you know, places that don't have as much money.
我們可以服務世界上每一個人
So we don't have to worry about our products being sold,
而不用擔心有些地方沒有那麼多錢
for example, for less money in places that are poor,
我們不用擔心產品被賣到—
and then they get re-imported into the U.S. --
例如:被賣到比較沒有錢的貧窮地區
for example, with the drug industry.
然後被進口到美國
And I think we're really lucky to have that kind of business model
例如,和製藥業一樣。
because everyone in the world has access to our search,
我認為我們有著這樣的商業模式是很幸運的
and I think that's a tremendous, tremendous benefit.
因為世界上每一個人都可以使用我們的搜尋
The other thing I wanted to mention just briefly
我認為這是極大的、驚人的利益
is that we have a tremendous ability and responsibility
另一件我想要簡單提到的是
to provide people the right information,
我們有著很大的能力及責任
and we view ourselves like a newspaper or a magazine --
來提供人們正確的資訊
that we should provide very objective information.
我們將自己視為報紙或是雜誌
And so in our search results, we never accept payment for our search results.
也就是說我們應該提供很客觀的資訊
We accept payment for advertising,
所以我們從不接受為了搜尋結果而付費
and we mark it as such.
我們只接受為廣告付費
And that's unlike many of our competitors.
而我們也是如此行銷
And I think decisions we're able to make like that
這和我們的許多競爭者都很不一樣
have a tremendous impact on the world,
我們能夠做出
and it makes me really proud to be involved with Google.
對世界有重大影響的決定
So thank you.
這讓我以身為Google一員為傲