Name: 【TED】保羅-貝內特：設計在於細節（保羅-貝內特：設計在於細節）。 (【TED】Paul Bennett: Design is in the details (Paul Bennett: Design is in the details))
Uploaded: 2021-01-14T07:25:27.000Z
Duration: 16 min 6 s

Hello. Actually, that's "hello" in Bauer Bodoni

譯者: Manlai YOU 審譯者: Chun-wen Chen

for the typographically hysterical amongst us.

哈囉。這 "Hello" 是 Bauer Bodoni 字體

to 不定詞

One of the threads that seems to have come through

loud and clear in the last couple of days

is this need to reconcile what the Big wants --

the "Big" being the organization, the system, the country --

and what the "Small" wants -- the individual, the person.

｢大的｣是指組織、系統、國家 －

And how do you bring those two things together?

和｢小的｣想要的 － 個人、自己。

Charlie Ledbetter, yesterday, I thought, talked very articulately

about this need to bring consumers, to bring people

And that's what I want to talk about today.

So, bringing together the Small to help facilitate and create the Big,

I think, is something that we believe in -- something I believe in,

因此，一起帶｢小｣以促成及創造｢大｣，

and something that we kind of bring to life

我認為，是我們的信念 － 我的信念，

I call this first chapter -- for the Brits in the room --

the "Blinding Glimpse of the Bleeding Obvious."

Often, the good ideas are so staring-at-you-right-in-the-face

that you kind of miss them. And I think, a lot of times,

what we do is just, sort of, hold the mirror up to our clients, and sort of go,

你卻錯失了它。我認為，我們常常

"Duh! You know, look what's really going on."

And rather than talk about it in the theory,

I think I'm just going to show you an example.

We were asked by a large healthcare system in Minnesota

to describe to them what their patient experience was.

有個在明尼蘇達的大型醫療機構找我們，

要我們告訴它：他們病患的體驗是什麼。

they'd worked with lots of consultants before --

I think they were expecting some kind of hideous org chart

他們曾和多家設計公司合作過 －

with thousands of bubbles and systemic this, that and the other,

他們預期的是一些討厭的組織圖表

成千的泡圈及系統的這個、那個、等等，

Or even worse, some kind of ghastly death-by-Powerpoint thing

with WowCharts and all kinds of, you know, God knows, whatever.

甚至是某種嚇人的 Powerpoint 幻燈片

The first thing we actually shared with them was this.

I'll play this until your eyeballs completely dissolve.

我們提報的第一件事是這樣的。

我要播放它直到你眼珠子跳出來。

I think something happens. I think a head may appear in a second.

事情要發生了。很快可能會有頭出現。

and they were all completely, what is this?

And the point is when you lie in a hospital bed all day,

all you do is look at the roof, and it's a really shitty experience.

問題是，當你在醫院裡臥床一整天，

And just putting yourself in the position of the patient --

你能看的只是天花板，這真是惱人的經驗。

this is Christian, who works with us at Ideo.

這是 Christian，我們的 Ideo 同事。

and, kind of, stared at the polystyrene ceiling tiles

That's what it's like to be a patient in the hospital.

And they were sort, you know, blinding glimpse of bleeding obvious.

Oh, my goodness. So, looking at the situation

from the point of view of the person out --

as opposed to the traditional position of the organization in --

And so, that was a really catalytic thing for them.

They said, OK, it's not about systemic change.

It's not about huge, ridiculous things that we need to do.

他們說：好，不是關於系統的改變。

It's about tiny things that can make a huge amount of difference.

So we started with them prototyping some really little things

that we could do to have a huge amount of impact.

因此，我們開始為他們設計些細小的事。

The first thing we did was we took a little bicycle mirror

and we Band-Aided it here, onto a gurney, a hospital trolley,

首先，我們帶來一個腳踏車後照鏡。

so that when you were wheeled around by a nurse or by a doctor,

you could actually have a conversation with them.

因此當你由護士或醫師推著走時，

You could, kind of, see them in your rear-view mirror,

Very small example of something that they could do.

Interestingly, the nurses themselves, sort of, snapped into action --

said, OK, we embrace this. What can we do?

有趣的事，護士們都採取了行動 －

The first thing they do is they decorated the ceiling.

說：好，我們喜歡它。我們該怎麼做？

Which I thought was really -- I showed this to my mother recently.

I think my mother now thinks that I'm some sort of interior decorator.

這我認為很 － 最近我把它秀給我媽看。

It's what I do for a living, sort of Laurence Llewelyn-Bowen.

我媽現在以為我是室內設計師。

Not particularly the world's best design solution

是我謀生的職業，就像 Laurence Llewelyn-Bowen

for those of us who are real, sort of, hard-core designers,

雖不是世界上最好的設計解答，

but nonetheless, a fabulous empathic solution for people.

Things that they started doing themselves --

但卻是對人們有神效的強力解答。

like changing the floor going into the patient's room

so that it signified, "This is my room. This is my personal space" --

was a really interesting sort of design solution to the problem.

它意味著：「這是我房間。我的個人空間，」－

So you went from public space to private space.

And another idea, again, that came from one of the nurses -- which I love --

因而你從公共空間走入私人空間。

was they took traditional, sort of, corporate white boards,

另一個構想也來自護士 － 我很喜歡它 －

then they put them on one wall of the patient's room,

So that what you could actually do was go into the room

and write messages to the person who was sick in that room,

So, tiny, tiny, tiny solutions that made a huge amount of impact.

I thought that was a really, really nice example.

因此，小小的解答達到了巨大的衝擊。

我認為那真真正正是個好例子。

kind of, seeing opportunities in things that are around you

and snapping and turning them into a solution.

It's a history of invention based around this.

I'm going to read this because I want to get these names right.

這就是基於這個原理的發明史。

Joan Ganz Cooney saw her daughter -- came down on a Saturday morning,

我想唸一下，因為我要把名字唸對。

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【TED】保羅-貝內特：設計在於細節（保羅-貝內特：設計在於細節）。 (【TED】Paul Bennett: Design is in the details (Paul Bennett: Design is in the details))

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