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  • In an age of global strife and climate change,

    在一個全球衝突與氣候變遷的時代

  • I'm here to answer the all important question:

    我在這裡要解答所有重要的問題

  • Why is sex so damn good?

    為甚麼性愛感覺如此美好?

  • If you're laughing, you know what I mean.

    如果你笑了表示你懂我的意思

  • Now, before we get to that answer,

    在我們講那個答案之前

  • let me tell you about Chris Hosmer.

    讓我告訴你關於 Chris Hosmer 這號人物

  • Chris is a great friend of mine from my university days,

    Chris 是我大學時一個很好的朋友

  • but secretly, I hate him.

    但我私底下很討厭他

  • Here's why. Back in university, we had a quick project

    理由是在大學時我們有一個小的專案

  • to design some solar-powered clocks.

    要設計一些利用太陽能驅動的時鐘

  • Here's my clock.

    這是我的時鐘

  • It uses something called the dwarf sunflower,

    利用一種叫做矮種向日葵做的

  • which grows to about 12 inches in height.

    矮種向日葵大概 12 英吋高

  • Now, as you know, sunflowers

    你也知道向日葵

  • track the sun during the course of the day.

    會追隨著太陽的方向

  • So in the morning, you see which direction the sunflower is facing,

    所以早晨時,你看向日葵朝著哪個方向

  • and you mark it on the blank area in the base.

    就在底座空白處作記號

  • At noon, you mark the changed position of the sunflower,

    正午時,記下向日葵改變的方向

  • and in the evening again, and that's your clock.

    同樣地,傍晚時也一樣,這就是你的時鐘

  • Now, I know my clock doesn't tell you the exact time,

    我知道我的時鐘無法告訴你精確的時間

  • but it does give you a general idea using a flower.

    但它利用花來告訴你一個大方向

  • So, in my completely unbiased, subjective opinion,

    所以以我毫無偏見、主觀的立場

  • it's brilliant.

    我覺得這棒極了

  • However, here's Chris' clock.

    可是呢,這是Chris 的時鐘

  • It's five magnifying glasses with a shot glass under each one.

    用了五個放大鏡,每個放大鏡下方都放了一個烈酒杯

  • In each shot glass is a different scented oil.

    每個烈酒杯裡有不同的香氛精油

  • In the morning, the sunlight will shine down

    早晨時,陽光會照射在

  • on the first magnifying glass,

    第一個放大鏡上

  • focusing a beam of light on the shot glass underneath.

    光束會聚焦在下方的小玻璃杯

  • This will warm up the scented oil inside,

    溫熱玻璃杯裡的香氛精油

  • and a particular smell will be emitted.

    然後某種特定的香氣就會散發出來

  • A couple of hours later, the sun will shine

    兩小時後,陽光會照射在

  • on the next magnifying glass, and a different smell will be emitted.

    下一個放大鏡上,另一種香氣就會散發出來

  • So during the course of the day, five different smells

    一天下來,五種不同的香氣

  • are dispersed throughout that environment.

    在整個空間裡瀰漫

  • Anyone living in that house can tell the time

    每個居住在那裡的人

  • just by the smell.

    就可以依據香氣的不同來判斷時間

  • You can see why I hate Chris.

    你知道為何我這麼討厭 Chris 了吧

  • I thought my idea was pretty good,

    我以為我的點子已經很棒了

  • but his idea is genius,

    可是 Chris 的簡直是天才

  • and at the time, I knew his idea was better than mine,

    當時我知道他的點子比我的好

  • but I just couldn't explain why.

    但我就是無法解釋箇中原由

  • One thing you have to know about me is I hate to lose.

    你們要知道我是個不服輸的人

  • This problem's been bugging me for well over a decade.

    這個問題困擾著我超過十年

  • All right, let's get back to the question of why sex is so good.

    好吧,讓我們回到性愛為何如此美好這個問題

  • Many years after the solar powered clocks project,

    在太陽能驅動時鐘專案的多年後

  • a young lady I knew suggested maybe sex is so good

    有個我認識的年輕女性說

  • because of the five senses.

    性愛之所以如此美好,也許是因為五感

  • And when she said this, I had an epiphany.

    因為她的話,我有一種頓悟的感覺

  • So I decided to evaluate different experiences I had in my life

    我決定以五感的角度

  • from the point of view of the five senses.

    來分析評估我生活中的各種經驗

  • To do this, I devised something called the five senses graph.

    為此,我發明了五感圖表

  • Along the y-axis, you have a scale from zero to 10,

    Y 軸的數值範圍從 0 到 10

  • and along the x-axis, you have, of course, the five senses.

    X 軸就是五種不同的感官感受

  • Anytime I had a memorable experience in my life,

    每當我有難忘的生活經歷

  • I would record it on this graph like a five senses diary.

    我就會標記在圖表上,像是個五感日記

  • Here's a quick video to show you how it works.

    這裡有個說明使用方法的短片

  • (Video) Jinsop Lee: Hey, my name's Jinsop,

    Jinsop Lee︰「嗨,我是 Jinsop,

  • and today, I'm going to show you what riding motorbikes

    今天我要和你分享

  • is like from the point of view of the five senses. Hey!

    以五感的角度去了解騎重機的感覺」

  • Bike designer: This is [unclear], custom bike designer.

    重機設計者︰「我是(不清楚),客製重型機車的設計師」

  • (Motorcyle revving)

    (引擎聲響)

  • [Sound]

    (聽覺)

  • [Touch]

    (觸覺)

  • [Sight]

    (視覺)

  • [Smell]

    (嗅覺)

  • [Taste]

    (味覺)

  • JL: And that's how the five senses graph works.

    Jinsop Lee︰「這就是五感圖表作用的方式」

  • Now, for a period of three years, I gathered data,

    我花了三年的時間蒐集資料

  • not just me but also some of my friends,

    不只我在蒐集,還有我的一些朋友們

  • and I used to teach in university, so I forced my --

    我曾經在大學裡任教,所以我強迫...

  • I mean, I asked my students to do this as well.

    我是說,我請我的學生也這麼做

  • So here are some other results.

    這就是我們蒐集的結果

  • The first is for instant noodles.

    第一個,速食麵

  • Now obviously, taste and smell are quite high,

    顯然地,味覺與嗅覺的等級都相當高

  • but notice sound is at three.

    但聽覺只有3

  • Many people told me a big part

    很多人告訴我,吃速食麵的聽覺經驗

  • of the noodle-eating experience is the slurping noise.

    大部分是吸麵的噪音

  • You know. (Slurps)

    你知道的(吸食麵條的聲音)

  • Needless to say, I no longer dine with these people.

    不用說,我再也不跟那些人一起吃飯

  • Okay, next, clubbing.

    好,下一個,跑趴

  • Okay, here what I found interesting was

    這是我發現有趣的地方

  • that taste is at four, and many respondents told me

    跑趴味覺是 4,很多受訪者告訴我

  • it's because of the taste of drinks,

    那是酒精性飲料的味覺感受

  • but also, in some cases, kissing is a big part of the clubbing experience.

    但是,就某些情況而言,接吻也佔了跑趴經驗的一大部分

  • These people I still do hang out with.

    我仍和這些受訪者們一起玩

  • All right, and smoking.

    好吧,那麼吸煙呢

  • Here I found touch is at [six], and one of the reasons

    我發現吸煙的觸覺感受是 6,原因之一

  • is that smokers told me the sensation of holding a cigarette

    是吸煙者告訴我說,拿著煙,

  • and bringing it up to your lips is a big part of the smoking experience,

    把煙送上雙唇間,是吸煙時的重點

  • which shows, it's kind of scary to think

    那表示,感覺有點駭人地,

  • how well cigarettes are designed by the manufacturers.

    香煙製造商把香煙設計的多麼的好啊

  • Okay. Now, what would the perfect experience

    好吧,這些完美經驗

  • look like on the five senses graph?

    在五感圖表上是如何呈現的呢?

  • It would, of course, be a horizontal line along the top.

    如果可以,它當然是條位在頂端的水平線

  • Now you can see, not even as intense an experience

    但你可以看到,即使是強烈的騎重機經驗

  • as riding a motorbike comes close.

    都無法達到五感都位居頂端的水平線

  • In fact, in the years that I gathered data,

    事實上,在我蒐集資料的那些年

  • only one experience came close to being the perfect one.

    只有一種經歷可以最接近完美的五感經驗

  • That is, of course, sex. Great sex.

    那就是性愛,絕佳的性愛

  • Respondents said that great sex

    受訪者說絕佳的性愛

  • hits all of the five senses at an extreme level.

    衝擊所有的五官感受到極端的程度

  • Here I'll quote one of my students who said,

    在此我要引用我學生所言︰

  • "Sex is so good, it's good even when it's bad."

    「性愛如此美好,就算不愉悅的性愛也是美好的」

  • So the five senses theory does help explain

    所以五感理論的確解釋了

  • why sex is so good.

    為何性愛如此美好

  • Now in the middle of all this five senses work,

    現在在我做的這個五官感受的工作中

  • I suddenly remembered the solar-powered clocks project

    我突然想起了

  • from my youth.

    年輕時做的太陽能驅動時鐘專案

  • And I realized this theory also explains why Chris' clock

    我發現,五感理論也說明了

  • is so much better than mine.

    為何 Chris 設計的時鐘比我的還好

  • You see, my clock only focuses on sight,

    你看,我設計的時鐘主要針對視覺

  • and a little bit of touch.

    還有一點點觸覺

  • Here's Chris' clock.

    但 Chris 的時鐘

  • It's the first clock ever that uses smell to tell the time.

    卻是前所未有地讓人「嗅」到時間

  • In fact, in terms of the five senses,

    事實上,基於五種感官感受

  • Chris' clock is a revolution.

    Chris 的時鐘是一種革命

  • And that's what this theory taught me about my field.

    而那正是在我的領域裡,這個理論教我的東西

  • You see, up till now, us designers,

    你看看現在我們這些設計師

  • we've mainly focused on making things look very pretty,

    我們大多專注在讓東西看起來很好看

  • and a little bit of touch,

    再加上一些觸感

  • which means we've ignored the other three senses.

    那也就是說,我們忽略其他三種感官的感受

  • Chris' clock shows us that even raising just one

    Chris 的時鐘告訴我們,藉由提昇任一個感官的感受

  • of those other senses can make for a brilliant product.

    我們就可以創造出傑出的作品

  • So what if we started using the five senses theory

    那假設我們開始把五感設計理論

  • in all of our designs?

    融入我們所有的設計當中呢?

  • Here's three quick ideas I came up with.

    接下來是我想出的三個點子

  • This is an iron, you know, for your clothes,

    這是熨斗,燙衣服用的熨斗

  • to which I added a spraying mechanism,

    我添加了一個噴氣功能

  • so you fill up the vial with your favorite scent,

    你會在蒸水瓶裡添加你喜歡的香氣

  • and your clothes will smell nicer,

    然後你燙過的衣服就聞更好聞

  • but hopefully it should also make

    且同時你在熨燙衣服的過程

  • the ironing experience more enjoyable.

    也會是個很享受的經驗

  • We could call this "the perfumator."

    我們就稱之為「香味製造器」

  • All right, next.

    好,下一個

  • So I brush my teeth twice a day,

    我一天刷兩次牙

  • and what if we had a toothbrush

    如果,我有個嚐起來

  • that tastes like candy,

    像糖果的牙刷呢?

  • and when the taste of candy ran out,

    然後當它再也沒有糖果的甜味時

  • you'd know it's time to change your toothbrush?

    就表示該換牙刷了?

  • Finally, I have a thing for the keys on a flute or a clarinet.

    最後,我對長笛或黑管的按鍵有特殊的喜好

  • It's not just the way they look, but I love the way they feel

    它不僅好看,我更愛那按下它的觸感

  • when you press down on them.

    它不僅好看,我更愛那按下它的觸感

  • Now, I don't play the flute or the clarinet,

    我現在不再吹奏長笛或黑管了

  • so I decided to combine these keys with an instrument I do play:

    所以我決定把那按鍵與我每天都會按的器具結合

  • the television remote control.

    電視遙控器

  • Now, when we look at these three ideas together,

    好了,綜合以上三個例子

  • you'll notice that the five senses theory

    你會發現五感理論

  • doesn't only change the way we use these products

    不僅改變我們使用產品的方式

  • but also the way they look.

    也改變了產品的外觀

  • So in conclusion, I've found the five senses theory

    結論是,我發現五感理論

  • to be a very useful tool in evaluating

    對於分析我生活中各式各樣的經驗

  • different experiences in my life,

    是非常有用的工具

  • and then taking those best experiences

    並且希望把我最好的經驗融入我的設計當中

  • and hopefully incorporating them into my designs.

    並且希望把我最好的經驗融入我的設計當中

  • Now, I realize the five senses isn't the only thing

    現在我明瞭五個感官的感受

  • that makes life interesting.

    不僅增添生活的趣味

  • There's also the six emotions

    還有六種情緒

  • and that elusive x-factor.

    和那難以預料的不確定因素

  • Maybe that could be the topic of my next talk.

    這也許會成為我下一個演講的主題

  • Until then, please have fun

    在那之前,請盡情

  • using the five senses in your own lives

    把五感融入你的生活

  • and your own designs.

    和你的設計當中

  • Oh, one last thing before I leave.

    喔,在我結束之前還有最後一件事

  • Here's the experience you all had while listening

    這是你們聽 TED 演講時的經驗

  • to the TED Talks.

    這是你們聽 TED 演講時的經驗

  • However, it would be better if we could boost up

    然而,如果我們能增加像嗅覺和味覺

  • a couple of the other senses like smell and taste.

    這兩種感官經驗那會更好

  • And the best way to do that is with

    要達到這一點的最佳妙方就是

  • free candy.

    免費的糖果

  • You guys ready?

    準備好了嗎?

  • All right.

    好的

  • (Applause)

    (掌聲)

In an age of global strife and climate change,

在一個全球衝突與氣候變遷的時代

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【TED】Jinsop Lee:五感設計 Design for all 5 senses

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    VoiceTube 發佈於 2013 年 09 月 01 日
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