(upbeat music as crowd cheers)

- Whoa! Hey everybody, how's it going?

I'm incredibly thrilled to be here,

and I know you're waiting for the next speaker,

but I just wanted a couple, quick minutes about RISE.

I met Paddy last year, he came through town,

and he asked me to be the co-host for RISE,

and I didn't know what to expect.

And, as you can see here, if this is your first

Web Summit, the team behind this conference are

just incredible, and the experience in Hong Kong

was just as magical, and very exciting.

It's probably the best conference you'll ever see

in Asia, so if you're interested in the Asian market,

please come and join me in July, next year.

I will personally buy everybody some Dim Sum,

if you actually show up,

and we're going to have a big Yum Cha table together,

and then check it out.

It's just going to be the 20th anniversary of the

handover, in Hong Kong, so the city is going through

a nice polishing, so it should be very exciting

for you to come out and check it out.

I've been working with startups for many, many years,

in Hong Kong, and having RISE, based out of Hong Kong,

but a global conference, has been very exciting for

the community there, and to this Web Summit

I was able to bring along people from China,

Japan, Hong Kong, Singapore as well,

to be my guests here, so I'm very excited about that.

If you want to learn more about it, or meet me,

there's a RISE lounge over in Pavilion One,

just behind the stadium here, and it would be great

to see you guys, in July, 2017. Thank you very much.

(audience applause)

So, it's my great pleasure, and great honor,

to introduce the next speaker.

I'm sure everybody's seen his Snapchats, read his books,

and just followed this guy, this guy has an incredible

amount of energy, and support for entrepreneurs

and founders, and I'd like to call him my new best friend,

but I just met him backstage, like, two minutes ago,

for the first time, but maybe he

found a connection in me, so we're together.

But please, put your hands together, and welcome

to the stage, the CEO of VaynerMedia,

Gary Vaynerchuk.

(upbeat electronic music as crowd cheers)

- What up, Lisbon?

(crowd cheers)

Shit's changing.

Communication is changing, the attention

of our consumer is changing, people are baffled

by results of elections and business growth,

and turnouts like this, but I am not.

Because, for my whole life, since I was six years old,

putting up signs on trees and poles to sell my lemonade,

I've been day trading attention.

We're living through, regardless of what the media

or your social media tells you, we're living through

the greatest era to be

an entrepreneur or human ever.

Let's clap that shit up because it's true!

(audience applause and cheers)

It just is.

The problem is we, especially if you came

to this conference, especially if you're a fucking

teenager back there, we--

(audience cheers)

(laughs) Yeah. We have a massive responsibility

to start making positivity louder.

One of the trends that I'm massively fascinated by

is the minority of angry is much louder than the

silent majority of happy.

And if I can accomplish anything, and I'll get into

my real talk in a second, but if I can accomplish

anything at this conference, I ask that the people

that are as happy as I am, because I am the most

grateful fucker you will ever meet,

for them to get louder, about how good it actually is.

(audience cheers)

How many people are entrepreneurs or in a startup?

Raise your hand.

Very nice.

How many people work in companies and organizations?

Raise your hands.

Very nice.

Let's break them down into two things,

the two things that are broken, which means

there's opportunity in those two sectors,

look like the following.

Let's start with the entrepreneurs.

As positive as I am,

we're also living through one of the worst

eras of entrepreneurship. Let me explain.

We're living through, especially over the last five years,

the greatest era of fake entrepreneurship.

Entrepreneurship has gotten so popular, so cool,

that people that never sold anything or aspire to build

a business, have now decided that they are entrepreneurs,

because they came up with the Uber for

delivering oranges to your fucking house.

(audience laughter)

Yeah, you should clap that shit up,

because it's a problem, and let me explain why.

(audience applause)

One of the things that I feel a huge responsibility for,

because I'm such a proponent of entrepreneurship,

is to also talk about the practical nature

of entrepreneurship.

There's an underlining thing going on in the

Silicon Valley ecosystem that hits the entire world,

which is, we're seeing, very quiet, underlying,

suicide in our space, because there are people

who are not equipped to be entrepreneurs, because,

let me tell you what entrepreneurs do.

They get punched in the fucking face, 24/7/365,

for the rest of their lives.

(audience applause)

And if you weren't built for that,

if you went to good schools, or mommy and daddy

protected you in ecosystem, and you come out

with your product selling oranges, and the market

punches you in the face, you are not prepared for that.

And so what we need to, more than anything,

whether you're an entrepreneur, whether you're a kid growing up,

whether you're an executive, one of the things

we have to start deploying and talking about more,

in this echo chamber, is self-awareness.

You have to know who you are.

Not everybody has to be a number one.

For every Instagram that made a billion dollars

in 500 days, there's five million Instashits

that aren't going to win.

Number 39 at Snapchat,

and number 78 executive at Facebook,

are going to make a lot more money than

the number ones in this room on the company that

isn't going to succeed.

So please, don't listen to me, or fucking Paddy,

or anybody else, if you're not an entrepreneur,

that is phenomenal.

Shit, to be very frank with you,

I wish I wasn't.

Self-awareness.

(audience applause and cheers)

Corporate people that work in organizations,

companies, one more time?

Alright. You guys have a whole another thing going on.

Over the last seven years, I built a company called

VaynerMedia, with my homie Matt Higgins.

Matt Higgins, where are you?

Gotta be somewhere. Anyway, Matty's in the crowd.

We've gone from three to 750 people,

three to 100 million in revenue,

Under Armour, Chase, Unilever, Turner,

biggest brands in the world, and I've been fascinated,

coming from growing my family liquor business,

coming from investing in things like

Twitter and Tumblr, and things of that nature,

coming from that ecosystem, I didn't understand

what was going on in your world.

I didn't get it.

I didn't realize why you were spending so much money,

on television, and print, and outdoor.

I didn't get it.

But now I've come to learn it,

and what's really interesting to me,

is the massive naivete.

I had a very interesting election night,

as an American born in the Soviet Union.

I was flying to London, over the election,

so I didn't actually see it.

I landed, and got all of it at once,

the 50,000 texts from friends and family,

the actual news of the results,

but interestingly enough, more than anything,

what caught my attention, because I was a little

less naive than the marketplace of what could

have happened that night, was the business aspect

of that day.

The amount of CEOs and CMOs that called me,

or emailed me, or wrote me an email that said,

"Huh, maybe you're right about this TV thing,

"or this mainstream media."

We have an enormous, and I mean enormous,

overestimation of what mainstream media and

traditional communication platforms are worth,

and a gross underestimation of what's happening

in the worlds that we're all looking at.

There are hundreds of people,

right here, right now,

filming me live, that technology

would've cost thousands of dollars on a big

fucking camera like this, just 10 years ago.

We're living through, my friends,

if you understand anything about what's going on

while we sit here in Lisbon,

we're living through the greatest shift

in human communication since the printing press.

Communication has been completely shifted forever.

There are 60-year-old men in this audience

who texted poop emojis last night.

(audience laughter)

Watch this, I'm going to show you

something really fascinating.

Do me a favor, Web Summit.

I want you to stand up if the following

statement is true.

I know some of you are fucking lazy,

but it's good circulation, so if this

is true to you, stand up.

How many people here, now, actually get upset

when another human being calls them?

Stand up.

Gonna wait.

I want everybody, don't sit down yet.

I want everybody to look at this.

These are human beings, I'm going to repeat it

to everybody, these are human beings that actually

get upset when another person calls them.

The main way we rolled, just five or six years ago.

Let's clap it up for these pioneers.

(audience applause)

I'll tell you why I'm clapping for that pioneer right there.

I'm clapping, because what these people have innately felt,

and understood, is the emergence of the most important

asset in our new ecosystem, along with the

health of our family, money, our religion,

and the health, which is, time.

The reason those people stood up, and were mad,

that somebody called them, is because we

have technology now, that allows us to actually text

somebody, and I'll call you back on my time,

don't call me on your time.

Like, literally, like...

"Fuckin', I'll text you back, mom!"

That kind of shit.

(audience laughter)

And so, we as business people, in Corporate America,

need to wrap our head around one very big truth.

The day of advertising,

stealing somebody's time,

is over.

And when I say "over", I don't mean it's dead.

People will still run radio, in-between the songs

that you want to hear, people will run lots of commercials

in-between the sports and the TV shows that you watch,

you'll be reading a very nice article, and the next page

will have a big fucking car ad on it,

and you'll have to go seven more pages.

You'll go to a nice little website,