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  • Today, social media is becoming a must-have element in the overall marketing strategy

    如今,社會化媒體正在成為整體營銷戰略中的必備元素。

  • of many companies.

    許多公司的。

  • More than 90% of marketers use social media in their campaigns.

    超過90%的營銷人員在他們的活動中使用社交媒體。

  • 77% of fortune 500 companies have active twitter accounts and 70% of them

    77%的財富500強企業都有活躍的twitter賬號,其中70%的企業有

  • have active Facebook pages.

    擁有活躍的Facebook頁面。

  • Regardless of their size, businesses can utilize social media to

    無論企業的規模大小,企業都可以利用社交媒體來

  • communicate with customers about new products or the launch of a promotion.

    與客戶溝通新產品或促銷活動的推出。

  • Unlike traditional marketing methods, social media allows marketing departments

    與傳統的營銷方式不同,社會化媒體可以讓營銷部門

  • to engage in two-way dialogue with their customers.

    與客戶進行雙向對話。

  • Instead of pushing out one-way broadcasts, organisations are turning to social media

    組織機構不再推送單向廣播,而是轉向社交媒體

  • to learn about their customers through meaningful interactions. Moreover,

    通過有意義的互動來了解客戶的情況。此外。

  • marketing departments are using social media to build online communities

    營銷部門正在利用社交媒體建立網絡社區

  • and turn customers into brand ambassadors.

    並將客戶變成品牌大使。

  • This is particularly important for small businesses, as they often grow their business

    這對於小企業來說尤為重要,因為他們的業務發展往往是

  • from small circles of loyal customers.

    從小圈子的忠實客戶。

  • Using multiple platforms like Facebook, Youtube, Google+ and Twitter,

    使用Facebook、Youtube、Google+和Twitter等多個平臺。

  • businesses can target niche markets and reach specific demographics.

    企業可以針對小眾市場,接觸特定的人群。

  • Social media also increases the visibility of brands, allowing them to reach

    社會化媒體也提高了品牌的知名度,使他們能夠接觸到更多的人。

  • untapped markets through the exposure or virality of their content.

    通過其內容的曝光或病毒式傳播來開發未開發的市場。

  • When businesses share entertaining lifestyle content or educational material that

    當企業分享娛樂性的生活方式內容或教育材料時,這些內容是

  • resonates with customers, their customers will share that content with their social

    引起客戶的共鳴,他們的客戶就會把這些內容分享給他們的社交媒體。

  • networks, increasing brand awareness.

    網絡,提高品牌知名度。

  • An organization’s own employees are some of the best people to amplify content

    企業自己的員工是放大內容的最佳人選。

  • and support marketing initiatives.

    並支持營銷活動。

  • Organizations can encourage and empower employees to amplify key marketing content

    組織可以鼓勵並授權員工放大關鍵營銷內容。

  • with their networks allowing them to showcase their expertise.

    與他們的網絡,使他們能夠展示他們的專業知識。

  • For example, By resharing new whitepapers or digital campaigns to their personal

    例如,通過將新的白皮書或數字營銷活動重新分享到他們的個人網站上

  • social networks, employees can leverage their personal networks and help increase

    社交網絡,員工可以利用他們的個人網絡,並幫助增加

  • the exposure of key company content and support marketing initiatives.

    曝光公司的主要內容,支持營銷活動。

  • Social media can be an extremely effective tool for brands in managing a PR crisis.

    社交媒體可以成為品牌管理公關危機的一個極為有效的工具。

  • It allows them to quickly perform damage control and provides them with the

    它使他們能夠快速進行損害控制,併為他們提供了

  • opportunity to take control of the story early on.

    機會,儘早掌控故事。

  • Companies can also proactively track brand sentiment, allowing them to

    公司還可以主動跟蹤品牌情緒,使他們能夠

  • keep up with what’s being said about them from around the world.

    掌握世界各地對他們的評價。

  • Whether it’s through blog posts, tweets, or videos, social media enables

    無論是通過博客文章、推特還是視頻,社交媒體都能讓你的生活更美好。

  • marketing departments to increase brand exposure, gain a better understanding

    營銷部門,以增加品牌曝光率,更好地瞭解市場。

  • of customers and support their broader marketing campaigns more effectively.

    的客戶,並更有效地支持其更廣泛的營銷活動。

Today, social media is becoming a must-have element in the overall marketing strategy

如今,社會化媒體正在成為整體營銷戰略中的必備元素。

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为什么社交媒体应该成为您营销策略的一部分 (Why Social Media Should Be Part of Your Marketing Strategy)

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    Ntiana 發佈於 2017 年 10 月 31 日
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