It's creative, it's bold.

它是有創意的，它是大膽的

Every bag is giving back and it's being eco-friendly.

每一個背包都是一種回饋，而且還很環保

I was working in advertising and I saw that

以前我在廣告業工作，我看到

all the billboards that were going up in essence were going to the landfill.

所有被架上去的廣告牌，實際上是走向垃圾場

Most people don't know that billboards are made of vinyl

大多數的人不知道廣告牌是由乙烯基做的

and it can be turned into something else.

而且可以變身成其他東西

And so, I thought, “Let's create a business that's solely based on billboards.”

所以，我心想：「我們用廣告牌來創業吧！」

On any given month, we get close to around 10,000 pounds of billboards that we turn into product.

在有限的時間裡，我們取得了將近一萬磅 (約四千五百公斤) 重的的廣告牌，將它們做成產品

Once that billboard goes up, it's usually up for a period of about four weeks.

當一個廣告牌被放上去，通常會放上四個禮拜的期間

This is what a typical campaign is on the street for.

這是一個典型的街道廣告

It's then shipped to our facility here.

然後廣告牌會被運送到我們這裡的機構

We sort it, we cut it, and send it to the manufacturer

我們處理、裁切，並送至製造商那

where they do the final sewing and cleaning of the product.

他們會做產品最後的縫製和清潔

We're able to take a billboard that had one purpose

我們能夠把原本只有一個用途的廣告牌

and then reuse it to make something else.

重複使用做成其他東西

My brother and myself are both huge surfers.

我弟弟和我都是衝浪的愛好者

And we kind of felt like the surfing community loves bright colors.

我們感覺衝浪這個圈子的人都喜歡鮮豔的顏色

And billboard vinyl is actually very durable.

而廣告牌乙烯基其實非常耐用

It's a thick material.

它是一種很厚的材質

It's waterproof, it's mildew proof.

防水、防霉

So, it's actually the perfect material for a surfboard bag.

所以，它其實是做衝浪板袋的完美材料

After that, we expanded into backpacks, duffle bags, wallets.

在那之後，我們增加到後背包、旅行包、錢包

Fanny packs, hip packs, snowboard bags.

腰包、滑雪板袋

Every product's different. Every product's one of a kind.

每個產品都不一樣。每個產品都是獨一無二的

Each piece that we make is unlike anything before it.

我們每做出一個都是前所未有的

Our playground for all of this is based in the environment.

我們的遊樂場讓我們做出這一切，都是根基於我們的環境

Whether it's the mountains, the rivers, the ocean,

無論是山脈、河川、海洋

it's something that we, in essence, have a responsibility to maintain and sustain.

這是我們根本上需要去維護和維持的一份責任