I'm playing with it.

我打它。

I'm making my first story right now.

我正在做我的 現在第一個故事。

It's a wait-and-see.

這是一個等待和觀望。

I think it's important.

我認為這是非常重要的。

Unexpected but exciting.

意想不到的精彩。

Instagram Stories suck.

Instagram的故事吸吮。

Instagram Stories?

Instagram的故事？

(light music)

（輕音樂）

What you think is the biggest thing I can bring to them?

你認為什麼是最大的 事我可以給他們呢？

- [Man] I would say personal, how--

- [文]我想 說個人，how--

- Thank you so much. Thanks.

- 非常感謝。 謝謝。

- [Man] you develop your market, your personal brand.

- [文]您開發 市場上，你的個人品牌。

I would say how you communicate with your people.

我會說你怎麼 與人溝通。

Right?

對？

- So even if I go at least saw it in my paper.

- 所以，即使我在去 至少看到它在我的論文。

I love when it's a smaller room because I want to give them,

我喜歡當它是一個較小的房間 因為我想給他們，

I can pontificate forever but giving a direct answer is

我可以永遠武斷，但 給予直接回答

always, you know, inevitably in a size like this that guy's

總是，你知道的，不可避免地 在一個大小像這樣的傢伙的

question is what 80% are thinking as well.

問題是什麼80％ 所思所想，以及。

Questions.

問題。

- [Man 2] You mentioned it earlier.

- [文2]你 前面提到過它。

Briefly, when you hear insurance, positive or negative?

簡單地說，當你聽到 保險，積極的還是消極的？

Right, so exactly.

對，所以準確。

Can everything that you're laying out for us--

可一切 你鋪設了us--

- Work?

- 工作？

- [Man 2] change that in the midst of a public

- [文2]的變化 在公眾之中

that's got a negative attitude?

該公司得到了否定的態度？

- No, unless there's whatever that is the biggest insurance

- 沒有，除非有什麼 這是最大的保險

organization in America is,

組織美國是，

the mothership, unless they spend real money.

母艦，除非 他們花真金白銀。

You need to spend 10, 20 you want to change America's

你需要花10，20 要改變美國

perception of you characters

你人物的看法

you need to spend tens of millions of dollars.

你需要花費幾十 數百萬美元。

- [Man 2] Right.

- [文2]是的。

- Awesome.

- 真棒。

Thank you guys.

感謝你們。

(applause)

（掌聲）

Thanks having me. Thank you.

有我的感謝。 謝謝。

Thank you, buddy.

謝謝你，伙計。

Alright, take care, my man.

好吧，保重，我的男人。

- You're leaving already? - [Gary] Yeah, I gotta go.

- 你要走了？ - [加里]是啊，我得走了。

See you later. - See ya.

回頭見。 - 再見。

- Take care guys.

- 照顧人。

- [Man 3] See you guys. Safe travels.

- [文3]見你們。 安全旅行。

- See you.

- 再見。

- [DRock] Thank you.

- [DRock]謝謝。

- [Gary] I think we got real practical with them.

- [加里]我認為我們得到了 真正與他們的實際。

- [Woman] I love how you just did the half hour and

- [女人]我愛你怎麼剛 做了半小時

turned it to Q&A and--

它變成了Q＆安培; A和 -

[Gary] That's where it got better.

[加里]這是 它變得更好。

- [Woman] It made about them. - [Gary] 100%.

- [女]這使他們。 - [加里] 100％。

- It's what they want. It's what they wanted.

- 這是他們想要的東西。 這是他們想要的東西。

- [Gary] No, I have to go to LA now for another conference.

- [加里]不行，我得去 LA現在另一個會議。

- [Driver] Hi. - [Gary] Thank you.

- [司機]你好。 - [加里]謝謝。

- [Driver] We got three? - [DRock and Jordan] Yeah.

- [司機]我們有三個？ - [DRock和約旦]是的。

- All right.

- 好吧。

(light music)

（輕音樂）

- Wait a minute, wait a minute Instagram Stories?

- 等一下，等 Instagram的分鐘的故事？

Instagram Stories?

Instagram的故事？

My thoughts are the same as any time a major platform makes an

我的想法是一樣的 時間的重要平台，使一個

update, copies a feature from somebody else, adjusts to what

更新後，副本從要素 別人的時候，調整到什麼

somebody else is doing it's a wait-and-see, right?

別人在做 這是一個等待和觀望，對不對？

I don't actually have many

我實際上並不有很多

emotions or thoughts right off the bat.

情緒或想法 馬上蝙蝠。

I'm more curious of watching people interact with it

我更好奇的看 人們與它進行交互

and see what happens.

看看會發生什麼。

So it's early, I think it's important.

所以這是早， 我認為這是非常重要的。

I've mentioned my concern about Instagram's positioning in the

我已經提到過我關於關注 Instagram的在定位

marketplace not too long ago.

市場不是很久以前。

I actually think Instagram's in a weird, vulnerable position.

其實，我覺得的Instagram的 在一個奇怪的，弱勢的地位。

I don't like they're getting squeezed right now between

我不喜歡他們得到的 現在之間的擠壓

Snapchat and Facebook.

Snapchat和Facebook。

Facebook has its generation and Snapchat's eating up just too

Facebook有其產生和 Snapchat的吃起來太

much of what Instagram had.

很多東西，Instagram的了。

Unexpected but exciting.

意想不到的精彩。

I think it's a smart fast follow.

我認為這是一個 智能快跟進。

We'll see if it clicks.

我們會看到，如果到位。

I think a lot of times features are big plays.

我想了很多次 特點是大劇。

I think when Instagram did video because Vine was out there it in

我認為，當Instagram的做視頻 因為葡萄是在那裡它

essence really was a big deal.

本質真的是一個大問題。

This I'm not so sure.

這我不那麼肯定。

Snapchat's a much bigger player than Vine was at that point.

Snapchat是一個更大的球員 比一棵葡萄樹，在這一點上。

We'll see.

我們拭目以待。

Let me just meet this guy real quick.

讓我滿足 這傢伙真正的快。

Give me one sec. Skee, my man.

給我一個秒。 Skee，我的男人。

- G. I heard you guys knew one another.

- G.我聽說你們 認識彼此。

- This is been like two years in the making.

- 這是一直喜歡 兩年的建設。

- What's up, big time? - What's up, big man?

- 這是怎麼回事，大的時間？ - 這是怎麼回事，大個子？

Please come. It's gonna be the best talk here.

請過來。它會 這裡最好的談話。

I'm dropping the best talk.

我放棄了最好的談話。

- [Skee] What time you? - [Gary] 2:30.

- [Skee]什麼時候嗎？ - [加里] 2:30。

I'll see you then. Thank you, man.

我見。 謝謝你，兄弟。

- [Man 4] You've done some incredible things.

- [文4]你做 一些不可思議的事情。

- [Gary] Thank you, man.

- [加里]謝謝你，伙計。

- [Man 4] And you stay very humble

- [文4]和你 停留很謙虛

which I think is so critical.

我認為這是非常關鍵。

- [Gary] I think so too, man.

- [加里]我也是這麼想的，男人。

I appreciate that and it's funny when on stage

我很欣賞這一點， 這很有趣，在舞台上時，

my ego goes but in real life,

我的自我去，但在現實生活中，

you know it's funny, on camera, on stage my ego goes

你知道這很有趣，在鏡頭前， 在舞台上我的自我去

but in this my humility goes. - [Man 4] Yeah.

但在此我謙卑去。 - [文4]是啊。

- [Gary] You know?

- [加里]你知道嗎？

- [Man 4] That's the most important thing.

- [文4]這就是 最重要的事情。

- I think so. Who the fuck am I?

- 我想是這樣。 誰是他媽的我是誰？

- [Man 4] Yeah. - I've know I done well.

- [文4]是啊。 - 我知道我做得很好。

There's many other people that have done well.

還有許多其他的 已經做得很好的人。

The other thing is I genuinely like people.

另一件事是 我真正喜歡的人。

- [Man 4] Yeah. - Which--

- [文4]是啊。 - 哪一個 -

- [Man 4] Is a massive value.

- [文4]是一個巨大的價值。

- Yeah, to cut the real chase that's the saving grace.

- 是啊，切實 追逐那是救命之恩。

- [Man 4] Yeah. - I genuinely like these people.

- [文4]是啊。 - 我從心底喜歡這些人。

Thanks for the invite, man.

感謝您的邀請，伙計。

I just got in this morning.

我剛在今天上午。

- Sorry, I actually didn't even check your Snap afterwards.

- 對不起，我居然沒 甚至檢查你捕捉之後。

- Dude, congrats, congrats, congrats that's fucking insane.

- 哥們，恭喜，恭喜， 恭喜這他媽的瘋了。

I can't believe you, you guys gave me a little preview but it

我不能相信你，你們 給了我一個小的預覽，但它

was only two, dude, wow.

是只有兩個，伙計，令人叫絕。

Hello gang. Hello gang.

你好團伙。 你好團伙。

Is that the Xand-man?

是，X和人？

Hi Mooshie.

嗨Mooshie。

Hi dwah-dwah.

喜dwah-dwah。

(blows kisses)

（拋去飛吻）

I love you Mooshie brains.

我愛你Mooshie大腦。

I love you.

我愛你。

(blows kisses)

（拋去飛吻）

Bye Mommy. Love you, Mommy.

再見媽咪。 愛你，媽媽。

So here's my new feature for Instagram Stories.

因此，這裡是我的新功能 對於Instagram的故事。

I'm going to give you guys screen savers once a day.

我想給你們 屏幕保護程序，每日一次。

My new screensaver is up next.

我的新的屏幕是旁邊。

Now, let's keep using the functionality of this amazing

現在，讓我們繼續使用 這個驚人的功能

thing, DRock. Anyway message me

首先，DRock。反正給我發短信

right now if you're using this screensaver. Now.

現在如果你使用 這個屏幕保護程序。現在。

What up Snapchat?

怎麼了Snapchat？

Would love for you to go check out my Instagram Story and

很想你去檢查 我的Instagram的故事

I'd love to get your two cents on it.

我很想得到你的 兩分錢就可以了。

Instagram Stories suck.

Instagram的故事吸吮。

The same fuckers that loved Instagram 11 months ago and were

那個愛一樣不要臉 Instagram的11個月前與人

like Snapchat is bullshit are literally going to say

像Snapchat是廢話都 從字面上去說

Instagram Stories are bullshit. Snapchat's the best.

Instagram的故事是胡扯。 Snapchat是最好的。

Same characters.

相同的字符。

They hate that change, DRock, they hate that change.

他們討厭這種變化， DRock，他們討厭這種變化。

I love that change.

我喜歡這個改變。

Because it's inevitable.

因為這是不可避免的。

You know, I'm playing with it.

你知道，我用它玩。

I'm making my first story right now.

我正在做我的 現在第一個故事。

First of all, I think it's a very well-made product.

首先，我認為這是 一個非常精良的產品。

It's very intuitive even the first or two go arounds.

這是非常直觀的，甚至 第一個或兩個去變通。

I think that's always important

我認為這是總是很重要

having intuitive products matters.

其直觀 產品事宜。

I think the UI and the UX of where they put the

我覺得UI和 他們把其中的UX

stories is huge.

故事是巨大的。

They're just unmissable.

他們只是不可錯過。

It's super intuitive, it's a

這是超級直觀的，這是一個

very well-made product, that's important.

非常精良的產品， 這很重要。

That's number one, next, it just comes natural and I usually

這是一個數字，接下來， 剛剛談到的自然和我平時

things don't naturally come to

事情並沒有自然而然地

me usually so that was actually a good thing.

我通常使 實際上是一件好事。

Two, I'm fascinated by the UI and UX of the product where the

二，我被迷住了UI 和產品的UX其中

most recent five or six are the ones that show up before you

最近五六年都 對那些在你面前露面

start sliding which I think is going to induce a lot of people

開始滑動我認為這是 要促使了很多人

to create often to game-ify it to be one of those things that

經常創造遊戲IFY它 是其中的一件事情是

is always there when people open up their Instagram.

是永遠存在的，當 人們開拓自己的Instagram。

So, I think that has the potential to create a lot of

所以，我認為有 可能創造了很多

activity early on which is probably going to be important

活動早在其上是 可能將是重要的

and three, I would say that anybody that thinks this is

三，我會說， 任何人說認為，這是

going to kill Snapchat is completely out of their mind.

要殺Snapchat是 完全是出於自己的心。

That's an incredibly no chance statement and I would also say

這是一個令人難以置信的沒有機會 聲明同時我也想說

that let's not forget that Instagram's already had success

，讓我們不要忘記， Instagram的公司已經獲得成功

I think I said this in the video with fast following.

我覺得我在這說 視頻快速以下。

Vine and doing video and that pretty much killed Vine.

藤和做視頻 這幾乎殺了葡萄。

There's no shot of killing Snapchat but I do think there's

有沒有殺人出手 Snapchat但我認為有

a shot for people that have been able to build big audiences on

人一出手就是已經 能夠建立在大的觀眾

Instagram and have not yet built big audiences on Snapchat

Instagram的和沒有建成 關於Snapchat觀眾大

this may create a scenario where they won't try to create big

這可能會創建一個場景： 他們不會試圖創建大

audiences on Snapchat and that alone is a win for Instagram.

關於Snapchat和觀眾 單單是Instagram的一場勝利。

Yeah.

是啊。

It won't kill Snapchat 'cause Snapchat's too big.

它不會殺死Snapchat “造成Snapchat太大。

That's all. It's just too big.

就這樣。 這只是太大了。

Too many people have too many audiences,

太多人有 太多的觀眾，

there's too many people that use it.

有太多 使用它的人。

Plus, there's a lot of people that won't give Instagram a shot

另外，還有很多人 這不會給Instagram的一個鏡頭

here because I think of the copycat play and out of the

這裡，是因為我想的 山寨戲進出

emotion they'll be like, "Oh, screw that."

他們的情緒會 像“哦，螺絲這一點。”

I mean what this is gonna do, what Snapchat taught us is

我的意思是這是要去 做什麼，Snapchat告訴我們是

there's a place for content that is not that serious.

有內容的地方 這不是那麼嚴重。

I think Instagram became a museum and Snapchat became your

我認為，Instagram的成為了 博物館和Snapchat成了你

conversations and I think that what this is gonna do for a lot

談話，我認為， 這是什麼是要去了很多做

of Instagram celebrities, content producers, media companies,

Instagram的名人，內容 生產商，媒體公司，

brands is allow them to produce a lot more content for Snapchat.

品牌是讓他們產生 更大量內容Snapchat。

There's a lot of people on Snapchat that are way too fancy

有一個很多人 Snapchat是太花哨

and only only post one or two things and they have to be

只有只發布一個或 兩件事情，他們必須

perfect, this is going to give them that ability to not be as

完美，這將會給 他們不作為的能力

perfect which will make them create more.

完美這將 讓他們創造更多。

All these things start off as something it could have any

所有這些事情開始為 一些它可以有任何

niche that the next big social network's going to start off

利基，未來大社會 網絡就要出發了

with some niche, some feature, build critical mass and then

一些利基，一些功能， 建立臨界質量，然後

just become a content platform with every option of every way

剛剛成為內容平台 與每路每個選項

to do it. Got it?

去做吧。得到它了？

It's one of the reasons I'm surprised that Snapchat has not

它是我的原因之一 驚訝，Snapchat也沒有

started doing live yet.

開始幹的活呢。

I just think it's inevitable.

我只是認為這是不可避免的。

Eventually snackable content, everygreen content and

最終snackable內容， EVERYGREEN內容和

live content will be the cost of entry to be a modern day massive

實況內容將是成本 入口是一個現代的大規模

social network. Boom.

社交網絡。繁榮。

Let's call it "My two cents on Instagram Stories and

讓我們就稱它為“我的兩分錢 Instagram的故事和

its impact on business."

其對企業的影響。“

I think Instagram got too fancy,

我認為，Instagram的有太花哨，

like you can only post once a day.

像你只能 後每天一次。

- It's not authentic anymore. - Yeah.

- 這是不是正宗的了。 - 是啊。

It's authentic but it's the authentic version of your most

這是真實的，但它是 你最正宗的版本

prized content of the day.

當天的珍貴內容。

Good to see you again, brother.

很高興再次見到你，兄弟。

There you go.

你去那裡。

- [Man 5] How are you? - [Gary] How are you?

- [文5]你怎麼樣？ - [加里]你怎麼樣？

- [Man 6] Hey. - [Gary] How are you, man?

- [文6]嘿。 - [加里]你怎麼樣，哥們？

Hey Laura.

嘿，勞拉。

- Hey, nice to meet you. - Nice to meet you.

- 你好，很高興遇到你。 - 很高興見到你。

'Sup man?

'超人？

- Ankarino Lara founder of ThisMoment.

- Ankarino拉拉 ThisMoment的創始人。

- Very nice man, real pleasure.

- 非常好的人，真正的快樂。

I could never stand by the door to say no people.

我從來沒有袖手旁觀 門說不的人。

I'd be like just sit on the fuckin' floor.

我會想只是坐在 在該死的地板上。

DRock, you should go outside

DRock，你應該到外面去

and get all the disappointed patrons.

並得到所有 失望的惠顧。

Thanks for coming. - [Man 7] Thanks having me.

感謝你的到來。 - [文7]有我謝謝你。

- 90 minute this is going to be fucking awesome.

- 90 minute此是 將要他媽的真棒。

I'm super pumped.

我超級抽水。

And the thing that I really try to think about was okay, if

而件事，我真的 去想想還行，如果

we're gonna have such a distinct, different group people coming

我們要去有這樣一個獨特的， 不同組的人來了

from music and art and entrepreneurship, marketing what

從音樂，藝術和 創業，營銷是什麼

I'm gonna do is I'm gonna talk about some theme that I think

我會做的是我會說話 一些主題，我認為

really bring the most value across the board and then

真的能帶來最大價值 全線然後

I want to open it up.

我想打開它。

95% of this room should be giving a presentation as well so

這個房間的95％應該是 進行演示，以及使

the one thing I decided to talk about was attention.

有一件事，我決定 談了關注。

I think what I've done really well for the last 20 years of my

我想我真的做了 為順利過去20年的我

life is reverse engineer attention.

生活是反向 工程師的關注。

Usually buy it at underpriced,

通常買它的低估，

(crashing sound) (laughter and chatter)

（轟然聲） （笑聲和振動）

attention. Attention.

注意。注意。

That was set up you all looked. You all looked.

這是設置你都看了。 你們都看了。

Do you know how hard it is to like riff for 90 minutes?

你知道有多難 喜歡即興90分鐘？

And the thing is, as you know,