Name: 如何說服人們為你的服務付費？ (How to Convince People to Pay For Your Services)
Uploaded: 2021-01-14T06:48:31.000Z
Duration: 6 min 56 s
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Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business

Now, if you’ve ever wondered, gosh, I have all this knowledge that the world really needs

but how do I convince people to pay me for it?

This question comes from Lauren who wrote to us on Facebook and asked:

“How do I turn my sustainable food knowledge, which the world needs, into a full time livelihood?

I’m not thinking of an individual coaching business.

I believe it would be more useful for institutions like schools, hospitals, and jails, and businesses

How do I convince them to pay me for my insight and advice?”

Lauren, this is a fantastic question and I love the topic of food sustainability because,

I’m sure you know this, one third of all food produced worldwide gets lost or wasted.

That is an insane amount of waste, especially when there are hundreds of millions of people

Nobody wants to pay you for your knowledge.

Nobody wants to pay for my knowledge either.

This is actually true for all of us, and here’s what I mean.

One big mistake that new entrepreneurs make is they focus on how can I get people to pay

me money for my skills, my gifts, my products, etcetera, rather than focusing on how can

I give people a solution to a problem they already have?

The former approach is you-focused, it’s all about what can you get from others, which

is not the approach I suggest if you want a profitable and sustainable business.

The latter approach, which I highly suggest, is customer-focused, meaning you shine a light

on your customer and how what you offer is a solution to their problems.

It’s a very simple framework that works for any successful business.

Now, of course, your market also has to be willing to pay to solve those problems, and

to figure that out follow these two steps.

So the very best way to find out what problems your market is having is by asking them.

So go out there and talk with restaurant owners and hospital administrators and anyone else

Find out from them what are their frustrations and their challenges right now when it comes

This is your area of expertise, Lauren, so I am certain that you can come up with customer-focused

questions that will help you better understand the challenges these businesses are facing

And also ask them about their goals and their dreams.

So what are they hoping to accomplish over the next 12 or 24 or 36 months?

When you do this, your entire focus needs to stay on them.

Really listen to everything they have to say.

And even after they’re done talking, pause for a moment and then ask is there more.

You know, most of us are so rarely listened to that this one question can unleash a flood

of customer insight that you just wouldn't have gotten if you didn't ask.

Step number two is align, meaning match up the knowledge that you have to the problems

I want you to keep it in this problem solution framework.

Remember, nobody really cares about your knowledge, they want solutions to their problems.

Use case studies and real numbers wherever you can.

Now, if their problem is hemorrhaging money, maybe you can show them how reducing their

food waste will cut costs big time or how meeting standards of sustainability can get

If their problem is not enough customers, show them how locally sourced organic food

can get them some PR buzz right now and put them on the local hot list.

If their problem is wanting to do the right thing, but also keep in mind the bottom line,

show them how making tweaks will allow them to be really eco-conscious without losing

Saving money, making money, more customers, happier customers, more press, a business

that’s the embodiment of their values, those are all very concrete outcomes that people

will be willing to pay for, but only if you can demonstrate how what you offer can help

When you do that, Lauren, I’ve gotta tell you, you do not need to convince anyone to

They’re going to be taking out their checkbook and asking when can we start.

So let’s wrap this one up on a tweetable.

Focus on solving real problems and you’ll never have to convince people to pay.

Have you ever struggled to convince people that what you have to offer is worth paying

What specific step from this episode can help you make that shift?

Now, as always, the best conversations happen after the episode over at MarieForleo.com,

so head on over there and leave a comment now.

Now, once you’re there be sure to subscribe to our email list and become an MF insider.

You’ll get instant access to a powerful audio training called How to Get Anything

You’ll also get some exclusive content and special giveaways and personal updates from

me that I just don't share anywhere else.

Stay on your game and keep going for your dreams because the world needs that special

Thank you so much for watching and I’ll catch you next time on MarieTV.

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如何說服人們為你的服務付費？ (How to Convince People to Pay For Your Services)

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