Name: TED】Johanna Blakley:來自時尚自由文化的教訓（Johanna Blakely: Lessons from fashion's free culture）。 (【TED】Johanna Blakley: Lessons from fashion's free culture (Johanna Blakely: Lessons from fashion's free culture))
Uploaded: 2021-01-14T06:30:52.000Z
Duration: 16 min 7 s

I heard this amazing story about Miuccia Prada.

我曾聽過一則關於Miucha Prada 的有趣故事

She's rooting around, she finds this one jacket by Balenciaga --

逛著逛著, 她發現了一件巴黎世家的夾克外套

She's looking at the seams. She's looking at the construction.

她看了看夾克的車工縫線, 整件衣服的剪裁

She said, "I'll buy it, but I'm also going to replicate it."

她說: 我會買, 而且我還要把它複製出來

Now, the academics in this audience may think,

現在坐在觀眾席,身為知識分子的你們也許會想

『嗯, 這看起來似乎是一種抄襲行為』

that she can root through the history of fashion

that doesn't need to be changed by one iota,

就可以讓這件骨董夾克變成入時且時髦的

You might also be asking whether it's possible

Well, it turns out that it's actually not illegal.

In the fashion industry, there's very little

All they have, really, is trademark protection,

時尚產業只擁有商標的法律規範

這也是為什麼你們會看到許多商品上

It's because it's a lot harder for knock-off artists

Now, the reason for this, the reason that the fashion industry

owning the seminal building blocks of our clothing.

And then everybody else would have to license this cuff or this sleeve

不然大家可能得跑去申請某一袖口樣式

But too utilitarian? I mean is that the way you think of fashion?

但真的太過實用嗎? 我是指這就是你們對時尚產業的觀感嗎?

Now, those of you who are familiar with the logic

which is that without ownership, there is no incentive to innovate --

也就是認為沒有擁有權,就不會有創新的動機

by both the critical success of the fashion industry

and the economic success of this industry.

fashion designers have actually been able to elevate

所以這個圈子非常的開放,極具創意性

Unlike their creative brothers and sisters,

時尚設計師可以向其他同儕設計師

They can take any element from any garment

他們可以取樣流行史上任一服裝款式

and incorporate it into their own design.

They're also notorious for riffing off of the zeitgeist.

they were influenced by the costumes in Avatar.

是受到電影阿凡達裡的服裝造型所影響

電影裡的戲服同樣也不受版權保護

and this dress is actually made of aluminum.

而這件洋裝的材質則是用鋁所製的

I've heard this dress actually sort of sounds like wind chimes

People think this is a magical thing. How does it happen?

大家都覺得這真的很神奇. 這是怎麼發生的呢?

Well, it's because it's legal for people to copy one another.

嗯, 這是因為人們可以合法的相互抄襲

TED】Johanna Blakley:來自時尚自由文化的教訓（Johanna Blakely: Lessons from fashion's free culture）。 (【TED】Johanna Blakley: Lessons from fashion's free culture (Johanna Blakely: Lessons from fashion's free culture))

字幕列表影片播放

TED】Johanna Blakley:來自時尚自由文化的教訓（Johanna Blakely: Lessons from fashion's free culture）。 (【TED】Johanna Blakley: Lessons from fashion's free culture (Johanna Blakely: Lessons from fashion's free culture))

sort

bunch

people

applause