that there's this new super-rare Pokemon out

that has proven impossible to catch.

But you know me, impossible is not a word that I understand,

so we're gonna find this thing,

and stick him in our balls.

Rock!

Rock!

The Rock? Wha— Some sort of weird promotional thing

that Nintendo's doing, well, okay, cool!

Gotta catch 'em all!

Bring it on, Rock!

[Pokeball shakes]

[Rock escapes]

[Grunt]

I could do this all day, you little Weedle-catching bit—

Okay, well suck on this Great Ball!

[Pokeball falls]

Got it!

Are you kidding me!?

Maybe you should lay off the candy, "FatPat",

you're starting to look like a Jigglypuff!

But hey, that's just my theory.

Man...Pokerock is a dick.

[Game Theory Theme Plays]

Hello, internet!

Welcome to Game Theory, where that opening was part of a collaboration I did with Dwayne

“The Rock” Johnson.

Yeah, the Fast and Furious guy.

The video is “Why I gave The Rock Pokemon Go.”

Just kidding...I gave him Undertale.

Just kidding again -- man you guys take this too seriously.

I didn't give The Rock any sort of video games, okay?

But I will say this was a super-cool opportunity,

since it’s not every day you get to tell the world’s highest earning actor to suck

on your Great Balls, so even though I didn’t catch him, I’d call it a win.

If you want to check out the whole video I did with him, click right here.

But the fact that I got to do a collaboration with a former wrestler turned Scorpion King

about a POKEMON game just goes to show how big Pokemon GO actually is.

And as if you needed more proof, just a few days after the game’s release, it basically doubled

the value of Nintendo -- the WHOLE company.

In a week, it became the biggest mobile game EVER -- CRUSHING Candy Crush.

And everyone is checking it out -- both genders, practically every age group.

I mean, when my cellphone wielding grandma is asking me to breed with her Female Nidoran,

I think two things: First, this game is HUGE and second, seriously?

You can’t find a Male Nidoran, grandma?

They’re literally like every five steps.

Oh, and let’s add to the list, 3) I never want to think about breeding and my grandparents

in the same sentence ever again.

But despite a HUGE number of people playing this game coming in from all walks of life,

one trend has already started to emerge: the domination of Team Mystic.

And that’s not me showing favoritism; It’s a proven fact.

For those of you who don’t know, or live in Brazil (where the game isn't released yet) and have to rely on the Olympics

to entertain you instead, once a player reaches level 5, they must first pick a team: Mystic,

Valor, or Instinct.

This in turn dictates your team color, your team leader, and which team you battle for

at gyms.

But most importantly, once you’ve picked your allegiance, it’s impossible to switch

teams, so it’s a PERMANENT move in the game.

And yet, despite presenting three evenly-matched teams to the player,

43% of total players of Pokemon GO are currently Team Mystic.

That’s nearly HALF, despite there being three options.

It’s a MASSIVE difference as Valor only has 32% of players and Instinct is far behind

with only 25%.

Which begs the question: WHY?

How could one team dominate the choice so heavily?

Well, what’s really happening here is a collision of personality, competition, and

social psychology.

In other words: a whole lotta SCIENCE.

And when you boil it down, there are actually three key reasons

why Team Mystic is the Pokemon GO team of choice,

and no, it’s not just a #TeamMystic Thing.

So let’s pick apart the minds of Poketrainers across the globe to get to the root of Mystic’s

magical domination of the field.

Every day, the stuff we see around us influences the way we think, usually way more than we

even realize.

Ads, marketing, even regular news articles you read take advantage of the way your brain

works and I’m here to tell you that Pokemon Go teams are no exception!

We’re going to get into plenty of psychology about the teams themselves, but before we

even get into that, I’m going to tell you that even the way the game’s marketing presents

the teams, as well as the game's interface,

makes you predisposed to choosing team Mystic.

Look at this layout of the teams.

And this one.

And this one.

Which team do you notice first when you look at these images?

If you’re like the vast majority of the population, you notice the one in the middle.

This is called the center stage effect and it’s one of the most common marketing tools

out there.

In a display case, you’re more likely to look at and consider the object in the middle,

and not the ones on the ends.

It’s also known as the “Goldilocks effect”

You know, after "Goldilocks and the Three Bears",

[High Voice] "This porridge is too hot, this porridge is too cold",

"This porridge is juuuuust right."

[Normal Voice] Anyway, The Goldilocks Effect says that most people choose the middle option.

If everything seems relatively equal across all of them (like people don’t get a special

prize for choosing one) they’ll choose the one that’s visually in the middle.

That’s why if you have the choice to go inside the same building through one of three

doors, you’ll most likely choose the middle one.

If all three lanes are empty on the highway, and none are considered a "fast lane" or "carpool lane",

well, people will choose the middle lane.

And if all three bathroom stalls are clean, people will choose the middle option to poop...unless

of course there’s someone in that first stall, in which case you can BET

I am going the COMPLETELY opposite side of that room—

not being that creepy guy who chooses the stall right next to the other guy

who happens to be in there, give me space, okay?

Pooping is NOT a group activity.

Speaking of: in high school, the group of guys in my show choir would have this thing

where they would all run to the bathroom together and have a "Poop Party"

I never did it, I was very confused.

Sorry, back to Pokemon...just very shy about my stall ethic, okay?

[Clears Throat]

Anyway, if you’re a huge Pokemon fan or you already know other things about these teams,

well then, the choice isn’t so equal anymore.

For instance, if you have a friend on Team Valor, you might be tempted to also choose Team Valor

to play with them; it’s no longer a neutral choice.

But for those of us with no friends, still walking around at level 5 not realizing that

we just have 75 Bellsprouts in our to our name, we’re just going to choose based on whatever’s

in front of us.

And what’s in front of us at the moment of choice is Team Mystic.

For those of you jumping on the Pokemon Go train a couple weeks in, there’s another

factor, as well: everyone wants to be on a winning team.

Think about it: This is one of the few games most of us have played in recent memory where

you actually have to occasionally interact with real people in the real world.

It’s horrifying.

And for those of us who are used to the anonymity of the internet where we can celebrate our

victories by dancing around our basements in our underwear - admit it, you do it, too

- we don’t want to face the embarrassment of a loss,

especially when playing a game in the REAL WORLD.

No, now when we’re going to choose a team, there's a whole lot more at stake, BUT we have an advantage:

we already know what the most popular choice is,

because everyone’s been talking about it. We know what team is going to get more wins,

controls more gyms, and potentially has the best shot at special perks, because

it's the team with the MOST PEOPLE.

You guessed it: it's Team Mystic.

This is called the Bandwagon Effect, and is a very real psychological phenomenon that

says people are more likely to adopt a belief or start doing something if they already think

it has momentum. It's the reason why Yelp reviews exist.

As human beings, we get information from the people around us - we go with the majority

based on instinct.

No, not Team Instinct, just actual instinct.

So think of a really terrible example from history.

One of the most horrific moments in history,

where people joined a bandwagon, and got carried away...you guessed it:

Justin Bieber.

As more and more people thought he was good, the easier and easier it became

to overcome the critics, despite everyone's eardrums bleeding.

And Justin Bieber goes to show you how dangerous bandwagoning can be.

You see it on YouTube all the time where for a while it becomes “cool” to hate someone,

or some channel. Or bad mouth some kind video or a game.

With Pokemon Go, people see that it’s easy to be in the in-crowd if they choose Team

Mystic, so they’re more likely to choose it, on top of being reinforced by seeing it

front and center quite literally all the time.

But it’s not all about how the teams are presented to you on the screen -- they’re

also all associated with a color.

Mystic is blue, Valor is red, and Instinct is yellow.

And last week, to help write this episode, I surveyed you Loyal Theorists and over 30,000

of you responded.

One thing that was immediately interesting about your answers was that 23%, or about 7,000 total,

chose your Pokemon GO team based purely on the color—that’s A LOT of people, over a fifth.

So, then why would the Blue Mystic team have the advantage here?

Well, first, because blue is the world’s most popular color.

Across multiple tests, across nearly all countries, and across both males and females.

Second favorite -- either red or green depending on the country.

And MUCH further down the list, is Yellow.

And remember, that’s exactly how our three teams line up: First, Mystic Blue, then Valor

Red, then Instinct Yellow.

Here in the United States, this color battle takes on even more meaning since it’s an

election year with one political party being associated with Red and the other Blue.

And yet, in an ironic twist, regardless of whether a person is a blue Democrat or a red Republican,

on the whole, blue is still their preferred color.

But why?

Well, scientists believe it has a lot to do with the calming emotions blue tones evoke.

It’s the color of the sky on a sunny day and of a calm body of water.

Red, on the other hand, is often the color of anger, rage, or passion -- much more intense

emotions. It’s an active color.

And this held true with the data you guys sent in.

As part of the quiz, we asked you to submit your personality types based on the Myers-Briggs

assessment which gives you letters based on your personality.

The first of those letters is giving you either an E or an I, extroverted or an outgoing people

person vs. I for introverted or someone who prefers being in smaller, quieter groups.

And true to form, Valor, with its active, aggressive red, had the highest percentage

of extroverts.

It’s also worth mentioning that about a year ago, I did an episode all about color

theory and how different colors affect your performance in certain games with science

proving that red teams do better in high-action, FPS-style games and blue teams doing better

with strategy-based games like chess and MOBAs.

Red’s association with excitement and aggression play to your advantage if you’re in a shoot-em-up style game

that requires taking big risks; blue, meanwhile, is at an advantage whenever

there's a slower-paced game that requires more strategy and trustworthiness.

Now with that in mind, look at Pokemon, it’s immediately clear that this isn’t a run-and-gun game.

It’s a walking game, and a game you play over the course of weeks, where you strategically collect your

Pokemon, breed them, team up with other players—basically, you're playing the long game.

To catch 'em all, or be the best, like no one ever was.

So where does all this leave yellow?

Well, yellow is rarely associated with any competitive qualities - it’s about optimism

and happiness, which helps explain why it’s a last choice based on color theory.

Psychologically, you don’t get any advantage in the game, and looking outside of Pokemon,

yellow doesn’t have a big strategic position as a color in general.

It’s on the fewest national flags and rarely appears on sports jerseys.

You can even see these color theories at work in brands that choose these particular colors.

The Nintendo red conveys that their games are about excitement and immediate action.

Think about the platformers like Mario, or the wide-open adventures of Zelda.

Then look at Blizzard’s cool blue, which conveys that their games ARE about strategy