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  • Launching a console is an expensive endeavor. Not only is there worldwide marketing to be

  • done, but often years of expensive research and development leading up to the launch.

  • But during an earnings call today, Sony CFO Masaru Kato stated, "Unlike PS3, we are not

  • planning a major loss to be incurred with the launch of PS4."

  • This is apparently because of the PS4 using a chip that has required much less R&D and

  • investment by the company.

  • He explains: "At the time we developed PS3, we made a lot of in-house investments to develop

  • the chip -- the Cell chip. Development...saw the silicon processing and all the facilities

  • invested by us ourselves.

  • "Yes we have a team working on chip development -- but we already have existing technology

  • to incorporate and also product investment and all the facilities will now be invested

  • by our partners, other foundries, so we don't have to make all the investment in-house."

  • While Sony as a whole is currently enjoying its first profits since 2008, in the games

  • segment sales are down 12.2%.

  • Combined sales of PS3 and PS2 consoles have fallen to 16.5 million from 18 million last

  • year. This isn't surprising though, considering generation fatigue and the recent announcement

  • of the PlayStation 4.

  • Sony's portables -- PSP and Vita -- sold 7 million units in the past three months, which

  • is a slight improvement on the 6.8 million sold during the same time last year. While

  • up, it's worth noting that the Vita's price-cut in Japan this year undermines the fact that

  • more units were sold, earning Sony less money overall.

  • Sony is optimistic about the future of its game business. A financial report reads: "Sales

  • are expected to increase significantly primarily due to the planned introduction of the PlayStation

  • 4 in the fiscal year ending March 31, 2014. Operating income is expected to be essentially

  • flat year-on-year primarily due to an increase in research and development expenses and marketing

  • expenses related to the introduction of the PS4."

  • Note that since Sony's fiscal year goes through next March, a PS4 release this year isn't

  • assured -- at least not worldwide.

  • Overall, this appears to be a much leaner, streamlined, and ultimately more profitable

  • Sony than the company of a year ago.

  • For more on the game industry, stay tuned to IGN.

Launching a console is an expensive endeavor. Not only is there worldwide marketing to be

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IGN新聞 - 索尼預計PlayStation 4將獲利 (IGN News - Sony Expects PlayStation 4 Profit)

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    阿多賓 發佈於 2021 年 01 月 14 日
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