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A class action lawsuit has been filed against SEGA and developer Gearbox regarding Aliens:
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Colonial Marines.
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In a lawsuit obtained by Polygon, plaintiff claims "that Gearbox and Sega falsely advertised
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Aliens by showing demos at trade shows like PAX and E3 which didn't end up being accurate
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representations of the final product."
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The demos were advertised as "actual gameplay" at the time, yet portrayed a level of "graphical
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fidelity, AI behavior, and even entire levels not featured in the game."
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The suit explains that by having reviews under an embargo that lifted the day of release,
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consumers did not have time to learn from critics about the difference in quality in
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the final product compared to early footage.
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The claim argues: "Each of the 'actual gameplay' demonstrations purported to show consumers
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exactly what they would be buying: a cutting edge video game with very specific features
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and qualities.
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"Unfortunately for their fans, Defendants never told anyone — consumers, industry
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critics, reviewers, or reporters — that their 'actual gameplay' demonstration advertising
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campaign bore little resemblance to the retail product that would eventually be sold to a
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large community of unwitting purchasers."
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The suit also points to this Twitter post from Gearbox CEO Randy Pitchford, which acknowledges
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that the difference between the original demo and final game is "understood and fair and
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we are looking at that. Lots of info to parse, lots of stake holders to respect."
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Earlier this month, SEGA agreed to add a disclaimer to trailers stating that they are not reflective
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of the final product. The planned Wii U version of the game was also canceled.
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We've reached out to SEGA and Gearbox about the suit and will update you with any comment
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we receive. Until then, stay tuned to IGN.
