Name: 第6講 增長 亞歷克斯-舒爾茨--(JD9nnvBlDz4) (Lecture 6 Growth Alex Schultz - (JD9nnvBlDz4))
Uploaded: 2021-01-14T06:24:54.000Z
Duration: 47 min 28 s

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I've been watching the lectures in this course,

Unlike Paul, when he was talking in the Q and A,

同學們問他如果他現在上大學的話他會學什麼專業？

and you guys asked him what he would do if he was at

he said physics, I actually indulged myself.

我認為物理很棒從中學到的知識

did physics at Cambridge and I think physics is

an amazing class to give you transferable skills that

我自費學習了大學網絡營銷課程直接營銷課程

that's not why you're listening to me today.

我從上世紀90年代開始接觸SEO（搜​​索引擎優化）

Like, physics isn't the class, like, so I paid for

我創立了一家紙飛機網站並壟斷了這個市場

要從長遠角度考慮一下市場有多大紙飛機網站市場不大

但是就是這個經歷教會了我如何做SEO

when you want to start a startup also see how big

把白底白字的內容放在網頁下方不明顯的位置

the market could be in the long term it wasn't great.

如果該文本中出現20到30個紙飛機字樣

But what that taught me was how to do SEO.

在Altavista搜索排名中就能佔首位

And back in those days it was Altavista, and

the way to do SEO was to have white text on

a white background five pages below the fold.

And you would rank top of Alta Vista if you just paper

我當時是物理班上最書呆子的了

And that was how you won at SEO in the 1990s.

Like it was a really easy, easy skill to learn.

When I went to college, being a physicist,

那個網站後來發展成了英國最大的雞尾酒網站

I thought paper airplanes would make me cool, and

當Google嶄露頭角的時候上述經歷使​​得我做SEO游刃有餘

在Google上做SEO時需要考慮網頁排名算法

the physics class, so I created a cocktail site.

需要考慮有多少網頁鏈接到你的網站上

And that grew to be the largest cocktail site in

並且網頁底部也有白底白字的關鍵詞的話

And that really got me into SEO properly when

你的網站就可以在谷歌頁面排名中高居榜首

So with Google, you had to worry about page rank, and

再通過會員程序為eBay打廣告賺錢

Got you to the top listing in Google if you had white

text, on a white background, below the fold, as well.

When Google launched AdWords that's when I

really started to learn how to do all my marketing.

And that was buying paid clicks from Google, and

我本想成為一名物理學家結果成了營銷人士

a small margin of like 20% using our affiliate program.

And that was what really kicked me into overdrive

你們認為什麼對於增長最重要？ 59 00:02:24,350 --> 00:02:26,​​940 你們聽過很多講座了這個話題被討論很多次了 60 00:02:26,​​940 --> 00:02:28,970 你們認為什麼對於增長最重要？

into doing what everyone nowadays talks about is

growth, or growth hacking, or growth marketing.

And in my mind it's just internet marketing.

And that's how I paid for college and how I

ended up going from being a physicist to a marketer and

transitioning to the dark side of the force.

So what do you think matters most for growth.

目前Facebook有非常優秀的增長團隊

what do you guys think matters most for growth?

Facebook的增長團隊發揮著關鍵作用

一旦讓人們接觸到Facebook 他們就會愛上Facebook

我給很多創業公司提供過諮詢服務

我最得意的是與Airbnb的合作我還跟Coursera合作過

And what do you need those customers to do?

我還跟其他一些不如這幾家公司有名的一些公司合作過

用戶活躍度隨用戶獲取時間的變化

Retention is the single most important thing for growth.

Now we have an awesome growth team at Facebook, and

the matter is we have a fantastic product.

會使用增長黑客病毒式傳播和其他一些手段

But getting to work on growth at Facebook is

我盡量不罵他們但有時會忍不住

a massive privilege, because we're promoting something

that everyone in the world really wants to use.

get them ramped up, they stick on Facebook.

So many times I go advise multiple startups,

I've worked with Coursera, I've worked with

other ones that haven't done as well as those guys.

But the one thing that is true over, and over, and

我們把同樣的方法用在了B2B業務增長上

字幕列表影片播放

第6講增長亞歷克斯-舒爾茨--(JD9nnvBlDz4) (Lecture 6 Growth Alex Schultz - (JD9nnvBlDz4))

stuff

figure

awesome

bunch

第6講 增長 亞歷克斯-舒爾茨--(JD9nnvBlDz4) (Lecture 6 Growth Alex Schultz - (JD9nnvBlDz4))

stuff

figure

awesome

bunch

第6講增長亞歷克斯-舒爾茨--(JD9nnvBlDz4) (Lecture 6 Growth Alex Schultz - (JD9nnvBlDz4))