字幕列表 影片播放 列印所有字幕 列印翻譯字幕 列印英文字幕 [Audio Length: 0:34:07] RECORDING COMMENCES: [音頻長度:0點34分07秒] 錄音開始: Evan Carmichael: He's an 埃文·卡邁克爾: 他是一個 American motivational speaker, personal finance instructor and self-help author. He became 美國勵志演說,個人理財 教練和自救作者。他成為了 well known from his infomercials and self-help books. In 2013, Forbes estimated his net worth 從他的電視購物節目和自救眾所周知 圖書。 2013年,福布斯估計他的淨資產 at 480 million dollars. He's Tony Robbins, and here are his Top Ten Rules For Success. 在480萬美金。他是托尼羅賓斯, 這裡是他的十大規則成功。 Tony Robbins: Ultimately, if you're going to have lasting 托尼羅賓斯: 最後,如果你將擁有持久 change in anything, you're really talking about just raising your standards. I mean, 在任何的變化,你只是說 大約只是提高你的標準。我是說, I always tell people; if you want to know how to change your life, I'll give it to you 我總是告訴人們;如果你想知道 如何改變你的生活,我將它送給你 in three words, boring as it sounds, "raise your standards." Now, what does that mean, 三個字,枯燥因為它的聲音,“養 你的標準。“現在,這是什麼意思, corny as it sounds, "raise your standards"? "Well, thank you for the breakthrough thought, 老土因為它的聲音,“提高你的標準”? “好了,謝謝你以為突破, Tony. I'm glad I wasted my time watching this little email with you." 托尼。我很高興我浪費了我的時間看這個 小電子郵件與您“。 Think about it. Lasting change is different than a goal. You don't always get your goals, 想想吧。持久的變化是不同的 比目標。你並不總是得到你的目標, but you always get your standards. Maybe what'll help you is to think about it this way. I 但你總是得到你的標準。也許會是什麼 幫你是這樣想。一世 try to explain standards to people with a different set of words. Think of it as everybody 試圖解釋標準,以人帶 不同的詞。把它看成是大家 in life gets their "musts." They don't get their "shoulds." 在生活中得到他們“務必”。他們沒有得到 他們“應該”。 Think about it. Most people have a list of "shoulds"; don't they? Don't you have a list 想想吧。大多數人名單 “應該”;不是嗎?難道你有一個列表 of "shoulds," things you should do, you should follow through on? "I should lose some weight." “應該”的事情你應該做的,你應該 跟進呢? “我應該減肥了。” "I should work out more." "I should make more calls." "I should respond more rapidly to “我應該多運動。” “我應該多 電話。“”我應該更迅速地響應 my email," whatever. "I should get into the office earlier." "I should be more confident." 我的電子郵件,“什麼的。”我應該進入 辦公室前面。“”我應該更自信。“ Whatever your "should" list, people love to have their "should" list be met, but it's 無論你的“應該”列表中,人愛 有他們“應該”名單予以滿足,但它的 like New Year's resolutions. If it does, it's really exciting. If it doesn't, which is most 像新年的決議。如果是這樣,它的 真正令人興奮的。如果不是這樣,這是最 of the time, it's a little disappointing, but you kind of know it's not going to happen. 的時間,這是一個有點令人失望, 但你有種知道這不會發生。 When you decide something is a "must" for you, an absolute "must," when you cut off 當你決定什麼是“必須”的 你,一個絕對的“必須”,當你切斷 any possible... you say, "I'm going to find a way, or I'm going to make the way." Human 任何可能的......你說,“我要找到 一種方式,或者我會做的方式。“人 beings, when they resolve things, when they make a real resolution inside themselves, 眾生,當他們解決的事情,當他們 使自己內部的實際分辨率, which is they raise the standard and they make it a "must," they find the way. 這是他們提高標準,他們 使之成為“必須”他們發現的方式。 Think about it in your own life. Haven't you had some area of your life where you raised 想想自己的生活。沒有你 有你的生活中的一些區域,您提出 your standard, and your life has never been the same? Maybe, at one time in your life, 你的標準,你的生活中從來沒有 一樣?也許,在你的生活有一段時間, you smoked cigarettes. Or you did something, and you did it for years. You kept trying 你抽的煙。或者你做了什麼, 你做了好幾年了。你不斷嘗試 to change it, trying to change it and kept telling yourself, "I should." Then, one day, 改變它,試圖改變它,並保持 告訴自己,“我要”。然後,有一天, something happened. Something just clicked you over. Something took you over that tipping 發生了一些事。有些事情點擊 你過來。東西帶你在接裝 point, and inside yourself, you said, "No more." That was a very, very different experience; 點,你的內心,你說,“不 更多的“這是一個非常,非常不同的體驗。 wasn't it? Something inside of you shifted. What was 不是嗎? 你內心的東西轉移。什麼是 a "should" became a "must," and you've never gone back. Is there an area like that in your 一個“應該”成為一種“必須”,而你從來沒有 出爾反爾。有沒有像在一個區域的 life that you can think of? Again, did you ever smoke cigarettes? Did you ever eat a 生活中,你能想到嗎?同樣,你有沒有 曾經抽煙?你有沒有吃 certain way, drink a certain form of alcohol and then finally say, "No more," and you just 一定的方式,喝酒某種形式的 然後最後說,“沒有更多的,”和你剛才 don't go back? Notice this; it doesn't really take any willpower, anymore, because somewhere, 不回去?注意到這一點;它並沒有真正 採取任何意志力,了,因為某個地方, when we make this click, when we make something a "must," we attach ourselves to it. It becomes 當我們使這一下,當我們做的東西 一個“必須”,我們重視我們自己吧。它成為了 part of our identity. One thing I've learned, in the last, gosh, 我們身份的一部分。 有一件事我已經了解到,在過去,天哪, 33 years of work on people from, now, over 100 countries, four million people, is human 現在33年從人們的工作,過 100個國家的四百萬人,是人類 beings absolutely follow through on who they believe they are. If you said to me, "Well, 人類對誰絕對跟進他們 相信他們。如果你對我說:“嗯, I'm really going to work hard to stop smoking, but I've been a smoker my whole life. I am 我真的要努力戒菸, 但我是一個吸煙者我的整個生活。我是 a smoker," I know your days are numbered. You're going to be back smoking cigarettes, 吸煙,“我知道你的日子已經屈指可數了。 你會回來吸煙, again, because we all act consistent with who we believe we are. 再次,因為大家都行動一致 誰,我們相信我們。 I tell people the strongest force in the whole human personality is this need to stay consistent 我告訴人們,在整個最強的力量 人的個性是這需要保持一致性 with how we define ourselves. If you define yourself as somebody who is really conservative, 我們如何定義自己。如果定義 自己作為某人誰是真正的保守, you're not going to be crazy and act nuts, unless you're really drunk or something. Then 你不會是瘋了,行為堅果, 除非你真的醉了什麼的。然後 you can say it's the alcohol, when it's really just you finally getting permission to be 你可以說這是酒精,當它真的 只是你終於得到許可的情況下 yourself. The alcohol is your excuse. If you're a really crazy person, you act crazy, outrageous, 你自己。酒精是你的藉口。如果你是 一個很瘋狂的人,你的行為瘋了,離譜, playful. You don't act conservative because it's not who you are. 俏皮。你不採取行動,保守的,因為 這不是你是誰。 Very often people say, "Well, I can't do that. I'm not that kind of person." I always say 很多時候,人們說:“哦,我不能這樣做。 我不是那種人。“我總是說 to people, "Really? When did you define yourself? I mean, really, how many years ago did you 人,“真的嗎?你什麼時候自己定義的? 我的意思是,真的,很多年前你是怎麼 come up with what you could and couldn't do in your life? How many years ago?" Most people, 拿出你能做和不能做什麼 在你的生活中?多少年前的事?“大多數人, if they really look at how they're living their life today, it's based on a set of standards, 如果他們真的來看看他們是如何生活 今天他們的生活,它是基於一套標準, a set of beliefs that they made choices about 10, 20, 30 or more years ago. Very often, 一組信念,他們作出的選擇有關 10,20,30或更多年前。常常, we made decisions in our youth, or very young, about what to believe, about what we were 我們在青年作出的決定,還是很年輕的, 有關該相信什麼,什麼我們 capable of, about who we are as a person, and that becomes the glass ceiling, if you 能,是誰我們是作為一個人, 並成為玻璃天花板,如果你 will, that controls us. There is a corny metaphor, but it's true. 意志,控制我們。 有一個老生常談的比喻,但這是事實。 I remember, one time, I was with my family at the circus. There was a person there, and 我還記得,有一次,我和我的家人 在馬戲團。有一個人那裡,並 they had this big, giant elephant. You look at this elephant. They take this little rope, 他們有這麼大的,巨象。你看 在這頭大象。他們把這個小繩, put it around the elephant's neck, and they drive this stake into the ground. I mean, 把它掛在大象的脖子,他們 推動本次股權到地面。我是說, you look at this, and you know that elephant could rip down the entire tent with almost 你看看這個,你知道大象 可以撕裂了整個帳篷幾乎 no effort. Yet, the elephant doesn't struggle, doesn't try. Why? Because the elephant's conditioned. 不遺餘力。然而,大象不爭, 不嘗試。為什麼?由於大象的條件。 They could take that elephant and condition the elephant when it's a baby elephant. That's 他們可能會採取象和條件 當它是一個小象大象。這是 how they train them. When it's a little baby elephant and it doesn't have the power, yet, 他們是如何訓練他們。當它是一個小寶寶 大象和它不具有電源,然而, they put a big rope around it, and they drive this huge stake in the ground. The elephant 他們把大繩周圍,和他們駕駛 在地面上這個巨大的股權。大象 fights and fights and fights. One day, finally, that elephant decides, "I'm not capable of 打架,打架,打架。有一天,終於, 那大象決定,“我沒有能力 pulling this out." Once that becomes the definition of an identity of anyone - an elephant, in 拔了這一點。“一旦成為定義 大象,在 - 人的身份 this case - they don't even try, anymore. "It's just who I am. That's how it is. That's 這種情況下 - 他們甚至沒有嘗試,不再。 “這只是我是誰。這是怎麼回事。這是 just the way it is in my life." I'd like to ask you to take a look at any 只是事情是這樣的,我的生活。“ 我想請你看一看任何 place you've got a limitation and ask yourself, "When did I decide to accept that limitation?" 把你已經有了一個限制,然後問自己, “我什麼時候決定接受這種限制?” You may not even see it as a limitation. You might see it as, just, "That's who I am." 你甚至可能不會把它看作是一種限制。您 可能會看到它作為,只是,“那我是誰。” So often, in our lives, we've adapted to be a certain way, so that we don't fail or so 所以很多時候,在我們的生活中,我們已經適應了是 以一定的方式,這樣我們就不會失敗左右 that people will like us or respect us. It's not necessarily who we are. 人們會喜歡我們,或尊重我們。它的 不是我們必然是誰。 Joy comes when you're spontaneous. It's really hard to be truly happy when you're not being 喜來的時候你是自發的。是真的 很難成為真正的快樂,當你不被 yourself, and most of us have no clue who we are. A big part of my work - if you've 你自己,和我們大多數人不知道誰 我們是。我工作的一個重要組成部分 - 如果你 ever been to event, you know - is to get people to do things spontaneously, without thinking, 去過事件,你知道 - 是讓人們 做事情自發,沒有思想, because that's when the real you shows up. That's when the energy comes alive. When you 因為這是當你真正顯示出來。 當能量開始活躍的。當你 do that, when you start to connect your true nature, suddenly, there's energy available 做到這一點,當你開始連接你的真實 自然,突然,有可利用的能量 for you to set a higher standard for what you want in your life. That's what this is 為您設定了更高的標準是什麼 你想在你的生活。那這個是什麼 really all about. When I talk about "standards" or I talk about 真正意義。 當我談到的“標準”或我談 "shoulds" versus "musts," think about your own life. I know there have been areas in “應該”與“務必”,想想你 自己的生活。我知道已經有地區 your life where, at some point in time, you just shifted. You raised the standard, and 你生活在哪裡,在某個時間點,你 只是移動。你提出的標準,而 your life changed because whatever people have their identity attached to, they live. 你的生活改變了,因為無論人 有自己的身份連接到,他們住。 We live who we believe we are. That's just how it works. 我們住我們相信我們是誰。這只是 怎麼運行的。 I'll give you an example. Look at your physical body. Your physical body, today, is an absolute 我給你舉個例子。看看你的身體 身體。你的身體,今天,是一個絕對的 reflection of only one thing. Not your goals, not your desires, but your standards, the 只有一件事反映。不是你的目標, 不是你的慾望,但你的標準, identity you have for yourself. If your standard is you're an athlete, then there's a certain 身份你有你自己。如果你的標準 是你是一個運動員,然後有一定的 amount of strength, a muscle tone, an energy that's available in your body, on a regular 強度的量,一個肌張力,能量 這是在你的身體提供,定期 basis, because that's who you are. You do whatever is necessary to maintain that identity. 的基礎上,因為這是你是誰。你做 一切必要保持這種身份。 Again, the strongest force in the human personality is this need to stay consistent with how we 同樣,人的個性最強的力量 這是需要留在如何保持一致,我們 define ourselves because if you don't know who you are, you wouldn't know how to act. 定義自己,因為如果你不知道 你是誰,你就不會知道如何行動。 Once you lock in on that identity, your brain finds a way to keep you there. If you say, 一旦鎖定在表明身份,你的大腦 找到一種方法來保持你。如果你說, "Man, I'm overweight. I've always been overweight. I'm big-boned" and that's the story you've “伙計,我超重,我一直都超重。 我骨架大“,這就是你的故事 got, then you're going to always find a way to get back there. That's your settling point. 得到了,那麼你會總能找到辦法 回到那裡。這是你的穩定點。 That's your identity. That's where things lock in. 這是你的身份。這就是事情 鎖定英寸 If you see somebody who's in really great shape, you ask them, "Do you work out?" You 如果你看到有人誰在真正偉大 形狀,你問他們,“你們鍛煉身體嗎?”您 know the answer, "Yes." "How often?" They'll tell you, "Three times," "Four times," "Five 知道答案,“是的。” “多久?”他們會 告訴你,“三次”,“四次”,“五 times a week," whatever. In a seminar, I'll ask people, "Who, here, works out at least 一個星期時間,“無論在一個研討會上,我會 問人,“是誰,在這裡,工作了至少 five days a week? Stand up." You look around that room, and you know that they work out 每週五天?站起來。“你看看周圍 那個房間,你知道,他們的工作了 five times a week because you can see their body. You don't just get a result without 每週五次,因為你可以看到他們的 身體。你不只是獲得無結果 some kind of action, without some form of ritual; "ritual," meaning actions you do consistently. 某種動作,如果沒有某種形式的 儀式;你一貫的“禮”,意思是行動。 Now, do you believe those people that are out there, working out five days a week, do 現在,你認為那些人是 在那裡,工作了一周五天,做 they have more time than you do or I have or anybody else? Of course not. Is their life 他們有更多的時間比你或我有 還是其他人?當然不是。就是企業的生命 less busy? Of course not. It's just a "must" for them. They must work out that way. They've 那麼忙?當然不是。這只是一個“必須” 他們。他們必須出現這樣的工作。他們已經 made that turn, and their life changed. I'm not saying you have to work out five days 提出,反過來,他們的生活發生了變化。我 不是說你必須制定出5天 a week. I'm just saying, whatever you really want, "wants" don't get met consistently; 一周。我只是想說,不管你真的 希望“,希望”不要讓一貫地予以滿足; "standards" do. Whatever you identify, "This is who I am." “標準”的事情。不管你認,“這 我是誰“。 It's not so much about changing your identity, as it is expanding it; deciding that, instead 這與其說是改變你的身份, 因為它是擴展它;決定說,而不是 of your goal is to lose 10 pounds, which is not compelling, what if your vision was to 你的目標是減掉10磅,這是 並不引人注目,如果你的願景是 "get back to my fighting weight"? "This year," "This month," "This next 90 days, I'm going “回到我的戰鬥重量”? “今年,” “這個月”,“這未來90天,我要去 to transform my body. I'm going to take on a new challenge. I'm going to find some technique 改造我的身體。我要去承擔 一個新的挑戰。我要尋找一些技巧 or strategy. There's a million of them - that can reframe myself." Or, "I want to feel younger, 或戰略。有他們的一百萬 - 這 可重構自己。“或者,”我想要的感覺更年輕, stronger, more vibrant than ever before. Here are my reasons. I want the energy to really 更強,比以往任何時候都更具活力。這裡 是我的原因。我想能真正 make my life work because it's tough out there, and I want to be stronger than I've ever been 讓我的生活工作,因為這是艱難的在那裡, 我想比我強去過 before. I want to go in front of the mirror, and if I'm naked, not want to laugh. I want 之前。我要在鏡子前面去, 如果我赤身露體,並不想笑。我想要 to look there and take a good look, and go, 'Yeah. I'm proud of whatever I see there.'" 看那裡好好看看,去, “是啊。我的什麼我看到有驕傲的。'“ Whatever it takes. Something is going to make you laugh, smile. Something is going to tease 不惜一切代價。有些事情是會令 你笑,微笑。有些事情是會捉弄 yourself, but something is going to move you to another level. If you identify yourself 自己,但有些事情是會打動你 到另一個層次。如果您發現自己 in a new way, you own that every day and that becomes the standard of how you live, you'll 以新的方式,你自己每天和 成為你的生活,你會標準 find a way to make that standard real. Money is the same way. Think about it. It 找到一種方法,使該標準實際。 錢是一樣的。想想吧。它 doesn't matter what's happening "in the marketplace." People that make money find a way to make 不要緊發生的事情“,在市場上。” 人們賺錢找到一種方法,使 money, no matter what; don't they? I mean, most people's standard is to pay their bills, 錢,不管是什麼;不是嗎?我是說, 大多數人的標準是支付他們的賬單, so that's what most people find a way to do. Even when economic times get tough, most people, 所以這就是大多數人找到一個方法來做到。 即使在經濟困難時期,大多數人, if that's their absolute standard, they find a way. 如果這是他們的絕對標準,他們發現 的一種方式。 Some people's standard is to pay their bills most of the time, and so, most of the time, 有些人的標準是支付他們的賬單 大部分時間,因此,大部分的時間, they do. Some people's standard is not just to pay their bills, but to take care of their 他們是這樣。有些人的標準不只是 支付賬單,而是要照顧自己 family and maybe even some of their friends. They find a way. In fact, some people may 家人,甚至他們的一些朋友。 他們找到一個方法。事實上,有些人可能 be in a family where, if they don't have enough money... They barely have money to pay their 在一個家庭中,如果它們不具有足夠的 錢......他們幾乎沒有錢支付他們 bills. They worked their guts out, and then somebody - their mother, their father or somebody 法案。他們制定自己的膽量了,然後 有人 - 他們的母親,他們的父親或某人 else, their sister - gets ill. There's not enough money to take care of it. Nobody else 否則,他們的妹妹 - 變病。這裡沒有 足夠的資金來照顧它。沒有其他人 has money in the family. They don't, either, but they find a way to get that money and 有錢的家庭。他們不這樣做,要么, 但他們找到一種方法來獲取金錢和 take care of their mother or father, don't they, and pay their bills. They never could 把他們的母親或父親的照顧,不 他們,並支付他們的賬單。他們永遠不可能 do it before. Why? The situation made them raise their own standard. Not everybody does 之前做到這一點。為什麼?這種情況使得他們 提高他們自己的標準。不是每個人都這樣 that. Somebody else in the family might have money and still not take care of their mother. 那。其他人在家庭中可能有 錢,還是沒有把他們的母親。 It all comes down to the inner game, my friends. Changing your life is a change in the inner 這一切都歸結到內心戲,我的朋友。 改變你的生活是在內部的變化 game. The outside world, you can't control, but you have absolute control over this one, 遊戲。外面的世界,你無法控制, 但你必須在這一個絕對的控制權, if you learn the dynamics of what shapes you. Identity is one of those simple, clear, fundamental 如果你學的什麼形狀你的動態。 身份是那些簡單,清晰,根本的一條 basics that if you start to shift it, everything else will shift in your life, as well. 基礎知識,如果你開始轉向它,一切 人會在你的生活轉變,以及。 Somebody will, by the way, have to have more than enough money to do what they want, when 有人會,順便說一句,必須有更多的 比足夠的錢做自己想做什麼,什麼時候 they want, where they want, with whomever they want, contribute the way they want. If 他們想要的,他們想要與任何人 他們想要的,他們貢獻想要的方式。如果 that's their "must," they find a way. I know that sounds overly simplistic, but it's true. 這是他們的“必須”,他們想辦法。我知道 這聽起來過於簡單,但它是真實的。 Somebody once said you could take all the money in the world out of the hands of everybody, 有人曾說,你可以把所有的 錢世出每個人的手中, out of all the wealthy people in the world who are really successful, give it to other 出了世界上所有的有錢人 誰是真正的成功,給它其他 people. It wouldn't take too long; those people would have it back in their hands. It's not 人。它不會花費太長時間;那些人 將有回在自己手中。不是 because they're manipulative. It's because they have standard. Some are manipulative. 因為他們是操縱。這是因為 他們的標準。有些是操縱。 Don't get me wrong, but they have a standard of what they're going to find a way to make 不要誤會我的意思,但他們有一個標準 他們會找到一種方法,做什麼 happen. I'm just simply saying to you, take those three magic words and live them. Raise 發生。我只是簡單地對你說,走 這三個咒語住他們。提高 your standard. Michael Gerber, the guy that wrote The E-Myth, 您的標準。 邁克爾·格柏,該寫的E-神話的傢伙, talks about why so many businesses, young businesses fail. One of the things he says 為什麼那麼多的企業,年輕的會談 企業失敗。其中之一,他說的事 is most people are not really entrepreneurs, but they think that's what they should be. 是大多數人都沒有真正的企業家, 但他們認為這是他們應該是什麼。 They think that's the sexy thing, that's the most attractive thing, that's the best answer. 他們認為這是性感的東西,這就是 最吸引人的東西,那就是最好的答案。 What I say to you is you've got to separate the vehicle from the outcome. What is it that's 我給你說的是你要分開 從結果的車輛。這是什麼那是 going to truly fulfill you? What is it that's going to give you that extraordinary life? 要真正做到嗎?這是什麼那是 想給你的不平凡的一生? What's going to make things magnificent, on your terms, not somebody else's terms, not 這是怎麼回事把事情氣勢磅礴,上 你的條件,不是別人的話來說,不 your father, your mother, your background? What is that, really? 你的父親,你的母親,你的背景是什麼? 那是什麼,真的嗎? Separate the vehicle. There are many ways to get to that vehicle, but I'm saying, sometimes 分開車輛。有許多方法 獲得該車輛,但我說,有時 you have to reevaluate what's going to really make you fulfilled. What is your gift? Are 你必須重新評估發生了什麼事情真的 讓你滿足。什麼是你的禮物?是 you an artist? Are you the talent that can produce something no one else produces as 你一個藝術家?你是人才,可以 生產的東西沒有人會產生如 a skill, a product, a service or some impact? Are you incredibly good at management; you 一個技能,一個產品,一個服務或一些影響? 你是在管理好得不得了;您 really know how to manage or lead people? Are you an extraordinary entrepreneur that 真的知道如何管理或領導的人? 你是一個不平凡的創業者 can take that gigantic gut-load of risk, create the vision, attract the talent that you need, 可以採取的風險是巨大的腸道負荷,創造 願景,吸引你所需要的人才, the managers and leaders? You may have all three abilities, but which 管理者和領導者? 您可能有三個技能,但 one really fulfills you the most, is going to be the critical question. We tend to want 一個人真正滿足您最大的,是怎麼回事 是關鍵的問題。我們往往希望 to do them all, especially in a room like this, because you're all overachievers; right? 做所有這些,尤其是在一個房間裡一樣 這一點,因為你所有的優等生;對? Me, too. You say, "Well, I can do all these." Yes, you can, but what will it do to your 我也是。你說,“嗯,我能做到這一切。” 是的,你可以,但會是什麼做你的 quality of life? See, again, the secret is going to be this. What is an extraordinary 生活質量?見,再次,秘密 將是這個。什麼是不平凡 life, on your terms, today? Things, getting things is not going to make 生活中,你的條件,今天? 的事情,把事情是不會做 you happy. That's good news in a tough economy. It's a good reminder. It doesn't matter what 你快樂。這是在經濟困難時期的好消息。 這是一個很好的提醒。不要緊什麼 you get. It doesn't matter whether it be money or opportunity. All those things might excite 你得到。不要緊,無論是金錢 或機會。所有這些事情都有可能激發 you for the moment. Even a relationship, as magnificent as it may be, might exciting for 你的那一刻。甚至有關係,如 華麗的,因為它可能會,可能興奮 a while, but if you don't keep growing, that relationship isn't going to stay exciting. 一段時間,但如果你不保持增長,這 關係是不會留下精彩。 The secret to real happiness is progress. Progress equals happiness, and if we can make 秘密到真正的幸福是一種進步。 進度等於幸福,如果我們能夠使 progress on a regular basis, we feel alive. That's why, at the beginning of the year, 定期進展,我們覺得活著。 這就是為什麼,在今年年初, we get this thing like, "Okay. I could have this fresh start. I could really do what my 我們得到這個東西一樣,“好吧,我可以有 這個新的開始。我真的可以做我的 soul desires. I could expand. I could grow. I could improve. I could change. Or maybe, 靈魂的慾望。我可能會擴大。我可以成長。 我可以改進。我可以改變。或者可能, better than change, I could progress." See, think about that. Progress has an aliveness 比變化的更好,我會進步“。 你看,想想。進步有一個的aliveness to it; doesn't it? You don't have to work at changing. People say all the time, now, 它;不是嗎?你不必上班 在不斷變化的。人們說所有的時間,現在, "Well, I'm working on changing." Don't worry about it. You don't have to work on changing. “嗯,我正在發生變化。”別擔心 關於它。你不必在不斷變化的工作。 Change is automatic. Your body is going to change, whether you want it or not, as the 變化是自動的。你的身體會 改變,你是否希望與否,作為 years go by. No matter how hard you work, there are going to be some changes going on 歲月的流逝。不管你如何努力工作, 有一些將要修改怎麼回事 there. The economy is going to change, no matter 那裡。 經濟是不會改變,無論 what you want it to do. The weather is going to change. Relationships are going to change. 你想要做的事。天氣是怎麼回事 改變。關係要發生變化。 Everything in life is always changing. We don't have to work on change. Change is automatic, 生活中的一切總是在不斷變化。我們 不必對變更工作。變化是自動的, but progress is not. If you want to make real progress, then you really have to look at 但進展不大。如果你想真正的 進步,那麼你真的要看看 your life in a different way. You have to say, "I have to take control of this process 你的生活以不同的方式。你必須 說:“我不得不採取這一過程的控制 and not just hope it's going to work out," like people do who make a resolution. 不只是希望它去上班了。“ 喜歡的人做誰做出的決議。 Treat people, at the end of the relationship, like it's the beginning, and there won't be 待人,在關係結束, 像它的開始,而不會出現 an end. That's not just your intimate relationship. What if your customers... What if you fell 結束。這不只是你的親密關係。 如果你的客戶...如果你愛上 in love with your customers, with your clients more than your product, more than your company? 愛你的客戶,你的客戶 超過你的產品,比你的公司的更多? If your entire life is about meeting their needs, if you would do what for your customers 如果你的整個生活是關於履行其 需要,如果你想為你的客戶做什麼 or clients, you would do what? If you loved your customers and clients; you'd do anything, 或客戶,你會做什麼?如果你愛 你的客戶和客戶;你願意做任何事情, guess what? They're going to love you. Most people love their customers and clients 你猜怎麼了?他們會愛你。 大多數人熱愛自己的客戶和客戶 as long as they buy from them, do what they want, respond to them. If they don't, they 只要買他們,做他們 想,回應他們。如果他們不這樣做,他們 go, "That's the end." You want clients for life, not just customers, fall in love with 走了,“這就是結束。”你要為客戶 生活中,不僅僅是客戶,愛上 them. It's a different focus; isn't it? It's a different meaning, and that creates a different 他們。這是一個不同的重點;是不是?它的 不同的含義,並創建一個不同的 life because you make decisions differently from that place. 生活,因為你做決定不同 從那個地方。 What does it take to create world-class marketing? What is the unique selling proposition? What 怎樣才能打造世界級的營銷? 什麼是獨特的銷售主張?什麼 is what we call "value-added marketing," VAM? Today, most people are sick and tired of advertising 就是我們所說的“增值營銷”VAM? 如今,大多數人都厭倦了廣告 because where is it? Everywhere. In fact, I have a question for you. How many 因為它在哪裡?到處。 其實,我對你的問題。多少 of you, in this room, do not even see banner ads, anymore? Literally, it's there, but you 你,在這個房間裡,甚至看不到旗幟 廣告了嗎?從字面上看,它的存在,但你 don't perceive it, like your brain literally washes it out. Raise your hand if that's true. 不認為它,就像你的大腦字面上 洗出來。舉起你的手,如果這是真的。 Keep your hands nice and high, and look around the room right now. You'll see 98% of the 保持你的手好和高,環顧四周 房間現在。你會看到的98% people wash it out, so don't buy them, unless you're going to create something really unique. 人們洗出來,所以不買他們的,除非 你要創造一些真正獨特的。 It's a total waste of your money and your time, in the world we're in today. 這是你的錢,總的浪費 時間,在世界上我們是在今天。 Today, what creates marketing is when you don't just market, but you add value to people. 今天,是什麼造成營銷是當你 不只是市場,但你為人們增加價值。 You do something. You teach them. You give them an insight. You give something valuable 你做一些事情。你教他們。你給 他們的見解。你給有價值的東西 that costs them nothing, and then they look to you as an expert. They look to you as a 這花費他們什麼都沒有,然後他們期待 您作為一個專家。他們期待著你作為一個 person that adds value. They want you to supply them more information, more experience, more 人,增加了價值。他們希望你提供 他們更多的信息,更多的經驗,更多的 products and more services. If you lend me this whole business about meeting 產品和更多的服務。 如果你借給我這整個的業務有關的會議 your needs, you can run a successful business, but it'll be a job because you'll never be 您的需求,您可以運行一個成功的企業, 但是這將是一個工作,因為你永遠都不會 able to sell it. If it's just meeting your needs, it's not a system. It demands your 能夠把它賣掉。如果它只是滿足你 需要,它不是一個系統。它要求你的 attention, your connection. It's giving what you want. Ultimately, it's not going to give 注意,您的連接。它給什麼 你要。最終,它不會放棄 somebody else what they want, so you can't sell it. 別人他們想要的東西,所以你不能 賣掉它。 If you can't sell your business, if you don't have an exit strategy, you have a job. I don't 如果你不能賣你的業務,如果不這樣做 有一個退出戰略,你有一份工作。我不 care how successful the business is. That doesn't mean you have to sell the business, 關心企業如何成功的。那 並不意味著你有賣的生意, but one of the most important decisions you make in business is, ultimately, "If I was 但最重要的決定之一,你 使生意,最終,“如果我是 going to sell this, if I chose to, I have to know who would I sell this to, so that 打算出售這一點,如果我選擇,我有 要知道誰最終我賣這,讓 I have long-term value, not just an income along the way. I have this critical mass here. 我有長期價值,而不僅僅是收入 一路上。我在這裡有這個臨界質量。 I have a multiple of my business." Most people don't have a clear exit strategy. 我有我的業務多。“ 大多數人沒有一個明確的退出戰略。 They think, "I'll come up with that someday." You have to start with that in the mind. That 他們認為,“我會拿出有一天。” 你必須開始與在腦海中。那 has to be part of your focus, if you're going to be successful in your business. 必須是你的焦點的一部分,如果你打算 成功在您的業務。 I can remember the gentleman who built CAA in Hollywood. It was the largest, most successful 我還記得是誰建CAA紳士 在好萊塢。這是最大的,最成功的 agency; right? Michael Ovitz, remember that name? He put together Nike, Coca-Cola and 機構;對?邁克爾·奧維茨,請記住, 名稱?他把一起耐克,可口可樂和 these billion-dollar deals. Eventually, Michael Ovitz went to go sell that business. He had 這些數十億美元的交易。最終,邁克爾· 奧維茨就去出售該業務。他有 never thought through an exit strategy, and he got almost nothing for it because the laws 從來沒有通過退出戰略思想,並 他得到了幾乎沒有它,因為法律 prevented him from selling it to a studio. He had to sell it to some of his employees 阻止他把它賣給一個工作室。 他不得不將其出售給他的一些員工 for pennies on its real value. Mike found a way to make money, later on, in another 就其真正的價值便士。邁克發現 一個方式來賺錢,後來,在另一 place, off of Disney, but the bottom line is the guy didn't have an exit strategy. It 地方,離迪斯尼,但底線 是的傢伙沒有一個退出策略。它 was brilliant. He made lots of money. In the end, didn't get the value. 曾經的輝煌。他賺了不少錢。在裡面 最後,沒有獲得的價值。 Whenever people fail to achieve their goals, 99.9% of the time, you ask them why and they'll 每當人們無法實現自己的目標, 的99.9%的時間,你問他們為什麼,他們會 tell you it's because of a lack of resources. That's what all these things are. "I didn't 告訴你,這是因為缺乏資源。 這就是所有這些東西都是。 “我沒有 have the support," right? "I didn't have the money." "We didn't have the time." "We didn't 得到大家的支持,“是嗎?”我沒有足夠的 錢“,”我們沒有足夠的時間。“”我們沒有 have this." "We didn't have that." There is a resource that people believe is missing, 有這樣的。“”我們沒有說。“有 一種資源,人們相信缺失, and that resource belief structure then keeps people from every being able to really lead 而資源的信仰結構,那麼保持 人們從每一個能夠真正引領 because what leaders do is they find a way to maximize whatever resources they have, 因為領導者做的是,他們找到一種方法 最大限度地提高他們擁有的任何資源, as little as they may be. They don't believe in limited resources. 少,因為它們可能。他們不相信 在資源有限。 I'll give you an example. Let's take a business example, to start with. In 1974, a guy named 我給你舉個例子。讓我們的業務 例如,要開始。 1974年,一個名為傢伙 Sam Walton had built his little company up. He came up with an idea. He started with $20,000 山姆·沃爾頓已建成自己的小公司了。 他想出了一個主意。他開始與$ 20,000 in, I think, 1962, if I remember right. By 1974, within 12 years, he had 78 stores, and 在我認為,1962年,如果我沒有記錯的權利。通過 1974年,12歲內,他有78店, you know how he did it? In the middle of the night, he'd drive across the border, and he'd 你知道他是如何做到的?在的中間 晚上,他會越過邊境開車,他會 go and study other people's stores. He'd buy everything the cheapest he could, in the middle 去學習別人的店。他會買 一切他可以,最便宜的在中間 of the night. He'd go to other people's stores. Whatever was working, he figured out. Success 夜。他會去別人的店。 無論是工作,他想通了。成功 leaves clues. He came back and did it in his store. Whatever was working in any store, 葉線索。他回來了,在做了他的 商店。無論是在任何一家商店工作, in any competitor, anywhere he could do it, he did it. He figured out how to maximize 在任何競爭對手,在任何地方,他能做到這一點, 他做到了。他想出了如何最大限度地提高 the little resources he had, his 20,000; built 78 stores. 小的資源他,他的20000;建成 78家門店。 If you read any of the people following him - the company had gone public in that year 如果你看過任何人跟隨他 - 該公司在這一年上市了 - they're all saying, "This is it. He's maximized his resources." He only had so much money. - 他們都在說:“這是他最大化。 他的資源。“他只有這麼多錢。 There are only so many cities that are going to appeal to this "discounting" mentality; 只有這麼多城市的打算 呼籲這個“貼現”的心態; right? This is it. This is all he can do, and the word on Wall Street was "sell." 對?就是這個。這是他所能做的, 和華爾街的詞是“賣出”。 Now, what's interesting is, at that time, you look at Sears and Kmart, and they were 現在,有趣的是,在那個時候, 你看看西爾斯和Kmart,他們是 gargantuan companies, weren't they; 20, 30, 40, 50 times, 100 times his size or more, 龐大的公司,沒有他們; 20,30, 40,50倍,100倍他的大小或更大, probably? At that time, they were the leaders, and they knew what was going to happen. Did 大概?當時,他們的領袖, 他們知道發生了什麼事情要發生。難道 things change; yes or no? Did he suddenly get mass amounts of capital? No. 事情會改變的;是或否?難道他突然 獲得大眾的資本?沒有。 Here's what they didn't understand? Sam Walton, now, or the Walton organization, Walmart, 下面是他們不明白?山姆·沃爾頓, 現在,還是組織沃爾頓,沃爾瑪, is the most successful retailing operation on Earth. When you talk about Bill Gates being 是最成功的零售操作 在地球上。當你談論比爾·蓋茨是 the richest man in the world, that's only true because Sam's fortune is divided amongst 世界上最富有的人,這只是 真的,因為Sam的財富分之間 a bunch of different family members. You put them together, they dwarf Bill Gates. 一群不同的家庭成員。你把 他們在一起,他們相形見絀比爾·蓋茨。 Sam Walton did this. How did he do it? What people underestimated is that this guy could 山姆·沃爾頓這樣做。他是怎麼做到的呢?什麼 人們低估了的是,這傢伙可能 go to 4,400 stores, do 250 billion. Where is Kmart today? They've been shrinking. All 進入4400店,做250十億。哪裡 凱馬特是今天?他們一直在萎縮。所有 of them have been shrinking, and he is the dominant force on Earth. 他們的已經萎縮,而他是 地球上的主導力量。 Here's the thing he understood; resources are interesting, but the ultimate resources 下面是他理解的事;資源 很有意思,但最終的資源 are the feelings of emotion that make you resourceful. Think of it this way; resourcefulness 是讓你的情感的感受 足智多謀。想想這樣的方式;足智多謀 is the ultimate resource. What do I mean? What are the emotions that make all this possible? 是最終的資源。這是什麼意思? 是什麼使這一切成為可能的情緒呢? What's the fuel that takes an idea from being in your head, where you, intellectually, know 那是什麼發生一個想法從作為燃料 在你的頭上,你,理智,知道 what to do? How many have had an idea, for example, it 該怎麼辦? 多少有一個想法,例如,它 was a great idea; you're excited about it, and then you didn't do anything? Then, one 是一個偉大的想法;你興奮, 然後,你沒有做什麼?然後,有 day, there you saw it, on the shelf. You saw it somewhere. Someone stole your idea. How 一天,有你看到它,在貨架上。你看到了 在某個地方。有人偷了你的想法。怎麼樣 many have had this happen? Say "Aye"? [audience says "aye"] The only difference between you 許多有過這種情況?說“贊成”? [聽眾 說“贊成”]你的唯一區別 and that person was not that they had more resources. They were more resourceful. 而那個人是不是他們有更多的 資源。他們更豐富的資源。 Success and failure are not giant events. They don't just show up. You don't just suddenly 成功和失敗都沒有巨型的事件。 他們不只是顯示出來。你不只是突然 became successful or suddenly have this cataclysmic event that makes you fail. It may look that 成為成功或突然有此巨變 事件讓你失敗。這可以看出來, way, but failure comes from all the little things. It's failure to make the call. It's 這樣,而是失敗來自於所有的小 的東西。這是故障撥打電話。它的 failure to check the books. It's failure to say "I'm sorry." It's failure to push yourself 故障檢查書。它的失敗 說“對不起”。這是不把自己 to do things, physically, that you don't want to do. All those little failures, day after 做的事情,身體,你不想要 去做。所有這些小故障,一天後, day, come together until, one day, some cataclysmic event happens, and you blame that. That event 一天,走到一起,直到有一天,一些災難性的 事件發生時,你怪的。該事件 happened because you missed all the little stuff. Do you agree with me? 發生,因為你錯過了所有的小 東東。你是否同意我的觀點? Success, by the way, is not some overnight event. It's all these little things. Success 成功,順便說一下,是不是有些隔夜 事件。這是所有這些小東西。成功 is having a vision. Success is making it compelling. Success is really seeing it and feeling it, 是有一個願景。成功是使它引人注目。 成功是真正看到它,感覺它, every day, with strong enough reasons. Success is feeling the sense that "I'm here to grow, 每一天,有足夠充分的理由。成功 是的感覺,“我在這裡長大的感覺, and I'm here to give something to the world, more than just myself." All the little stuff, 而我在這裡給大家的話, 不止是我自己。“所有的小東東, that's where success comes from. In business, it comes from delivering more than anybody 這就是成功來自。在業務, 它來自比任何人提供更多 could imagine. All those little things add up, and people go, "Wow. That's who I want 可以想像。所有這些小東西添加 了,人走,“哇,這就是我想要誰 to do business with." It's true in any area of your life. 做生意。“這在任何區域是真的 你的生活。 Leverage is critical. You know how I get so much done? Because I don't just get it done. 槓桿是至關重要的。你知道我怎麼變得這麼 多少事?因為我不只是完成它。 I know the outcome. I know the purpose, and I look for leverage. Leverage is different 我知道結果。我所知道的宗旨, 我期待已久的槓桿作用。槓桿率是不同的 than delegation. What's the problem with delegation? Delegation is you have all that needs to be 比一行。什麼是與代表團的問題? 代表團是你所有需要被 done, so you give it to someone else. You tell them what needs to be done, and when 完成的,所以你把它送給別人。您 告訴他們需要做什麼,以及何時 they don't do it, you're pissed off. Leverage says, "I can move the biggest boulder 他們不這樣做,你生氣了。 槓桿說,“我可以移動最大的巨石 in the world, with a little bit of effort. I have something I can do it with, but I'm 在世界範圍內,隨著一點點努力。 我有一些我可以做到這一點,但我 still part of it." Leverage is, if I'm going to leverage something here with Tom, I'm going 還是它的一部分。“槓桿是,如果我要去 利用這裡與湯姆的東西,我要去 to make sure Tom understands the what? The outcome. I want to make sure Tom understands 確保湯姆理解是什麼?該 結果。我想確保湯姆理解 the...? The purpose, the why and the action. I might say to Tom, "If you can get this done 在...?其目的,為什麼和行動。 我可能會說湯姆,“如果你能完成這件事 without this action or better action, go for it, baby, and I want to talk to you on this 如果沒有這個動作或動作更好,去 ,寶貝,我想和你談談這個 date. We have to promise that we're going to check in before it's needed, so there are 日期。我們必須保證,我們要去 辦理入住手續的需要之前,所以有 no surprises. If you're having problems, Tom, come back to me because we're partners on 沒有驚喜。如果您有任何問題,湯姆, 回來給我,因為我們的合作夥伴提供 this." That, I call "leverage." You know what I do when I have no time? There 這一點。“那,我稱之為”槓桿作用“。 你知道,當我有沒有時間我做什麼呢?那裡 is time. I just have to leverage it. You know what I'm saying? You say, "I have no one to 是時候。我只是要利用它。你懂 我在說什麼?你說:“我有沒有人 leverage it, too." Shane, over here, right? I have all the stuff he wants to do; can't 利用這一點。“巴蒂爾,在這裡,對不對? 我把所有他想要做的東西;不能 leverage it. Shane's answer was hire somebody. Then he thinks about what it's going to take, 利用它。巴蒂爾的回答是僱用別人。 然後,他想的是什麼要採取, and goes, "$125,000, I can't do that now." He's getting caught up in one way to get the 並且去,“$ 125,000,我不能這樣做了。” 他以一種方式來獲得被逮住 outcome. Leverage. He goes through his list, and goes, "What if I go someone to do 20% 結果。槓桿。他經過他的名單, 和所說,“如果我去一個人做20% of this stuff? I could spend 20 grand to get that much freedom. I could pay for it times 這東西?我可以花20盛大獲得 那麼多的自由。我可以為它付出時間 10." Hmm. If I'm really productive, my productivity 10.“嗯。 如果我真的生產,我的工作效率 should enhance the world. Not only in my clients and customers; but it should provide jobs 應加強世界。不僅在我的客戶 和客戶;但它應該提供就業崗位 for other people. If there's anything you hate to do, it's because you're either ineffective 其他人。如果有什麼事你 討厭的事,那是因為你要么無效 at it or you don't think it's very important, but it is urgent. You need to hire somebody 它還是你不覺得這是非常重要的, 但它是緊迫的。你需要僱用某人 for those things, and ideally, somebody who loves that job. You're never going to grow 對於這些事情,理想情況下,有人誰 熱愛這份工作。你永遠不會成長 when your time is eaten up for activities that aren't that important. Activity without 當你的時間吃掉了活動 這並不是那麼重要。沒有活動 high levels of purpose is the drain of your fortune. 高水平的目的是漏極你 財富。 Do it now. If you can't get it all now, do a part of it now. Leverage is power. Leverage 現在做。如果你不能得到這一切,現在,做 現在它的一部分。槓桿就是力量。槓桿作用 is ultimate power. Here's what I've created for me life, and 是終極力量。 下面是我為我的生活創建, anyone I know has succeeded. I'm a 17-year-old kid from Mezuzah, California, with no real 我認識的人已經成功了。我是一個17歲的 從門框經文盒,加利福尼亞州,有沒有真正的孩子 education, other than self-education; with no background; with parents that did their 教育,比自我教育等;同 沒有背景;與父母做他們的 best, all of them; with no money. I did one thing. I love people, and I had a enormous 最好的,所有的人;沒有錢。我做了一 事情。我愛的人,我有一個巨大的 banana [sp? 0:24:10.8] made upon myself. I sculpted my mind and my emotions to get me 香蕉[SP? 0:24:10.8]在我自己的。一世 雕刻我的心靈,我的情緒讓我 to do whatever it would take to achieve and to contribute, but to do that, I did it by 盡一切可能將採取以實現和 作出貢獻,但要做到這一點,我做到了由 using my body and changing my focus. I did it by putting myself in a peak physiology 用我的身體和改變我的焦點。我做了 它通過把自己在一個生理高峰 and using what I called "incantations." Can you train yourself to believe something; yes 用什麼我所謂的“咒語”。能夠 你訓練自己相信的東西;是 or no? [audience says "yes"] Absolutely. How many of you ever made the fatal mistake 或沒有? [觀眾說“是”]絕對。 你們有多少人做過的致命的錯誤 of going to Disneyland or Disney World, and while you're there, made the fatal mistake 的去迪斯尼樂園或迪斯尼世界,和 當你在那裡,取得了致命的錯誤 of going to a ride called It's a Small World After All? [laughter] What happens for about 要去兜風叫小小世界 畢竟? [笑]關於會發生什麼 a week after you're out of that damn place? You're still singing this thing in your head, 一個星期你在外面那個該死的地方後? 你還在唱這件事在你的頭上, in 24 languages; right? Well, let me tell you something. How many of you have things, 在24種語言;對?好吧,讓我來告訴 你的東西。你們有多少人有事情, when you want to go achieve them, and this part of your voice goes, "It's not going to 當你想要去實現這些目標,這 你的聲音的一部分去,“這不會 happen" or "Forget it"? How many have a voice that sometimes interrupts that good pattern? 發生“或”算了吧“?有多少有發言權 有時中斷的良好格局? Say "Aye." [audience says "aye"] What you want to do is train a new one. 說“贊成”。 [觀眾說“贊成”]你什麼 要做的是培養一個新的。 Starting when I was 17, I started doing incantations, not affirmations. Affirmation, you go, "I'm 開始的時候我17歲,我開始做咒語, 不肯定。肯定,你走了,“我 happy. I'm happy. I'm happy." What's the problem? You haven't changed your what? Your what? 快樂。我很高興。我很高興。“有什麼問題嗎? 你有沒有改變你的是什麼?你的什麼? Physiology. If you don't change your physiology, you won't get anything. An incantation is 生理。如果你不改變你的生理, 你不會得到任何東西。咒語是 not only you speak it, but you embody what you're saying with all the intensity you can. 不僅你說話,但你什麼體現 你說所有的強度即可。 You do it with another repetitions that it sticks in your head. Like It's a Small World 你與另一個重複做,它 棍子在你的腦袋。像小小世界 Now, the conversation in your head is always the same, and it gives you want you want. 現在,在你的腦袋談話總是 同樣的,它給你想要你想要的。 Use your body and your voice. Seventeen years ago, I started doing things. 用你的身體和你的聲音。 十七年前,我開始做的事情。 I was working for Jim Rohn, the speaker, and I was 17 years old. I had long hair; minestrone 我正在為吉姆羅恩,揚聲器,以及 我才17歲。我長頭髮;通心粉 soup acne on my face. I was trying to call on Bear Stearns-type of people and convince 湯痘痘在我的臉上。我試圖打電話 在貝爾斯登型的人,並說服 them why they should go to this man's seminar and be more successful. I was driving a 1968 他們為什麼要到這個男人的研討會 並獲得更大的成功。我開著1968年 Volkswagen that I had earned at $40 a week, as a janitor. The only way I did it was park 大眾汽車,我在40 $一個星期賺了, 看門人。唯一的辦法是我幹的是公園 far from the building and then go in. I loved people, and I believed. When I put myself 遠離建築物,然後去。我愛 的人,我相信。當我把自己 in state, I was able to influence people that were far more successful than I was at the 在狀態,我是能夠影響人們, 遠遠比我的更成功 time. I will do something that I still do backstage 時間。 我會做一些事情,我還是做後台 and I've done for 23 years because I don't hope I'm going to be in good state. I demand 我已經做了23年,因為我不 希望我會是在良好的狀態。我要求 it, so I do an incantation. Using my whole body, I'd say, "I no command my subconscious ,所以我做了一個咒語。用我的全部 身體,我會說:“我沒有命令我的潛意識 mind to direct me in helping as many people as possible today, to better their lives, 介意告訴我,幫助盡可能多的人 今天可能,改善自己的生活, by giving me the strength, the emotion, the persuasion, the humor, the brevity, whatever 給予我力量,情感, 勸說,幽默,簡潔的,無論 it takes to show these people and get these people to change their lives now." I would 它需要表現出這些人得到這些 現在人們改變自己的生活。“我會 that, literally, driving in my Volkswagen to a meeting, in LA, on a freeway for 40 minutes. 即,從字面上看,駕駛我的大眾汽車 去開會,在洛杉磯,在高速公路上40分鐘。 People would look. I'm screaming at the top of my lungs, and they're going, "I know he's 人們會看。我尖叫上方 我的肺,他們要去的地方,“我知道他是 a serial killer. I know he is." By the time I entered that room... When two 一個連環殺手。我知道他是“。 到時候我進入那個房間......當兩個 people meet, if there is rapport, the person who is most certain will always influence 人相遇,如果有關係的,該人 誰是最肯定會一直影響 the other person, and I was totally certain. They were trying to get revved up to certainty. 其他的人,我是完全肯定的。 他們試圖讓發動起來確定性。 Do you agree with this; yes or no? [audience says "Yes"] 您是否同意這種觀點;是或否? [聽眾 說“是”] I'd do another one because I was poor. I had to change my mindset. I kept doing things, 我會做一個又一個,因為我是窮人。我有 改變我的心態。我一直在做的事情, but I never got beyond it. I'd say, "God's wealth is circulating in my life. His wealth 但我從來沒有超越它。我會說,“上帝的 財富流傳著我的生活。他的財富 flows to me, in avalanches of abundance. All my needs, desires and goals are met instantaneously 流向我,豐富的雪崩。所有 我的需求,願望和目標是滿足瞬間 by infinite intelligence. For I am one with God, and God is everything." I would imagine 通過無限的智慧。因為我是一個用 上帝,上帝就是一切。“我會想像 the abundance in my life, and I would feel so grateful. A year later, I went from making 豐在我的生活,我會覺得 非常感激。一年後,我從做了 $38,000 a year to making a million dollars a year, in one year. 每年$ 38,000使一百萬美元 一年,在一年。 Evan Carmichael: Thank you so much for watching. I made this 埃文·卡邁克爾: 非常感謝您的收看。我做的 video because Subash Limbu and my cameraman, Jason, asked me to. If there is a famous entrepreneur 視頻,因為Subash林布和我的攝影師, 賈森,問我要。如果有一個著名企業家 that you want me to profile next, leave it in the comments below, and I'll see what I 你要我下一個配置文件,把它 在下面的意見,我會看看我 can do. I'd also love to know which of Tony Robbins top 10 rules was the most impactful 可以做。我也很想知道托尼的 羅賓斯排名前10位的規則是最有影響力的 on you. Leave it in the comments, and I'll join the discussion. Thank you so much for 在你們身上。把它留在評論中,我會 加入討論。謝謝你這麼多 watching. Continue to believe, and I'll see you soon. 觀看。繼續相信,我會看到 你很快。 BONUS Tony Robbins: 獎金 托尼羅賓斯: There's a man named Ken Blanchard who wrote those books called The One Minute Manager 有一個叫肯·布蘭佳的人誰寫 那些書叫一分鐘經理人 books. He said something very early in my life. He said, "Tony," he said, "A business 圖書。他說,在一些很早我 生活。他說,“托尼,”他說,“一個企業 will always consume whatever's available." And, he said, "I see you're coming out with 總是會消耗一切可用。“ 而且,他說,“我看你好像有 your first book." I was 24, it was Unlimited Power, and he goes, "You're coming out with 你的第一本書,“我是24,它是無限的 動力方面,和他去,“你走出來 this book, I think it's going to be a big success. Do not put that money in your business. 這本書,我想這將是一個很大的 成功。不要把錢在您的業務。 Take that money and put it into a separate investment account that nobody else touches. 拿錢,並把它變成一個獨立的 投資賬戶沒有其他人接觸。 He said, I'm telling you the business will get all the benefit of all the media, of all 他說,我告訴你的生意會 讓所有的媒體都受益,所有的 the things that come to it, but the actual dollars of that should stay out." 該來的,但實際的事情 那塊錢應該置身事外。“ He said the same thing when I had an infomercial. He said, "Take that money and put it aside." 他說,同樣的事情,當我有一個電視購物節目。 他說,“拿錢,並把它放在一邊。” Well it was one of the best pieces of advice I'd ever gotten in my entire life because 那麼這是建議的最佳作品之一 我在我的整個生活中曾經得到,因為 I put it aside and there were times when that money was needed. But, I was like putting 我把它放在一邊,有些時候了 需要錢。但是,我很喜歡把 it in a chapel, it was like putting it where it was sacred money and it was not going to 它在一個小教堂,就好像把它在哪裡 它是神聖的錢,它不打算 be touched. If someone came along and said, "You have no money for your business, but 被感動。如果有人走過來,說, “你有沒有錢為您的企業,但 guess what Obama just raised the taxes 20% more for your business." You'd scream, you'd 你猜怎麼著奧巴馬剛剛提出的稅款20% 更多的業務。“你會尖叫,你會 yell, you'd be upset and you'd pay it. So, why not put your family first? Why not have 吆喝,你會心煩意亂,你會支付。所以, 為什麼不首先把你的家人?為什麼不能有 a portion of what you own, or what you earn, I should say, for yours to keep. It doesn't 你擁有的東西的一部分,或者你賺多少, 我應該說,為你保持。它不 go to Kate Spade, it doesn't go to Wall Street, it goes to your family. The way you do that 去凱特鏟,它不會去華爾街, 它關係到你的家人。你的方式做到這一點 is you tax yourself, it's a wealth tax. You go, "That's my freedom fund." It comes off 是你自己徵稅,這是一個財富稅。您 去,“這是我的自由基金”。它配備了 the top. The secret is automate it so you don't see it, that's really the most important 頂端。秘訣是自動化,所以你 看不出來,這真的是最重要的 thing. 事情。 Very often you're getting what you're asking for you're just not aware of how general you're 很多時候,你得到你問 為你只是不知道你怎麼一般是 asking. Clarity is power. The more clear you are about exactly what it is you want, the 問。清晰度力量。越清楚你 是關於它到底是什麼你想要的 more your brain knows how to get there. Your brain is a servomechanism. It's like a bomb. 更多你的大腦知道如何到達那裡。你的 大腦是伺服機構。這就像一個炸彈。 Those bombs, those missiles, they have a servomechanism, so if the target moves, it knows what the 這些炸彈而言,這些導彈,他們有一個伺服系統, 因此,如果目標移動時,它知道什麼 target is and it follows it. Your brain, when you condition it, knows exactly what to go 目標是和它遵循它。你的大腦,當 你調理它,知道去什麼 for and it will find a way to get there. 並會找到一個方法去那裡。 Did you ever buy a certain outfit or a certain car and suddenly see that car or outfit everywhere? 你有沒有購買一定的裝備還是有一定的 車,突然看到汽車或穿搭無處不在? How many of you have had that experience? Say, "I". How come that car or outfit is everywhere? 你們有多少人有這種經驗? 說,“I”。怎麼來了,是汽車或衣服無處不在? It always was everywhere, but now you notice it and the reason is because there's a part 它總是到處都是,但現在你發現 它和的原因是因為有一部分 of your brain called the reticular activating system, the RAS. That part of your brain determines 你的大腦中被稱為網狀激活 系統,在RAS。你的那部分大腦決定 what you notice and what you don't notice. Your brain spends most of its time trying 你發現和你沒有注意到。 你的大腦花費大量的時間嘗試 to make sure you don't notice because you'll go crazy if you notice everything. 以確保您不會因為你會發現 如果你發現一切都發瘋。 But, when you decide what's most important to you, your brain goes after it. Everyone 但是,當你決定什麼是最重要的 給你,你的大腦後,其道理。大家 I know who's successful, builds what I call an RPM plan. RPM is built on the metaphor 我知道誰是成功的,建立我所說的 RPM的計劃。 RPM的是建立在隱喻 that the way to get from where you are to where you want to go the fastest is you've 該辦法從得到你要 在那裡你想要去的最快的是你一直 got to build power, like in a car, RPMs. The "R" stands for, they know the result in the 得到了在汽車打造電力一樣,RPM包。該 “R”代表,他們知道結果了 rafter, they know what they want precisely. If you don't know exactly what you want or 椽,他們知道自己想要正是。 如果你不知道你想要什麼或 if you let yourself get beyond that into something general, you're not going to achieve it. Clarity 如果你讓自己超出到的東西 一般情況下,你不會去實現它。明晰 is power. You've got to know the specific result you're after. What do you want. If 就是力量。你要知道具體的 導致你後。你想要什麼。如果 you can't answer that question right now in personal life, in your body, in your relationships, 你現在不能在回答這個問題 個人生活,在你的身體,你的人際關係, in your finances, in your spirituality, then you're not going to be as fulfilled as you 在你的財務狀況,在你的靈性,然後 你不打算為滿足你 want to be. 想。 Here's my assignment for you, if you want one. If you want to go from conversation to 下面是我對你的任務,如果你想 一。如果你想從談話去 some action, here's a simple thing to do. What's an area in your life right now that 一些行動,這裡有一個簡單的事。 是什麼在你生活的地區,現在是 you really want to improve? What's an area that's important to improve? If you're body's 你真的想改善?什麼是區域 這改善是非常重要的?如果你身體的 great, how about your career? If your career's great, how about your relationships? Intimate 偉大的,怎麼你的職業生涯?如果你的職業生涯的 偉大的,怎麼樣的關係?親密 ones especially. Or, your kids. Or, your relationship with your creator, your spiritual side of 那些特別。或者,你的孩子。或者,你們的關係 與你的創造者,你的精神的一面 your life. Or, is it your finances. Figure an area that really matters, decide on that 你的生命。或者說,它是你的財務狀況。數字 真正重要的領域,決定上 area. 區。 Number One: Write down what your life is like in that area right now as specifically as 一:寫下你的生活是什麼樣子 在這方面,現在盡可能具體 possible. So, you might say, "Well I'm 13.5 pounds' overweight. You know, whatever the 可能。所以,你可能會說,“嗯,我13.5 英鎊的增持。要知道,無論 weight is, whatever the situation is. Or, "My body fat's like this" or "I wake up exhausted 重量,無論情況。要么, “我的身體脂肪的這樣的”或者“我醒來疲憊 in the morning." And you write the truth of where you are right now, so you're real clear. 在上午。“你寫的真相 你在哪裡,現在,讓你真正的清楚。 Or, I'm not in a relationship. I say I want a relationship, but I'm not in one. I don't 或者說,我是不是有關係。我說我要 有關係,但我不是一個。我不 seem to find them; all the good ones seem to be gone is my belief. I really do want 似乎找到他們;所有好的似乎 想要離去是我的信念。我確實想 one, but I don't have it. Whatever your definition is, "I'm in a relationship and God I wish 之一,但我沒有它。無論你的定義 是,“我在一個關係,上帝,我希望 I wasn't in a relationship. I'm planning my escape." Wherever you are. Or, "I have a wonderful 我是不是有關係。我計劃我 逃跑。“無論你在哪裡,或者說,”我有一個美好的 relationship, we love each other, but there just isn't enough passion." Just write the 的關係,我們彼此相愛,但有 只是沒有足夠的熱情。“就寫 truth of where you are. The area you want to change, but write how it is. 你在哪裡的真理。你想要的區域 改變,但寫的是怎麼回事。 The Second Step is, and this is where you've got to be really honest with yourself, what 第二個步驟是,這是你到哪兒去 一定是對自己最誠實的,有什麼 are the rituals that have put there? Because, whatever results you're getting, even if you 是已經把那裡的儀式?因為, 無論結果你得到的,即使你 don't like the results, there are some rituals that are putting you in that place. There 不喜歡的結果,也有一些禮儀 這是把你在那個地方。那裡 are some rituals of what you eat or don't eat, how you move or don't move, how you sleep 是你吃或不該做什麼的一些儀式 吃,你如何移動或不動,你怎麼睡 or don't sleep. There are some rituals in the lack of variety or spice or energy or 或不睡覺。有一些在儀式 缺乏品種或香料或能量或 focus in an area. There's something you're doing and it's usually not one thing, it's 集中在一個區域。有你的東西 這樣做,它通常不是一件事,那就是 a bunch of little things that you kind of do consistently whenever you think about getting 一堆小東西,你有種 每當你想獲得持續做 in a relationship, whenever you think about working out, whenever you think about money, 在一段關係中,每當你想想 工作了,只要你想賺錢, you get yourself into a state of overwhelm. You start thinking about all of the things 你讓自己成為壓倒的狀態。 你開始思考所有的事情 you can't control. Just write down all of the rituals you have. 你無法控制。剛寫下所有的 儀式你。 Here's the Third Step: What do you want? What's your vision? Be really specific. I want to 這裡的第三步:你想幹什麼?什麼是 你的願景是什麼?真的很具體。我要 be my fighting weight; I want to be the strongest I've ever felt. I want to be. . .I'm going 是我的戰鬥重量;我想成為最強的 我曾經感覺。我想成為。 。 。我要去 to turn. . .whatever it is, be specific. 轉動。 。 .whatever是,是具體的。 Last step Number Four: What are the rituals that will get you there? What would you need 最後一步之四:有什麼禮儀 這將讓你在嗎?請問您需要 to do differently each morning if you were going be that kind of energy, that kind of 每天早上做的不同,如果你是 會是一種能量,那種 strength? How often would you have to work out? What days would you work out? What time? 強度?你將如何經常不得不工作 出來嗎?你會工作什麼天出?幾點了? A ritual is something you do consistently, usually at a specific time so it becomes automatic. 儀式是你一直做的事, 通常在特定的時間,以便它成為自動的。 Let me tell you something, will power doesn't last. But rituals can last a lifetime. I bet 讓我告訴你一件事,意志力不 持續。但是,儀式可以持續一生。我敢打賭 you have some rituals you have in your life that you've been doing for years, even though 你有一些儀式,你在你的生活 你已經做了多年,儘管 some of them don't serve you. I'm just saying, wake yourself up. If you want a new year and 他們中的一些不為您服務。我只是說, 喚醒自己了。如果你想要一個新的一年 a new life, you don't have to start on January first, start today. Start with this little 新的生活,你沒有啟動一月 第一,從今天開始。開始與這個小 video. Just begin to see what happens and see how easy it is to just to a few little 視頻。剛開始看到發生了什麼,並 看到它是多麼容易,只是幾個小 rituals. Don't do them all, just do two or three new things. You know what happens? You'll 儀式。不要做所有這些,只是做兩個或 三個新的東西。你知道會發生什麼?你會 get momentum, because once you discipline yourself in one area of your life, you feel 獲得動力,因為一旦你管教 你自己在生活的一個領域,你覺得 yourself doing it in other areas as well. 自己在其他方面做得一樣好。 I always say something that my original teacher taught me, I always remind people; there's 我總是說一些我原來的老師 教我,我總是提醒人們;有 always two pains in life, there's the pain of discipline or there's the pain of regret. 總是在人生二疼痛,有疼痛 紀律或有後悔的痛苦。 Discipline weighs ounces, as my friend Jim Rohn taught me, regret weighs tons. You don't 紀律盎司重,我的朋友吉姆 羅恩教我,遺憾的重量噸。你不 want to have regret. So, right now, what do you want to change, what's it really like, 希望有遺憾。所以,現在,做什麼 你想改變,什麼是它真的很喜歡, what are the rituals that got you there? That will take a little homework. If you're not 什麼是得到了你那裡的儀式?那 將採取一點功課。如果你不 sure, ask the people around you, they'll tell you what your rituals are. What do I really 當然,問你周圍的人,他們會告訴 您的儀式是什麼。什麼才是我真正 want in depth, what are the rituals that will get me there and then get yourself to start 要深入,有哪些禮儀即會 讓我那裡,然後讓自己開始 a few of those actions and lock them in place. 一些這些行動並將其鎖定到位。 END OF RECORDING END記錄
A2 初級 中文 美國腔 生活 標準 客戶 儀式 成功 大象 託尼-羅賓斯的十大成功法則 (Tony Robbins's Top 10 Rules For Success) 2171 76 TS 發佈於 2021 年 01 月 14 日 更多分享 分享 收藏 回報 影片單字