The more conscious you are of what you buy,

[Otis] 你越了解自己買了些什麼東西

the more you appreciate the things around you.

就會越珍惜身邊的事物

I mean, in my mind, the idea

換句話說

is to have fewer, more valuable possessions.

生活態度應該是「重質不重量」

My name is Otis James,

我名叫 Otis James

and I make hats and ties in Nashville, Tennessee.

我目前在田納西州那什維爾市 製作帽子和領帶

Hats have always been a passion of mine.

我一直都相當喜歡帽子

I've worn hats since I was about 14.

打從 14 歲左右就開始戴帽子

I had one hat -- a tweed ivy cap,

我以前有一頂粗花呢材質的平頂帽

took it everywhere, wore it everywhere.

去哪裡都會戴著它

It went with me on all my trips,

是我形影不離的好夥伴

until I took it apart to learn how to make another one.

一直到我想瞭解帽子的構造 才將它脫下當作學習素材

I think knowing where something came from,

我認為，瞭解商品的來源

where it was made, and who made it,

例如生產地和製造商

is what adds richness.

都會為商品帶來附加價值

It's important to me that Google make it easier,

這對我來說很重要 而 Google 讓這一切變得更簡單了

especially for people visiting.

特別是對訪客而言

They're looking for things to do in a certain area,

他們到了特定地區會想找些事來做

you want to show up as a destination.

而你想要成為他們的「目的地」

The more you can control your reach in one place,

你越能充分掌握一個地方

the less time you're taking away from actually doing the things

就越不需要浪費時間親自處理大小瑣事

that made your business what it is.

這樣就可以更專心衝刺事業

I like getting correspondences when people tell me,

我喜歡與顧客交流互動 有些客戶會跟我說

like, I gave your tie to this person and he loves it.

「我買了你的領帶送給我朋友，他超喜歡的！」之類的話

A customer in China who's bought a couple ties and hats,

先前有位從中國來的顧客 買了一些領帶和帽子

and sent me -- sent me a picture of him wearing a hat

某天他傳了一張戴著帽子的相片給我

actually at a -- a barista competition.

當時他正在參加咖啡大師比賽呢！

That's the kind of stuff that keeps you going every day.

與顧客之間的互動 就是我每天的動力來源

If I could only tell people one thing,

如果要用一句話闡明我的理念

I would want to tell them that we care about what we do.

我想那句話應該是「擇你所愛、愛你所擇」

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