CEO and founder of Robertson coaching international

where we help agents just like you create businesses that support their lives

not run their lives. I'm really excited to bring to you today

the five different phases of marketing and what we're gonna be doing is we're going to

be looking at the five phases that

every single person who comes in contact with your business

are gonna move through from the time they become a lead to the time that they

become a sale

and give you the opportunity and the understanding of how to capitalize

on each of these five phases and drive people through them

to convert more clients, make more money oftentimes

off the lead you're already getting. So what's the first phase?

the first phase is what we like to call lead generation

and every phase by the way has a question; a question that you need to

answer for your business or for your marketing plan

so what's the question here? the question here is this:

how will you generate new leads for your business

over let's say the next 12 months. now most agents think

well, I want to generate leads as many ways as I possibly can

the problem is this the more you try and do

the less effective you become. instead what I want to do is this I want you to

focus on

one to three major lead generating activities that you're going to employ in

your business over the next 12 months. become a master at them

rather than trying to do them all ineffectively

so pick one to three different lead sources

now most people ask us okay but that's great but what are the three that I

should choose

you know it's a great question. Some of that's going to depend on

your budget, the time that you have to invest to the resources that you have available

to you

but beyond that what you want to do is you wanna focus really on those things

that are going to move you forward based off of the goals that you set for your

business

but let me do this I wanna share with you three of the lead generating tactics

right now that are working

very very well for our clients two of them by the way are great at generating

listing leads and if you're like most agents

pretty much everybody could use more listing leads right so what are the

three different tactics that are working really well

number one direct mail marketing.

I know it's old school people go oh but direct mail marketing it's so

1995 but here's the thing: everybody's been moving their business online right

now all the marketing is in

where? your inbox or on social media and it doesn't mean I don't like marketing

those

areas but what I found is this our in boxes or our mailboxes

have become extremely quiet so this is the thing is our mailboxes have become so

quiet

do what we want to do is you want to get through that noise through that clutter

what better way than to hit people in their mailbox

tactic number two Facebook

leads Facebook advertising Facebook Ads

have been generating hundreds and hundreds

of awesome listing leads for our clients

if you're not doing facebook advertising it's time to invest a little bit of

money

and a little bit of time and explode your listing inventory

and finally number three is strategic calling...strategic calling, see

what we found is that most agents that come to work with us

and that start working with our coaching program have clients or leads or people

that they haven't contacted in a while

and so what we do is we have them make a list about let's say the hot leads from

the past six to 12 months

that they were so close, right there of either buying a home

or listing their house and then what happened? they never move forward.

so what we want you to do is we want you to compile a list of all of those people

but rather than just calling them and saying "you know, hey, you still

interested in selling your home or

do you still want to buy a home?" what we needed to do...the key

is you must provide value. So how do we do that?

what we encourage you to do is call with an item of value so maybe it's an

updated CMA for an old listing lead or

maybe you are working with a buyer and that buyer had a certain type of home

that they were looking for.

It all comes down to providing value, providing value, providing value. So those

three things right there

can generate listing leads and buyer leads very very quickly for your business.

and they're working exceedingly well for our clients but there are so many

different ways

so many different things that you can do to generate leads the key is this

fine just a few focus on one to three,

cut all the crap and that simplicity is gonna allow your business

to explode. As always, I'm Travis Robertson, it's been a pleasure to serve you.

If you have any questions on this leave a comment below

like this video on youtube feel free to visit us online at travisrobertson

.com

We'll answer any questions you have and if you want to find out of coaching may be

right for you

we'd love to talk with you as well. I look forward to seeing you in the next video

and serving you with more these. Take care you guys.