maybe you've heard, perhaps you haven't

或許你有聽過，或許你沒有

and then now you will have heard,

然後現在你就會知道了

I've launched my own brand. It's ED by Ellen, and--

我創立了自己的品牌，由 Ellen 主管的

[cheers and applause]

[歡呼和掌聲]

Thank you.

謝謝你

It's a clothing and lifestyle brand

這是服飾和生活風格的品牌

and we've got cute shoes and we have cute sweaters

我們有可愛的鞋子，我們有可愛的毛衣

and we have--oh, look at that.

我們還有 -- 喔，看看

And we have a cute CEO,

我們還有可愛的執行長

and--oh, that's me.

而 -- 喔，那就是我

So right now, it's only available at edbyellen.com

所以現在只在 edbyellen.com 販售

or here in the Ellen Shop,

或是在這裡 - Ellen Shop 販售

but I read some stories lately

但我最近看到了一些故事

about--some stores are doing something called slow shopping--

有些故事與「慢活購物」有關

do you know about this?

你知道嗎？

Slow shopping, to compete with online shopping.

慢活購物與線上購物競爭

And let me tell you something, it's hard to compete

讓我告訴你一件事，很難競爭

with being able to shop while drinking wine in your underwear.

如果可以邊穿著內褲喝酒邊買東西的話很難競爭

[laughter]

[笑聲]

Nothing better than that.

沒什麼比得過

Slow shopping is what stores are doing

慢活購物是店家會

to get you to spend more time in their stores.

讓你花更多時間在店裡

Which is why Nordstrom has a restaurant,

這就是為什麼 Nordstrom 百貨有餐廳

and Urban Outfitters have concerts,

潮牌 Urban Outfitters 有演唱會

and IKEA--they have mastered it

而 IKEA --他們在這方面非常擅長

because--they have mastered slow shopping

因為 -- 他們非常擅長慢活購物

'cause it takes three hours to find the exit,

因為要花三小時才能找到出口

so you're just, "I'll buy that while I'm here."

所以你就會想：「我在這裡的時候要買點東西。」

I thought I'd try some of my own slow shopping ideas here

我在 Ellen Shop 這裡也分享了我個人的慢活購物想法

at the Ellen Shop, so today, I'm making a few changes.

今天我做了一些變化

You know, in Vegas they pump oxygen

你知道的，在拉斯維加斯他們會抽送氧氣

and they have no windows, we do that here,

而且他們沒有窗戶，就像我們現在這樣

and from now on Ari's gonna dress like a Vegas showgirl.

然後從現在開始 Ari 要打扮得像是拉斯維加斯的 showgirl

He's never done that before.

他沒這樣過

[laughter]

[笑聲]

Hi, Ari.

嗨，Ari

[cheers and applause]

[歡呼和掌聲]

Very pretty.

超正的

- Is that comfortable, Ari? - No.

- 這樣舒服嗎，Ari？- 不

- Pretty.

很好

No one likes shopping on an empty stomach,

沒人喜歡餓著肚子買東西

so we've added a chocolate fondue fountain

所以我們加個巧克力噴泉

which is...right there.

......在這裡

Yeah.

耶

That is actually giant.

好大一個

It's just that...

只是......

Okay.

Okay

And, you know, if you shop till you drop,

然後，你知道嗎？如果你買東西買到跌倒

don't worry about that.

不用擔心

Nick the Gardner will carry you to your car.

園丁 Nick 會送你到車上

[cheers and applause]

[歡呼和掌聲]

[laughing]

[笑聲]

And because I want all of you to be healthy,

然後因為我希望你們都可以健康

Carrie Underwood is giving out flu shots back there.

Carrie Underwood 在那裡提供流感疫苗接種服務

[cheers and applause]

[歡呼和掌聲]

[laughs]

[笑聲]

Oh...

喔......

Of course, we also have music back there

當然，我們也需要背景音樂

because the best way to keep customers happy is

因為讓客人快樂的最佳方式就是

to make 'em wanna dance.

讓他們想跳舞