- [Voiceover] This is the Billion Dollar Start-Up Series.

Your host, the Angel Kings.

- So let's discuss inDinero.

So Ross, tell me about the people

and the founding team at inDinero.

- So the founding team is quite interesting in that

it's led by one young woman named Jessica Mah.

They're based in San Fransicso, Silicon Valley,

and Jessica Mah has been a coder from a very early age.

Again, getting back to our Angel Kings formula,

looking for people first, she is literally

the perfect combination of being a hacker,

hustler, as well social media made, right?

So those are the three elements

we look for before we write a check.

On the one hand, she can code, she's been

doing it since she was 10 or 11.

On the other hand, she can drive business

and often times by having been a young founder,

particularly we need more and more females,

strong females like her as a CEO,

that's driven a lot of business.

So I think she fits all our elements

and social media as well, she gets a lot of press for that.

So she fits all three in that way

for our people part of our formula.

- Gotcha. So the product.

Do you actually use the product

and do you think it's gonna be around for the next 15 years?

- So, I never make an investment as an Angel investor,

as a venture capitalist, unless I've used the product.

And I highly encourage anybody who is

getting into Angel investing to do the same.

So I did start out using the product.

It's a SaaS model, so it's one that allows a business,

a small mid-size business, which is, by the way,

90 plus percent of America is built on

the exact audience to whom they advertise, right?

And so I started out having a smaller business

that grew to a mid-size business

and sort of it's grown, but using inDinero.

- So you think it has the potential

to be a billion dollar company 20 years out?

- [Ross] So, I do. - [Interviewer] With an audience.

- I think one of the challenges that SaaS companies face,

particularly such as inDinero,

Mint.com was a $300 or $400 million acquisition.

It didn't get to that next level

probably because they sold too soon.

I think Jessica Mah, getting back to people,

is that type who's probably not going to sell it early.

And you have to, particularly the SaaS model, a CRM model,

one that provides a smaller, you know B2B play,

you've gotta be patient, right?

And you have to be patient in that

you can't expect $5 million ARR, annual run rate company

to turn into billion dollar overnight.

Sometimes it takes longer.

Getting in front of businesses who are busy

and need to understand the value, that takes time.

But yeah, I do think it'll be around

20 years from now if they do it right.

- Gotcha. So, in a sense of execution,

do you think that she is driving the need for customers?

- She is and one of the things we look for at Angel Kings,

is how do you build a community,

a community that evangelizes your product

so you almost don't have to spend as much.

And I can tell you from a personal standpoint that having,

every business needs accounting.

Nothing in life is certain but death or taxes.

And so there's gonna be a need for it, right?

And hooking up, and essentially what inDinero does is

it syncs up to your accounting quickbooks

as well as your bank and sends you

a really nice platform in which it gives you

analysis or analytical metrics on your spending.

I can see it around 20 years from now

if they evolve into having more developers build on it.

And by the way, I think it's a phenomenal thing

that solves a serious pain point

which turns into billion dollar companies

which is what we're talking about.

- Absolutely, okay. Well their timing.

Their timing in the market couldn't be better.

When did they come into the market

and how do they plan to exit?

Are they going to be acquired or are they

looking to build a platform to IPO?

- So the biggest thing you need

to look for as an Angel investor

is how do you get your money back, right?

Your IRR or your ROIs,

it's one of the most common expressions.

Why not put your money in the public market?

In inDinero, in this particular case,

they're doing major hiring, I know they're hiring

hundreds of people across different countries

and I believe they'll continue

to partner with some of the big players.

In this space that they face they've got Intuit, Quickbooks.

I think what they're probably gonna do, my guess,

is to partner first, and then either figure out

whether they're an acquisition target or an IPO themselves.

Major upside, and I'm really looking forward,

as being an investor in inDinero, to seeing that liquidity,

which is what every Angel investor should be looking for.

So, it's a great company and I only look,

I think it's got a seriously bright future,

we've got a rankings about it in our book

and on our website as well so.

- Well thank you so much, Ross.

- Yeah, no problem.

- Thanks for your strong advice today.

If you want to learn more, please visit AngelKings.com.

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