lets you publish your apps and games on Google Play

您可以在 Google Play 發佈應用程式和遊戲

to over 1 billion Android users around the world.

輕鬆觸及全世界超過 10 億名 Android 使用者

The Developer Console is full of features

開發人員控制台提供了完善功能

that can help you grow your app or game business.

有助您拓展應用程式或遊戲業務

We've chosen ten tips you can take advantage of right now.

下面特別選出了 10 個祕訣供您參考

Improve your app quality by getting feedback

您可以收集可信使用者的意見 據此改進應用程式的品質

from trusted users before you launch to the world.

再將成品對全世界發佈

How?

如要這麼做

Follow the instructions from the APK tab

請按照 APK 分頁的指示操作

and invite users through an open or closed beta.

邀請使用者參與開放式或封閉式測試

They'll be able to download the test app from the Play store,

測試者可在 Play 商店下載測試應用程式

and you can start getting feedback on your new features.

之後您就可以透過這些使用者 取得關於新功能的意見

Don't let hiccups trip you up or slow you down.

如果不想因為小障礙而犯錯或拖慢進度

Staggering updates lets you release your app

您可以採用分階段更新的做法

to progressively more people,

逐步將應用程式發佈給更多的使用者

so you can catch and fix any glitches

這有助於及時發現並更正錯誤

before they have a chance to affect a wider audience.

以免影響更多目標對象

With store listing experiments,

使用商店資訊實驗功能

you can test up to three variants of your app icon,

您可以針對商店資訊中的 應用程式圖示、文字和圖片

text, and graphics on your store listing

提供最多三個版本來進行測試

to see which gets users downloading your app.

看看哪個版本能吸引使用者下載

Take a data driven approach to optimizing our store listing

這種數據導向的觀察方式 可協助您改進商店資訊

and try new things.

嘗試加入新內容

Don't just assume it's good enough.

所以別再安於現狀了

Ratings and reviews will tell you what your users love

評分和評論可反映使用者的喜好

and love less about your app,

讓您瞭解應用程式的優勢和劣勢

and replying to reviews creates dialogue,

不僅如此 回覆評論也能開啟對話

which builds loyalty.

培養使用者的忠誠度

The Developer Console monitors your app's performance

開發人員控制台可讓您監控 應用程式在 Google Play 的表現

in Google Play and suggests optimization tips

還可提供最佳化訣竅

and provides a handy guide to utilize each suggestion.

以及引導您落實各項建議的實用指南

App indexing lets users open your app's content

只要讓 Google 為應用程式建立索引 使用者就可以在裝置上執行搜尋後

directly from Google searches on their devices.

直接經由 Google 搜尋結果 前往您的應用程式內容

It's a great way to reengage users who've installed your app

這種做法可以有效促使 原已安裝應用程式的人再次與其互動

and help them rediscover your app's features.

並且幫助這些人發掘應用程式的功能

Once you've added app indexing to your app,

將應用程式索引功能 整合到您的應用程式中後

verifying your website in the Developer Console

您必須在開發人員控制台中驗證自家網站

to start taking advantage of the additional app engagement.

才能開始藉由這種方式 提升使用者的應用程式參與度

Gain actionable insights on how users are interacting

將 Google Analytic (分析) 帳戶 與開發人員控制台建立連結

with your app by linking your Google Analytics account

即可取得使用者與應用程式互動情形的分析

to the Developer Console.

據此採取不同行動

You'll see additional reports on new and active users,

您可以查看新使用者和活躍使用者的報告

plus new metrics like the Google Play Referral Flow

以及多項新指標 例如 Google Play 參照連結網址流程

to help you understand how users are discovering your apps.

藉此瞭解使用者如何找到您的應用程式

Sudden drops in your installs or ratings?

如果安裝人數或評分驟降

Are there more crashes than usual?

或者當機情況比平常多

Email alerts will alert you

您都會收到相關的電子郵件快訊

so you can be totally on top of your app's performance

以便全面掌握應用程式的表現

and minimize a bad user experience.

盡量減少不良的使用體驗

Gain deeper insight into the behavior

想深入瞭解應用程式和使用者的行為嗎？

of your app and its users

想深入瞭解應用程式和使用者的行為嗎？

by exporting your most important stats:

您可以將最重要的統計資料匯出

installs, upgrades, reviews, ratings, crashes.

包括安裝、升級、評論、評分和當機次數

Analyzing this data in detail lets you spot trends

然後仔細從這些資料分析趨勢

and then focus on the improvements most important

專注於使用者最重視的地方進行改善

to your users.

您可以將發佈和管理作業自動化

Make app publishing and management tasks

讓這些工作變得輕鬆、省時而便利

easy, time efficient, and useful

無論是對 Alpha 測試人員發佈每日更新

by automating them.

提供翻譯語言版本的商店資訊文字和圖片

Push out a daily update to your alpha testers.

還是新增或刪除應用程式內產品

Update localized store listing text and imagines.

都可讓應用程式保有絕佳新鮮感

Add or delete in-app products

歡迎前往 Google Play 開發人員控制台

to keep your app super fresh.

開始利用這些實用功能

Head over to the Google Play Developer Console

如需參考更多秘訣 瞭解如何改善應用程式或遊戲的成效

to start taking advantage of these features.

以及拓展您的應用程式業務

If you want more tips on how to improve your app

請觀看本系列其他影片

or game's performance and build a better app business,

也歡迎下載「如何讓您的應用程式 在 Google Play 上出奇制勝」

check out the other videos in this series

and download "The Secrets to App Success" on Google Play.