could see the world in the same way that we do,

難道這樣不是很棒嗎

as we're walking around being able

也就是說，當我們隨意

to point a phone at anything,

拿著手機對準任何東西時

and then have it actually recognize images and objects

讓它自己能識別影像及物體

like the human brain, and then be able to pull in information

就如同人類的大腦一樣

from an almost infinite library of knowledge

並且能夠從幾乎無止盡的知識庫中

and experiences and ideas.

擷取資訊、體驗及概念

Well, traditionally that was seen as science fiction,

當然， 這在傳統上會被視為科幻小說了

but now we've moved to a world

但現在我們已經進入一個

where actually this has become possible.

可以使這些變為現實的世界

So the best way of explaining it is to just show it.

所以最好的說明方法就是直接來展示它

What you can see over here is Tamara,

這邊這位是Tamara

who is holding my phone that's now plugged in.

她拿著我的已連接好的手機。

So let me start with this.

讓我從這裡開始

What we have here is a painting

這裡我們擺了一幅

of the great poet Rabbie Burns,

偉人詩人羅伯特·伯恩斯的畫像

and it's just a normal image,

這只是一般的影像

but if we now switch inputs over to the phone,

但如果我們讓手機接收它

running our technology, you can see

運用我們的技術

effectively what Tamara's seeing on the screen,

你就可以看到現在Tamara 在螢幕上所看到的東西

and when she points at this image,

而當她對準這幅影像時

something magical happens.

神奇的事情發生了

(Laughter) (Bagpipes)

(笑聲)(風笛聲)

(Bagpipes) (Applause)

(風笛聲)(掌聲)

(Bagpipes)

(風笛聲)

Voice: Now simmer blinks on flowery braes ...

聲音：百花齊放的山丘綻放著光芒

Matt Mills: Now, what's great about this is,

麥特·米爾斯：最棒的是

there's no trickery here.

這其中並沒有任何伎倆

There's nothing done to this image.

這幅影像並沒有被動手腳

And what's great about this is the technology's

這項技術厲害之處在于

actually allowing the phone to start to see and understand

它可以讓手機開始像人類的腦袋

much like how the human brain does.

一樣的觀察及了解事物

Not only that, but as I move the object around,

而且不只是這樣 當我移動物體時

it's going to track it and overlay that content seamlessly.

它也能追蹤並且順暢的疊蓋內容

Again, the thing that's incredible about this is

這又是令人驚奇的一點

this is how advanced these devices have become.

這些裝置變得多麼先進

All the processing to do that was actually done

所有需要處理的步驟

on the device itself.

實際上都在手機上完成

Now, this has applications everywhere,

現在這個應用已經被廣泛採用

whether in things like art in museums, like you just saw,

像是博物館裡的藝術品 如同你看到的

or in the world of, say, advertising, or print journalism.

或是廣告、印刷新聞業

So a newspaper becomes out of date as soon as it's printed.

當一份報紙被印出來 它馬上就過時了

And here is this morning's newspaper,

這裡是今早的報紙

and we have some Wimbledon news, which is great.

我們看到一些溫布頓的新聞，非常好

Now what we can do is point at the front of the newspaper

我們現在能做的就是將手機對准這份報紙

and immediately get the bulletin.

馬上就能得到消息

Voice: ... To the grass, and it's very important that you adapt

聲音：在草地上，

and you, you have to be flexible, you have to be willing

重要的是你要靈活

to change direction at a split second,

你必須自覺的在瞬間就改變方向

and she does all that. She's won this title.

她做到了 所以贏得了比賽

MM: And that linking of the digital content

麥特·米爾斯：將數位內容與實體物質相連

to something that's physical is what we call an aura, and

的連結我們稱之為aura

I'll be using that term a little bit as we go through the talk.

我會使用持續在演講中使用這個名詞

So, what's great about this is it isn't just a faster,

這東西很棒的地方在于， 它不僅提供了一種更快

more convenient way to get information in the real world,

更方便的從現實世界中獲取資訊的途徑

but there are times when actually using this medium

而且它還是一種媒介

allows you to be able to display information in a way

讓你可以用從未有的方式

that was never before possible.

顯示資訊

So what I have here is a wireless router.

我手上有一台無線路由器

My American colleagues have told me I've got to call it a router,

我的美國同事說我必須叫他路由器

so that everyone here understands — (Laughter) —

這樣大家才會懂 --(笑聲)

but nonetheless, here is the device.

不管怎麼說 這就是這台設備

So now what I can do is, rather than getting the instructions

我現在除了翻閱線上的說明手冊

for the device online, I can simply point at it,

我還可以對準它

the device is recognized, and then --

這台裝置被辨認出來 然後

Voice: Begin by plugging in the grey ADSL cable.

聲音：先插入灰色的 ADSL 線路

Then connect the power. Finally, the yellow ethernet cable.

然後連結電源 最後插上黃色的乙太網路線

Congratulations. You have now completed setup.

恭禧 你完成設置了

(Laughter) MM: Awesome. Thank you.

(笑聲) 麥特·米爾斯：很驚人吧 謝謝

(Applause)

(掌聲)

The incredible work that made that possible was done

這驚人的成果是由英國劍橋的科學家

here in the U.K. by scientists at Cambridge,

使它變的可行的

and they work in our offices,

他們就在我們的辦公室工作

and I've got a lovely picture of them here.

我這裡有一張他們可愛的照片

They couldn't all be on stage, but we're going to

他們沒辦法都到台上

bring their aura to the stage, so here they are.

但我們把他們的aura 帶到台上 這就是了

They're not very animated. (Laughter)

他們不是很熱烈啊 (笑聲)

This was the fourth take, I'm told. (Laughter)

跟你們說 這可是第四次拍攝 (笑聲)

Okay. So, as we're talking about Cambridge,

好 既然我們談了劍橋

let's now move on to technical advancements,

讓我們接著談論一下技術進步

because since we started putting this technology

因為我們將這技術推出

on mobile phones less than 12 months ago,

到手機上 不到12個月

the speed and the processing in these devices

這些裝置的運算速度

has grown at a really phenomenal rate,

成長的非常快速

and that means that I can now take cinema-quality

這代表我可以使用高畫素的3維模型

3D models and place them in the world around me,

並把它放在我的周圍

so I have one over here.

這裡我有一個示範

Tamara, would you like to jump in?

Tamara 你可以切進來嗎

(Music)

(音樂)

(Dinosaur roaring) (Laughter)

(恐龍吼叫聲) (笑聲)

MM: I should leap in.

麥特·米爾斯：也許我應該躲開

(Music) (Dinosaur roaring)

(音樂) (恐龍吼叫聲)

(Applause)

(掌聲)

So then, after the fun, comes the more emotional side

那麼，在娛樂之後

of what we do, because effectively, this technology

來談一些我們工作的感覺

allows you to see the world through someone's eyes,

因為這項技術讓你可以透過其它人的眼睛看世界

and for that person to be able to take a moment in time

那個人可以抓取一瞬間

and effectively store it and tag it to something physical

並且儲存、標記到

that exists in the real world.

某個存在真實世界中的實體

What's great about this is, the tools to do this are free.

最棒的是，它是免費的

They're open, they're available to everyone within our application,

它是開放的 每一個人都可以使用我們的應用程式

And educators have really got on board with the classrooms.

教育者已加以認同，將它帶入教室中。

So we have teachers who've tagged up textbooks,

我們看到有教師把教科書做了標記

teachers who've tagged up school classrooms,

也有教師把教室做了標記

and a great example of this is a school in the U.K.

英國的一間學校裡有個很棒的例子

I have a picture here from a video, and we're now going to play it.

我手上有張擷取自影像的圖片 讓我們來看看

Teacher: See what happens. (Children talking) Keep going.

教師：看看發生了什麼 (小孩討論著) 繼續繼續

Child: TV. (Children react)

小孩：電視 (孩子們回應)

Child: Oh my God.

小孩：喔 天啊

Teacher: Now move it either side. See what happens.

教師：現在把它翻面 看看怎麼了

Move away from it and come back to it.

拿開一點然後再放回來

Child: Oh, that is so cool.

小孩：喔 好酷

Teacher: And then, have you got it again?

教師：然後 你把它再次放回來

Child: Oh my God! How did you do that?

小孩：喔 天啊 你怎麼做到的

Second child: It's magic.

另一位小孩：太神奇了

(Laughter) MM: (Laughs) So, it's not magic.

(笑聲)麥特·米爾斯：(笑聲) 當然 這不是魔術

It's available for everyone to do,

這是每個人都可以做到的

and actually I'm going to show you how easy it is to do

現在我就要向你們展示一次

by doing one right now.

其實有多麼的容易就可以做到

So, as sort of — I'm told it's called a stadium wave,

現在呢 我們要來個球場波浪舞

so we're going to start from this side of the room

我們從場內的這一側開始

on the count of three, and go over to here.

數到三 然後到這邊

Tamara, are you recording?

Tamara 你可以錄影嗎

Okay, so are you all ready?

好 你們準備好了嗎

One, two, three. Go!

一 二 三 開始!

Audience: Whooooooo!

聽眾：哇!!

MM: Fellows are really good at that. (Laughs) (Laughter)

麥特·米爾斯：會員們很在行嘛 (笑聲)

Okay. Now we're going to switch back

好 現在我們回到

into the Aurasma application,

Aurasma 應用程式

and what Tamara's going to do is tag that video that we just

現在 Tamara 所要做的就是把我們剛剛所拍攝的影像

took onto my badge, so that I can remember it forever.

標記在我的識別證上 讓我可以永遠的記住它

Now, we have lots of people who are doing this already,

已經有很多人這麼做了

and we've talked a little bit about the educational side.

我們剛才談了一點教育的層面

On the emotional side, we have people who've

在情感方面 有人寄了明信片

done things like send postcards and Christmas cards

或是聖誕節卡片

back to their family with little messages on them.

給他們的家人，並附上一些信息

We have people who have, for example,

也有人開始 譬如說

taken the inside of the engine bay of an old car

拍下老汽車的內部引擎室

and tagged up different components within an engine,

將引擎的不同部位標記出來

so that if you're stuck and you want to find out more,

這樣當你的車壞了 你想找出原因

you can point and discover the information.

你可以找到一些資訊

We're all very, very familiar with the Internet.

我們都很熟悉網際網路

In the last 20 years, it's really

過去20年里

changed the way that we live and work,

它改變了我們生活及工作的方式

and the way that we see the world, and what's great is,

也改變了我們看這世界的方式 很贊的是

we sort of think this is the next paradigm shift,

我們差不多認為這是下個範例

because now we can literally take the content

因為我們現在可以擷取內容

that we share, we discover, and that we enjoy

然後分享、重新發現、欣賞

and make it a part of the world around us.

然後把它變成我們週遭的一部份

It's completely free to download this application.

下載這個應用程式是完全免費的

If you have a good Wi-Fi connection or 3G,

如果你有好的 Wi-Fi 或 3G 連線

this process is very, very quick.

這過程是非常快速的

Oh, there we are. We can save it now.

好 我們把它儲存起來

It's just going to do a tiny bit of processing

只需要一點處理時間

to convert that image that we just took

將我們所看到的影像

into a sort of digital fingerprint,

轉為數位指紋

and the great thing is, if you're a professional user,

如果你是個專業的使用者

-- so, a newspaper -- the tools are pretty much identical

－ 一份報紙 － 製作它的工具其實和

to what we've just used to create this demonstration.

我們剛才用到的幾乎一樣

The only difference is that you've got the ability

唯一的不同是

to add in links and slightly more content. Are you now ready?

你可以連結更多的內容 準備好了嗎

Tamara Roukaerts: We're ready to go.

Tamara：準備好了

MM: Okay. So, I'm told we're ready, which means

麥特·米爾斯：我們準備好了 這代表我們可以對準影像

we can now point at the image, and there you all are.

然後你們就會出現了

MM on video: One, two, three. Go!

麥特·米爾斯：一 二 三 開始!

MM: Well done. We've been Aurasma. Thank you.

麥特·米爾斯：好了 這就是Aurasma 感謝你們

(Applause)

(掌聲)