My name is Michelle Alleyne. I'm a fashion expert and I happen to own MShopNYC.com.

Sit back, relax, but take tons of notes.

Even though you're a designer and you're creative, it is a business and you really need to start,

structure, and form a working business plan.

Have a look: if you're a high end, luxury brand then come up with labels and hang tags

and packaging information that represents your line as such--that it's high end and beautiful.

Getting the idea out of your head: you've done your research, which is continuous,

but how do you sell the line?

How do you market this line? How do you make the line?

The way to find pattern makers: when you're sourcing in the fashion industry, it's very underground.

It becomes guerrilla marketing in terms of finding your resources.

I'm not saying you can't start a line with one style.

To sell to the major retailers, they want to see a collection,

they want to have it be able to coordinate--

the jacket works with the pant, that works with the top and the skirt.

Maybe you can pick up this booklet. It breaks down the process of manufacturing.

You really need to make sure you have access to production. You want to also source factories.

I'm always a little bit wary, though, about sending samples without someone being there

to take them right back

because retailers may knock you off.

Now, to tradeshow or not to tradeshow?

So good luck on starting your clothing line or accessories line.

Thank you so much for taking our workshop. Feel free to check out the list of additional

workshops that you may need

and hit us up any time for either workshops or consulting.

Good luck with your business!