On March 14, this year,

我在臉書上貼了一張海報

I posted this poster on Facebook.

這是我和女兒的合照

This is an image of me and my daughter

她手裡拿著以色列的國旗

holding the Israeli flag.

稍後我會解釋為什麼要貼有這些文字的海報

I will try to explain to you about the context of why

以及我在什麼時候貼的

and when I posted.

幾天前

A few days ago, I was sitting waiting

我坐在雜貨店前排隊

on the line at the grocery store,

老闆和一位客人

and the owner and one of the clients

正在對話

were talking to each other,

老闆告訴客人說：

and the owner was explaining to the client

「我們會在以色列投下一萬顆飛彈。」

that we're going to get 10,000 missiles on Israel.

然後客人說：「不對，是一天一萬顆。」

And the client was saying, no, it's 10,000 a day.

（笑聲）

(Laughter)

（一萬顆飛彈） 這是文字內容，這是我們所在的以色列

("10,000 missiles") This is the context. This is where we are now in Israel.

我們和伊朗的戰爭將邁入第十年

We have this war with Iran coming for 10 years now,

我們的人民感到害怕

and we have people, you know, afraid.

每一年都像是我們可以對以伊戰爭

It's like every year it's the last minute

做點什麼的最後一刻

that we can do something about the war with Iran.

就像是如果我們現在不做 一切就會太遲了

It's like, if we don't act now, it's too late forever,

到現在已經十年了

for 10 years now.

有時候就會變成…你知道，對我來說

So at some point it became, you know, to me,

我是平面設計師，所以我做了相關的海報

I'm a graphic designer, so I made posters about it

就像我剛剛給你看的那種，然後把它貼出來

and I posted the one I just showed you before.

通常我把設計好的海報貼在臉書上

Most of the time, I make posters, I post them on Facebook,

我的朋友們有人會喜歡，也有人會不喜歡

my friends like it, don't like it,

通常他們不喜歡就不會分享出去

most of the time don't like it, don't share it,

不做任何動作

don't nothing,

然後就風平浪靜地過了一天

and it's another day.

所以我通常會上床去睡覺

So I went to sleep, and that was it for me.

當天入夜後我起床

And later on in the night, I woke up

我通常都是晚上才起床

because I'm always waking up in the night,

然後我走到電腦旁，然後我看到這些紅點

and I went by the computer and I see all these red dots,

你知道我可從來沒有在臉書上看過這些

you know, on Facebook, which I've never seen before.

（笑聲）

(Laughter)

所以我很疑惑：「是發生什麼事了？」

And I was like, "What's going on?"

所以我仔細看了電腦

So I come to the computer and I start looking on,

突然發現有很多人在和我對話

and suddenly I see many people talking to me,

大部份是我不認識的人

most of them I don't know,

有一些是伊朗人

and a few of them from Iran,

那是－－什麼？

which is -- What?

你們要了解

Because you have to understand,

在以色列我們不和伊朗人說話

in Israel we don't talk with people from Iran.

我們不認識從伊朗來的人

We don't know people from Iran.

就好像是臉書上

It's like, on Facebook, you have friends only from --

你的鄰居就是你的臉書上的朋友

it's like your neighbors are your friends on Facebook.

而現在來自伊朗的人在跟我說話

And now people from Iran are talking to me.

所以我開始回應這位女孩

So I start answering this girl, and she's telling me

她告訴我，她看到海報後請她的家人們過來

she saw the poster and she asked her family to come,

因為他們沒有電腦

because they don't have a computer, she asked her family

所以她請她的家人們來看海報 然後大家就坐在客廳裡哭

to come to see the poster, and they're all sitting in the living room crying.

所以我「哇嗚！」

So I'm like, whoa.

我請我太太過來 然後告訴她一定要來看這個

I ask my wife to come, and I tell her, you have to see that.

有很多人哭了，然後她走過來，讀了上面的文字

People are crying, and she came, she read the text,

然後也開始哭了

and she started to cry.

現在每個人都哭了 （笑聲）

And everybody's crying now. (Laughter)

我不知道該怎麼辦，我的第一個反應是

So I don't know what to do, so my first reflex,

身為平面設計者應該就是要這麼做

as a graphic designer, is, you know, to show everybody

展示圖片給大家看

what I'd just seen, and people started to see them

人們看了之後就分享，事情就該是這樣開始

and to share them, and that's how it started.

那天之後，這件事真的開始變成人們的話題

The day after, when really it became a lot of talking,

我告訴我自己，我太太也告訴我

I said to myself, and my wife said to me,

我也想要做一張圖

I also want a poster,

所以我也幫她做了一張（笑聲）

so this is her. (Laughter)

因為很有成效，讓我成為海報裡的主角

Because it's working, put me in a poster now.

但是嚴肅一點來看

But more seriously, I was like, okay, these ones work,

這不只是一張作品，不只是跟我有關 是關於來自以色列的人們

but it's not just about me, it's about people from Israel

想要說些什麼

who want to say something.

所以我打算要為我的朋友們拍照 如果他們願意的話

So I'm going to shoot all the people I know, if they want,

然後我會幫他們做張海報，分享出去

and I'm going to put them in a poster and I'm going to share them.

因此我去找我的鄰居、朋友和學生

So I went to my neighbors and friends and students

我只是跟他們說 給我一張照片，然後我幫你做一張海報

and I just asked them, give me a picture, I will make you a poster.

事情就這樣開始了

And that's how it started. And that's how, really,

然後就這樣爆發了

it's unleashed, because suddenly people

因為人們從臉書、朋友開始

from Facebook, friends and others,

了解他們也可以成為其中的一份子

just understand that they can be part of it.

那不只是一個老兄做了一張海報

It's not just one dude making one poster,

而是－－我們可以參與其中 所以有很多人開始寄照片給我

it's -- we can be part of it, so they start sending me pictures

然後請我做一張海報、分享出去

and ask me, "Make me a poster. Post it.

告訴伊朗人，我來自以色列，我也愛你們

Tell the Iranians we from Israel love you too."

在某個時間點，這件事變得非常踴躍

It became, you know, at some point it was really, really intense.

我的意思是，有這麼多照片

I mean, so many pictures, so I asked friends

所以我請朋友們一起來幫忙，大部份也是設計師

to come, graphic designers most of them,

來幫我做海報，因為我沒有時間做這麼多

to make posters with me, because I didn't have the time.

那可是很多很多的照片

It was a huge amount of pictures.

有幾天，我的客廳變成這樣

So for a few days, that's how my living room was.

我們收到以色列人的海報、照片

And we received Israeli posters, Israeli images,

以及很多來自伊朗的評論和訊息

but also lots of comments, lots of messages from Iran.

我們接收了訊息，然後以此做成海報

And we took these messages and we made posters out of it,

因為我知道人們不看字，只看圖片

because I know people: They don't read, they see images.

如果那是一張圖，他們可能會看

If it's an image, they may read it.

這是其中的幾張

So here are a few of them.

（「你是我第一位以色列籍的朋友，我希望我們都可以廢掉那些愚蠢政客。總而言之，很高興見到你！」）

("You are my first Israelian friend. I wish we both get rid of our idiot politicians, anyway nice to see you!")

（「我喜歡那個藍色，那顆星星，還有那面國旗。」

("I love that blue. I love that star. I love that flag.") This one is really moving for me because it's the story

這張深深感動了我 這是一位在伊朗長大的女孩

of a girl who has been raised in Iran

她每天早上要踩過以色列國旗才能進入校門

to walk on an Israeli flag to enter her school every morning,

她看到我們最近發出的海報

and now that she sees the posters that we're sending,

她說她改變了她的心意

she starts -- she said that she changed her mind,

現在她喜歡藍色、喜歡那顆星星

and now she loves that blue, she loves that star,

也愛那面旗子，談到以色列國旗

and she loves that flag, talking about the Israeli flag,

她希望我們未來有機會可以拜訪彼此

and she wished that we'd meet and come to visit one another,

這件事發生在我貼第一張海報之後的幾天而已

and just a few days after I posted the first poster.

那天之後

The day after,

伊朗人開始用他們的海報來回應

Iranians started to respond with their own posters.

他們也有平面設計師 什麼？（笑聲）

They have graphic designers. What? (Laughter)

太瘋狂了，太瘋狂了

Crazy, crazy.

你可以看到他們依然很害羞 不願意讓人看到他們的臉

So you can see they are still shy, they don't want to show their faces,

不過他們也想要分享訊息

but they want to spread the message.

他們想要回應，想要做同樣的事情

They want to respond. They want to say the same thing.

因此，現在變成了交流

So. And now it's communication.

是雙向的故事

It's a two-way story. It's Israelis and Iranians

是以色列人和伊朗人互相傳遞同樣的訊息

sending the same message, one to each other.

（「我的以色列籍朋友，我不討厭你， 我不想要戰爭。」）

("My Israeli Friends. I don't hate you. I don't want War.")

這種事以前從來沒有發生過

This never happened before, and this is two people

本來大家以為這兩方的人會是敵人

supposed to be enemies, we're on the verge of a war,

我們身處戰爭邊緣 忽然之間人們開始在臉書上說

and suddenly people on Facebook are starting to say,

「我喜歡這個人，我喜歡那些人。」

"I like this guy. I love those guys."

某個時刻之後，這真的是件大事

And it became really big at some point.

然後新聞也開始報導了

And then it became news.

通常你看到中東的新聞，只會有壞消息

Because when you're seeing the Middle East, you see only the bad news.

一夕之間，有件好事發生了

And suddenly, there is something that was happening

所以這些人上了新聞

that was good news. So the guys on the news,

他們說：「好吧，讓我們談談這件事。」

they say, "Okay, let's talk about this."

然後他們來了，而且好多人

And they just came, and it was so much,

我記得有一天

I remember one day, Michal,

米歇爾和記者討論時

she was talking with the journalist, and she was asking him,

她問：「誰會看這個節目？」 他說：「每個人都會看。」

"Who's gonna see the show?"And he said, "Everybody."

她說：「巴勒斯坦的每個人，是哪裡？以色列？

So she said, "Everybody in Palestine, in where? Israel?

誰是每個人？」 「就是所有的人。」他們說

Who is everybody?""Everybody."

「敘利亞？」 「敘利亞。」

They said, "Syria?" "Syria."

「黎巴嫩？」 「黎巴嫩。」

"Lebanon?""Lebanon."

然後他說：「今天有四千萬人會看到你，是每個人。」

At some point, he just said, "40 million people are going to see you today.

也包括了中國人

It's everybody." The Chinese.

我們現在還只是在故事的開頭而已

And we were just at the beginning of the story.

某件瘋狂的事情發生了

Something crazy also happened.

每次只要有一個國家開始討論這件事

Every time a country started talking about it,

像是德國、美國，或是其它國家

like Germany, America, wherever,

臉書上就會有一個頁面出現相同的圖片和故事

a page on Facebook popped up with the same logo

在一開始時

with the same stories, so at the beginning

我們用了「伊朗愛以色列」

we had "Iran-Loves-Israel," which is an Iranian

這是一個伊朗人坐在德黑蘭說：「以色列愛伊朗？

sitting in Tehran, saying, "Okay, Israel loves Iran?

我給你伊朗愛以色列。」

I give you Iran-Loves-Israel."

有巴勒斯坦愛以色列

You have Palestine-Loves-Israel.

幾天前也有黎巴嫩

You have Lebanon that just -- a few days ago.

這是臉書上投入這個活動的

And this whole list of pages on Facebook

所有明細

dedicated to the same message,

人們將他們的愛傳遞給彼此

to people sending their love, one to each other.

在我真的了解大事發生了的那個時候

The moment I really understood that something was happening,

我的朋友告訴我

a friend of mine told me,

「上網搜尋『以色列』。」

"Google the word 'Israel.'"

這是Google那幾天最先跳出來的頁面

And those were the first images on those days

當你輸入

that popped up from Google

「以色列」或「伊朗」時，就會跳出來的頁面

when you were typing, "Israel" or "Iran."

我們真的改變人們對中東的看法

We really changed how people see the Middle East.

因為你不在中東

Because you're not in the Middle East.

你在中東以外的某個地方

You're somewhere over there, and then you want to see the Middle East,

因為你想看看中東，所以你上網搜尋了「以色列」

so you go on Google and you say, "Israel,"

然後他們給了你一堆爛帳

and they give you the bad stuff.

但是有幾天你會看到這些相片

And for a few days you got those images.

今天以色列愛伊朗的頁面

Today the Israel-Loves-Iran page

有80831人次瀏覽，上個星期有兩百萬人次

is this number, 80,831, and two million people last week

造訪這個頁面然後分享、按讚

went on the page and shared, liked, I don't know,

或是留言在其中一張圖片下面

commented on one of the photos.

至今五個月了

So for five months now, that's what we are doing,

我、米歇爾和我的一些朋友

me, Michal, a few of my friends, are just making images.

只是做了幾張圖片

We're showing a new reality

就改變了大家的觀感

by just making images

因為這就是人們如何看待我們

because that's how the world perceives us.

人們看著我們的照片，通常會看到不好的影像

They see images of us, and they see bad images.

所以我們想要創造新的印象 改變人們的想法，終結不好的聯想

So we're working on making good images. End of story.

看看這張 這是伊朗愛以色列專頁

Look at this one. This is the Iran-Loves-Israel page.

這不是以色列愛伊朗專頁 這不是我的頁面

This is not the Israel-Loves-Iran. This is not my page.

這是一名德黑蘭人

This is a guy in Tehran on the day of remembrance

在以色列士兵戰亡緬懷紀念日時

of the Israeli fallen soldier

放了一張以色列士兵的照片在他的專頁上

putting an image of an Israeli soldier on his page.

這是敵軍

This is the enemy.

什麼？

What?

（「謹向在保加利亞失去摯愛家屬的人們 致上由衷的慰問」）

("Our heartfelt condolences to the families who lost their dearests in terror attack in Bulgaria")

這包含了兩種意義

And it's going both ways.

一是我們向彼此致敬

It's like, we are showing respect, one to each other.

我們理解，你也表達了同情

And we're understanding. And you show compassion.

然後我們就變成了朋友

And you become friends.

在某一刻，你變成臉書上的朋友

And at some point, you become friends on Facebook,

然後你也成了我現實生活中的朋友

and you become friends in life.

你可以揹起行囊去探訪這些人

You can go and travel and meet people.

幾個星期前我去了慕尼黑

And I was in Munich a few weeks ago.

我去那邊召開一個關於伊朗的博覽會

I went there to open an exposition about Iran

然後我在那邊見了一些在網路上留言的人

and I met there with people from the page

他們說：「你要去歐洲的話

that told me, "Okay, you're going to be in Europe,

我也要去，我從法國、荷蘭、德國去。」

I'm coming. I'm coming from France, from Holland,

當然也有從以色列來的朋友

from Germany," of course, and from Israel people came,

那是我們在現實生活中的首次見面

and we just met there for the first time in real life.

我見了原本應該要是敵人的人們

I met with people that are supposed to be my enemies

這是第一次 我們只是握握手

for the first time. And we just shake hands,

然後喝杯咖啡、有一段良好的談話

and have a coffee and a nice discussion,

我們還聊了食物和籃球

and we talk about food and basketball.

然後就結束了

And that was the end of it.

記得一開始的圖片嗎？

Remember that image from the beginning?

我們在現實生活中見面後，我們就成了朋友

At some point we met in real life, and we became friends.

事情有了不同的發展

And it goes the other way around.

有些我在臉書上碰到的女孩

Some girl that we met on Facebook

從沒去過以色列，在伊朗出生、長大

never been in Israel, born and raised in Iran,

住在德國，害怕以色列人

lives in Germany, afraid of Israelis

因為她過去對我們的印象是不好的

because of what she knows about us,

在網路上和一些以色列人聊過幾個月後

decides after a few months of talking on the Internet

她決定要到以色列

with some Israelis to come to Israel,

她搭上飛機抵達本古里安

and she gets on the plane and arrives at Ben Gurion

她說：「噢，這不是什麼大不了的事。」

and says, "Okay, not that big a deal."

幾個星期前，她的壓力變很大

So a few weeks ago, the stress is getting higher,

因此我們展開了一個新的活動

so we start this new campaign

「還沒準備好要死在你的戰爭」

called "Not ready to die in your war."

這個訊息有加分和減分的作用

I mean, it's plus/minus the same message,

我們想要的是去增加她來的信心

but we wanted really to add some aggressivity to it.

再一次，奇妙的事情發生了

And again, something amazing happened,

出現了在第一波活動中沒有的情況

something that we didn't have on the first wave of the campaign.

在前次活動中很害羞的伊朗人

Now people from Iran, the same ones who were shy

他們寄的照片

at the first campaign and just sent, you know,

只露出腳和一半的臉

their foot and half their faces,

現在他們寄出了有完整臉的照片

now they're sending their faces, and they're saying,

他們說：「沒問題，我們與你同在。」

"Okay, no problem, we're into it. We are with you."

你看這些人是從哪裡來的

Just read where those guys are from.

對每個以色列人來說

And for every guy from Israel,

你有伊朗人的照應了

you've got someone from Iran.

這是一些人寄來的照片

Just people sending their pictures.

很瘋狂吧！

Crazy, yes?

因此

So --

（鼓掌）

(Applause)

你可能會自問，這個人是誰呀？