Lord Sugar's in the market for a brand-new business partner.

This process is not about jobs.

It's about me ploughing £250,000 into a business.

Trust me, there are people in this room that are hungry for this deal.

Here to do battle for his backing,

16 ambitious entrepreneurs.

You told me you can do things, you lot. You can't.

You're all a bloody waste of space.

At stake, a £250,000 investment

and a 50-50 partnership with a business icon.

I believe actions speak louder than words.

You shut up, and you shut up, and you talk.

Get the gear, get the gear.

It's a deal worth fighting for.

We're going to run like hell to sell those ukuleles.

Potatoes, fresh from the ground.

Oh, it's a cow!

16 potential business partners.

I run three businesses. No offence, you're a doctor.

How dare you! You cannot possibly say that.

12 tough weeks.

- For God bloody sake! - Big smiles.

One life-changing opportunity.

You're fired. You're fired.

I don't want to see your face any more.

You're fired.

Previously on The Apprentice...

I've got you two shipping containers full of imported products.

..it was straight down to business,

touting products to London's trade.

- They're Chinese little waving cats. - Are we ready?

Jaz rushed in to run the girls.

I had my hand up before I'd realised I'd volunteered.

Under Jason's command, the boys wasted time.

- We've definitely lost an hour and a half. - More, more. - Two hours.

- Did we try there? - The girls lost their way...

We don't need to look or smell desperate.

..while Neil's half of the boys cleaned up.

We've done really well here and we've sold out.

In the boardroom, Jason's team turned.

Critical, clear, concise instructions were left out

right from the beginning.

And despite their win, Tim chipped in.

At the very start, I was struggling.

You've won, so shut up!

Rebecca came under attack...

She kind of went in and just epically failed.

I didn't epically fail.

..while Uzma fought back.

If you had someone like me in your team,

you would have probably made more sales.

But it was Jaz who got shipped out.

Your biggest mistake was jumping in too quickly.

She became the first casualty of the boardroom.

You're fired.

Now 15 remain to fight for the chance to become

Lord Sugar's business partner.

6am.

PHONE RINGS

Hello?

'Good morning, this is Lord Sugar's office.

'Lord Sugar would like you to meet him at the Old Bank in Fleet Street.

- 'The cars will be with you in half an hour.' - Thanks. Bye.

The Old Bank.

Fleet Street. It's a pub.

SHE SQUEALS

Everybody, wake up!

- Good morning, boys. Guess where we're going. - Where are we going?

We're going to the Old Bank on Fleet Street. Guess what it is.

It's a pub.

Wake up!

We hope, Jason, it'll be girls versus boys again

cos I think we're on a bit of form.

We've got all the aggression out of us, haven't we?

- Well... - Teamwork now.

..it's teamwork all the way now, Jason.

Obviously last time we did lose, girlies.

As a team, I definitely think we lacked a little bit of thinking.

It would be stupid not to use this as a learning curve.

Maybe we should go with the tried and tested method.

I'll be PM and we'll win.

Good morning.

ALL: Good morning, Lord Sugar.

Well, this place used to be part of the Bank of England

and it's very fitting, because your task today

is all about making money from selling beer.

Now, beer is Britain's favourite alcoholic drink

with sales totalling £18 billion per year.

Now, what I want you lot to do is

to come up with a new flavoured beer.

Now, Tim, you piped up at the last boardroom,

wanted to prove yourself to me.

I understand that your business idea is to come up with a new

form of drink, so what I'd like you to do is come over here

and join Evolve, because you're going to be their project manager.

And Kurt, you're also in the drinks business,

so let's see if you can apply your skills to this,

cos you're going to be the project manager of Endeavour.

The team that comes in with the biggest profit wins

and in the losing team, one of you will be fired.

- Everything clear? - ALL: Yes, Lord Sugar.

Good, well, I'll see you back in the boardroom in a couple days' time.

Flavoured beers. The latest trend in British brewing.

Tap into a taste that hits the spot and it can turn hops into hard cash.

Today, both teams must create a flavoured beer.

Tomorrow, sell it to turn a profit.

I like chilli and caramel, just like a chilli and chocolate,

- so you've got something with spice. - I like that. That's nice.

I think that's a good idea.

I'm glad I got the opportunity to be project manager.

I do drinks. I'm more into health drinks.

This is more alcoholic, but I do like to drink them as well

and the opportunity was going to come, so this is something

I can get my teeth stuck into.

Gentlemen, for me,

something like a chilli is possibly a little bit too adventurous

that someone would be willing to spend £4 or £5,

cos they might not like it.

Off the chilli, then, I would think of a chocolate orange.

I'd like to make a case for nettles as a flavour

because I think it's adventurous.

I think it's exciting. I think it's daring. I think it's unusual.

When you see it on a label, you'd be like,

"Ooh, maybe I should try that. Is that going to sting my mouth?"

- Great to be part of the girls' team. - With the girls in need of a win...

- Welcome. - Thank you very much.

..a chance for Tim to show some bottle.

With the boys' team, there was a lot of talking over each other

so I think we should go round the circle, just jot down ideas

and then let's start talking about our ideas.

I want to target the female market. Something healthy.

- Does everyone sort of agree with that? - No. - OK, OK.

'I really enjoy being in a team. I thrive off other people's energy.

'I'm definitely a team player.'

I'm not a lone ranger in any sense of the word.

Something like a beer that tastes like champagne?

Maybe do something like the new berries, like acai, cranberry,

- pomegranate. - Rhubarb and pepper.

I thought we're going for mass market?

ALL TALK AT ONCE

'Tim started well,

'but it's now all gone a bit to pot.'

Everyone's all over each other. Everyone's got very different ideas.

Everyone wants to be top dog.

- I really strongly think it should be aimed at men. - Mass market is men.

Yeah. OK, one minute. I know this is going to look weak.

I'm going to overrule my own decision.

I made a rash decision before.

'It depends, really, who's got Tim's ear,

'the decisions that he'll make down this task.'

Next job for Kurt...

One team's doing market research, branding and design

and the other team's going straight into the manufacturing process.

..decide who does what.

I want four people in the manufacturing team

cos that's the busiest group.

I'm going to put Zee in it with you, Jason.

What's the reason for me being on manufacturing?

- I don't make sense of that. - Cos you don't drink.

We know the market because we drink.

- I'd rather have you on manufacturing. - I don't drink beer either.

My skills lie in marketing design.

- I want Jordan to be the sub-team leader. - OK, cool. Thank you.

I think you'd be great, Alex.

- You'll get people doing what we need them to do. - Listen, mate.

Seriously, afterwards you'll be accountable for my performance.

You should be able to do the manufacturing process.

Cool, let's do it. I do feel it's being undervalued.

If that's what you want me to do, cool.

'My job is to manufacture beer.'

I don't drink beer.

Cautious Kurt has taken some dangerous decisions.

Communications.

Personnel picked, the teams divide.

Half stay in London to pour their efforts into branding.

The rest head for the Midlands to manufacture.

Kurt seemed that he'd made the decisions about the teams

before anyone had discussed exactly what their strengths would be.

You don't put a cook in the kitchen who can't handle the food.

First task for team leader, Tim...

Beer festival, food festival or Kent?

...where to tout their beer tomorrow.

The Real Food Festival, I think, is a really good option.

We won't have as many competition.

No, no, no, no, no, we go for a beer festival

cos that's what they're coming to do.

They're coming to test all the different beers,

have a really good day out.

Let me just tell you what we're thinking.

It's called the Kent Beer Festival.

However, it's in Putney, southwest London.

'I personally think that's not our target market.'

- I think this one here. - OK.

Midday.

Banks' Brewery.

Base for both teams to dream up their drinks.

First thing we'd like is to try the beers,

see how they taste at the start so we can tell the difference

when we add flavours to them.

- You don't worry. You just stand there and observe. - Yes, it's good.

This one's malty, winey.

I think that's a little bit too strong.

But back in London...

Chocolate orange-infused bitter.

..and already decided on a taste, the boys' branding team.

The whole flavouring is an orange, so it needs to be the orange colour.

With, like, an orange peel effect across it

and then with chocolate on it.

OK. Chocolate orange. We need to know what they put in it.

MOBILE PHONE RINGS

- Hello. - OK, we're going for the chocolate orange beer.

'I need to know what the ingredients are,

'and what the description of the beer is you're using.'

Hold on one second. You're using amber bitter?

We've only just come in.

We haven't had time to do any of the tasting stuff so we're going blind.

We want the amber bitter base with the chocolate and orange.

Hold on a second, because we tried the amber and the stout

and our honest feedback is we preferred the stout.

- Yeah, we've gone for the amber. - Why are we going for amber?

'We've been tasting it and we've gone for the stout.'

You can't decide how it's going to taste when you're not trying it.

- That's down to us. - We need to move on.

We had to make the decision. It's done.

'See you later.'

Giving their ideas the taste-test, Tim and his girls.

That sounds lovely.

On hand, a range of super-strength flavours...

What flavour shall we go with first, then?

..from blueberry to bacon.

Let's get the rhubarb.

Watched by an expert, the team get mixing.

- Let's just deal with that. We need 2.5. - Did anyone do chemistry? - No. - Ah.

- 100mls in there. - Let's go 0.5 of the rhubarb.

- These are very dangerous in their pure form. - Yeah. OK, mix it.

- It's very, very bitter, isn't it? We need something... - Something sweet.

Caramel, caramel.