字幕列表 影片播放 列印英文字幕 With Korea′s advancements in digital technology， more and more retailers are using a feature called ″augmented reality″ to make their products stand out. Our Oh Soo－young takes us shopping. Trying on clothes in the fitting room can be a hassle when you′re shopping. But inside a store in Garosugil ， a trendy shopping zone in Seoul， customers can try on any piece of clothing within a second... By walking in front of a ″magic″ mirror， customers can see their reflections wearing the item of choice. They can even move around and look at individual stitches on the clothes. Behind this virtual experience is a technology called augmented reality， which combines physical objects with digital graphics or information.. The technology is becoming more and more commercialized in Korea， popping up in fast－food and convenience stores. While eating on the go， customers can see themselves dancing with celebrities and even strike a pose for a photo. Some convenience stores allow a change of scenery with virtual wall displays that even cast shadows on the floor. ″I don′t feel like I′m in a convenience store.... It′s a refreshing and tasteful experience.″ And at this ice cream franchise， customers scan the logo on an ice cream box... and animated characters pop out onto the screen， introducing brand new flavors. ″Because we use animations or graphics based on physical products to deliver information to our customers， they become more interested and participate more...″ Creating a fun and vivid shopping experience， augmented reality is on its way to becoming a new commercial trend in Korea. Oh Soo－young， Arirang News.