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  • Now, my subject is success, so people sometimes call me a "motivational speaker."

    因為我的演說主題是成功,所以人們有時會稱我為 「激勵型講者」。

  • But I want you to know right up front, I'm not a motivational speaker.


  • I couldn't pass the height requirement.


  • And I couldn't motivate anybody.


  • My employees actually call me a de-motivational speaker.


  • What I try to be is an informational speaker.


  • I went out and found out some information about success, and I'm just here to pass it on.


  • And my story started over 10 years ago, on a plane.


  • I was on my way to the TED Conference in California, and in the seat next to me was a teenage girl, and she came from a really poor family but she wanted to get somewhere in life.

    我正要去參加 TED 的會議,一位青少女坐在我旁邊,她雖然來自很窮困的家庭,但她很想在一生中有所成就。

  • And as I tapped away on my computer, she kept asking me questions, then out of the bush it. she asked, "Are you successful?"


  • I said, "No, I'm not successful."


  • Terry Fox, my hero, now there's a big success.

    我的英雄 Terry Fox 才算成功人士。

  • He lost a leg to cancer, then ran thousands of miles and raised millions for cancer research.


  • Or Bill Gates, a guy who owns his own plane and doesn't have to sit next to some kid asking him questions.


  • (Laughter)


  • But then I told her about some of the stuff I'd done.


  • I love communications, and I've won lots of awards in marketing.


  • I love running, and I still sometimes win my age groupold farts over 60.

    我熱愛跑步;我時不時還會在 60 歲以上老爺爺組的比賽中得獎。

  • My fastest marathon is 2 hours and 43 minutes.

    我最快的正規馬拉松比賽成績是 2 小時 43 分。

  • To run the 26 miles, or 42 kilometers.

    跑完 26 英哩,也就是 42 公里。

  • I've run over 50 marathons, in all seven continents.

    我在七大洲上跑過 50 場以上的馬拉松。

  • This was a run my wife and I did up the Inca trail to Machu Picchu in Peru.


  • And to qualify for the seven continents, we had to run a marathon in Antarctica.


  • But when we got there, it didn't look nice and calm like this.


  • It looked like thisthe waves were so high we couldn't get to the shore.


  • So we sailed 200 miles further south to where the seas were calm, and ran the entire 26-mile marathon on the boat.

    於是我們向南開了 200 英哩,找到了一個風平浪靜的海域,而後開始在船上跑 26 英哩的馬拉松。

  • Four hundred and twenty-two laps around the deck of that little boat.

    在甲板上跑 422 圈。

  • My wife and I have also climbed two of the world's seven summits.


  • The highest mountains on each continent.


  • We climbed Aconcagua, the highest mountain on the American continent.


  • And Kilimanjaro, the highest mountain in Africa.


  • Well, to be honest, I puked my way to the top of Kilimanjaro.


  • I got altitude sickness, I got no sympathy from my wife.


  • She passed me and did a lap around the top while I was still struggling up there.


  • In spite of that, we're still together, and have been for over 35 years.


  • I'd say that's a success these days.


  • So I said to the girl: "Well, you know, I guess I have had some success."


  • And then she said: "Okay, so are you a millionaire?"


  • Now, I didn't know what to say because when I grew up, it was bad manners to talk about money.


  • But I figured I'd better be honest, and I said, "Yeah I'm a millionaire, but I don't know how it happened, I never went after the money, and it's not that important to me."


  • She said, "Maybe not to you, but it is to me—I don't want to be poor all my life, I want to get somewhere, but it's never going to happen."


  • I said, "Well, why not?"


  • She said, "Well, you know, I'm not very smart, I'm not doing great in school."


  • I said, "So what? I'm not smart—I barely passed high school."


  • I had absolutely nothing going for me, I was never voted most popular or most likely to succeed.


  • I started a whole new category, most likely to fail, but in the end, I did okayso if I can do it, you can do it.


  • And then she asked me the big question: "Okay, so what really leads to success?"


  • I said, "Jeez, sorry, I don't know, I guess somehow I did it, I don't know how I did it."


  • So I get off the plane and go to the TED Conference, and I'm standing in a room full of extraordinarily successful people in many fieldsbusiness, science, arts, health, technology, the environment.

    我下了飛機,到了 TED 會議地點,那裡都是非凡的人,涵蓋各種領域:商業、科學、藝術、醫療、科技、環境保育。

  • When it hit me: Why don't I ask them what helped them succeed, and find out what really leads to success for everyone?


  • So I was all excited to get out there and start talking to these great people, when the self-doubt set in.


  • I mean, why would people want to talk to me?


  • I'm not a famous journalist—I'm not even a journalist.


  • So I was ready to stop the project before it even began, when who comes walking towards me but Ben Cohen, the famous co-founder of Ben & Jerry's ice cream.

    當我準備放棄時,朝我迎面走來的是大名鼎鼎 Ben and Jerry 冰淇淋的合夥創辦人 Ben Cohen。

  • I figured it was now or never, I pushed through the self-doubt, jumped out in front of him, and said, "Ben, I'm working on this project."


  • "I don't even know what to ask you, but can you tell me what helped you succeed?"


  • He said, "Yeah, sure, come on, let's go for a coffee."


  • And over coffee and ice cream, Ben told me his story.


  • Now here we are over 10 years later, and I've interviewed over 500 successful people face-to-face, and collected thousands of other success stories.

    十年後的今天,我已經訪問了超過 500 位成功人士,面對面的收集了成千上萬個成功故事。

  • I wanted to find the common factors for success in all fields, so I had to interview people in careers ranging from A to Z.


  • These are just the careers I interviewed beginning with the letter A, and in most cases more than one person.

    這些是部分 A 開頭行業的列表,大部份的行業我都訪問了不只一個人。

  • I interviewed six successful accountants, five corporate auditors, five astronauts who had been into space, four actors who had won the Academy Award for Best Actor, three of the world's top astrophysicists, six of the world's leading architects and, oh yeah, four Nobel Prize winners.


  • Yeah, I know it doesn't start with A, but it's kind of cool.

    雖然諾貝爾獎得主並非 A 開頭 (N開頭),但因為很酷所以值得一提。

  • And I want to say a sincere thanks to all the great people that I've interviewed over the years.


  • This really is their story; I'm just the messenger.


  • The really big job was taking all the interviews and analyzing them, word by word, line by line, and sorting them into all the factors that people said helped them succeed.


  • And then you start to see the big factors that are common to most people's success.


  • Altogether, I analyzed and sorted millions of words.


  • Do you know how much work that is?


  • That's all I do, day and nightsort and analyze.


  • I'll tell you, if I ever get my hands on that kid on the plane... actually, if I do, I'll thank her.


  • Because I've never had so much fun and met so many interesting people.


  • And now I can answer her question. [What really leads to success?]

    現在,我可以回答她的問題了。 [成功的要素到底是什麼?]

  • I discovered the eight traits successful people have in common, or the eight to be great.


  • Love what you do, work really hard.


  • Focus on one thing, not everything.


  • Keep pushing yourself, come up with good ideas.


  • Keep improving yourself and what you do.


  • Serve others something of value, because success isn't just about me, me, me.


  • And persist, because there's no overnight success.


  • Why did I pick these?


  • Because when I added up all the comments in my interviews, more people said those eight things helped them than anything else.


  • The eight traits are really the heart of success, the foundation, and then on top we build the specific skills that we need for our particular field or career.


  • Technical skills, analytical skills, people skills, creative skillslots of other skills we can add on top, depending on our field.


  • But no matter what field we're in, these eight traits will be at the heart of our success.


  • (Applause)



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