Brookings Institution released a study detailing one of their most effective methods of recruiting

最近Brookings組織發表了一篇研究，說明一種招募外籍新兵的最有效的方法

foreign fighters: social media. So what other modern recruiting tactics is ISIS using? And

＂社群媒體＂。那其他招募手段ISIS是如何暗地裡運作的？

why are they so effective?

為甚麼可以這麼有影響力

ISIS uses several popular digital media platforms like Twitter, Youtube, Whatsapp, Sound Cloud,

ISIS組織利用部分熱門的數位媒體，像Twitter、Youtube、Whatsapp或Sound Cloud

JustPasteIt, Instagram, and Facebook to reach out to potential recruits. The Brookings Institution

JustPastIt, Instagram, 和Facebook默默的招募新兵。The Brookings組織

estimates that on Twitter alone, ISIS supporters run about 50 thousand accounts, and post almost

估計，光是Twitter上就有大約五萬的ISIS支持者，而且發布ISIS相關訊息

a hundred thousand messages about ISIS per day.

一天甚至可達十萬則訊息

ISIS is adept at modern marketing techniques. They produce expensive and highly stylized

ISIS組織很擅長商業手段技巧。他們針對部分特定觀眾以不同語言拍攝高緻且浮誇的影片

videos targeted towards specific audiences in different languages. In a video by the

拍攝高緻且浮誇的影片。受Hollywood媒體業影響下的ISIS組織

Al-Hayat, a white Canadian jihadist in his 20s encourages

也自製一部影片，影片裡頭的AI-Hayat，是一名伊斯蘭教徒的加拿大人，在這20秒影片內

other westerners to join up. In other videos, directed towards more local recruits, ISIS

他也鼓舞其他洋人一同加入他的行列。在其他影片中，則是直接向當地民眾喊話招募

propaganda stresses their religious duty above all else. Recently, ISIS released a video

ISIS組織宣傳著這是身為伊斯蘭教的教徒的一種義務。近期，ISIS組織發布了一部手語影片

with sign language, meant to attract deaf and mute people to their ranks.

主要是用來吸引聾啞人士的加入

The ads are all meant to appeal to young people, and they are distributed through relatively

廣告詮釋呼籲青年人一同加入，並依照他們口說能力的好壞

“new” platforms of communication. Ads with kittens and internet jokes - these humanize

分配工作。他們的廣告都會搭配小貓咪或一些笑話---這些手段會使伊斯蘭教徒看似更加人性化

jihadists and show the viewer an idyllic life in Syria - fighting for an oppressed community.

並展示觀眾在Syria的田園悠哉生活。對抗欺壓下的社會

In short, ISIS videos make jihad look alluring and meaningful.

簡單的來說，ISIS組織的影片讓伊斯蘭教徒看起來更誘人，而且更有意義

This portrayal, coupled with their deft use of social media and propaganda, could be why

這一則可以解釋ISIS組織如何巧妙利用媒體宣傳

so many foreign fighters have joined the ranks of ISIS.

成功吸引許多外籍人人士的加入

If you want to learn more about ISIS, make sure you check out our full playlist of videos

如果你想了解更多關於ISIS組織，記得點開我們的影片清單

right here, including this one about the symbolism of their flag. There’s a link to that video

裡面還有影片是關於他們旗標的意義。下面描述那邊有附上連結

in the description below, please check it out now. Thanks for watching TestTube, let

你可以電擊連結觀看。謝謝你的收看TestTube

us know if there are any questions you want us to look into!

如果你有任何問題或想知道其他事情，再跟我們說吧