Hey, it's Marie Forleo and you are watching MarieTV, the place to be to create a business

嘿，我是瑪莉．芙萊奧（美國跨多行業專家），你正在收看的是Marie TV，這裡能讓你

and a life that you love. So much, so, so much. And today is Q&A Tuesday and today's

學會創造你所熱愛的事業與生活，真的真的，非常棒喔！又到了星期二的你問我答時間

question comes from Victoria and Victoria writes.

今天的問題來自維多利亞小姐，上面寫道：

“Hi Marie, I'm wondering whether you have some tips for self-promotion. How to go about

「嗨瑪莉，我想問妳在自我推銷上有沒有什麼撇步？推銷自家品牌時

speaking well of your brand and letting the passion shine through. How not to be afraid

如何講得令人信服、讓他人感受到妳的熱情？吹捧自己的同時

to blow your own trumpet. You seem much better at this in the US than we are here in Australia.

該怎麼做才不會心有畏怯呢？看起來生長在美國的妳處理這種問題時，比在澳洲的我們來得更有經驗

I always feel self-conscious and nervous when I try to promote my own business, like I'm

我常常在自我推銷的時候，覺得緊張又難為情，我會覺得自己是在

bragging. Please help. Thanks, Victoria.”

老王賣瓜，請妳幫我了，謝謝妳，維多利亞」

Great question, Victoria, and I hear this all the time. You know, you often hear the

維多利亞，這問題問得非常好也十分常見，不曉得你知不知道，我們常聽到

term shameless self-promotion as though there should be shame in self-promotion. I think

「自我推銷就是要厚臉皮」這樣的說法，好像自我推銷就是要厚顏無恥。我認為

it's important that we slow down and really ask ourselves this question: where did we

先別這麼快下定論，不妨先在心中問問自己：我們為什麼會認為

learn that self-promotion is bad and, more importantly, why do we accept that as the truth?

自我推銷是不好的？更重要的是，我們竟然會接受這就是事實！

As intelligent thinking human beings, why is speaking about something that we do or

身為有獨立思考能力的人類，為什麼我們會覺得講自己做過的豐功偉業

have done a bad thing? And why do we equate expressing joy or confidence or pride about

是不好的？為什麼我們對於很有自信、得意驕傲地推銷自己

our work with something we should feel shame for? It's just crazy. I have a completely

這樣的行為該感到羞恥呢？這其實非常奇怪，關於這點，我有著

different point of view on this. In fact, I think you should feel ashamed if you don't

完全不同的看法，說實話，我反倒還覺得要是你不懂得自我推銷

promote yourself.

你才該感到羞恥！

Point is, if you do something great I wanna know about it. So here are 3 reframes to help

重點就是，如果你做了什麼很棒的事，講出來就對啦！以下提供 3 招能幫助你

you get a little more comfortable tooting your own horn. And the first one is focus

在吹捧自己時不再感到有所羞愧，首先，多想想你能為這世界帶來什麼

on what you can give versus what you can get. So I say this every single week, right, the

而不是你能得到什麼，這點我每個禮拜都有提到，對吧？

world needs that special gift that only you have, and I mean it. And if you hold back

「因為這世界正需要你那獨一無二的天賦」，這正是我要說的，要是你決定不把自己的才能說出來

from self-promoting, you are stealing from those who need you most. So you need to really

那些真正需要你的人就會錯失掉如此機遇，所以你真的要開始培養

start thinking of self-promotion as service, like a public service.

「自我推銷其實是一種服務」這樣的觀念，就跟為民服務的公務員一樣

On a practical level, you never know if someone needs to hear about what you do. If not for

就現實層面來看，搞不好你的自我推銷，能接觸到更多需要你那天賦的人，就算不是為了

themselves, maybe for their friend or colleague. I'm sure you've had this happen in your

他們自己，也可能為了是其好友或同事，我相信這一點曾在你生命中

own life. You go out and you hear about what somebody does and maybe they're a web designer

出現過，好比說某天你出門，聽聞到某人的豐功偉業，可能那個人正是個網頁設計師

and you say, “OMG, you're exactly the kind of person I've been looking for. Thank

這時候你大喊：「我的天啊，你正是我在尋找的人才！太感謝上帝了！

goodness you said something.”

因為你推銷你自己」

Number two is stop caring. Not about other people, just what they think. So many of us

第二點，別顧慮東顧慮西的！不要管其他人怎麼想，做就對！很多人

shy away from self-promotion because we're afraid that people won't like us, that they'll

都因為害羞不敢推銷自己，因為害怕對方不喜歡自己、擔心會

judge us, that they'll find us totally annoying. Well, guess what? People already don't like

批評自己，甚至認為對方會覺得自己死纏爛打，不過其實呢，人家早就不喜歡你了

you, they already judge you, and unfortunately they probably find you annoying. I'm sorry

也開始在心中批評你、也覺得你很死纏爛打了！很遺憾

to say that that's true, but it's true about you and it's true about me.

但事實就是如此，這點對你我都一樣

Now, the real question is, who are you living your life for? I'm pretty comfortable with

好啦，重點是，你希望你活得像怎麼樣的人？我在推銷自己的時候

self-promotion and it's not because I'm from the US. It's because I care more about

一點也不會感到羞恥，這不是因為我是美國人，而是因為我能從過程中

getting my ideas out there and helping as many people as possible than I do trying to

獲取更多想法，盡可能幫助到更多的人，而不是試著讓自己

live my life trying to be unjudged, which is pretty much impossible. So you've got

為了不被批判而活，這根本就是不可能的事，所以你要

to ask yourself, what do you want on your tombstone? What do you want them to say at

問你自己，你希望未來在你的墓碑上刻下什麼？你希望別人來參加你的告別式時

your funeral?

說你什麼？

Now, of course we're having some fun here, Victoria, but the point is a valid one. And

當然我這樣講有點是在開玩笑，不過，維多利亞，剛才提到的重點卻是千真萬確的

like everything else in life, there is an art to self-promoting, which brings me to

如同生命中其他事物一樣，自我推銷也是一種藝術，剛好這正是我要講的

my next point. Number three, do not be a broken record.

下一個重點...... 第三，重複的東西不要一直講 (譯註: "broken record" 原意指壞掉的唱片，延伸表示壞掉的唱片會一直跳針，形容人講話千篇一律、了無新意)

So yes, do let us know that you're great. Tell us why. But have other things to talk

沒有錯，讓他人知道你的長處、進行自我推銷很棒，但最好別僅侷限於一件事上

about. I mean, think about it, if you talked about your kids and only your kids again and

我的意思是，想想看，要是你不斷談論關於你孩子的事，而且一直不斷談論，沒換過主題

again or if I talked about Game of Thrones and only Game of Thrones over and over again,

又或是我一直在講「權力遊戲」的事，而且每次遇到我都是在講「權力遊戲」

it would get pretty darn boring fast. So make sure you have variety and different topics

很快就會讓人覺得無聊很膩了，所以向他人推銷自己時最好多準備不同話題

and, of course, make sure that you celebrate other people and you'll be totally fine.

千萬別忘了也要適時讚美對方，這樣人家才不會覺得你在自吹自擂

One last thing Victoria, what you're feeling is not just because you're from Australia.

維多利亞，還有最後一件事，自我推銷會讓妳感到羞愧，並不是因為妳是澳洲人

Most of us grow up being told don't brag and don't show off, and I think it's time

很多人從小就被教說不要自誇、不要炫耀自己多厲害，我認為是時候

that we all started to untangle these feelings of shame and self consciousness from sharing

該排除妳在與他人分享自己的天賦時，心裡出現的這種羞愧、難為情的感受

our gifts and offering our service to the world. And we can start by remembering this tweetable:

透過與生俱來的天賦，來為這個世界付出自我，我們可以先從銘記這則推特轉發訊息開始：

Instead of calling it shameless self-promotion, let's take the shame out of it altogether.

「與其覺得推銷自我是件厚顏無恥的事，為何不從今日將其『去無恥化』呢？」

Victoria, that was my A to your Q and I really hope it helps. Now I would love to hear from you,

以上就是我針對妳的問題，予以的解答，維多利亞，我誠摯希望這有幫助到妳，現在我想聽聽看你們的意見

and it’s a two parter today. So number one, have you ever held yourself back from

今天這集有兩題，第一題，你過去是否曾經不敢跟他人

sharing about who you are or what you do? What fear or concern stopped you? And number

推銷自己、道出自己的才華？是什麼樣的恐懼與擔憂令你畏怯？第二題

two, when it comes to self-promotion, which idea from today's episode do you need to

談到自我推銷，你覺得在今天的節目中，哪一點是你認為

remember the most and why?

最該銘記在心的？為什麼？

Now, as always, the best discussions happen after the episode over at MarieForleo.com,

如往常一樣，每一集結束後，在MarieForieo.com網站裡，都會出現熱烈的討論

so go there and leave a comment now.

所以現在就請你到網站上，留下你的想法吧

Did you like this video? If so, subscribe to our channel and it would be great if you

你喜歡這部影片嗎？如果你也喜歡，不妨訂閱我們的頻道，若能將它

shared this with your friends. And if you want even more resources to create a business

分享給你的朋友們那當然是再好不過了，如果你想要更多超讚的資源

and life that you love, plus some personal insights from me that I only talk about in

去創造你熱愛的事業及生活，或者想要我只會在email裡提到的

email, come on over to MarieForleo.com and make sure you sign up for email updates, because they’re great.

個人洞見的話，那就來MarieForleo.com網站，並且註冊收取電子報，它們真的很棒喔

Stay on your game and keep going for your dreams because the world needs that special

繼續闖蕩你的事業，並繼續朝著你的夢想邁進，因為這世界正需要

gift that only you have. Thank you so much for watching and I'll catch you next time

你那獨一無二的天賦，非常感謝你的收看，我們下回再於

on MarieTV.

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