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Ladies and gentlemen,
our commencement speaker, Dr. Tim Cook.
[cheers and applause]
Thank you. Thank you.
Hello, GW.
[cheers and applause]
Thank you very much, President Knapp, for that kind intro.
Alex, trustees, faculty and deans of the university,
my fellow honorees,
and especially you, the class of 2015. Yes.
[applause]
Congratulations to you, to your family,
to your friends that are attending today's ceremony.
You made it.
It's a privilege, a rare privilege of a lifetime
to be with you today.
And I can't thank you enough for making me an honorary Colonel.
[applause]
Before I begin today,
they asked me to make a standard announcement.
You've heard this before,
about silencing your phones.
[laughter]
So those of you with an iPhone,
just place it in silent mode.
If you don't have an iPhone,
please pass it to the center aisle.
[laughter]
Apple has a world-class recycling program.
[laughter]
[applause]
You know, this is really an amazing place.
And for a lot of you, I'm sure that being here in Washington,
the very center of our democracy,
was a big draw when you were choosing which school to go to.
This place has a powerful pull.
It was here that Dr. Martin Luther King
challenged Americans to make real
the promises of democracy,
to make justice a reality for all of God's children.
And it was here
that President Ronald Reagan called on us
to believe in ourselves
and to believe in our capacity to perform great deeds.
I'd like to start this morning
by telling you about my first visit here.
In the summer of 1977, yes, I'm a little old,
I was 16 years old and living in Robertsdale,
the small town in southern Alabama that I grew up in.
At the end of my junior year of high school,
I'd won an essay contest
sponsored by the National Rural Electric Association.
I can't remember what that essay was about.
But what I do remember very clearly
is writing it by hand, draft after draft after draft.
Typewriters were very expensive,
and my family could not afford one.
I was one of two kids from Baldwin County
that was chosen to go to Washington
along with hundreds of other kids across the country.
Before we left, the Alabama delegation
took a trip to our state capitol in Montgomery
for a meeting with the governor.
The governor's name was George C. Wallace,
the same George Wallace who, in 1963,
stood in the schoolhouse door at the University of Alabama
to block African-Americans from enrolling.
Wallace embraced the evils of segregation.
He pitted whites against blacks, the South against the North,
the working class against the so-called elites.
Meeting my governor was not an honor for me.
My heroes in life were Dr. Martin Luther King
and Robert F. Kennedy, who had fought
against the very things that Wallace stood for.
Keep in mind that I grew up or when I grew up,
I grew up in a place where King and Kennedy
were not exactly held in high esteem.
When I was a kid, the South was still coming to grips
with its history.
My textbooks even said
the Civil War was about states' rights.
They barely mentioned slavery.
So I had to figure out for myself
what was right and true.
It was a search.
It was a process.
It drew on the moral sense that I'd learned from my parents
and in church and in my own heart
and led me on my own journey of discovery.
I found books in the public library
that they probably didn't know they had.
They all pointed to the fact that Wallace was wrong,
that injustices like segregation have no place in our world,
that equality is a right.
[cheers and applause]
As I said, I was only 16 when I met Governor Wallace,
so I shook his hand as we were expected to do.
But shaking his hand felt like a betrayal of my own beliefs.
It felt wrong,
like I was selling a piece of my soul.
From Montgomery, we flew to Washington.
It was the first time I had ever been on an airplane.
In fact, it was the first time
I'd ever traveled out of the South.
On June 15, 1977, I was one of 900 high schoolers
greeted by the new president, President Jimmy Carter,
on the south lawn of the White House,
right there on the other side of the ellipse.
I was one of the lucky ones who got to shake his hand.
Carter saw "Baldwin County" on my name tag that day
and stopped to speak with me.
He wanted to know how people were doing
after the rash of storms that had struck Alabama that year.
Carter was kind and compassionate.
He held the most powerful job in the world,
but he had not sacrificed any of his humanity.
I felt proud that he was president,
and I felt proud that he was from the South.
In the space of a week, I had come face-to-face
with two men who had guaranteed themselves a place in history
They came from the same region.
They were from the same political party.
They were both governors of adjoining states.
But they looked at the world in very different ways.
It was clear to me
that one was right and one was wrong.
Wallace had built his political career
by exploiting divisions between us.
Carter's message, on the other hand,
was that we are all bond together, every one of us.
Each had made a journey
that led them to the values that they lived by,
but it wasn't just about their experiences
or their circumstances;
it had to come from within.
My own journey in life was just beginning.
I hadn't even applied for college yet at that point.
For you graduates, the process of discovering yourself,
of inventing yourself, of reinventing yourself
is about to begin in earnest.
It's about finding your values and committing to live by them.
You have to find your North Star.
And that means choices.
Some are easy.
Some are hard.
And some will make you question everything.
20 years after my visit to Washington,
I met someone who made me question everything,
who upended all of my assumptions
in the very best way.
That was Steve Jobs.
[cheers and applause]
Steve had built a successful company,
he had been sent away,
and he returned to find it in ruins.
He didn't know it at the time,
but he was about to dedicate the rest of his life
to rescuing it and leading it to heights
greater than anyone could ever imagine.
Anyone, that is, except for Steve.
Most people have forgotten, but in 1997 and early 1998,
Apple had been adrift for years, rudderless.
But Steve thought Apple could be great again,
and he wanted to know if I'd like to help.
His vision for Apple
was a company that turned powerful technology
into tools that were easy to use,
tools that would help people realize their dreams
and change the world for the better.
I had studied to be an engineer and earned an MBA.
I was trained to be pragmatic, a problem solver.
Now I found myself sitting before and listening to this very animated 40-something guy
with visions of changing the world.
It was not what I had expected.
You see, when it came to my career,
in 1998, I was also adrift, rudderless.
I knew who I was in my personal life,
and I kept my eye on my North Star,
my responsibility to do good for someone else other than myself
But at work, well,
I always figured that work was work.
Values had their place,
and, yes, there were things that I wanted to change about the world
but I thought I had to do that on my own time,
not in the office.
Steve didn't see it that way.
He was an idealist.
And in that way, he reminded me of how I felt as a teenager.
In that first meeting, he convinced me
that if we worked hard and made great products,
we, too, could help change the world.
And to my surprise, I was hooked.
I took the job and changed my life.
It's been 17 years, and I have never once looked back.
At Apple, we believe the work should be more
than just about improving your own self.
It's about improving the lives of others as well.
Our products do amazing things.
And just as Steve envisioned,
they empower people all over the world--
people who are blind
and need information read to them because they can't see the screen,
people for whom technology is a lifeline
because they're isolated by distance or disability,
people who witness injustice and want to expose it,
and now they can,
because they have a camera in their pocket all the time.
[cheers and applause]
Our commitment goes beyond the products themselves
to how they're made,
to our impact on the environment,
to the role we play in demanding and promoting equality
and in improving education.
We believe that a company that has values and acts on them
can really change the world.
And an individual can too.
That can be you.
That must be you.
Graduates, your values matter.
They are your North Star.
And work takes on new meaning
when you feel you're pointed in the right direction.
Otherwise, it's just a job,
and life is too short for that.
We need the best and brightest of your generation
to lead in government and in business,
in the science and in the arts,
in journalism and in academia.
There's honor in all of these pursuits.
And there's opportunity to do work
that's infused with moral purpose.
You don't have to choose
between doing good and doing well.
It's a false choice, today more than ever.
Your challenge is to find work that pays the rent,
puts food on the table,
and lets you do what is right and good and just.
[applause]
So find your North Star.
Let it guide you in life and work
and in your life's work.
Now, I suspect
some of you aren't buying this.
[laughter]
I won't take it personally.
It's no surprise that people are skeptical,
especially here in Washington,
where these days, you've got plenty of reason to be.
And a healthy amount of skepticism is fine,
though too often in this town, it turns to cynicism,
to the idea that no matter who's talking
or what they're saying,
that their motives are questionable,
their character is suspect, and, if you search hard enough,
you can prove that they're lying.
Maybe that's just the world we live in.
But, graduates, this is your world to change.
As I said, I'm a proud son of the South.
It's my home, and I'll always love it.
But for the last 17 years,
I've built a life in Silicon Valley.
It's a special place
the kind of place where there's no problem that can't be solved,
no matter how difficult or complex.
That's part of its essential quality,
a very sincere sort of optimism.
Back in the '90s, Apple ran an advertising campaign
we called "Think Different."
It was pretty simple.
Every ad was a photograph of one of our heroes,
people who had the audacity
to challenge and change the way we all live,
people like Gandhi and Jackie Robinson,
Martha Graham and Albert Einstein,
Amelia Earhart and Miles Davis.
These people still inspire us.
They remind us to live by our deepest values
and reach for our highest aspirations.
They make us believe that anything is possible.
A friend of mine at Apple likes to say
the best way to solve a problem
is to walk into a room full of Apple engineers
and proclaim, "This is impossible."
[laughter]
I can tell you, they will not accept that.
And neither should you.
So that's the one thing I'd like to bring to you
all the way from Cupertino, California
the idea that great progress is possible,
whatever line of work you choose.
There will always be cynics and critics on the sidelines
tearing people down,
and just as harmful are those people with good intentions who make no contribution at all
In his letter from the Birmingham jail,
Dr. King wrote that our society needed to repent
not merely for the hateful words of the bad people
but for the appalling silence of the good people.
[applause]
The sidelines are not where you want to live your life.
The world needs you in the arena.
There are problems that need to be solved,
injustices that need to be ended,
people that are still being persecuted,
diseases still in need of cure.
No matter what you do next,
the world needs your energy, your passion,
your impatience with progress.
Don't shrink from risk.
And tune out those critics and cynics.
History rarely yields to one person,
but think and never forget what happens when it does.
That can be you.
That should be you.
That must be you.
[applause]
Congratulations, Class of 2015.
I'd like to take one photo of you,
'cause this is the best view in the world.
[laughter]
[applause]
And it's a great one.
Thank you very much.
[cheers and applause]
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蘋果CEO庫克:不必在「做正確的事」和「好的生活」中作抉擇 (中英字幕) (GW Commencement 2015: Apple CEO Tim Cook)

32740 分類 收藏
tank1005 發佈於 2017 年 6 月 19 日   Dennis Wang 翻譯   Kristi Yang 審核

影片簡介

喬治華盛頓大學的 2015 夏季畢業典禮,蘋果 CEO 庫克出席了典禮並發表演講。庫克的理念更接地氣,他希望同學們在吃飽肚子的前提下堅持夢想。

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