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  • Oh! sorry.

    喔!抱歉

  • Just sitting in the park and enjoying a coffee.

    我正坐在公園裡啜飲著咖啡

  • In today’s episode, were going to be talking about how you can write copy using

    在今天這集,我們要討論如何利用

  • a proven copywriting formula.

    可靠的簡單文案寫作公式來撰寫文案

  • Simple Copywriting Formula Hi I’m Jesse from StartCopywriting.com and

    簡單文案寫作技巧方程式 嗨!我是StartCopyingwriting.com的傑西,緊接著

  • in this episode I’m going to be sharing with you one of the classic formula’s that’s

    在這一集,我將與你分享其中一個

  • been proven time and time again that was invented almost a hundred years ago and that is the

    一直以來被證實而且是將近好幾百年前發明的典型公式—就是

  • AIDA Formula or the AIDA Principle. And this principle is going to help you write copy

    艾達公式或稱作愛達原則。這項原則將幫助你如何讓撰寫文案

  • faster, better, and easier than ever before.

    變得比以前更快、更好而且更簡單。

  • AIDA Formula So what does AIDA stand for?

    所以艾達公式AIDA分別代表什麼呢?

  • A stands for Attention I stands for Interest

    A代表關注 I代表興趣

  • D stands for Desire A stands for Action

    D代表渴望 A代表行動

  • That’s AIDA!

    這就是艾達公式!

  • So how do we use this in copywriting?

    因此,我們要如何應用在撰寫文案裡呢?

  • A stands for Attention Well, attention, with attention what we want

    A既然代表關注,那麼,注意,我們想做

  • to do is we want to write a headline that gets our reader’s attention. We also can

    的就是能夠寫一個足以吸引讀者注意的頭條標題。我們也可以

  • use video on your website or in your marketing to grab your visitor’s attention. We also

    利用你網站上的影片或你的行銷策略去抓住訪客們的目光。我們更

  • can use images either above or below our headline or video that gets our reader’s attention

    可以利用置於標題上方或下方的圖像及影片去吸引讀者們,

  • especially nowadays when online, so many people are just scrolling through web pages not paying

    特別像現在,很多人網頁只是快速滑過而不會

  • so much attention. What we want to do is use headlines, video and also images to stop people

    特別去注意到什麼。我們想要做的就是利用標題、影片以及圖片來避免大家只是滑過去,

  • from scrolling so well have their attention.

    便能從而吸引到他們的注意。

  • I stands for Interest The second letter is I. I is for Interest.

    (I代表興趣) 第二個字母是I,I是興趣。

  • How do we keep our visitor or our reader interested? The way we do that is with a strong opening,

    我們該如何讓我們的訪客和讀者們對我們保持高度興趣?我們的作法是要用一個強而有力的開頭

  • an opening paragraph. And the way I typically do that is I ask questions that relate to

    和開場段落。我通常的作法是提出一些關於

  • the visitor or the reader’s problems. Those questions are going to get their interest

    訪客和讀者所遇到的問題。那些疑問將會引起他們的興趣,

  • because I’m talking directly to them.

    因為我將直接了當地告訴他們。

  • D stands for Desire The next letter is D. D is for Desire. With

    (D代表渴望) 下一個字母是D,D是渴望。

  • desire, this is where we present the solution which is your product or service to your reader’s

    對於渴望,這是提供你能針對讀者所遭遇的問題,進行解決和服務辦法的平台。

  • problem. Were going to talk about our product in the way of how it can solve our reader’s

    我們將談到關於如何解決讀者問題的產品。

  • problems. We also want to mention your USP and explain why our product is different,

    我們也將提及你擁有的專利並解釋為何你的產品

  • better or superior to our competitors. So that’s D for Desire.

    將會比其他競爭者更加標新立異、更加優越。因此,這就是D代表渴望的意義。

  • A stands for Action The final A is Action. A is for Action. We

    (A代表行動) 最後一個A是行動。A作為行動。我們

  • want our readers, our visitors to take action. How do we do that? Well, you should throughout

    想要我們的讀者、訪客有所作為,我們該如何做到呢?不要只是在最後,而是必須

  • your copy, multiple times, not just at the end, have a call to action and that is where

    在你的文案中不斷的貫徹和提及,更要對讀者們呼籲,

  • you tell them specifically what you want them to do to purchase your product or to take

    並具體地告訴他們,你想要他們做什麼來達到你所要的產品成效或採取的

  • action. So that’s something you want to have multiple times in your copy and that

    具體行動。因此這就是你必須在你的文章中多次提到的

  • is a fraction.

    部分。

  • Addition To The AIDA Formula Now there’s one final thing that left out

    針對艾達公式,現在還有最後一項,雖然不在艾達公式裡,

  • of the formula, out of the AIDA Formula that I’d like to add and that is proof. Something

    但我想補充而且是往往會被忽略的。由於世上有太多的懷疑

  • that is really, really useful nowadays is proof because there’s so much skepticism

    和批評,所以現今被證明非常非常有用的是證據。

  • and criticism in the world. So the way we use proof is we show why we are an authority

    因此如何有效運用證據,就是展現出我們為何得以成為權威的證明,

  • and why we should be a trusted source in selling our products and services. An easy way to

    而且為什麼我們的產品和服務非常值得信任。簡單的方式

  • do that is to mention why should people listen to you, what credentials you have, what experience

    就是去提到大家為什麼必須聽從你、你有什麼樣的證明文件、你有怎麼樣的經驗,

  • you have, what proof can you show them that they should believe the claims youre making

    以及你能夠向他們展現出什麼證據,使他們相信你

  • in the sales copy. So that is P for Proof. That’s my extra addition to the AIDA Formula.

    在銷售副本裡的主張。這就是P—證據。以上就是我針對艾達公式所作的補充。

  • I hope youve enjoyed this episode. My name is Jesse Forrest from StartCopywriting.com

    希望你喜歡這一集的內容。我是StartCopywriting.com的傑西‧弗瑞斯

Oh! sorry.

喔!抱歉

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A2 初級 中文 澳洲腔 讀者 公式 代表 渴望 寫作 興趣

簡單的文案公式 (Simple Copywriting Formula)

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    khungfc 發佈於 2021 年 01 月 14 日
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