00:27 Tip #1: Write Lots Of Headlines 01:33 Tip #2: Understand Your Reader And Understand

Your Audience 02:08 Tip #3: Make Specific Claims

02:59 Tip #4: Use Proof And Use Evidence In Your Copy

03:49 Tip #5: Tell Your Readers Where To Go! 04:22 Tip #6: Add Scarcity / Urgency In Your

Copy

Do you want to learn copywriting?

In this video I’m going to give you 6 copywriting tips for beginners.

6 Copywriting Tips For Beginners

Hi, this is Jesse from StartCopywriting.com and in this episode, we’re going to talk

about really 6 copywriting tips that you can use if you’re a beginner, you’re wanting

to learn copywriting.

Tip #1: Write Lots Of Headlines

Now, you’re probably only going to use only 1 headline in the copy you’re writing but

write lots and lots and lots and lots of headlines because your headline is the most important

element, the most important piece of copy in your entire ad. If it doesn’t grab people’s

attention, get them interested, they’re not going to read the rest of your copy. So,

write lots of headlines until one really stands out to you and really grabs your interest

and that will be the one you use.

I’ll give you right now a simple template for writing headlines. One I’ve used over

the years and that is “How To (Benefit) Even If (Obstacle)” or you could replace

‘Even If’ ‘Without’. So that becomes “How To (Benefit) Without (Obstacle)”.

Now all you need to do with whatever copy you’re writing is to insert the benefit

where it says benefit and the obstacle which is whatever obstacle your readers are going

through into a headline and that’s going to help you. For example, it might be “How

To Buy A House Without A Bank Loan”.

Tip #2: Understand Your Reader And Understand Your Audience

You really shouldn’t sit down write any copy unless you could intimately understand

your reader. And you want to know things like what keeps them up at night, what are their

problems, what do they really, really want but they’re not getting and of course how

you could help them. So, do some basic research on your prospects, on your ideal customers,

on the people who are going to be reading your copywriting. Understand them deeply before

you sit down and that way you can ensure you hit all the hot buttons when you’re writing.

Tip #3: Make Specific Claims

Too many times in copywriting, we make big claim but it’s not very specific and therefore

isn’t very believable. Basically, with any claim you make, you want to see if you can

also be specific in your claim because that’s going to make people believe that claim. Copywriting

in a real basic nutshell is making claims and then proving that those claims are true.

So an easy way to do that is to make your claim specific. And we do that by:

using numbers using statistics

using any kind of numbers you can in your copy

An example of being specific might be instead of saying “How To Lose Weight With This

New Program”; you might say “New Program Guarantees You’ll Lose 7 Kilos In 7 Weeks”.

Tip #4: Use Proof And Use Evidence In Your Copy

Again, there’s so much mistrust in the world, there’s so much advertising out there that

we stop to switch off and we also don’t believe a lot of what we’re reading. What

you want to do is backup your claims with proof.

Now, there’s so many ways you can use proof, I like to call them credibility indicators.

Some of those might be: testimonials

case studies photos that demonstrates your product in action

there might be statistics there might be... if its proof about you and

that you’re an expert, it might be any qualifications you have, any achievements you could talk

about and things of that nature

But at the very basic level, you should be including case studies and testimonials and

even statistics or anything that add weight and adds proof to your claims.

Tip #5: Tell Your Readers Where To Go!

Now, I’m not being rude, what I mean by that is tell them what you like them to do

next and that’s having a strong call to action. Too many times in copy, they have

no call for action or very basic call for action or too many options, too many calls

to action and as a result, people just don’t know where to go. What you want to do is make

it clear, make it obvious, tell them precisely what you want to do when they order, when

they buy or when they register or whatever it is that you want to do, tell them where

to go.

Tip #6: Add Scarcity / Urgency In Your Copy

My final tips is add scarcity and add a sense of urgency in your copy. Basically, what will

happen if people don’t take action of that you’ve described to them, what will happen

to them if they don’t take action, how will they lose, how will their life basically stay

the same.

You may use scarcity and urgency when: it’s a limited time offer

it’s a special discount for a limited time you may only have a certain number of seats

in a seminar you may have a limited amount of stock that

you’re selling

Whatever it is, have that urgency, have that scarcity but more importantly, have a reason

for that urgency, have a reason for that scarcity and make sure it's real, don’t make things

up that are not true.

Well, I hope you’ve enjoyed these 6 Copywriting Tips For Beginners. If you want to watch more

videos like this one, definitely check out my website over at StartCopywriting.com.