Name: 時尚界的超級盃開打！🏈 | The Assignment (It’s Super Bowl season... for fashion | The Assignment)
Uploaded: 2026-02-06T17:24:59.000Z
Duration: 30 min 17 s

So I'm Audie Cornish, and this is the assignment.

我是 Audie Cornish，這是今天的節目。

And we're in the middle of what you could call the playoffs of fashion.

我們正處於時尚界的「playoffs」之中。

程度副詞

So the Golden Globes and the Grammys, they just kicked off the, like, red carpet competition.

像是 Golden Globes 和 Grammys，它們才剛開始紅毯競賽。

And then the winter Fashion Week season is underway.

And that means there are shows in Milan and Paris, and

這意味著米蘭和巴黎會有時裝秀，

then there is a round coming up in New York.

Super bowl in May, the Met Gala, and, like, that's the kind of event that you, you know, you can't buy your way in.

五月的 Super bowl，還有 Met Gala，那種你懂的，你無法買門票入場的活動。

Because Jeff Bezos and his wife, Lauren Sanchez have been literally ushered to the front row in recent weeks.

因為最近幾週，傑夫·貝佐斯和他的妻子蘿倫·桑契斯， literalmente 被請到了前排。

And people have thoughts about who the devil will cozy up with to stay in Prada.

而且大家都在想，魔鬼會跟誰親近，才能留在 Prada。

So I'm bringing in a special guest who is new to CNN but is definitely not new to fashion, and

所以我要請一位特別來賓，她剛加入 CNN，但絕對是時尚界的熟面孔，

we are catching her before she takes off to Manhattan.

我們要在她飛往曼哈頓之前，趕上她。

My name is Rachel Tashjian, and I am a senior style reporter for cnn and Proud Dog owner.

我叫瑞秋·塔什簡，是 CNN 的資深造型記者，也是一位驕傲的狗狗飼主。

Proud Dog owner of Ritz, the miniature dachshund Ritz.

是迷你臘腸犬 Ritz 的驕傲飼主。

妳已經準備好要聊這個話題了。

It's very much about power, and it's increasingly about wealth.

這跟權力很有關係，而且越來越跟財富有關。

But I would also say, you know, the reason why I say fashion and style is because I think of style in some ways as the counterpoint to fashion, maybe in some ways the antidote, because it's much more about identity and self expression.

但我也會說，你知道，我說時尚和風格的原因是，我覺得風格在某些方面是對時尚的一種對比，也許在某些方面是一種解藥，因為它更關乎身份認同和自我表達。

And I think we have those two sort of competing interests really coming to a head in this fashion season that we're in the midst of, as you said.

而且我覺得我們在這場正在進行的時尚季中，正如你所說，這兩種競爭的利益真的來到了頂峰。

So fashion is always about, like, aspiration.

所以時尚總是關於，像是，渴望。

And, like, what we want to look like and what we fantasize about looking like.

以及，像是，我們想成為什麼樣子，以及我們幻想自己會成為什麼樣子。

And I feel like over the last few years, because of social media, people have really argued about if that's really happening.

而且我覺得在過去幾年裡，因為社群媒體，人們一直在爭論這是否真的發生了。

As it sort of flattened the hierarchy of fashion writing and.

它有點扁平化了時尚寫作的階級，而且。

And even for the designers themselves, who are now, like, sometimes catering to customers in a way that, like, I think they didn't anticipate, and

甚至對設計師本身來說，他們現在，像是，有時候會迎合客戶，以一種，像是，我認為他們沒有預料到的方式，而且

that's been surfacing in little, like, sort of, I would call fashion skirmishes.

這些小小的、我稱之為時尚小衝突中浮現出來的。

I don't know if you agree, but if you do, do you have an example of one?

我不知道你同不同意，但如果你同意的話，你有沒有一個例子？

I mean, to me, it's fascinating to See the conversations so bifurcated when you are attending fashion shows.

我覺得，當你參加時裝秀時，看到討論如此兩極分化，這真的很有趣。

You know, I think it's always been the case that fashion has been closed off and very exclusive, whether we're talking about fashion shows or talking about the Met Gala or even the institution of Vogue and Conde Nast.

我認為時尚一直以來都是封閉且非常排外的，無論我們是在談論時裝秀、Met Gala，甚至是 Vogue 和 Conde Nast 這個機構。

But you have sort of like one conversation that happens in the room of these fashion shows or fashion institutions, and

但你會有一個在這些時裝秀或時尚機構的房間裡發生的對話，

then you have online commentary, which in many cases is.

然後你有網路上的評論，很多時候，

Is more powerful and more potent than what is being produced in the rooms or the corridors of fashion power itself.

這些評論比時尚權力本身在房間或走廊裡產生的東西，更有力量，更有影響力。

So this year, the thing that people have been buzzing about is seeing the Bezos couple, the Bezos, newlyweds, not just attending events, but

所以今年，大家都在熱議的是看到 Bezos 夫婦，Bezos 新婚夫婦，不僅僅是參加活動，而且

attending events on the arms of some very significant fashion figures.

是挽著一些非常重要的時尚人物參加活動。

As people know, her formal title is Chief Content Officer of Conde Nast and global Editorial Director of Vogue.

大家知道，她的正式頭銜是康泰納仕集團的首席內容官，以及《Vogue》雜誌的全球總編輯。

And also Law Roach, who is the super stylist, calls himself an image architect who has built up people like Zendaya into being like red carpet A listers.

還有這位超級造型師 Law Roach，他稱自己是個形象建築師，一手打造了像 Zendaya 這樣的人，讓她們成為紅毯上的 A 咖。

As in, you could be talented already a la Zendaya, but

也就是說，你可能已經很有才華了，就像 Zendaya 一樣，但是

you become a superstar when you undergo this sort of red carpet transition from Normie to fashion idol.

當你經歷了這種從普通人到時尚偶像的紅毯轉變後，你就會成為超級巨星。

And the other person who's in the middle of doing this transition, I would say is Aoi deberry from the Bear, right?

而我認為，另一個正在經歷這種轉變的人，就是影集《大熊餐廳》裡的 Aoi deberry，對吧？

Who kind of, even though in the Bear, she's not dressed like, like much, she has dressed her way to a Chanel sponsorship, just like a wild, fast rocket.

雖然她在《大熊餐廳》裡穿著打扮並沒有很突出，但她靠著自己的風格，就像搭乘火箭一樣，獲得了 Chanel 的贊助。

So I want to talk about the power at play that we're seeing, how people try and wield fashion for cultural cachet and power and how fashion responds.

所以我想談談我們看到的權力角力，人們如何試圖運用時尚來獲得文化聲望和權力，以及時尚如何回應。

Fashion has become such a significant tool for celebrities to sort of augment their sense of artistry.

時尚已經成為名人提升藝術家形象的一個非常重要的工具。

I think, you know, with someone like IO or, I mean, Zendaya is another great example.

我認為，像是 IO，或者說，Zendaya 也是另一個很好的例子。

You have very talented actors who are at the beginning, both of them, at the beginning of their career.

你們有非常有才華的演員，他們倆都處於職業生涯的初期。

Obviously, we've known Zendaya for a little bit longer than we've known IO, but, you know, we don't have a full sense of who they are as a person or an artist or even a celebrity.

顯然，我們認識 Zendaya 的時間比認識 IO 久一點，但我們對他們作為一個人、一個藝術家，甚至是一個名人，還沒有完全的瞭解。

But they've demonstrated by making really bold and risky fashion choices that they have this, I think, additional side to them, you know, that they understand something about the world of fashion, which is, I would say, you know, it's interesting to think about that because, look, why.

但他們透過做出非常大膽且冒險的時尚選擇，展現了他們擁有我認為的另一面，他們對時尚界有某種程度的理解，這很有趣，因為你看，為什麼。

Because in the past, you made it to the A list and then you had access to the fashion.

因為過去，你進入了 A 咖名單，然後你就能接觸到時尚。

Because once you made it to the A list, you could convince a fashion world, especially, I would say, in the 90s, that began to see actors as potential advertisements for the clothing.

因為一旦你進入 A 咖名單，你就能說服時尚界，尤其是在 90 年代，時尚界開始將演員視為服裝的潛在廣告。

And it helped women close the financial gap for the onset salaries.

這幫助女性縮小了初期薪資的財務差距。

So maybe you weren't making as much money as your male costar.

所以你賺的錢可能不如你的男性同事。

Between, like, David Yurman bracelets and modeling and fashion and the red carpet and like, you kind of built up a Persona that brands wanted to attach themselves to and would pay for.

像是 David Yurman 手鍊、模特兒工作、時尚、紅毯這些，你建立了一個品牌想依附、也願意付費的形象。

And to me, that's like something that, you know, growing up, that would happen like when you became Julia Roberts.

對我來說，這就像是你小時候，當你變成 Julia Roberts 那樣。

This would be like if Julia Roberts did it after Mystic Pizza and just was like, I'm here, you know, like on the red carpet.

這就像是 Julia Roberts 在演完《Mystic Pizza》之後，就這樣出現在紅毯上。

It's interesting when you think about that power dynamic with, in particular with Zendaya and IO Edebiri.

當你想到這種權力關係，特別是 Zendaya 和 IO Edebiri 的時候，就很有趣。

It's, you know, they began their sort of like fashion ascent, both of them working with things that were not particularly desirable.

她們開始她們的時尚崛起之路，兩個人一開始都做著不是那麼吸引人的事情。

I mean, one thing that Law Roach has spoken quite a bit about in his memoir and also in interviews is, you know, he loves vintage clothing.

Law Roach 在他的回憶錄和訪談中，有提到他非常喜歡古著。

And at the beginning of Zendaya's career, when they couldn't get those big kind of Dior or Margiela or Chanel pieces that were fresh off the Runway, he was pulling older clothes and he thought, okay, this is what nobody, nobody thinks.

在 Zendaya 剛出道時，她們拿不到那些剛從伸展臺下來的 Dior、Margiela 或 Chanel 新款，他就拿出舊衣服，心想，好吧，這沒人會想到。

But I'm actually going to make this into a really interesting statement about, you know, how Zendaya and I have this deeper understanding of fashion and fashion history and we're doing something more complex with our storytelling on the red carpet.

但我其實要把它變成一個很棒的聲明，關於 Zendaya 和我對時尚、時尚歷史有更深的理解，我們在紅毯上用更複雜的方式說故事。

And now fast forward, quote, unquote, vintage polls are all the rage because now in this era where the uber wealthy, there's so many more of them, as we know, there are literally more billionaires now in the US it's not enough to.

而現在快轉，所謂的「古著」風潮正盛，因為在這個超級富豪越來越多的時代，就像我們知道的，美國現在有更多億萬富翁，光是這樣已經不夠了。

You have to get a full experience, so to speak.

你必須要獲得一種完整的體驗，可以這麼說。

And you have to sell that to the audience.

所以 Kim Kardashian 不能只穿一件洋裝。

她必須要穿 Marilyn Monroe 的洋裝。

Like, there always has to be this big, elaborate story to tell, especially if you want something to go viral, which is like kind of the new currency.

就像，總是必須有一個宏大、詳盡的故事要說，特別是如果你想要某樣東西爆紅，這就像是新的貨幣一樣。

Yeah, it's interesting to think about how these dynamics have changed and it.

對啊，想想這些動態怎麼改變的，真的很有趣。

Because I think it comes back to the shifting sands of power.

因為我覺得這又回到權力不斷變動的本質了。

I mean, if it's interesting to think about, you know, even five or 10 years ago, you know, a trend would have come from sort of on high, right?

我的意思是，想想看，就算是五到十年前，你知道的，一個趨勢會是從高層下來的，對吧？

And I'm thinking in particular of the vintage phenomenon that you're talking about.

而我特別想到你說的復古風潮。

But that is really something that snowballed and became a kind of currency, became something worth bragging about because it was built up on social media.

但那真的就像滾雪球一樣，變成一種貨幣，變成可以炫耀的東西，因為它是在社群媒體上建立起來的。

I mean, I think all of the time, as I'm sure many of your listeners do, about that famous cerulean belt monologue from the Devil Wears Prada that essentially explains the chain of fashion influence.

我的意思是，我常常在想，就像我相信你們很多聽眾也會一樣，關於《穿著Prada的惡魔》裡那個有名的藍色腰帶獨白，它基本上解釋了時尚影響力的鏈條。

And it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when in fact, you're wearing a sweater that was selected for you by the people in this room from a pile of stuff.

而你以為自己做了一個選擇，讓你脫離了時尚產業，但實際上，你穿的毛衣是這個房間裡的人從一堆東西裡挑給你的，這真是太好笑了。