Name: 奢華製表商歐米茄為何要幫助一家初創公司清理空間？ (Why luxury watchmaker Omega is helping a startup clean up space)
Uploaded: 2025-08-13T18:18:04.000Z
Duration: 12 min 47 s

Friendship 7 is ready for adventure in outer space.

友誼 7 號準備好去外太空探險了。

In the 2024 film Fly Me to the Moon, Scarlett Johansson plays a marketing expert trying to sell NASA's Moon missions to the world.

在 2024 年的電影《飛向月球》中，斯嘉麗-約翰遜扮演一位營銷專家，試圖向全世界推銷美國宇航局的登月任務。

And while Hollywood took some creative liberties, some of the ads were real.

雖然好萊塢採取了一些創造性的自由發揮，但其中一些廣告是真實的。

The brands get a tie-in money can't buy and NASA works its way into the minds of everyday people.

品牌獲得了金錢買不到的捆綁效應，而 NASA 則進入了普通人的視野。

Swiss luxury watchmaker Omega did send their Speedmaster Professional to the Moon in 1969.

瑞士奢侈鐘錶製造商歐米茄曾於 1969 年將超霸專業腕錶送上月球。

In fact, the device was the only watch to pass the reliability tests needed in order to function in space.

事實上，該設備是唯一通過在太空中運行所需的可靠性測試的手錶。

More than half a century later, Omega is partnering with Swiss startup ClearSpace to support a world-first initiative, cleaning up debris from space.

半個多世紀後，歐米茄與瑞士初創公司 ClearSpace 合作，支持一項世界首創的計劃，即清理太空碎片。

For 60 years, we've been putting satellites into orbit and we essentially don't remove them.

60 年來，我們一直在將衛星送入軌道，但基本上沒有將它們移走。

ClearSpace is a startup that we built to address the growing problem of space debris.

ClearSpace 是我們為解決日益嚴重的空間碎片問題而建立的一家初創公司。

What we do on the first mission is that we have to pick up an object that orbits at 28,000 km per hour.

在第一次任務中，我們必須捕捉到一個以每小時 28 000 公里的速度運行的物體。

So you have to rendezvous with the object.

Without gravity, it floats without friction.

沒有重力，它就會漂浮起來，不會產生摩擦。

So any contact you have with the object will produce movements and rotations.

是以，你與物體的任何接觸都會產生運動和旋轉。

We have this large closed system that just envelopes the object when we get close and then closes down, then secures it.

我們有一個大型的封閉系統，當我們靠近物體時，它就會把物體包裹起來，然後關閉，再把它固定住。

We're going to slow the object down and make sure it falls into Earth's atmosphere where it burns up, just on the right spot over the South Pacific, over Point Nemo.

我們將減慢該物體的速度，確保它落入地球大氣層，並在南太平洋尼莫岬上空的正確位置燃燒殆盡。

What's happening right now is that the traffic is exploding because the cost to put one kilogram into orbit reduced substantially by a factor 10 to 20.

現在的情況是，由於將一公斤重的物品送入軌道的成本大幅降低了 10 到 20 倍，是以運輸量呈爆炸式增長。

We send much, much, much more satellites into orbit today than we did in the past.

與過去相比，我們今天送入軌道的衛星數量要多得多。

All the predictions we made in the past in terms of risks of collision in orbit are not really applicable anymore, right?

我們過去就軌道碰撞風險所做的所有預測都不再適用了，對嗎？

Why only talk about sustainability on Earth?

為什麼只談地球的可持續發展？

Why not talk about sustainability in the sky?

為什麼不談談天空中的可持續發展？

These thousands and thousands of debris that are just around us that are basically also a danger for everything that is on this Earth.

這些成千上萬的碎片就在我們身邊，它們基本上也對地球上的萬物構成了威脅。

When we started, the question was, with whom can we collaborate to build something that ambitious?

剛開始的時候，我們面臨的問題是，我們能與誰合作來打造這樣一個雄心勃勃的項目？

Omega was kind of a natural fit out of the gate, so we reached out to them.

歐米茄與我們一拍即合，所以我們聯繫了他們。

We met with Luke and he explained this with a small lego.

我們見到了盧克，他用一個小樂果解釋了這一點。

We had long discussions about marketing impact and marketing value of our project.

我們就項目的營銷影響和營銷價值進行了長時間的討論。

Right now, out of the gate, there's this very positive approach saying this is a fantastic project.

現在，一開始就有一種非常積極的態度，說這是一個非常棒的項目。

One of these big pillars of our DNA is our, of course, the space odyssey.

當然，我們 DNA 的一大支柱就是太空奧德賽。

Looking at this, Omega always been very much involved in what's happening in the sky.

由此可見，歐米茄一直非常關注天空中發生的事情。

You know, in 1962, we had the first ever Omega in space by Wally Schirra, his own spin master.

1962年，沃利-斯基拉（Wally Schirra）在太空中首次實現了 "歐米茄"（Omega），他是自己的旋轉大師。

As Wally Schirra masters manual spacecraft control.

沃利-席拉（Wally Schirra）掌握了手動控制飛船的技術。

第一次太空行走，當然還有 1969 年。

The best example of this is obviously Apollo 13, where we had to bring down the astronaut to Earth after this big engine electricity problem and the famous moment where they came back in the atmosphere, where they had to count 14 seconds.

最好的例子顯然是 "阿波羅 13 號"，在發動機電力出現大問題後，我們不得不將太空人送回地球。

Because it was so important in terms of timing, measuring time, measuring seconds.

因為它在計時、測量時間和測量秒數方面非常重要。

Apollo 13 should be out of blackout at this time.

阿波羅 13 號》此時應該已脫離停電狀態。

Another chair in the control room as we had splashed out.

控制室裡還有一把椅子，因為我們已經把錢花光了。

What drove me to get started on this is the realization that the most valuable asset or currency we have is time.

促使我開始做這件事的原因是，我意識到我們擁有的最寶貴的資產或貨幣就是時間。

And I wanted to have more of an impact with my life.

我想對我的生活產生更大的影響。

The opportunity to pioneer something, to bring positive change in our environment and to leave the world a better place for our kids and their kids.

有機會開創一番事業，為我們的環境帶來積極的變化，為我們的孩子和他們的孩子留下一個更美好的世界。

We very easily understood that it was a win-win strategy.

我們很容易就明白，這是一個雙贏的戰略。

Also, let's face the reality for us as a marketing pillar, because yes, we believe in what they do and yet we think that that's also something that will be very important already today and in further generations because everybody in the world is looking at it as an investment that is necessary.

同時，作為營銷支柱，我們也要面對現實，因為我們相信他們所做的一切，但我們認為這也是今天和未來幾代人都將非常重要的事情，因為世界上每個人都將其視為一種必要的投資。

The space economy is expected to triple in the next 10 years, boosted by growing needs for connectivity as well as the democratization of smaller and low-cost satellites.

由於對連接性的需求不斷增長，以及小型和低成本衛星的民主化，太空經濟預計將在未來 10 年內增長兩倍。

As a result, space sustainability has become a pressing issue and one worth investing in too.

是以，空間可持續性已成為一個緊迫的問題，也是一個值得投資的問題。

ClearSpace's unique offering led to a partnership with the European Space Agency and a contract of 86 million euros.

ClearSpace 的獨特產品促成了與歐洲航天局的合作，並簽訂了一份價值 8600 萬歐元的合同。

The first mission with ESA is about 120 million euros.

歐空局的首次飛行任務費用約為 1.2 億歐元。

Most of it is the non-recurring engineering cost.

其中大部分是非經常性工程成本。

Whenever you meet engineers, incredible scientists, super smart people like him, you need to find a way, as a CEO with my team, of understanding each other about how our values will fit, much more than just how much money we will invest and how much we will get.

每當你遇到像他這樣的工程師、了不起的科學家、超級聰明的人時，作為首席執行官，你需要找到一種方法，與我的團隊相互理解，瞭解我們的價值觀將如何契合，而不僅僅是我們將投入多少錢，獲得多少收益。

It's also a very technical and scientific project there.

這也是一個非常技術性和科學性的項目。

We cannot check ourselves if this has a validity or not.

我們無法自行確認這是否有效。

So it means also trust, but it means more than anything a common vision, a common values.

是以，這也意味著信任，但更意味著共同的願景、共同的價值觀。

If you look at the last 60 years of space exploration, the first missions, if you take the mission to the moon, didn't make any financial sense, if you think of it.

如果你回顧一下過去 60 年的太空探索，你就會發現，如果你把登月任務作為第一批任務，那麼它在經濟上是沒有任何意義的。

But it stimulated the US industry at a level that, today, they're still benefiting from the effects.

但它對美國工業的刺激達到了一個水準，以至於今天，他們仍在從這種影響中受益。

It's always a balance between how willing are you to take risks, right?

你願意承擔多大的風險，這兩者之間總是要保持平衡，對嗎？

So you might say, OK, I'll invest less, I'll take the risk, but then I have to repeat if it fails.

所以你可能會說，好吧，我投資少一點，我承擔風險，但如果失敗了，我還得重複投資。

Or I invest more and then I take less risk and I'm more sure it's going to work.

或者我投資更多，那麼我承擔的風險就更小，我也更有把握成功。

And if you look at the space industry in general, this is a recurrent.

縱觀整個航天工業，這是一個反覆出現的問題。

It's a lot of investment, but the first flight worked.

雖然投資巨大，但首飛成功了。

Compared to SpaceX, SpaceX has no problem to burn through spacecrafts and make them explode as long as they learn.

與 SpaceX 相比，SpaceX 只要學得會，燒穿飛船、讓飛船爆炸都沒問題。

ClearSpace's first mission was originally set up to target and bring back a 112-kilogram Vega rocket payload adapter.

ClearSpace 公司的首次飛行任務最初的目標是帶回一個重達 112 公斤的織女星火箭有效載荷適配器。

但在 2024 年 4 月，目標發生了變化。

This object entered in collision with the space debris on the 1st of August of 23 and generated 15 other debris around it.

該物體於 23 年 8 月 1 日與空間碎片相撞，並在其周圍產生了 15 個其他碎片。

So with ESA, we decided to change target.

是以，在歐空局的幫助下，我們決定改變目標。

It was safer for this first mission and move from the West Barber Park to another satellite ESA owns, which is called Proba 1.

第一次飛行任務比較安全，它從西巴伯公園轉移到歐空局擁有的另一顆衛星上，這顆衛星被稱為 Proba 1 號。

Despite being only the size of a television set and weighing just 100 kilograms, the Proba satellite is the first fully autonomous ESA spacecraft.

儘管 Proba 衛星只有電視機大小，重僅 100 千克，但它卻是歐空局首個完全自主的航天器。

It's probably going to be more around the 2028 range.

We know it's going to be a journey that will have ups and downs, but we know that every day that is passing is a day towards the results.

我們知道，這將是一段跌宕起伏的旅程，但我們知道，每過去一天，都是邁向成果的一天。

It was phenomenal to have a partner that has our back in difficult times.

在困難時期能有這樣一個合作伙伴支持我們，真是太棒了。

Their sense of quality and precision is something that inspires us.

他們對品質和精確度的追求讓我們深受鼓舞。

So it's very close to it in the sense that a space mission is a very precisely timed exercise.

是以，從太空任務是一項時間非常精確的工作的意義上來說，它與太空任務非常接近。

We learned a lot from him, but we could understand that it was not just another scientist project.

我們從他那裡學到了很多東西，但我們也明白，這不僅僅是另一個科學家項目。

The charisma of Luc, his own story, and this dedication of reaching a new, I would say, extraordinary moment in space.

呂克的魅力、他自己的故事，以及他為實現新的--我可以說是非凡的太空時刻所做的奉獻。

We went inside Clear Space's clean room, an environment that reproduces the conditions in space.

我們進入了 Clear Space 的無塵室，這是一個再現太空條件的環境。

For this, it needs to be completely dust-free to avoid any dust getting stuck in the mechanisms.

為此，它需要完全無塵，以避免任何灰塵卡在機械裝置中。

The reason why we built this is because this allows us to test it on an air-bearing table.

我們之所以建造這個裝置，是因為這樣就可以在氣浮臺上進行測試。

Then we can do the test of the capture in two dimensions, see how it rebounds, what the forces are, how the movements happen, and then calibrate our simulation system using this hardware.

然後，我們就可以進行二維捕捉測試，看看它是如何反彈的、力是什麼、運動是如何發生的，然後利用這些硬件校準我們的模擬系統。

Oftentimes, when you do a space mission, you cannot eliminate gravity on the ground.

在執行太空任務時，通常無法消除地面上的重力。

So you have to find tricks on how you're going to test to make sure it's going to work in orbit before you get there.

是以，在到達軌道之前，你必須找到測試的方法，以確保它能在軌道上工作。

The objective of the darkroom is to reproduce the space environment, where we use robotic arm to simulate the physical behaviors of objects in space.

暗室的目標是再現太空環境，我們使用機械臂模擬太空中物體的物理行為。

And then we reproduce the space environment images or the sensors output that we need to train our system to have the right behavior when it will have to operate in space.

然後，我們再現太空環境影像或傳感器輸出，以訓練我們的系統在太空中運行時的正確行為。

We can also simulate or validate the complete operation initially through simulations, but then also through this flight hardware to make sure that the complete operation is actually going to work in space.

我們還可以首先通過模擬來模擬或驗證完整的操作，然後再通過這種飛行硬件來確保完整的操作能夠在太空中實際運行。

So this makes our operation much more predictable, even though everything on the spacecraft is essentially autonomous.

是以，儘管航天器上的所有設備基本上都是自主運行的，但這使得我們的運行更具有可預測性。

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奢華製表商歐米茄為何要幫助一家初創公司清理空間？ (Why luxury watchmaker Omega is helping a startup clean up space)

essentially

extraordinary

strategy

demonstrate