Name: 成功演示的 4 個技巧 (4 Tips for a Successful Presentation)
Uploaded: 2025-06-17T18:27:22.000Z
Duration: 17 min 43 s

In today's video, I want to share with you some tips for giving a presentation.

在今天的視頻中，我想與大家分享一些演講技巧。

Now, I'm going to focus a little bit more with a mind to business, and I'm going to think more about non-native English speakers.

現在，我要把注意力更多地放在商業上，更多地考慮母語為非英語的人。

However, all of these tips can generally apply to any situation, in business or out of business, and this applies to both non-native speakers and native speakers, because a lot of the tips you're going to see here are just fundamental to a good presentation.

不過，所有這些技巧一般都適用於任何情況，不管是在生意場上還是在生意場外，這也適用於非母語人士和母語人士，因為你將在這裡看到的很多技巧都是做好演講的基本要素。

Non-native English speakers will have to work at it a little bit more to make sure that they present something clear and enjoyable to the audience.

非英語母語者則需要多花點功夫，以確保他們向聽眾展示的內容清晰易懂、令人愉悅。

So, the first thing I'm going to mention is that you should know your material inside out.

所以，我首先要提到的是，你應該對你的材料瞭如指掌。

There's nothing in your presentation or your slides or anything that you're going to do that you don't know about, that you're not familiar with or comfortable with.

在你的演講或幻燈片中，沒有任何東西是你不知道、不熟悉或不習慣的。

So, the reason you want to make sure you know everything, you're ready for anything, is to avoid surprises.

所以，你之所以要確保瞭解一切，做好萬全準備，就是為了避免意外。

Don't look through your notes or slides and realize, oh wait, I made a mistake there.

不要翻看筆記或幻燈片時才發現，哦，等等，我在這裡犯了一個錯誤。

It's too late to fix it in the meeting, in the presentation.

在會議上、在演示中解決這個問題為時已晚。

Make sure everything's taken care of before.

And you want to avoid gaffes, making a gaffe.

A gaffe essentially is a mistake, but a little bit different from a mistake, a gaffe is an embarrassing mistake.

口誤本質上是一種錯誤，但與錯誤有點不同，口誤是一種令人尷尬的錯誤。

So, if you say something and everybody understands that this is wrong information or if you say one thing and then two minutes later you say the opposite thing, that could be very embarrassing.

是以，如果你說了一些話，而每個人都明白這是錯誤的資訊，或者如果你說了一件事，兩分鐘後你又說了相反的話，那可能會非常尷尬。

If you've prepared everything, if you know every single word and every single slide and every single statistic from beginning to end, you will avoid these kinds of gaffes.

如果你做好了一切準備，如果你從頭到尾瞭解每一個詞、每一張幻燈片和每一個統計數據，你就會避免這類口誤。

Also, make sure that you practice your delivery, oh, this is a good word actually, a presentation is delivered.

另外，確保你練習了演講的表達方式，哦，這其實是個好詞，演講的表達方式。

Make sure you practice your delivery a few times.

One reason is to get the nerves out so you're not too nervous.

其中一個原因是為了消除緊張，這樣你就不會太緊張了。

Another one is to make sure that it sounds as good as it looks on paper, because how a presentation appears on paper and how it sounds spoken out might not necessarily be the same.

另一個問題是，要確保演示文稿聽起來和紙上看起來一樣好，因為紙上看起來和說出來的效果不一定一樣。

Also, the more you say it, the less you will actually stand in front of your audience and read your notes.

此外，你說得越多，就越不會真正站在聽眾面前讀你的筆記。

The key is not to read a presentation, the key is to deliver one, face to face, eye to eye, which I'll talk about more in a moment.

關鍵不在於閱讀演示文稿，關鍵在於面對面、目不轉睛地進行演示，這一點我稍後會詳細談及。

如果可能的話，徵求反饋意見。

Now, if you're giving a presentation in a company and you have co-workers, obviously you have feedback.

現在，如果你在公司裡做演講，而且你有同事，顯然你會得到反饋。

If you're self-employed and you're making a sales pitch to a company, find somebody who will come and listen to you give your presentation.

如果你是自營職業者，要向一家公司進行推銷，那麼就找一個願意來聽你演講的人。

And make sure that the person who is listening to you and giving you feedback is not too nice to you.

而且要確保聽你說話和給你反饋的人對你不是太友好。

You don't want a friend to come and say, oh yeah, that was great, you're going to do great.

你不會希望朋友來對你說："哦，太棒了，你會做得很好的。

You want somebody to come and tell you, okay, this was not so good, this was not so good, you should try doing this and that.

你希望有人來告訴你，好吧，這個不太好，這個不太好，你應該試著做這個做那個。

You want real feedback, not nice feedback.

你需要的是真實的反饋，而不是好聽的反饋。

It doesn't help you to get nice feedback.

Especially for non-native English speakers, identify trouble words or terms.

特別是對於母語不是英語的人，要找出有問題的單詞或術語。

Sometimes you're going to have to use maybe technical language or like a complicated word that's specific to your topic.

有時，你可能需要使用技術性語言或與你的主題相關的複雜詞彙。

Make sure you know how to say it properly.

Prepare for presentations, and there's always one or two words that they just can't pronounce properly.

準備演講時，總會有一兩個單詞發音不準。

So, I work with them a few times, get them to say it properly, and then everything smoothens out.

是以，我和他們一起練習了幾次，讓他們正確地說出這句話，然後一切就順利了。

Now, the reason you do all of this, and the reason you get feedback, the reason you practice is because you want to build your confidence.

現在，你做這一切的原因，你得到反饋的原因，你練習的原因，都是因為你想建立自己的信心。

The most effective sales technique is to show up confident.

最有效的銷售技巧就是自信地出現。

It doesn't matter what you say, it doesn't matter what they see, it doesn't matter what they think of the product.

你說什麼並不重要，他們看到什麼並不重要，他們對產品的看法也不重要。

Be confident, and they will trust your product, they will trust your ideas more because they believe you.

自信一點，他們就會相信你的產品，相信你的想法，因為他們相信你。

But if you're nervous, if you're struggling, well, maybe your product's nervous and struggling too, right?

但如果你緊張，如果你在掙扎，那麼，也許你的產品也在緊張和掙扎，對嗎？

Okay, so after all this, your audience is the most important thing you need to think about.

好了，說了這麼多，你最需要考慮的是你的閱聽人。

Are you giving a presentation to your peers?

So, people basically in the same field, in the same industry as you, or are you...

那麼，基本上與你在同一領域、同一行業的人，還是你...

Like, are they experts, or are they laypersons?

比如，他們是專家，還是門外漢？

So an expert knows everything about this topic that you're going to present, which means you need to know it even better, because they can...

是以，專家對您要介紹的主題了如指掌，這意味著您需要更加了解它，因為他們可以...

They know right away whether you're making a mistake or not.

他們一眼就能看出你是否犯了錯誤。

If you're giving a presentation to laypeople or laypersons, a layperson is just an ordinary person, somebody who is not a specialist, not an expert, who doesn't know this particular topic or this particular field very well.

如果你的演講對象是外行或外行人，外行就是普通人，不是專家，不是行家，對這個特定主題或特定領域不甚瞭解的人。

So, you have to make it clear to this type of person.

是以，你必須向這類人說清楚。

So, knowing who you're speaking to will tell you what kind of tone to use.

是以，瞭解你的談話對象就能知道該用什麼樣的語氣。

Can you use jargon or technical language?

能否使用專業術語或技術用語？

Technical language is language that's very specific to the thing you're talking about.

技術語言是針對你所談論的事物而使用的語言。

So, if you're trying to sell somebody computer components, you need to know the, you know, the different words, like SSD, you need to explain what an SSD is inside a computer.

所以，如果你想向別人推銷電腦部件，你需要知道不同的詞，比如固態硬盤，你需要解釋固態硬盤在電腦裡是什麼。

I'm not a computer expert, so I'm not going to talk about SSDs, just giving you an example.

我不是電腦專家，所以不打算談論固態硬盤，只是舉個例子。

It's almost like a dialect within an industry.

這幾乎就像是行業內的一種方言。

So, lawyers have certain words that only lawyers use.

是以，律師有一些只為律師使用的詞彙。

They have technical language that's part of the legal system, and then there's lawyer language that they use amongst themselves, and only they know what it means.

他們有屬於法律體系一部分的技術語言，還有他們之間使用的律師語言，只有他們自己知道其中的含義。

So, if you're giving a presentation to laypeople, don't confuse them with words they don't know.

是以，如果你要給外行人做演講，不要用他們不知道的詞來迷惑他們。

And again, laypeople might be a bit more casual, experts might be a little bit more serious.

同樣，普通人可能更隨意一些，專家可能更嚴肅一些。

As much as possible, try to predict the questions that your audience will have during and after the presentation.

儘可能預測聽眾在演講過程中和演講結束後會提出的問題。

有兩種方法可以解決這個問題。

One, once you predict the questions, once you have a list of questions that they should ask or might ask, either integrate the answers right into your presentation so they don't even need to ask you, or if you're going to leave some time at the end of the presentation for Q&A, be prepared for those questions, right?

第一，一旦你預測到了問題，一旦你有了一份他們應該問或可能問的問題清單，要麼把答案直接融入你的演講中，這樣他們甚至都不需要問你，要麼如果你打算在演講結束時留出一些時間進行問答，那就準備好回答這些問題，對嗎？

So, you don't want to talk too much, you want to give them a chance to speak.

所以，你不要說太多，要給他們說話的機會。

A lot of the details you can leave to the Q&A, because you know they're going to ask you anyway.

很多細節可以留給問答環節，因為你知道他們無論如何都會問你。

If they're going to ask you, then give them the information.

如果他們要問你，那就告訴他們資訊。

Don't automatically put it in the presentation, because then it might get too long, it might get a bit boring as well.

不要自動把它放在演示文稿中，因為那樣可能會太長，也可能會有點無聊。

If you're going to give a presentation and everybody's, you know, going to start falling asleep, you're not giving a very good presentation.

如果你要做一個演講，而每個人都開始睡著，那你的演講就不是很好。

If they're coming just for a quick sales pitch, don't get into technical details.

如果他們只是來快速推銷，就不要談技術細節。

If you're giving a presentation about why something should be done, stick to that point, make sure you don't go too far away from it so they don't get bored.

如果你要介紹為什麼要做某件事情，請緊緊圍繞這一點，確保不要離題太遠，以免他們感到厭煩。

Maintain their interest at all times, because interest is what gets you results, not statistics.

始終保持他們的興趣，因為興趣是取得成果的關鍵，而不是統計數據。

So, a few details here, now we're going to look at a few more technical things.

所以，這裡有一些細節，現在我們來看看一些更技術性的東西。

Okay, so we've got a couple more things to look at.

Some people say, keep it simple stupid, but we don't like that, so we're going to say Keep it short and simple.

有些人說 "保持簡單愚蠢"，但我們不喜歡這樣，所以我們要說 "保持簡短簡單"。

字幕列表影片播放

成功演示的 4 個技巧 (4 Tips for a Successful Presentation)

specific

essentially

struggle

obvious