Name: 在 38 分鐘內提供 15 年的 Youtube 建議 (15 YEARS OF YOUTUBE ADVICE IN 38 MINUTES)
Uploaded: 2025-06-17T15:35:24.000Z
Duration: 38 min 55 s

I have 6 million subscribers, I have the most viewed video on the topic of education and climate change.

我有 600 萬訂閱者，我有關於教育和氣候變化主題的瀏覽量最高的視頻。

Now, I say this not to flex, but to tell you that it wasn't luck, there's a formula to it.

現在，我說這些並不是要屈服，而是要告訴你們，這並不是運氣，而是有規律可循的。

第二類條件句型

And in this video, I will share with you 21 things I would do if I started a YouTube channel.

在本視頻中，我將與大家分享如果我開設 YouTube 頻道會做的 21 件事。

The first thing that I would never do is I would never say, like, comment, or subscribe.

我永遠不會做的第一件事是，我永遠不會說、喜歡、評論或訂閱。

因為這就是業餘愛好者的工作。

Because if you get somebody to watch another video, this will trigger the algorithm to boost your content in the recommended section and 75% of all of your views will come from YouTube recommendations.

因為如果你讓別人觀看了另一個視頻，就會觸發算法，在推薦部分提升你的內容，而你所有內容中 75% 的瀏覽量都將來自 YouTube 的推薦。

Now, guys, it should go without saying, but recognize YouTube's dominance, right?

現在，各位，不用說也知道 YouTube 的統治地位了吧？

Now, I'm not saying focus only on YouTube.

現在，我並不是說只關注 YouTube。

You want to focus 80% on YouTube and 20% on the other platforms.

你要把 80% 的精力放在 YouTube 上，20% 放在其他平臺上。

This is the lifespan of the posts on social media, right?

這就是社交媒體上帖子的生命週期，不是嗎？

So you've got one day, we've got 5, 10, 15, 20, 25, 30.

你們有一天，我們有 5 天、10 天、15 天、20 天、25 天、30 天。

And here we've got X, we've got Facebook, we've got IG, and then we've got YouTube, right?

這裡有 X，有 Facebook，有 IG，還有 YouTube，對吧？

So the average post on X, it doesn't even hit the graph, right?

所以，X 上的平均發帖量根本不會出現在圖表上，對嗎？

Instagram 是半天，大約 12 個小時。

But YouTube, the lifespan of a YouTube video is 30 days, right?

但 YouTube 的視頻壽命是 30 天，對嗎？

YouTube is the second largest search engine in the world.

YouTube 是全球第二大搜索引擎。

YouTube will be here when all of the other platforms go away.

當所有其他平臺都消失時，YouTube 仍將存在。

So you want to take it more seriously because the investment will pay off in the long run.

是以，你要更加認真地對待它，因為從長遠來看，投資會有回報。

The longer your videos are on YouTube, the more credibility and the algorithm that you have and you will have more passive income pretty much forever, right?

你的視頻在 YouTube 上的時間越長，你所擁有的可信度和算法就越高，你就會永遠擁有更多的被動收入，對嗎？

I've got videos that I put out on YouTube 10 years ago that are still being recommended.

我 10 年前在 YouTube 上發佈的視頻至今仍被推薦。

But when you're on YouTube, you're going to have to choose between two options.

但在 YouTube 上，你必須在兩個選項中做出選擇。

You're going to have to choose between short form videos and long form videos, right?

你必須在短視頻和長視頻之間做出選擇，對嗎？

You'll get more subscribers with short form, but it'll be a lower quality.

您可以通過簡短的形式獲得更多訂閱者，但品質會較低。

I made a video with short form that got 30 million views.

我製作了一個短視頻，獲得了 3000 萬次觀看。

I made a long form video that got 30 million views.

我製作了一個長視頻，獲得了 3000 萬次觀看。

But the revenue on that was 50,000 and that was with a lower CPM, which is the category that I'm in.

但收入為 50,000 美元，而且是在 CPM 較低的情況下，這正是我所處的類別。

So short form, you'll get more subs, but a lower quality person and you'll get less money.

是以，簡而言之，你會得到更多的訂閱者，但一個低質量的人，你會得到更少的錢。

Long form, you'll get less subs, but you'll get a higher quality viewer.

長篇小說，你會得到更少的訂閱，但你會得到更高質量的觀眾。

So I've seen people successful in both long form and short form.

是以，我看到有人在長篇和短篇中都取得了成功。

You just have to choose which fits your style, your niche, and how you want to come at YouTube better.

你只需選擇適合你的風格、利基以及你想如何更好地在 YouTube 上展示的方式。

Long form, short form, it doesn't matter.

They both have pros and cons, but you pick.

And if you do it right, you can be successful in both.

如果方法得當，兩者都能取得成功。

But guys, whether you choose long form or short form, right?

但是夥計們，無論你們選擇長篇還是短篇，對嗎？

If you master this next skill, you will master YouTube.

如果你掌握了下一項技能，你就能駕馭 YouTube。

But what will always be the most valuable skill, the MVP on YouTube, is storytelling.

但是，講故事永遠是最有價值的技能，是 YouTube 上的 MVP。

You master storytelling and you will master YouTube.

掌握了講故事的技巧，你就掌握了 YouTube。

The human brain is literally wired, right?

Stories are actually older than the written word, almost 200,000 years older.

實際上，故事比文字更古老，幾乎有 20 萬年的歷史。

Human beings used to gather around fires, right, telling stories.

人類過去常常圍著火堆講故事。

The modern day storytellers are content creators.

現代的故事講述者是內容創作者。

所以，別再說事實了，無聊的事實。

Start telling exciting stories that people can connect to and watch your channel blow up.

開始講述令人興奮的故事，讓人們產生共鳴，然後看著你的頻道爆紅。

But guys, if you're going to master storytelling, then you have to master this one thing because it is so powerful and it's a game changer.

但是夥計們，如果你們要掌握講故事的技巧，就必須掌握這一點，因為它非常強大，是改變遊戲規則的關鍵。

See the reason why jokes are so funny, so powerful is because of the twist, right?

你看，笑話之所以那麼有趣，那麼有感染力，不就是因為有轉折嗎？

我給你講個笑話來證明我的觀點。

So last week, my best friend ran off with my wife.

上週，我最好的朋友和我妻子私奔了。

See, you thought I was taking you down a path, right, a predictable path, and then I just twisted it, right?

你看，你以為我在帶你走一條路，對吧，一條可預見的路，然後我就把它扭曲了，對嗎？

So the twist is an engagement cheat code, right?

所以這個轉折是一個訂婚作弊碼，對嗎？

It adds engagement in such a powerful way and every great movie or video has it.

它以如此強大的方式增加了參與度，每部優秀的電影或視頻都有它的身影。

是以，在人類大腦中，這就是我的大腦。

In the human brain, the twist activates a part called Broca's area and Broca's area.

在人腦中，扭轉會激活一個叫做布洛卡區和布洛卡區的部分。

I like to call it the, oh my God, I had no idea area, right?

我喜歡把它叫做 "哦，天哪，我完全不知道 "區域，對嗎？

So when you give somebody that, oh my God, I had no idea feeling you shoot dopamine into the brain and the brain just can't get enough.

所以，當你給別人那種 "哦，我的天哪，我完全不知道 "的感覺時，你就會向大腦發射多巴胺，大腦就會欲罷不能。

So if you master the twist, then you will master storytelling.

是以，如果你掌握了轉折，那麼你就掌握了講故事的技巧。

You will master attention and you will master YouTube.

你將掌握注意力，你將掌握 YouTube。

Therefore, guys, you have to focus on something very important, ideas, right?

是以，夥計們，你們必須關注一些非常重要的東西，想法，對嗎？

People are attracted to the queen, right?

If you have a crappy idea, it will ruin everything.

如果你有一個蹩腳的想法，它會毀了一切。

But the question is, how do you come up with great ideas?

但問題是，如何才能想出好點子呢？

The more information you expose yourself to, the more connections you're going to make and the more ideas will come to you just spontaneously, right?

你接觸的資訊越多，你就會建立更多的聯繫，你就會自發地產生更多的想法，對嗎？

Einstein said, why do I get my best ideas in the shower when I'm shaving?

愛因斯坦說："為什麼我在淋浴時刮鬍子會有最好的想法？

So when fresh ideas come, they have to be honored, right?

是以，當有新想法出現時，我們必須尊重它們，不是嗎？

The great Picasso said something very interesting on the matter.

偉大的畢加索曾就此說過一段非常有趣的話。

字幕列表影片播放

在 38 分鐘內提供 15 年的 Youtube 建議 (15 YEARS OF YOUTUBE ADVICE IN 38 MINUTES)

mental

content

engage

matter