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  • Artificial intelligence influencers are a growing industry, with some AI models gaining hundreds of thousands of followers and getting increasingly lucrative sponsorship deals.

    人工智能影響者是一個不斷髮展的行業,一些人工智能模型獲得了數十萬粉絲,並獲得了越來越豐厚的贊助合同。

  • Itana is one of the world's most popular AI models, known for her stylish pink hair.

    伊塔娜是世界上最受歡迎的人工智能模特之一,以其時尚的粉色頭髮而聞名。

  • The BBC's cyber correspondent Joe Tidy reports.

    英國廣播公司網絡記者喬-蒂迪(Joe Tidy)報道。

  • A photo shoot with no model.

    沒有模特的照片拍攝

  • She's not late though, she doesn't exist.

    但她沒有遲到,她並不存在。

  • Itana is an AI model.

    Itana 是一種人工智能模型。

  • Since she was created around a year ago, she's amassed a big following and is making thousands a month for her Barcelona-based agency.

    自一年前創建以來,她已經積累了一大批粉絲,併為她在巴塞羅那的經紀公司每月賺取數千美元的收入。

  • We intend to always try to make it as similar as what an influencer would do.

    我們打算始終努力使其與有影響力的人所做的事情相似。

  • We take a picture with me in the image and we have to replace it with AI, so we have to play a little bit with lights and shadows to make it as real as possible.

    我們拍攝一張有我的照片,然後用人工智能取而代之,是以我們必須對光線和陰影進行一些處理,使其儘可能真實。

  • Maybe Barcelona as a background is going to be more interesting.

    也許以巴塞羅那為背景會更有趣。

  • Touch-ups used to take around a day, but now it's a few hours because of how the AI has improved so much.

    以前,修補工作大約需要一天時間,但現在只需要幾個小時,因為人工智能已經有了很大的改進。

  • Here's the final product.

    這是最終成品。

  • The studio says they can get thousands of pounds a month for sponsored posts and endorsements with Itana.

    該工作室表示,通過 Itana,他們每月可以獲得數千英鎊的贊助帖和代言費。

  • Her virtual life is built for her mostly male fans, a key demographic for these AI models.

    她的虛擬生活是為她的大部分男性粉絲打造的,而男性粉絲正是這些人工智能模型的關鍵人群。

  • Some find the message they're sending to boys and girls troubling.

    有些人認為他們向男孩和女孩傳遞的資訊令人不安。

  • I see huge issues with the rise of AI models and influencers.

    我認為人工智能模型和影響者的崛起存在巨大問題。

  • I think they're setting an unrealistic beauty standard that is close enough to being real that a lot of people who follow them don't realise they're not real, especially teenagers, young teen girls.

    我認為她們設定了一個不切實際的美麗標準,這個標準足夠接近真實,以至於很多追隨她們的人並沒有意識到她們並不真實,尤其是青少年,年輕的少女。

  • Itana is marketed as a fitness-loving woman who lives a healthy lifestyle.

    伊塔娜的市場定位是熱愛健身、生活方式健康的女性。

  • She's even been sponsored by nutrition and sports brands.

    她甚至得到過營養品和運動品牌的贊助。

  • Is there a problem where you're promoting a body image of someone that is, you know, in many ways perfect, and there are some people, some of your followers, that say, I wish I had that body?

    你是否存在這樣的問題:你在宣傳一個在很多方面都很完美的人的身體形象,而有些人,你的一些追隨者會說,我希望我也有這樣的身材?

  • In the beginning we tried to make more curvy models, for example, or more not standardised models, and clients didn't like that.

    比如,一開始我們試圖製作更多的曲線模特,或者更多的非標準化模特,但客戶並不喜歡。

  • But you can see this everywhere in publicity.

    但在宣傳中,你隨處可見這種情況。

  • Comparing her to the rest of the influencers, she looks the same as the rest.

    將她與其他有影響力的人物相比,她看起來和其他人沒什麼兩樣。

  • The agency started creating more models with more diverse looks, including some men too, although apparently marketeers aren't as interested in male AI models.

    該公司開始打造更多外形更加多樣化的模特,其中也包括一些男性,不過顯然市場營銷人員對人工智能男模特並不感興趣。

  • The latest project is for a major car company.

    最新的項目是為一家大型汽車公司設計的。

  • The brief is to design an AI model to be the face for an in-car AI voice assistant, a very 2024 assignment.

    任務是設計一個人工智能模型,作為車載人工智能語音助手的形象代言人,這是一項非常 2024 年的任務。

  • Joe Tidy, BBC News.

    喬-蒂迪,英國廣播公司新聞。

Artificial intelligence influencers are a growing industry, with some AI models gaining hundreds of thousands of followers and getting increasingly lucrative sponsorship deals.

人工智能影響者是一個不斷髮展的行業,一些人工智能模型獲得了數十萬粉絲,並獲得了越來越豐厚的贊助合同。

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