and today let's talk about titles and thumbnails.

今天我們來談談標題和縮圖吧

Titles and thumbnails are not even a new thing.

標題和縮圖根本不是新鮮事

This has been around ever since there was stuff that you could put stuff on.

自從有內容物以來 就有標題和縮圖

A magazine needs to have a good head line or else people won't buy it; right?

雜誌需要好的標題 不然沒有人會買，對吧？

A title and thumbnail are your chance to tell everybody

標題和縮圖是個好機會 讓你告訴大家…

this is what you're about to get into and why you should get into it.

〝這就是你將看到的內容〞以及 〝為何你該來瞧瞧〞

In fact, your title and thumbnail do an enormous amount of work.

事實上 標題和縮圖肩負重任

They allow your audience to know what's about to happen.

他們讓你的觀眾知道 將會發生什麼事

And the number of times I've seen the actual video content

我所見過，影片的內容…

repeat what their packaging already did for them is insane.

重複包裝描述的次數 簡直多到不可思議

A video will be titled What Causes a Hangover?

一支影片的標題叫〝什麼導致宿醉？〞

and then the video begins with "Hey, we've all been there before.

然後影片開頭說： 〝嘿，我們大家都宿醉過

You had a few too many drinks and then what happens?"

你喝過頭了，然後發生了什麼事？〞

And it's like, "No, I get it, I clicked on the video because I already knew what a hang over was"; right?

我們心想：〝別說了，我知道 我點進來就是因為我懂宿醉〞對吧？

So the point here is not to make fun of hangover videos.

重點不是要取笑宿醉的影片

The point is to say that your title and thumbnail not only advertise why people should watch,

重點是，標題和縮圖 不只是要宣傳人們應該看的原因

but it also does an enormous amount of work introducing people

還要肩負介紹的重任

so that you can get right into having a conversation with them like they're your friend.

讓你可以直接與之對話 就好像他們是你的朋友一樣

More than half of the time the title comes first,

多半時候，標題會事先訂定

but especially lately the titles have been something that comes up later.

但近期開始有很多拍完才訂標題的情況

And I won't even start shooting until I know what the title is going to be.

我要知道標題，才會開始拍攝

But sometimes that's only a day before; right?

但有時候只是前一天才決定的

So I might decide I'm going to do an episode on a disease.

比方說我決定做一集關於疾病的影片

And then I say, "Wait a second, I think the title should be Why Do We Die?"

我說：〝慢著，我覺得標題應該是 人為何會死亡？〞

Then I'm like, "That's a little—"

然後又說：〝這好像有點…〞

really I focus more on the disease

我其實比較著重在疾病上面

and I go back and forth and back and forth

然後我來來回回變動

and then even before I begin filming, before I begin production,

然後甚至在我開拍之前 在我開始製作之前

I ask myself "What's the thumbnail?"

我自問：〝縮圖是什麼？〞

because the thumbnail image needs to be in the video, and it needs to represent the video,

因為縮圖必須出現在影片中 還必須代表這部影片

and I need to work it in especially earlier on in the video

我必須將縮圖早點規劃在影片片段中

so when people click thinking they're going to see people making out in my video about why do we kiss,

所以觀眾點擊〝人為何接吻〞影片時 心想將會看到親熱畫面

people should be making out pretty soon.

影片中的親熱畫面就必須早點出現

Hey Vsauce, Michael here.

嘿，Ｖｓａｕｃｅ，我是麥可

Attachment of 2 peoples' lips kissing.

兩個人的嘴唇親吻的情感

The average person will spend about 20,160 minutes

一個人的一生 平均花了２０１６０分鐘

of his or her life kissing.

在接吻上面

So it's all part of the script-writing process.

所以這是個編劇的過程

It doesn't come later. It comes before.

縮圖不是拍完才決定 而是開拍前設計的

When I create a thumbnail in Photoshop,

當我用Ｐｈｏｔｏｓｈｏｐ製作縮圖

I always shrink it down until it's just a tiny little square on my screen,

我會不斷縮小 直到它成為螢幕上的小方格

and then I look at it and I go, "Can I still tell what that is?"

我看著縮圖自問： 〝這樣我還認得出來嗎？〞

The thumbnails that you want to click on aren't tricking you because that doesn't pay off.

讓你想點擊的縮圖不能是幌子 因為這樣行不通

Who cares if someone clicks on it and then hates you? You want to build fans.

誰管人家點擊以後討厭你？ 你想做的是增加粉絲

You want people to see that thumbnail, know exactly what it is,

你要讓觀眾看到縮圖 清楚明白那是什麼

and make that thumbnail a filter for the right people to find you

讓這縮圖變成一個篩子 對的目標觀眾才會點擊進來

because those people will subscribe, watch what you do in the future

因為這樣的觀眾才會訂閱你的頻道 觀看你日後的節目

and even follow you to other platforms and formats.

甚至追蹤你的其他平台 和其他形式的作品

Well, I really liked my episode on moving illusions

我很喜歡我製作的移動錯覺的那集

because the thumbnail is a special type of illusion which is a still image.

因為縮圖是靜止的圖像 但卻是一種特別的錯覺

The illusion allows the still image to move so you look at that thumbnail and it's, like, jiggling.

錯覺讓靜止的圖像移動 所以你看到縮圖像是在晃動

So you're like, "How is that happening? I have to click."

你心想： 〝這是怎麼弄的？我要點進去看〞

So, I hope you guys have learned a couple of things from this video.

希望你們從這隻影片中 能學到一點東西

To learn more, click here or go watch some more Vsauce.

想學更多，請點擊這裡 或是多看看Ｖｓａｕｃｅ的影片

That's always really fun, I've heard.

聽人家說Ｖｓａｕｃｅ超有趣的耶

And as always thanks for watching.

一如往常，謝謝大家的收看