I got to ask Don Norman what he thinks about the term UX. Once upon a time, a very long time ago, I was at Apple and you know we said the experience of using these computers is weak.

我想問問唐-諾曼（Don Norman）對用戶體驗這個詞的看法。很久很久以前，我在蘋果公司工作，你知道，我們說過使用這些電腦的體驗很弱。

The experience when you first discover it, when you see it in the store, when you buy it, when you can't fit it into the car, it's in this great big box, it doesn't fit into the car, and when you finally do get it home, opening the box up and oh, it looks scary.

當你第一次發現它的時候，當你在商店裡看到它的時候，當你買下它的時候，當你無法把它放進車裡的時候，當你終於把它帶回家的時候，當你打開盒子的時候，哦，它看起來很嚇人。

I don't know if I dare put this computer together.

我不知道自己敢不敢把這臺電腦組裝起來。

All of that is user experience.

所有這些都是用戶體驗。

It's everything that touches upon your experience with the product, and it may not even be near the product.

這是與你的產品體驗有關的一切，甚至可能與產品無關。

It may be when you're telling somebody else about it.

可能是在你向別人講述的時候。

That's what we meant when we devised the term "user experience" and set up what we called the "user experience architect's office" at Apple to try to enhance things.

這就是我們設計 "用戶體驗 "一詞，並在蘋果公司設立 "用戶體驗架構師辦公室"，試圖改善一切的初衷。

Now, Apple was already pretty good, so we were starting with a good product making it even better. Today, that term has been horribly misused.

現在，蘋果公司已經相當不錯了，所以我們從一個好產品開始，讓它變得更好。如今，這個詞已經被嚴重濫用。

It's used by people to say "I'm a user experience designer.

人們用它來表達 "我是一名用戶體驗設計師"。

I design websites or I design apps" and they have no clues to what they're doing, and they think the experience is that simple device, the website or the app or who knows what.

我設計網站或應用程序"，他們對自己在做什麼毫無頭緒，他們認為體驗就是那個簡單的設備、網站或應用程序，或者誰知道是什麼。

No, it's everything.

不，這就是一切。

It's the way you experience the world.

這是你體驗世界的方式。

It's the way you experience your life.

這是你體驗生活的方式。

It's the way you experience the service or yeah, an app or a computer system, but it's a system.

這是你體驗服務的方式，或者說，是一個應用程序或計算機系統，但它是一個系統。

It's everything.

這就是一切。

Got it?

明白了嗎？