Name: Meta 首席產品官 Chris Cox 談新款 AR 眼鏡 (Meta's Chief Product Officer Chris Cox talks new AR glasses)
Uploaded: 2024-09-25T23:39:17.000Z
Duration: 5 min 44 s

That's after today's MetaConnect developer conference where the company announced its long-awaited AR glasses prototype along with a new VR headset and new AI features.

在今天的 MetaConnect 開發者大會上，該公司發佈了期待已久的 AR 眼鏡原型、新的 VR 頭顯和新的人工智能功能。

Well joining us now for a rare and exclusive interview is Meta chief product officer Chris Cox along with our own Julia Boorstin.

現在，Meta 首席產品官克里斯-考克斯（Chris Cox）和我們的記者朱莉婭-布爾斯汀（Julia Boorstin）將與我們一起接受罕見的獨家專訪。

Thanks so much for being with us here today.

非常感謝你今天和我們在一起。

You've been with Facebook since the very beginning the very early days.

你從最開始、最早期就加入了 Facebook。

And today we just saw the latest technology Meta has ever unveiled these new Orion augmented reality glasses.

今天，我們看到了 Meta 公司推出的最新技術--新型 Orion 增強現實眼鏡。

They're lightweight but there's no date or price tag on them.

它們很輕，但上面沒有日期或價格標籤。

Why are you investing so much in this technology and how will it eventually tie into your business.

你為什麼要在這項技術上投入這麼多，它最終將如何與你的業務結合起來。

So today we announce a prototype of Orion.

今天，我們宣佈了獵戶座的原型機。

We wanted to show the demo to people just to show what we've been working on.

我們想向人們展示演示版，以展示我們的工作成果。

It's the most advanced pair of glasses ever made.

It's got a really powerful computing in it.

You can see through it so you can make eye contact but they project a holographic display so that you can summon a screen or you can look at your messages.

你可以透過它看到東西，這樣你就可以進行眼神交流，但它們會投射出一個全息顯示屏，這樣你就可以召喚一個螢幕，或者查看你的資訊。

We've been investing for this for a long time just because we are asking the question sort of what comes after the smartphone and what happens in a world where you're not sort of constantly checking the phone in order to understand how to interact with other people or to check whatever it is you're looking at.

長期以來，我們一直在為此進行投資，因為我們一直在問這樣一個問題：智能手機之後會發生什麼？在這樣一個世界裡，你不再為了瞭解如何與他人互動或查看你正在看的任何東西而不停地查看手機，會發生什麼？

So this is a major leap forward for technology.

是以，這是技術上的一大飛躍。

It's a big step forward for our goal to help define the next generation of computing.

這是我們朝著幫助定義下一代計算的目標邁出的一大步。

And it was the most I'd say premium thing we showcased today.

可以說，這是我們今天展示的最有價值的東西。

What I'm curious though and I see you're holding a pair of the Meta Ray Ban glasses.

不過我好奇的是，我看到你拿著一副 Meta Ray Ban 眼鏡。

You can ask them to give you answers or information or help you set reminders.

您可以請他們為您提供答案或資訊，或者幫您設置提醒事項。

When will we see those augmented reality features maybe incorporated into something like this.

我們什麼時候才能看到這些增強現實功能融入到這樣的產品中呢？

I'm trying to understand what the business potential is here.

我想了解這裡的商業潛力有多大。

You can be selling this type of AR capability for a thousand dollars or will it eventually in two years be three hundred dollars.

你可以以一千美元的價格出售這種 AR 功能，或者兩年後它最終會變成三百美元。

So these things are doing pretty well right now in the market.

是以，這些產品目前在市場上的表現相當不錯。

You can buy them in just about any Ray Ban store.

您可以在任何一家雷朋專賣店買到。

You can ask questions about what's happening in front of you.

您可以就眼前發生的事情提出問題。

We're not announcing that today but we did announce a new model today.

我們今天不會宣佈這個消息，但我們今天確實宣佈了一款新機型。

So we're starting to be available in more styles and ranges.

是以，我們開始推出更多款式和系列。

We've worked hard to get latency down which is how long does it take for the assistant to respond.

我們一直在努力降低延遲，也就是助手響應所需的時間。

Can you interrupt it in order for these things to be natural.

你能不能中斷它，讓這些事情變得自然？

You want the voice interactions to be really really close to the way you talk to somebody else which means you respond immediately.

您希望語音交互非常非常接近您與他人交談的方式，這意味著您會立即做出反應。

So a lot of big advancements coming there as quickly as we can.

是以，我們將盡快在這方面取得重大進展。

I mean one of the key messages or takeaways for me today from the Kinect conference was the fact that I is driving product value.

我的意思是，我今天從 Kinect 大會上獲得的關鍵資訊或收穫之一就是，我正在推動產品價值的提升。

And I wonder how you are integrating into another platform like say Apple intelligence.

我想知道你們是如何整合到另一個平臺的，比如蘋果智能系統。

So the big announcement on the side for consumers today was met a voice.

所以，今天對消費者來說，最重要的消息就是遇到了一種聲音。

It's sort of a natural melody in a way of interacting with it.

這是一種與之互動的自然旋律。

And as I mentioned before the latency is really low.

正如我之前提到的，延遲時間非常低。

So starting today in the US you can start talking to that AI and have a natural conversation in order to talk to it.

是以，從今天開始，在美國，你可以開始與人工智能對話，並通過自然對話與它交談。

We have open sourced llama which is our large language foundation model.

我們已經開源了 llama，這是我們的大型語言基礎模型。

So there are already I think over 400 million downloads of folks who are integrating it into all kinds of different interfaces whether those be new types of devices whether they are different cloud providers etc.

是以，我認為已經有超過 4 億次的下載，人們正在將它集成到各種不同的界面中，無論是新型設備還是不同的雲提供商等。

So we've been very open about our approach.

是以，我們對自己的做法非常坦誠。

I think that distinguishes us from others.

我認為這一點讓我們與眾不同。

And as I mentioned today it means that our models get better faster.

正如我今天提到的，這意味著我們的模型可以更快地得到改進。

I'm most curious about the meta quest 3S which you announced today at 300 bucks mixed reality breakthrough price point.

我最好奇的是你們今天宣佈的 300 美元混合現實突破價位的 meta quest 3S。

But my question is about the business model because often if you've got one of these subsidized hardware situations it's because if it's a gaming console a company expects to make money on the software.

但我的問題是關於商業模式的，因為通常情況下，如果你有這些補貼硬件的情況，那是因為如果它是一個遊戲機，公司希望從軟件上賺錢。

Isn't it without losing a whole lot of money.

If people want to buy you know hundreds of thousands or even millions of these.

如果人們想買幾十萬甚至幾百萬個這樣的東西。

So what we're seeing there is there's a huge now growing range of apps.

是以，我們看到的是，現在應用程序的種類越來越多。

So the same business model you see for a device category like a smartphone applies here which is that we benefit when developers are using our systems.

是以，與智能手機等設備類別相同的商業模式也適用於此，即當開發人員使用我們的系統時，我們就能從中獲益。

We also know that more developers means that the toolkit for building and mixed reality gets better faster.

我們還知道，更多的開發人員意味著構建和混合現實的工具包會更快地完善。

我們認為這最終也會應用於 AR。

So everything we talked about today with Orion will accrue benefit from all the stuff that's happening today in VR.

是以，我們今天談到的獵戶座的一切，都將受益於今天在 VR 領域發生的一切。

So in that way for the long term business model of the company it behooves us to have a toolkit an active developer ecosystem.

是以，從公司的長期商業模式來看，我們應該擁有一個工具包和一個活躍的開發者生態系統。

Lots of folks making refinements and improvements and then development in each category whether it's entertainment whether it's fitness whether it's gaming whether it's utility productivity.

無論是娛樂還是健身，無論是遊戲還是實用生產力，很多人都在對每個類別進行完善和改進，然後進行開發。

We showed off today some of the work that you can do to make your headset into a workstation.

我們今天展示了一些將耳麥變為工作站的方法。

So the same business model will apply that you've seen in previous generations of hardware.

是以，我們將採用與前幾代硬件相同的商業模式。

 And in the meantime having an ecosystem building around it is going to be a big part of our long term play.

同時，圍繞它建立一個生態系統將是我們長期發展的一個重要部分。