It is usually observed that, despite having a great start-up idea, most businesses are not successful.

人們通常會發現，儘管有一個很好的創業想法，但大多數企業並不成功。

According to common statistics, within the first five years of operation, 90% of businesses fail.

根據常見的統計數據，90% 的企業會在營運的頭五年內倒閉，而在剩下的 10%中，每 10 家企業中只有 1 家能撐過頭五年。

And, of the remaining 10%, only 1 out of 10 businesses last past the first five years.

So, what makes some businesses fail while others prosper?

那麼，是什麼原因導致一些企業倒閉，而另一些企業卻蒸蒸日上呢？

There may be several reasons, including but not limited to poor customer service, poor logistics and cost management, and inadequate product.

原因可能有多種，包括但不限於客戶服務不佳、物流和成本管理不善以及產品不足。

But the major reason is the lack of a business plan.

但主要原因是缺乏商業計劃。

Business plans help define goals and achieve them.

業務計劃有助於確定目標和實現目標。

If you take out time to set concrete but achievable goals and chart a plan to success, it can help you realize your dream and make your business flourish.

如果您花時間制定具體但可實現的目標，並制定成功計劃，就能幫助您實現夢想，使您的企業蓬勃發展。

I have compiled an all-inclusive list of areas that need to be considered while writing a business plan.

我整理了一份包羅萬象的清單，列出了撰寫商業計劃書時需要考慮的各個方面。

These will help you in defining your goals and the path your business needs to take to achieve them.

這將有助於您確定目標以及實現目標所需的業務路徑。

Step 1.

步驟 1.

Define your vision.

確定你的願景。

When you start a business, you have a clear goal in mind.

當你開始創業時，你心中就會有一個明確的目標。

You know exactly what you wish to achieve with your business.

你很清楚自己希望通過自己的企業實現什麼目標。

However, after some time, the clarity of your vision will become blurred, and you'll forget some of your brilliant ideas.

然而，經過一段時間後，你的視野會變得模糊，你會忘記自己的一些絕妙想法。

Writing down your vision for the company will help you to define it, and moreover, it will help your staff identify with the mission.

寫下你對公司的願景有助於你確定公司的使命，也有助於員工認同公司的使命。

All daily activities of the business can then be aligned with your vision for the business.

這樣，企業的所有日常活動都能與您的企業願景保持一致。

This should be the first step of writing a business plan.

這應該是撰寫商業計劃書的第一步。

Step 2.

步驟 2.

Set your goals and objectives for the business.

為企業設定目標和目的。

Never assume that your goals need to be small to accommodate your limitations.

永遠不要認為你的目標要小，以適應你的侷限性。

Think big.

大處著眼。

Clearly define your short-term goals, the ones that you wish to achieve within 12 months, mid-term goals, those that will take between 2 to 3 years, and long-term goals.

明確界定你的短期目標，即希望在 12 個月內實現的目標；中期目標，即需要 2 至 3 年時間才能實現的目標；以及長期目標。

Consider all aspects such as the revenue you wish to generate, number of outlets you want, the number of customers you need in your database, the target population, and age groups, as well as the amount of passive income that needs to be generated in future.

綜合考慮各方面因素，如希望產生的收入、希望擁有的網點數量、數據庫中需要的客戶數量、目標人群和年齡段，以及未來需要產生的被動收入數額。

Step 3.

步驟 3.

Define your unique selling proposition.

確定你的獨特銷售主張。

What is it about you that is different from the crowd?

你與眾不同的地方是什麼？

Your unique selling point, or USP, will make you more attractive to potential customers.

您的獨特賣點（或 USP）將使您對潛在客戶更具吸引力。

How is your product or service different from others in the market?

您的產品或服務與市場上的其他產品或服務有何不同？

It could be anything from additional services to personalized customer service.

它可以是附加服務，也可以是個性化客戶服務。

You could even offer them better after-sales warranty and support.

您甚至可以為他們提供更好的售後保修和支持。

While writing a business plan, you just need to highlight the extras that your customers are getting from you to make your business stand out.

在撰寫商業計劃書時，您只需突出客戶從您這裡獲得的額外好處，讓您的企業脫穎而出。

Step 4.

步驟 4.

Know your market.

瞭解你的市場。

It often happens that you have a brilliant idea, but someone else has already started a business with a similar plan.

經常發生的情況是，你有一個絕妙的想法，但別人已經用類似的計劃開始創業了。

This is a very common occurrence, but you should not let this stop you.

這種情況很常見，但不能是以而放棄。

How many petrol stations are there?

有多少加油站？

Several businesses can provide the same service and still survive, as the marketplace is huge and it can sustain multiple businesses.

多個企業可以提供相同的服務，而且仍然可以生存，因為市場是巨大的，它可以支撐多個企業。

But for this, you should know your market like the back of your hand.

但要做到這一點，你必須對市場瞭如指掌。

Research and find out how many competitors you have, what services they offer, what are the current and future trends of the industry.

調查並找出你有多少競爭對手，他們提供哪些服務，該行業當前和未來的發展趨勢是什麼。

Know the larger picture.

瞭解大局。

Are there certain benchmarks that can be used to gauge your business performance, such as gross turnover, profit margins, etc.?

是否有某些基準可以用來衡量您的經營業績，如營業總額、利潤率等？

Once you know the inner workings of the market, you can manipulate them in your favour.

一旦你瞭解了市場的內部運作，你就可以操縱它們，使之對你有利。

This is an important part of learning how to write a business plan.

這是學習如何撰寫商業計劃書的重要部分。

Step 5.

步驟 5.

Know your customer.

瞭解你的客戶

This goes without saying.

這是不言而喻的。

Customers are the most important part of any business, and you should know the customers your business caters to.

客戶是任何企業最重要的組成部分，您應該瞭解您的企業面向哪些客戶。

Today, customers are spoilt for choice, and they have thousands of options for every product.

如今，客戶的選擇太多了，每種產品都有成千上萬種選擇。

So, if you want them to buy your product, you should know what your ideal customer wants.

是以，如果你想讓他們購買你的產品，你就應該知道你的理想客戶想要什麼。

This is the reason why you need to define your target populations and research their habits while writing a business plan.

是以，在撰寫商業計劃書時，您需要確定目標人群並研究他們的習慣。

Understanding the motivation behind customers' actions can make your business successful.

瞭解客戶行為背後的動機能讓您的企業獲得成功。

You can focus on the areas that grab your customers' interest and stop wasting energy on the rest.

您可以專注於吸引客戶興趣的領域，而不再在其他方面浪費精力。

Put yourself in their shoes and then think what would make them choose you each time.

設身處地為他們著想，然後想想他們每次會選擇你的原因。

Write down the ideas and implement them.

把想法寫下來並付諸實施。

Step 6.

步驟 6.

Research the demand for your business.

研究業務需求。

You must have studied the demand and supply curve.

您一定研究過供求曲線。

Even if you haven't, it stands to logic that there should be ample demand for your product.

即使沒有，按理說對您的產品也應該有充足的需求。

Find out the demand before investing in a new business.

在投資新業務之前，先了解需求。

The basic rule is demand should be more than supply.

基本原則是供不應求。

If this holds true for your market, your business will thrive, but if the demand is less than the supply, your business will eventually die out.

如果你的市場確實如此，你的生意就會蒸蒸日上，但如果需求小於供給，你的生意最終就會消亡。

So do your homework and gather as much information as you can.

是以，請做足功課，儘可能多地收集資訊。

You can do a secondary search right from your home over the internet or your public library.

您可以在家通過互聯網或公共圖書館進行二次搜索。

You can even visit government offices for this information.

您甚至可以到政府辦公室查詢這些資訊。

But by far the best option is primary research where you directly interact with your target audience to know their preferences and how ready they are to buy your product.

但到目前為止，最好的選擇是初級研究，即直接與目標閱聽人互動，瞭解他們的喜好以及他們購買產品的準備程度。

So hit the road and note down all the interesting ideas you get to increase the demand.

是以，請上路並記下所有有趣的想法，以增加需求。

Be smart and invest your life savings only after ascertaining that there is a demand for your product.

明智一點，只有在確定對產品有需求之後，才將畢生積蓄投入其中。

Step 7.

步驟 7.

Set your marketing goals.

設定營銷目標

So you have finished the research and defined your business vision.

是以，您已經完成了研究並確定了您的企業願景。

The next step in writing a business plan is setting up marketing goals.

撰寫商業計劃的下一步是制定營銷目標。

These are those goals that define how your product would look like, what it will cost, how you'll distribute it, and the ways in which you can promote it.

這些目標規定了產品的外觀、成本、分銷方式以及推廣方式。

Most businesses do plan this, but they neglect the most important areas.

大多數企業都有這樣的計劃，但卻忽略了最重要的方面。

You should set up measurable marketing goals that will help achieve your primary business objectives.

您應該制定有助於實現主要業務目標的可衡量營銷目標。

Questions like the number of products you'll sell, what will be your product development strategy, your price margins, delivery methods, and promotion plan should be duly considered.

銷售的產品數量、產品開發策略、價格利潤率、交貨方式和促銷計劃等問題都應適當考慮。

When you ask yourself these questions, they will help define the goals for marketing your business.

當你問自己這些問題時，它們將幫助你確定企業的營銷目標。

Step 8.

步驟 8.

Define your marketing strategy.

確定營銷戰略。

Now that you have your marketing goals, you need a plan to achieve them.

既然已經有了營銷目標，就需要一個實現目標的計劃。

How many products you need to produce and sell, and at what profit margin so as to get your desired revenue.

您需要生產和銷售多少產品，利潤率是多少，才能獲得理想的收入。

What will be your system of delivery and your coverage area?

你們的交付系統和覆蓋範圍是什麼？

What will be the strategies to promote your business?

將採取哪些戰略來推廣您的業務？

The media that you will use?

您將使用什麼媒體？

Be very specific, as these will translate to action and your ultimate success or failure.

要非常具體，因為這些將轉化為行動和你最終的成敗。

Plan for every eventuality while writing a business plan.

在撰寫商業計劃書時，為各種可能發生的情況做好計劃。

This is a very vital step of writing a business plan, so acquaint yourself with it so that you can easily navigate through each point.

這是撰寫商業計劃書的一個非常重要的步驟，是以要熟悉它，以便輕鬆地瀏覽每個要點。

Step 9.

步驟 9.

Take action.

行動起來

And of course, without action, all else is a waste.

當然，沒有行動，其他一切都是徒勞。

This is the most important part of writing a business plan.

這是撰寫商業計劃書最重要的部分。

You can plan all you want, but unless you do the actual work and bring customers to your storefront, you won't earn anything.

你可以盡情計劃，但除非你付出實際行動，把顧客帶到你的店面，否則你什麼也賺不到。

Even if you find that according to the business plan, your idea isn't viable, don't give up.

即使你發現根據商業計劃，你的想法並不可行，也不要放棄。

There are thousands of other ideas out there, and you can ultimately find one that suits you.

還有成千上萬種其他想法，您最終可以找到適合自己的一種。

If you wish to be wealthy, healthy and happy, there is a business waiting for you to grab it.

如果你希望變得富有、健康和快樂，就有一門生意等著你去把握。

Your business plan will provide the direction and focus, but you will need to take the first step.

您的商業計劃將提供方向和重點，但您需要邁出第一步。

Writing a business plan isn't difficult if you know what you should focus on.

如果你知道自己應該關注什麼，那麼撰寫商業計劃書並不難。

You now have an idea of what is important and how you should tackle the task of writing a business plan, and you are now better equipped to start a successful business.

現在，您已經瞭解了撰寫商業計劃書的重要性和方法，您現在可以更好地開始成功創業了。

Start your research today, jot down all those brilliant ideas, set your goals, define a path and don't let anyone stop you.

今天就開始研究，記下所有絕妙的想法，設定目標，確定道路，不要讓任何人阻止你。

Now you know how to write a business plan, and the mantra for success is in your hands.

現在你知道如何撰寫商業計劃書了，成功的祕訣就掌握在你的手中。

Make the best of it.

好好利用它。