Name: 每天與喬布斯共進午餐的人 (The Man Who Ate Lunch with Steve Jobs Every Day)
Uploaded: 2024-07-30T13:55:10.000Z
Duration: 17 min 16 s

程度副詞

Despite the popularity of Apple's iconic designs, the creative mind behind them remains relatively unknown.

儘管蘋果公司的標誌性設計廣受歡迎，但其背後的創意人卻相對默默無聞。

I'd like to ask Johnny Ive, our senior vice president of design, to come up and take us through that.

我想請我們負責設計的高級副總裁約翰尼-艾維（Johnny Ive）上臺來給我們介紹一下。

Without Johnny Ive, Apple wouldn't be Apple.

沒有約翰尼-艾維，蘋果就不是蘋果。

He created products that are not only functional, but emotional.

他創造的產品不僅實用，而且富有情感。

He made people feel something when they held an iPhone in their hand.

當人們手持 iPhone 時，他讓人們感受到了一些東西。

His father was a silversmith and teacher who helped craft a new design curriculum for UK schools, from which his son benefited.

他的父親是一名銀匠和教師，曾幫助英國學校制定新的設計課程，他的兒子也從中受益。

Mike Ive would constantly talk to his son about design.

Leander Caney's book on Johnny Ive describes how, when they walked down the street, Mike would point out the different types of street lamps to his son and how their shape affected how the light was cast.

Leander Caney 在關於約翰尼-艾維的書中描述道，當他們走在街上時，邁克會向兒子指出不同類型的路燈，以及它們的形狀如何影響光線的投射。

Design offered him an outlet for his creativity, which is a common trait for people like him who have dyslexia.

設計為他的創造力提供了一個出口，而這正是像他這樣有閱讀障礙的人的共同特點。

As his Christmas gift, his father would give him full access to his workshop, where he could build anything his heart desired, so long as he sketched it first.

作為他的聖誕禮物，父親讓他全權使用他的工作室，在那裡他可以建造任何他想要的東西，只要他先畫出草圖。

Johnny told Steve Jobs' biographer Walter Isaacson that, By the age of 13, he knew he wanted to be a designer, but he didn't know what he wanted to design.

約翰尼告訴喬布斯的傳記作者沃爾特-艾薩克森（Walter Isaacson）說："13 歲時，他就知道自己想成為一名設計師，但他不知道自己想設計什麼。

When his work was showcased at a design conference, the leading London design firm Roberts Weaver Group was so impressed that it agreed to support him through university if Johnny promised to join the company upon graduation.

當他的作品在一次設計會議上展出時，倫敦領先的設計公司羅伯茨-韋弗集團對他印象深刻，如果約翰尼答應畢業後加入該公司，該公司就同意資助他完成大學學業。

Johnny studied in the north of England at Newcastle Polytechnic, now known as Northumbria University.

約翰尼曾在英格蘭北部的紐卡斯爾理工學院（現為諾森比亞大學）學習。

The Bauhaus design philosophy that emerged in Germany in the early 20th century had made its way into British design schools.

20 世紀初在德國興起的包豪斯設計理念已經傳入英國的設計學院。

Bauhaus emphasized minimalism, including only what is needed into designs.

包豪斯強調極簡主義，在設計中只包含需要的東西。

Objects had clean lines, simple forms, and were pleasing to the eye.

物品線條簡潔，造型簡單，賞心悅目。

That design philosophy heavily influenced Johnny, who brought the Bauhaus aesthetic to Apple.

這種設計理念極大地影響了約翰尼，他把包豪斯美學帶到了蘋果公司。

While at university, Johnny interned with a design firm that was supporting him.

在大學期間，Johnny 在一家為他提供支持的設計公司實習。

He had to design a pen for a Japanese client, and he realized that people like to fiddle around with their pens.

他必須為一位日本客戶設計一支筆，他意識到人們喜歡擺弄他們的筆。

So he added a ball and clip mechanism to the top of the pen that served no purpose other than to give someone something to do.

於是，他在筆的頂端加了一個球和夾子裝置，除了讓人有事可做之外，沒有任何作用。

People didn't want to just write with the pen, they wanted to touch it and play around with it, much like how they play with their Apple products today.

人們不僅想用筆寫字，還想觸摸它，玩弄它，就像今天人們玩弄蘋果產品一樣。

Johnny worked hard as an undergraduate student.

When a friend visited his apartment, he found more than 100 prototypes for a landline telephone.

當一位朋友參觀他的公寓時，發現了 100 多部座機電話的原型。

Creating numerous prototypes became a signature at Apple.

創造大量原型成為蘋果公司的標誌。

Even if the changes were small, he felt they were important to physically see, to know if they would be compelling to the user.

即使改動很小，他也認為必須親眼看到，以瞭解這些改動對用戶是否有吸引力。

Although he designed tech products, he didn't consider himself a tech guy.

雖然他設計的是科技產品，但他並不認為自己是個技術人員。

Growing up, the only computer that spoke to him was Apple's Mac.

在他的成長過程中，唯一能與他對話的電腦就是蘋果公司的 Mac。

I don't think I've ever had actually quite the same sense of wow with a product before.

我想，我以前從未對一件產品產生過如此強烈的驚歎感。

He thought it was a lot easier to use than any other computer, and he believed the designers actually cared about the product and how consumers felt when they used it.

他認為這臺電腦比其他電腦更容易使用，而且他相信設計者真正關心的是產品和消費者使用時的感受。

He told the Design Museum in London, The more I learned about this cheeky, almost rebellious company, the more it appealed to me.

他告訴倫敦設計博物館："我對這家厚顏無恥、近乎叛逆的公司瞭解得越多，它就越吸引我。

The bursaries he received for his stellar work as a student gave him the chance to travel to Silicon Valley, where he visited the studio of a star designer.

學生時代的優異成績讓他獲得了去硅谷旅行的機會，在那裡他參觀了一位明星設計師的工作室。

Robert Bruner was impressed by Johnny's phone concept.

羅伯特-布魯納對約翰尼的電話概念印象深刻。

Unlike other student projects, it wasn't simply a mock-up, but included the internal components.

與其他學生項目不同的是，它不僅僅是一個模型，還包括內部組件。

Bruner asked him to consider joining his design firm upon graduation, but Johnny had already promised to return to London to work for Robert's Weaver Group, which had been financing his education.

布魯納請他考慮畢業後加入自己的設計公司，但約翰尼已經答應回倫敦為羅伯特的韋弗集團工作，而韋弗集團一直在資助他的學業。

A few months later, Bruner helped Apple establish its own in-house design studio.

幾個月後，布魯納幫助蘋果公司建立了自己的內部設計工作室。

Up until then, Apple had contracted its design work out to a German firm.

在此之前，蘋果公司一直將設計工作外包給一家德國公司。

After his big trip to America, Johnny submitted a report to the group that awarded him the travel bursary, writing, I immediately fell in love with San Francisco, and desperately hope that I can return there sometime in the future.

美國之行結束後，約翰尼向為他頒發旅行助學金的小組提交了一份報告，他寫道："我立刻就愛上了舊金山，迫切希望將來有機會能再回到那裡。

Back in the UK, he spent a year and a half with Robert's Weaver Group before he left to join the design startup Tangerine, co-founded by his friend, a former designer at Robert's Weaver.

回到英國後，他在羅伯特織工集團工作了一年半，然後加入了設計初創公司 Tangerine，該公司由他的朋友（羅伯特織工集團的前設計師）共同創辦。

At Tangerine, the four-person team designed everything for clients, from TVs to toilets.

在 Tangerine，四人團隊為客戶設計了從電視到馬桶的一切。

Johnny designed a minimalistic home for a Scottish hairdresser that went on to win a prestigious prize.

約翰尼為一位蘇格蘭美髮師設計了一個簡約風格的家，並贏得了著名獎項。

But sometimes he found it frustrating working with clients who had a different vision than him.

但有時他發現，客戶的想法與他不同，這讓他很沮喪。

For example, a major bathroom company was unhappy with Johnny's toilet designs, Raphael, Leonardo, and Donatello.

例如，一家大型衛浴公司對約翰尼的馬桶設計 "拉斐爾"、"萊昂納多 "和 "多納泰羅 "很不滿意。

They were named after the Teenage Mutant Ninja Turtles.

The company claimed they were too modern and too expensive to produce.

該公司聲稱，這些產品太現代化，生產成本太高。

The designs that he put his heart and soul into were literally flushed down the toilet.

他嘔心瀝血的設計就這樣被衝進了馬桶。

So when the California designer who had been impressed by his telephone prototype came knocking again, Johnny couldn't resist.

是以，當這位曾對他的電話原型留下深刻印象的加利福尼亞設計師再次登門拜訪時，約翰尼無法拒絕。

Brunner was the head of industrial design at Apple.

布魯納曾是蘋果公司的工業設計主管。

John Scully was the CEO of Apple at the time.

約翰-斯卡利當時是蘋果公司的首席執行官。

Steve Jobs had been forced out of the company he co-founded and was trying to make his new software company NeXT succeed while keeping his other company, Pixar, afloat.

史蒂夫-喬布斯被迫離開了他共同創立的公司，並試圖讓他的新軟件公司 NeXT 取得成功，同時讓他的另一家公司皮克斯（Pixar）繼續生存下去。

When Brunner hired Tangerine to work on some potential future products for Apple, the team speculated it was just a ploy to try to lure Johnny to California.

當布魯納聘請 Tangerine 為蘋果公司開發一些未來的潛在產品時，團隊成員猜測這只是他想把約翰尼吸引到加州的一個策略。

Johnny also wasn't sure his wife would want to move so far from home.

約翰尼也不確定他的妻子是否願意搬到離家這麼遠的地方。

But there were too many reasons to say yes.

但有太多的理由讓我無法答應。

Apple would allow him to focus on rather than the business side of a startup.

蘋果公司可以讓他專注於創業公司的業務而不是商業方面。

He could see a design through from start to finish.

So he packed his bags for the golden state.

於是，他收拾行囊，前往金州。

Johnny's first big assignment at Apple was the second generation message pad, a personal digital assistant that laid the foundation for the iPhone.

約翰尼在蘋果公司的第一個重要任務是第二代資訊板，這是一款個人數字助理，為 iPhone 奠定了基礎。

He designed it to flip open from the top rather than from the side because then it wasn't culturally specific, as people in North America and Europe would want it to open from left to right, whereas people in Japan, for example, might want it to open from right to left.

他設計的翻蓋是從頂部而不是側面打開的，因為這樣就沒有文化差異，北美和歐洲人希望它從左到右打開，而日本人可能希望它從右到左打開。

He was always attuned to the needs of the consumer.

He won several awards for the message pad, though he really wasn't interested in accolades.

儘管他對榮譽並不感興趣，但他還是憑藉留言板贏得了多個獎項。

他為人謙遜，專注於自己的工作。

Unfortunately, Johnny's stellar design wasn't enough.

遺憾的是，約翰尼的出色設計還遠遠不夠。

The message pad bombed due to battery It was a lesson learned, and in the future, Johnny made sure he could influence the engineering process as well.

這是個教訓，今後，約翰尼要確保自己也能影響工程進程。

Johnny quickly emerged as Bruner's second-in-command.

約翰尼很快成為布魯納的副手。

Bruner wanted his design team to come up with concepts that would excite people, the way they'd get excited over a new piece of furniture.

布魯納希望他的設計團隊能提出讓人興奮的概念，就像人們對一件新傢俱感到興奮一樣。

At the time, in the early 90s, computers were becoming increasingly popular in people's homes.

上世紀 90 年代初，電腦在家庭中越來越普及。

Johnny refined the design of the desktop Mac into a slim, flat-screen computer.

約翰尼將臺式 Mac 的設計改良為超薄平板電腦。

The first two units of the 20th anniversary Mac were given to Apple's co-founders Steve Jobs and Steve Wozniak in 1997.

1997 年，蘋果公司聯合創始人史蒂夫-喬布斯（Steve Jobs）和史蒂夫-沃茲尼亞克（Steve Wozniak）獲得了首批兩臺 20 週年紀念版 Mac。

Jobs was brought in as an advisor when Apple bought his company Next.

蘋果公司收購喬布斯的公司 Next 時，喬布斯被聘為顧問。

它的價格非常昂貴，為 9 000 美元。

Other computers were selling for less than half that of industrial design at just 29 years old.

其他電腦的售價還不到工業設計的一半，而工業設計只有 29 歲。

He felt Apple's then-CEO, Gilbert Emilio, had no desire to innovate.

他認為蘋果公司當時的首席執行官吉爾伯特-埃米利奧（Gilbert Emilio）沒有創新的慾望。

His immediate boss promised him things would soon be different.

他的頂頭上司向他保證，事情很快就會有所不同。

Emilio was quickly forced out as CEO, and Steve Jobs was back at the helm.

埃米利奧很快被迫辭去首席執行官一職，喬布斯重新掌舵。

It had been 12 years since Jobs was ousted from Apple.

喬布斯被趕出蘋果公司已經 12 年了。

When he returned, he held a meeting of top our goal is not just to make money, but to make great products.

回來後，他召開了一次高層會議，我們的目標不僅僅是賺錢，而是要做出偉大的產品。

Jobs wanted Apple to focus on creating first-class products that people would be willing to pay a premium for, much like how people are willing to pay more for a Mercedes over a Chevy.

喬布斯希望蘋果公司專注於創造一流的產品，讓人們願意為這些產品支付更高的價格，就像人們願意為奔馳車而不是雪佛蘭車支付更高的價格一樣。

Jobs had a vision of what he wanted Apple products to be.

喬布斯對蘋果產品有著自己的願景。

He told the New York Times, That's not what we think design is.

他對《紐約時報》說："我們認為設計不是這樣的。

It's not just what it looks like and feels like.

He entrusted Ive to execute his vision of building beautiful and functional products.

他委託 Ive 執行他的願景，打造美觀實用的產品。

Jobs told Isaac Sin that Ive has more operational power than anyone else at Apple, except me.

喬布斯對艾薩克-辛說，除了我之外，艾維比蘋果公司的任何人都更有操作權。

The first order of business was to create a new desktop.

首要任務是創建一個新的桌面。

Apple had many products, but no standout product.

蘋果公司有許多產品，但沒有突出的產品。

The company was close to bankruptcy due to declining sales, as it faced competition from PCs with Microsoft's new operating system, Windows.

由於面臨來自採用微軟新作業系統 Windows 的個人電腦的競爭，該公司的銷售額不斷下滑，瀕臨破產。

Engineers had played a leading role in the design process up until then.

在此之前，工程師在設計過程中一直髮揮著主導作用。

They determined the size of the device, and then the design team had to design an enclosure that fit.

他們確定了設備的尺寸，然後設計團隊必須設計一個合適的外殼。

But when Jobs returned as CEO, the design team started calling more of the shots.

但當喬布斯重新擔任首席執行官後，設計團隊開始更多地發號施令。

Ive constantly butted heads with John Rubinstein, Apple's head of engineering, who was actually his supervisor.

我經常與蘋果公司的工程主管約翰-魯賓斯坦（John Rubinstein）發生爭執，而魯賓斯坦實際上是他的上司。

Engineers weren't happy that they were now forced to fit hardware into a design.

工程師們並不高興，因為他們現在不得不在設計中加入硬件。

While thinking about the new computer, a member of the design team suggested it should be translucent.

在考慮新電腦時，設計團隊的一位成員建議它應該是半透明的。

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