So what if starting a business that could make $10,000 a month was as easy as building Lego?

那麼，如果創業能像搭建樂高積木一樣簡單，每月就能賺到 1 萬美元呢？

In this video, we're gonna be going through the step-by-step chaos framework for starting your first business and scaling it to 10K a month that I learned from multi-millionaire business guru, Daniel Priestly.

在本視頻中，我們將逐步介紹我從千萬富翁商業大師丹尼爾-普利斯特里（Daniel Priestly）那裡學到的關於首次創業並將其規模擴大到每月 1 萬美元的混沌框架。

So imagine you start with this Lego box and then there's a little set of instructions that says do this, then this, then this.

想象一下，你從這個樂高盒子開始，然後有一套小說明，上面寫著這樣做，然後這樣做，然後這樣做。

And it breaks it down just step by step by step.

它就這樣一步一步地分解開來。

Now entrepreneurship is actually very similar to that.

現在的創業其實與此非常相似。

And so we're gonna be going through this chaos framework in four stages without any special skills.

是以，我們將在沒有任何特殊技能的情況下，分四個階段完成這個混沌框架。

I've built multiple $10 million plus companies.

我已經創建了多家價值超過 1000 萬美元的公司。

I don't know how to do anything.

我什麼都不會做。

And without risking your life savings.

而且不用拿畢生積蓄冒險。

There are a series of steps that allow you to de-risk it and to de-mystify it.

有一系列步驟可以讓你降低風險，消除神祕感。

So in this video, I'm gonna take you through each step of the process like we're following a set of entrepreneurial Lego instructions.

是以，在這段視頻中，我將帶你瞭解整個過程的每一個步驟，就像我們在按照一套創業樂高說明書進行操作一樣。

Oh, very nice, very good, thank you.

哦，很好，非常好，謝謝。

And I get that for a lot of people, if you're thinking of starting your first business, it can seem really overwhelming.

我明白，對很多人來說，如果你想開始你的第一份事業，這看起來真的會讓你不知所措。

It can seem like a total black box.

它看起來就像一個黑盒子。

But hopefully by the end of this video, you'll have a little bit more of a step-by-step framework that you can genuinely follow and you can apply to any business idea that you have.

但希望在本視頻結束時，你能掌握更多循序漸進的框架，真正做到有章可循，並能運用到你的任何創業想法中。

Okay, so the first brick needed to start building your 10K a month business is your concept or idea.

好了，開始建立月入 1 萬美元生意的第一塊磚就是你的概念或想法。

And so many people get stuck at this stage because they just can't decide or come up with one.

很多人在這一階段都會陷入困境，因為他們無法決定或想出一個方案。

Now, Daniel actually has a simple answer to this that I'll explain.

現在，丹尼爾其實有一個簡單的答案，我會解釋給你聽。

But the first part of the problem is that people often think they need to be inventing the next Facebook or Uber just to make 10K a month.

但問題的第一部分是，人們往往認為自己需要發明下一個 Facebook 或 Uber，這樣才能每月賺到 1 萬美元。

When actually Daniel explained that for basically everyone, this is the wrong way to go about starting a business.

實際上，丹尼爾解釋說，基本上對所有人來說，這種創業方式都是錯誤的。

This is because Facebook is what's known as a performance business.

這是因為 Facebook 是所謂的績效業務。

Whereas most people should be trying to build at least initially a lifestyle business.

而大多數人至少在最初階段應該嘗試建立一個生活方式型企業。

So a lifestyle business is gonna be, are we keeping it small?

那麼，生活方式型企業會是什麼樣子呢？

So that you can have fun, freedom and flexibility.

這樣，您就可以享受樂趣、自由和靈活性。

Is that the purpose?

這是目的嗎？

The second thing would be a performance business, which is we're building something to sell it.

第二種是業績型業務，也就是我們建造一些東西來銷售。

We wanna become big and valuable.

我們想變得強大而有價值。

We wanna be 50 million, 100 million plus in valuation.

我們希望估值達到 5000 萬或 1 億以上。

We want 50 employees.

我們需要 50 名員工。

We're happy to take on investors.

我們很樂意接受投資者。

We want investors.

我們需要投資者。

We want debt.

我們想要債務。

We want to build something that's gonna be valuable.

我們要打造的是有價值的東西。

Now, an easy way to think about this is the difference between building a skyscraper versus your dream home.

現在，一個簡單的思考方式就是建造摩天大樓與建造夢想家園之間的區別。

Building a skyscraper is cool and all, but it's fricking massive and it's gonna take way more people, investment and time than just working on your personal dream house.

建造摩天大樓固然很酷，但它的規模非常龐大，需要的人力、投資和時間也比建造你個人的夢想之屋要多得多。

And it's way harder as well.

而且也更難。

So most people should be thinking about a lifestyle business, but what business idea should you actually choose?

是以，大多數人都應該考慮創辦一家生活方式企業，但您究竟應該選擇什麼樣的創業理念呢？

And the way you can figure this out is by investigating something Daniel calls your OMV.

你可以通過調查丹尼爾稱之為 "OMV "的東西來弄清這一點。

And your OMV is your origin story, mission and vision.

而你的 OMV 就是你的起源故事、使命和願景。

Now, just like Batman, Daniel believes that everyone has an origin story.

現在，就像蝙蝠俠一樣，丹尼爾相信每個人都有一個起源故事。

And that's the reason why we're driven to be interested in certain topics.

這就是我們對某些話題感興趣的原因。

And given that you're much more likely to succeed in a business, if you're actually interested in it, it's definitely a good thing to look into.

而且，如果你真的對創業感興趣，那麼創業成功的可能性就會大得多，這絕對是一個值得研究的好問題。

Now, I've worked with enough entrepreneurs to discover that always around age 10 to 13, there was a moment where you discovered that you were actually independently powerful, separate to your parents.

現在，我與足夠多的創業者合作過，發現總是在 10 到 13 歲左右，有那麼一瞬間，你發現自己其實是獨立強大的，與你的父母是分開的。

And you have a moment of like, wow, okay, you know what?

那一刻你會想，哇，好吧，你知道嗎？

I'm not just a dumb kid.

我不只是個笨小孩

I've actually, there's something going on here.

實際上，我覺得這裡有問題。

So you might've stood up to a bully.

所以，你可能會反抗惡霸。

You might have taken ownership of something.

你可能已經擁有了一些東西。

You might've put together a little play, something like that.

你可能會編個小劇本之類的。

So there's always clues in that.

所以，這裡面總有線索。

Psychologically, one thing I've found about entrepreneurs is that they're at a very deep level, they're trying to get back to that feeling, that feeling of empowerment.

在心理學上，我發現創業者的一個特點是，他們在很深的層次上，都在試圖找回那種感覺，那種被賦予權力的感覺。

And it started early.

而且開始得很早。

So for example, my origin story moment was around that age when I first learned to code and I realized I could build websites and make money on the internet without needing my mom's permission, which was obviously absolutely amazing.

舉個例子，我的 "起源故事 "就發生在我剛學會編程的那個年紀，我意識到我可以在不需要媽媽允許的情況下建立網站並在互聯網上賺錢，這顯然是一件非常了不起的事情。

So using that example and breaking it down, you can see that my origin story has elements of freedom, creativity and sharing and making money on the internet.

是以，通過這個例子並將其分解，你可以看到我的起源故事包含了自由、創造力、分享以及在互聯網上賺錢等元素。

And so 16 years on from that origin story, it turns out that what I do with this YouTube channel is make creative videos that I share on the internet in a business that helps me make money and gives me financial and personal freedom.

從這個起源故事到現在已經過去了 16 年，我在 YouTube 頻道上所做的事情就是製作創意視頻，並在互聯網上分享，我的事業幫助我賺到了錢，讓我獲得了財務和個人自由。

And that's actually pretty ideal, which is why I can keep going with this YouTube entrepreneur author business and hopefully not burn out.

這其實是很理想的狀態，這也是為什麼我可以繼續從事 YouTube 創業作家的事業，並希望不至於精疲力竭。

Now, your business idea to make 10K a month doesn't have to necessarily fit in with your origin story, mission and vision, but everything becomes a lot easier if it does, because when you're doing something just for the money, it's very easy to burn out if you don't start seeing the results immediately.

現在，你月入 1 萬美元的創業想法並不一定要符合你的起源故事、使命和願景，但如果符合，一切都會變得容易得多，因為當你只是為了錢而做事時，如果不能立即看到成果，就很容易精疲力竭。

Whereas when you're doing something because you have this intrinsic passion to do it and it gives you autonomy and mastery and purpose, freedom and all that kind of stuff, it's a lot more likely to succeed purely because you're much more likely to keep going with something you enjoy rather than something you don't enjoy.

而當你做某件事情是因為你有內在的激情去做它，它給了你自主權、主人翁精神、目標、自由和所有這些東西時，它就更有可能成功，這純粹是因為你更有可能堅持做你喜歡的事情，而不是你不喜歡的事情。

When you try and do things purely to make money, it never works.

如果純粹為了賺錢而做事，那是行不通的。

It just doesn't work.

這根本行不通。

So once you've looked into your origin story, then how do you actually come up with the business ideas and choose them?

那麼，一旦你研究了自己的起源故事，你又該如何真正想出商業點子並選擇它們呢？

Now, I thought Daniel would say that this needs to be a huge part of the process, but he basically just said to do a simple brainstorm and think of whatever problems you can solve that fit your OMV.

現在，我以為丹尼爾會說這需要成為整個過程的一個重要部分，但他基本上只是說要做一個簡單的頭腦風暴，想一想你能解決的任何符合你的 OMV 的問題。

And crucially, the point that I've been iterating time and again throughout this channel over the years is that a business is a vehicle that solves problems for people, and ideally those people can pay for those problems.

最關鍵的是，多年來，我在這個管道中反覆強調的一點是，企業是為人們解決問題的工具，而理想的情況是，這些人可以為這些問題付費。

And so really, when you're thinking of these business ideas, you're coming up with ideas where you think you can provide value, and you're ideally trying to not overthink it.

是以，當你在考慮這些創業點子時，你要想出一些你認為可以提供價值的點子，最好不要想得太多。

How does one go about finding ideas?

如何尋找創意？

Is it a case of you lock yourself in a room with you and your buddies and you're like, think of some business ideas or what's the ultimate model?

是把自己和夥伴們關在房間裡，想一些商業點子，還是最終的模式？

You come up with 10 ideas and you pick the best three.

你要想出 10 個點子，然後選出最好的三個。

Okay, so what does this look like in practice?

好吧，那麼在實踐中會是什麼樣子呢？

So based on my personal origin story of being into web design and coding, and also the fact that I used to do private tutoring back in the day to make a bit of money, all of these things gave me a sense of autonomy and agency, like I'm my own man, I'm making my own money, I'm making my five pound 50 an hour.

是以，基於我的個人經歷，我喜歡網頁設計和編碼，而且我以前還做過家教賺點錢，所有這些事情都給了我一種自主感和代入感，就像我是我自己的人，我在自己賺錢，我每小時能賺 5 英鎊 50 塊錢。

Here are 10 random business ideas that I've just come up with in a very quick brainstorming session.

以下是我在頭腦風暴中隨機想到的 10 個創業點子。

I'm not gonna go through these in detail, but if you are interested, you can pause the video right now, and you can read these and you can see what they are.

我不會詳細介紹這些內容，但如果你感興趣，可以暫停視頻，然後閱讀這些內容，看看它們是什麼。

And then just without overthinking it, for the sake of this exercise, I'm gonna narrow it down to the three that I like the most.

然後，在不做過多思考的情況下，為了這次練習，我會把範圍縮小到我最喜歡的三個。

So I like the idea of designing websites as an agency.

是以，我喜歡以代理公司的形式設計網站。

I like the idea of building a productivity app because I used to code and I think building an app would be cool and I like productivity.

我喜歡製作一款生產力應用軟件的想法，因為我以前寫過代碼，我覺得製作一款應用軟件很酷，而且我喜歡生產力。

And I like the idea of doing courses for medical school applicants because I'm good at teaching and I like med school applicants and I think I could do that as a business idea.

我喜歡為醫學院申請者開設課程的想法，因為我擅長教學，也喜歡醫學院的申請者，我想我可以把它作為一個商業想法來做。

Okay, so at this point, we have got our 10 random concepts, we have narrowed it down to three and for the record, this stuff maybe takes 10 minutes to brainstorm, especially if you help out, you know, get Chad GPT to help you out, whatever you want.

好了，到此為止，我們已經有了 10 個隨機概念，我們已經把範圍縮小到了 3 個，為了記錄在案，這些東西可能需要 10 分鐘的頭腦風暴，尤其是如果你幫忙的話，你知道，讓 Chad GPT 幫你，不管你想要什麼。

But once you've made your $10,000 a month, then you're gonna need somewhere to invest that money, which is where Trading212 comes in who are very kindly sponsoring this video.

但是，一旦您每月賺到 10,000 美元，您就需要找個地方投資這筆錢，這就是 Trading212 的用武之地，他們非常友好地贊助了本視頻。

Trading212 is a fantastic app that I personally use that lets you invest in stocks and shares in a commission-free fashion.

Trading212 是我個人使用的一款出色的應用程序，它可以讓您以免佣金的方式投資股票和股份。

And very excitingly, they actually have a new debit card as of March 2024 that helps you save and invest your money automatically.

更令人興奮的是，從 2024 年 3 月起，他們將推出一種新的借記卡，可以幫你自動儲蓄和投資。

It's designed to seamlessly integrate with your Trading212 Invest account and lets you earn interest on your uninvested cash in 13 different currencies.

它可與您的 Trading212 Invest 賬戶無縫集成，讓您以 13 種不同的貨幣賺取未投資現金的利息。

You can earn up to 5% on British pounds and it's paid daily into your account with no minimums or limits.

您可以賺取高達 5%的英鎊收益，而且每天都會打入您的賬戶，沒有最低限額或限制。

The card is also free and there are no sneaky fees or subscription plans.

該卡也是免費的，沒有偷偷摸摸的費用或訂閱計劃。

Trading212 also has more than 23,000 trust pilot reviews and has a combined excellent rating of 4.6 out of 5 stars.

Trading212 還擁有 23,000 多條信任試點評論，綜合評分高達 4.6（滿分 5 星）。

So if any of that sounds up your street, then hit the link in the video description and that will take you to this page where you'll be guided on how to sign up for an account.

如果這些聽起來都符合你的要求，那麼點擊視頻描述中的鏈接，你就會進入這個頁面，在這裡你將獲得如何註冊賬戶的指導。

And if you use that special link, you will also get a free share up to the value of a hundred pounds.

如果您使用該特殊鏈接，您還將獲得價值高達 100 英鎊的免費分享。

So thank you so much Trading212 for sponsoring this video.

非常感謝 Trading212 贊助本視頻。

We now move to brick two of the chaos framework and brick two of the chaos framework is audience.

現在我們進入混沌框架的第二塊磚，混沌框架的第二塊磚就是觀眾。

So at this point, we've got three concepts that fit our OMV, but will they connect with the type of customer who will actually get us to 10K a month?

是以，目前我們已經有了三個符合我們 OMV 的概念，但它們能否與真正能讓我們達到月收入 1 萬的客戶類型建立聯繫？

And how do you test if they might actually buy it?

如何測試他們是否真的會購買？

Now I'll explain how to test in a minute, but the first step is to check that you're actually targeting the right customers.

稍後我會介紹如何進行測試，但第一步是檢查您是否真正瞄準了正確的客戶。

And this is where we have to accept an unfortunate truth.

在這裡，我們不得不接受一個不幸的事實。

So here's the unfortunate truth.

這就是不幸的真相。

When it comes to any problem in the world, there are people who throw their time at the problem in order to solve it.

說到世界上的任何問題，都會有人為了解決這個問題而殫精竭慮。

And there are people who've got loads of money and they wanna throw money at the problem to solve it.

有些人財大氣粗，想一擲千金解決問題。

And if you wanna run a great business, you need to talk to people who've got money to throw at the problem.

如果你想經營一家偉大的企業，你需要和那些有錢的人交談。

I think this is a concept that is absolutely worth elaborating.

我認為這是一個絕對值得闡述的概念。

This is something Noah Kagan talks about in his book, Million Dollar Weekend.

這是諾亞-卡根在《百萬美元週末》一書中談到的。

Great book, I've done a video about it over there.

這本書很棒，我在那裡錄製了一段關於它的視頻。

Interestingly, the process that Noah recommends in the book sort of inverts audience and concept.

有趣的是，諾亞在書中推薦的過程有點顛倒了閱聽人和概念。

So you start with the audience and then you think about the concepts.

是以，你要從觀眾入手，然後再思考概念。

Here in Dan Priestley's model, we've started with the concept and then we're thinking about the audience.

在丹-普利斯特里的模式中，我們從概念入手，然後考慮閱聽人。

It's basically the same stuff.

基本上都是一樣的東西。

It just depends on which order you feel like doing these steps.

這取決於你想按哪種順序完成這些步驟。

But the point that is worth emphasizing is that it is way easier to build a business serving people who have money rather than serving people who don't have money.

但值得強調的一點是，為有錢人服務要比為沒錢人服務更容易創建業務。

So for example, if one of my business ideas was doing courses aimed at medical students, that is a terrible business because medical students do not have money.

是以，舉例來說，如果我的一個創業點子是針對醫科學生開設課程，這就是一個糟糕的生意，因為醫科學生沒有錢。

Doing courses for medical applicants is a better idea because the people paying for that are their parents.

為醫療申請者開設課程是一個更好的主意，因為支付費用的人是他們的父母。

And usually the parents of people applying to medical school do have money to throw at the problem.

而申請醫學院的學生家長通常都有錢來解決這個問題。

So it just involves like really thinking about our audience.

是以，我們需要真正考慮閱聽人的感受。

Like, yes, it's all great building stuff for kids and building stuff for students and building stuff for people who have no money.

比如，是的，為孩子們建造東西，為學生建造東西，為沒錢的人建造東西，這些都很好。

It's just that it's very hard to build your first business that way.

只是，以這種方式建立自己的第一份事業非常困難。

Generally, what most entrepreneurs recommend is you first get to financial freedom by building your first business, targeting an audience of people who have money.

一般來說，大多數創業者的建議是，你首先要建立自己的第一份事業，以有錢人為目標閱聽人，從而實現財務自由。

And then you can do pro bono stuff.

然後你就可以做公益活動了。

Then you can build like cool stuff for consumers who have very little to spend further down the line once you're already financially successful.

然後，當你已經獲得經濟上的成功後，你就可以為那些沒有多少錢可花的消費者打造一些很酷的產品。

Anyway, all that said, once we have decided on targeting people with more money than time, ideally, how do you actually go about checking with them if the concept works?

總之，說了這麼多，一旦我們決定把目標鎖定在那些錢多於時間的人身上，理想情況下，你該如何與他們核實這個概念是否可行呢？

You test them as fast and as cheap as you possibly can.

你要儘可能快、儘可能便宜地測試它們。

So you're looking for an idea where you push the door and people respond.

所以，你在尋找一種推門而入，人們就會迴應的想法。

Push the door and it opens.

推門，門就開了。

Again, this is something that Noah Kagan talks about in the book, Million Dollar Weekend.

諾亞-卡根在《百萬美元週末》一書中也談到了這一點。

Very good, you should read it.

非常好，你應該讀一讀。

But to test your idea, Daniel talks about three different methods.

但要測試你的想法，丹尼爾談到了三種不同的方法。

And the last of these actually blew my mind a little bit when I heard about it.

當我聽說最後一個項目時，著實讓我大吃一驚。

Damn, okay.

該死，好吧

So method number one for validating business idea is to run an intro event.

是以，驗證創業想法的第一種方法就是舉辦一場介紹會。

I like to run an intro event, which is purely and simply just an introduction to blank.

我喜歡舉辦入門活動，純粹是介紹空白。

So for example, if I wanted to test the idea of building a productivity app, how do I test that?

例如，如果我想測試開發一款生產力應用程序的想法，該如何測試呢？

Well, I would try and run an intro event.

好吧，我會嘗試舉辦一次介紹活動。

I would do a free Zoom call or Zoom webinar or something and see if I could just get 30 people to attend the webinar to hear about productivity hacks and strategies.

我會做一個免費的 Zoom 電話或 Zoom 網絡研討會什麼的，看看能不能有 30 人参加網絡研討會，聽聽有關提高生產力的技巧和策略。

Now I am lucky in that I have an audience, so I could very easily get 30 people to attend a webinar about productivity.

現在我很幸運，因為我有聽眾，所以我可以很容易地讓 30 個人參加一個關於生產力的網絡研討會。

But if I didn't have an audience, I'd be posting on Facebook, I'd be DMing all my friends on Instagram.

但如果沒有觀眾，我就會在 Facebook 上發帖，在 Instagram 上給所有朋友發 DM。

I'd be kind of posting in my universities, like local groups.

我會在我的大學裡發帖，比如在地群組。

I'd be posting on Twitter and LinkedIn, and I'd be doing whatever I can to just get 30 people to be interested enough in signing up for this completely free webinar.

我會在 Twitter 和 LinkedIn 上發佈資訊，盡我所能讓 30 個人有興趣報名參加這個完全免費的網絡研討會。

Because if I can't get people to sign up to a free webinar to double their productivity, then how on earth am I gonna get them to pay for an app to double their productivity?

因為如果我不能讓人們報名參加一個免費的網絡研討會來提高他們的工作效率，那我又怎麼能讓他們花錢購買一個應用程序來提高他們的工作效率呢？

And this relates to a point that a lot of early entrepreneurs get wrong, which is that they focus too much on the product and nowhere near enough on the distribution.

這就涉及到很多早期創業者都會犯的一個錯誤，那就是他們過於關注產品，而對分銷的關注卻遠遠不夠。

You can have the best productivity app in the world, but build it and they will come is no longer a viable strategy.

你可以擁有世界上最好的生產力應用程序，但 "建起來，他們就會來 "不再是一個可行的策略。

Maybe 15 years ago, you could build something, you could put it out there and people would just come into it because they just liked it.

也許在 15 年前，你可以建造一些東西，你可以把它放在那裡，人們會因為喜歡它而走進去。

But these days we're surrounded by so much noise, it's so hard to get the signal from the noise, distribution is absolutely king.

但如今我們被太多的噪音所包圍，很難從噪音中獲取信號，是以分配絕對是王道。

And so being able to run an intro event to see do you actually have the ability to generate leads for this idea of yours is super helpful.

是以，能夠開展一次介紹活動，看看你是否真的有能力為你的這一想法產生線索，是非常有幫助的。

Okay, the second type of idea validation type thing that you can use is a quiz or questionnaire.

好了，你可以使用的第二種想法驗證類型是測驗或問卷。

And basically the idea here is that instead of trying to get them to sign up to a free webinar, an intro event, you just get people to take a free quiz.

這裡的基本思路是，與其讓他們報名參加免費網絡研討會或介紹活動，不如讓他們參加一個免費測驗。

So if I were trying to build a productivity app, which for the record would be a bad business idea for various reasons that we might go on to, if I was trying to build a productivity app, I might generate a quiz on how to, assessing your productivity.

是以，如果我想開發一款生產力應用，這將是一個糟糕的商業想法，原因有很多，我們可以繼續討論，如果我想開發一款生產力應用，我可能會生成一個關於如何評估你的生產力的測驗。

I actually have created one of those quizzes for a course that I'm working on, that'll be linked down below.

實際上，我已經為我正在學習的一門課程製作了一個這樣的測驗，下面會有鏈接。

There's a platform that I use called ScoreApp, which is actually a company that Daniel runs.

我使用的平臺叫 ScoreApp，實際上是丹尼爾經營的一家公司。

And we like the product so much that we as a business decided to invest in the company.