Name: 交互式用戶體驗地圖 101 (Interactive UX Maps 101)
Uploaded: 2024-06-21T05:33:57.000Z
Duration: 3 min 57 s

An interactive UX map is a high-fidelity map, such as a user journey map or experience map, that utilizes UI design software to add interactive elements, like revealing data from user research alongside specific findings, or showing and hiding specific elements.

交互式用戶體驗地圖是一種高保真地圖，如用戶旅程地圖或體驗地圖，它利用用戶界面設計軟件添加交互式元素，如顯示用戶研究數據和特定發現，或顯示和隱藏特定元素。

For example, here is a high-fidelity journey map where the finding, worried about being able to afford a new software, has the option to view an overlay, where stakeholders can view a quote taken from a user interview.

例如，這是一張高保真旅程地圖，在這張地圖上，擔心買不起新軟件的發現者可以選擇查看疊加圖，利益相關者可以查看從用戶訪談中摘錄的一段話。

Interactive maps are also great for showing multiple UX maps together, since you can offer the option to hide specific data to make it easier to consume.

交互式地圖也非常適合同時顯示多張用戶體驗地圖，因為您可以選擇隱藏特定數據，使其更易於使用。

An example might be if you want to show two different user journeys side by side.

舉例來說，如果你想並排顯示兩個不同的用戶旅程。

Now, adding interactions to every UX map is not worth it, but they can be a great way to expose stakeholders to actual user thoughts, feelings, and actions, to help them empathize and connect with users.

現在，在每張用戶體驗地圖上添加交互並不值得，但交互可以成為一種很好的方式，讓利益相關者瞭解用戶的實際想法、感受和行為，幫助他們與用戶產生共鳴並建立聯繫。

High-fidelity UX maps work best when the stakes of your map are high, particularly if you need buy-in from important stakeholders.

高保真用戶體驗地圖在地圖的風險較高時效果最佳，尤其是在需要重要利益相關者的支持時。

If a lot of people are seeing the map, the content of it should be easy to understand without requiring significant explanation.

如果很多人都在看地圖，那麼地圖的內容就應該通俗易懂，無需過多解釋。

And if the map will be public-facing and you have direct user quotes, photos, or videos, you need to make sure you have user consent to share, aren't breaching confidentiality, and are handling sensitive user data with care.

如果地圖將面向公眾，並且有直接的用戶引語、照片或視頻，則需要確保獲得用戶同意才能共享，不會違反保密規定，並謹慎處理敏感的用戶數據。

Let's take a moment to explore a few pros and cons of using UI design software for adding interactions.

讓我們花點時間來探討一下使用用戶界面設計軟件來添加交互的一些利弊。

Pro number one is the potential to improve comprehension of your map.

優點一是可以提高對地圖的理解能力。

When done effectively, interactions can make a large, complex map easier to understand and search.

如果能有效地進行互動，就能使龐大、複雜的地圖更容易理解和搜索。

For example, designing interactive filters can allow stakeholders to maneuver through specific pain points or highlights without being bombarded with searching the whole map.

例如，設計交互式篩選器可以讓利益相關者通過特定的痛點或亮點進行操作，而無需搜索整個地圖。

A second pro is that UI design software lets you easily add photos, and most will let you integrate video into your designs.

第二個優點是用戶界面設計軟件可以讓你輕鬆添加照片，大多數軟件還可以讓你在設計中整合視頻。

Utilizing interactions will let you progressively reveal photos and videos without leaving the design file.

利用交互功能，您可以在不離開設計文件的情況下逐步顯示照片和視頻。

One way to do this is by using buttons to reveal overlays.

其中一種方法是使用按鈕來顯示覆蓋層。

現在我們來看看它的兩個缺點。

The first con is that they can be time-consuming to build, especially if you haven't built one before.

第一個缺點是，它們的製作可能很耗時，尤其是如果你以前沒有製作過的話。

It's important to consider project scope, budget, and timeline before adding interactions.

在添加互動之前，必須考慮項目範圍、預算和時間表。

If you already have a polished map that's non-interactive, don't feel like you need to put in extra time to add interactions if the current version works perfectly fine without them.

如果您已經有了一張經過打磨的非交互式地圖，那麼如果當前版本在沒有交互的情況下也能完美運行，就不要覺得需要花額外的時間來添加交互。

Another downside is that they can be hard to create, especially if you don't have a template or aren't familiar with UI design software.

另一個缺點是，它們可能很難創建，尤其是在沒有模板或不熟悉用戶界面設計軟件的情況下。

Depending on the interactions you want to include, you might need to use more advanced prototyping techniques to get them working effectively.

根據您想要包含的交互方式，您可能需要使用更高級的原型設計技術才能使它們有效運行。

If you end up creating hard-to-use interactions, your final deliverable might be more frustrating for stakeholders than you want.

如果你最終創建了難以使用的交互，那麼你的最終交付成果可能會讓利益相關者更加失望。

Overall, interactive UX maps can be a great way to get stakeholders engaging with your user research, but they aren't always a necessary step when creating a high-fidelity map for distribution.

總之，交互式用戶體驗地圖是讓利益相關者參與用戶研究的好方法，但在創建高保真地圖以供分發時，交互式用戶體驗地圖並不總是必要的步驟。

If your stakeholders have trouble relating back to your users or seeing the importance of user research, think about making an interactive UX map to encourage connections with your users.

如果你的利益相關者難以與你的用戶建立聯繫，或無法看到用戶研究的重要性，那麼不妨考慮製作一張交互式用戶體驗地圖，鼓勵他們與你的用戶建立聯繫。

If you want to see more of our UX videos, take a look at these over here and consider subscribing to our channel.

如果您想觀看更多我們的用戶體驗視頻，請點擊這裡並考慮訂閱我們的頻道。

On our website nngroup.com, you can access our free library of over 2,000 articles.

在我們的網站 nngroup.com，您可以訪問我們的免費圖書館，裡面有 2,000 多篇文章。

 You can also register for one of our UX courses that offer live, hands-on UX training.

您還可以報名參加我們的用戶體驗課程，這些課程提供現場用戶體驗實踐培訓。

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交互式用戶體驗地圖 101 (Interactive UX Maps 101)

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