urge to eat and subsequently consumed more food  compared to when they were shown neutral ads. 

進食慾望，隨後會消耗更多的食物。

In the context of our pizza craving, if  you're a person with high reward sensitivity,  

在我們對披薩的渴望的背景下，如果你是一個對獎勵敏感度很高的人，

seeing an advertisement for a delicious, cheesy  pizza can stimulate your reward system. This  

看到美味、起司披薩的廣告可以刺激你的獎勵系統。這種

stimulation triggers an approach motivation,  meaning you feel a strong desire or urge to  

刺激會引發接近動機，這意味著您會感到強烈的慾望或衝動去

seek out and consume that pizza. The image  of the pizza acts as an environmental cue,  

尋找並食用披薩。披薩的圖像充當環境提示，

signaling a potential reward. What's particularly powerful about  

發出潛在獎勵的信號。 這些發現 的特別有力之處

these findings is that it's not just about  advertisements triggering pizza cravings.

在於，它不僅僅是引發人們對披薩渴望的廣告。

The advertisement enhances the  perceived reward value of the pizza,  

該廣告提高了披薩的感知獎勵價值，

making it seem even more  appealing and irresistible.

使其看起來更具吸引力和不可抗拒。