Name: 2300 萬朵鮮花是如何從農場送到家門口的（How 23 Million Flowers Are Delivered From Farm To Doorstep | The Economics Of | WSJ）
Uploaded: 2023-05-24T15:14:28.000Z
Duration: 6 min 42 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

程度副詞

of the 23 million Flowers 1-800-FLOWERS.COM

with 10% of the annual revenue on the line

It's the company's biggest day for Floral sales.

- [Narrator] This distribution center in New York City

will see 10,000 of those Mother's Day orders.

It's just one of the thousands of facilities

and independent floors the company depends on

to get fresh Flowers to customers nationwide.

We visited the company's busiest hub to understand

This is the economics of 1-800-FLOWERS.COM.

In the 1980s, Flowers were typically purchased

Floral Plenty can help you say with style.

- [Narrator] But in 1986, that New York florist

setting in motion a transformation of the industry just

- [Announcer] Just call on in or visit our stores.

- When we acquired the 1-800-FLOWERS number

- [Narrator] The company grew into a large network

Just call the number and it would figure out the details

- We can take care of that right now with America Online.

- They're very cutting edge in technology

I would consider them a leader as an e-commerce company.

- [Narrator] As a research analyst, Linda Bolton Weiser

has covered 1-800-FLOWERS for over a decade.

- The floral network is key to the business

to be able to advertise is really part of what they did

and with more than 5,000 florists in its network

holiday logistics are pretty complicated.

- Preparing for Mother's, Day is one of those things

- [Narrator] After customer places an order online

it can be sent to a few different places.

by the company or one of the network's local florists.

depends on the type of product and the location

- Getting the Flowers to the right recipient

- [Narrator] It all starts at a farm like this one

where Flowers for the holiday are harvested in May.

Every year the company relies on its own data

to forecast what types of Flowers they'll need planted.

- Preparation for a major holiday like Mother's Day

really began a year ago when we would work

"Here's what we're thinking of designing.

How does that match your growing cycles?"

from all over the world including California,

Roses are the most popular for Mother's Day.

The company expects to deliver 10 million in 2023.

At the farms Flowers are cut sorted by type and color

The hardest part, keeping Flowers alive and looking fresh.

Some customers have complained that their orders arrived

- [Narrator] The company says that customer experience

is its number one priority and that when it might

to rectify the situation quickly and to ensure

the customer is 100% happy with the resolution.

But the most important thing to avoid those dead Flowers

including on refrigerated trucks that cart the Flowers

- The fast you can get that cut flower down

to about 33, 34 degrees and then maintain that temperature

you suspend life and you can really extend

the vase life that a customer therefore gets.

through transportation and arrival of distribution centers