Name: Apple 的耳機會像 iPod、iPhone 或 Apple Watch 一樣具有顛覆性嗎？（Will Apple’s Headset Be as Disruptive as the iPod, iPhone or Apple Watch? | WSJ）
Uploaded: 2023-05-20T12:25:04.000Z
Duration: 4 min 56 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

- This was the size of the smartphone market

Product market categories tend to balloon

Apple's expected to enter a new product category

It's set to look like a pair of ski goggles,

of FaceTime, Maps, games, fitness, and more.

that Apple's decided to go into in the last decade.

specifically the iPod and the Apple Watch,

at whether this headset will blow up or burst.

The following numbers were provided by IDC.

Okay, let's look at the iPod comparison first.

In 2000, the year before the iPod came out,

there were just 3.3 million global shipments

Then Steve Jobs introduced the iPod with iTunes.

I happen to have one right here in my pocket,

- And within four years, the market had ballooned.

The headset market is similar in two ways.

In 2022, 8.8 million AR and VR headsets shipped,

and has a better display than the first generation.

that digitizing music was a nerdy thing before the iPod.

and this thing didn't exactly scream "I'm super cool."

That's a lot like how wearing one of these is today.

While Meta has told us that we all wanna live

in the Metaverse one day, we don't quite know yet

In 2014, the year before the Apple Watch went on sale,

just shy of 7 million smart watches shipped.

the market was more than 10 times the size.

And yes, same thing happened with the competition.

about the growth of the watch market though.

But the biggest similarity between the headset

and the Apple Watch may be its relation to this balloon,

Apple has a massive 2 billion person install base,

that is people who already own an Apple product.

to ask him how he sees that playing out with the headset.

Because they have this big active install base,

it allows them to integrate a new product

within products that their existing users already have.

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Apple 的耳機會像 iPod、iPhone 或 Apple Watch 一樣具有顛覆性嗎？（Will Apple’s Headset Be as Disruptive as the iPod, iPhone or Apple Watch? | WSJ）

ultimately

massive

scenario

basically